Hart voor Woerden

What Hart voor Woerden does

Hart voor Woerden is a Dutch non-profit organization, founded in 2019 and headquartered in Woerden (province of Utrecht), that operates a volunteer matching platform serving the municipality of Woerden and its constituent villages (Harmelen, Kamerik, Kanis, Zegveld, De Meije). The organization holds ANBI (Algemeen Nut Beogende Instelling) public benefit status and is operated under the umbrella of The Impact Department, functioning as a local instance of the national NLvoorelkaar volunteer matching network. It connects approximately 224 active volunteer vacancies with residents seeking to help, individuals needing assistance (hulpvragers), and local nonprofit, healthcare, and community organizations. The platform is provided free of charge to all users.

The core product is the NLvoorelkaar-powered digital marketplace, which supports volunteer and organization profile creation, vacancy search with filters, in-platform messaging, and e-matching. Around this core, Hart voor Woerden has built a layered product surface including the VrijwilligersAcademie (free training and e-learning), a MatchMaker advisory service staffed by Wietske, an online Vrijwilligerstest personality assessment, dedicated Mantelzorg (informal caregiver) support modules with programming for jonge mantelzorgers, the Maatschappelijke Stage (social internship) program for students, and the GEZONDwijs online health magazine. Distribution combines digital self-serve access with a physical footprint: the De Stadskamer Woerden volunteer house (opened May 18, 2025) and a network of walk-in information points across Harmelen, Kamerik, 't Centrum, and Molenvliet.

The business model is non-commercial freemium — all services are free to volunteers and organizations — with revenue (not disclosed) derived from municipal/public subsidies, ANBI-related grants, and parent-organization support through The Impact Department. The go-to-market motion is community-led, relying on local partnerships with named organizations including Careyn, De Rijnhoven, Handjehelpen, Stichting Present, Leger des Heils, Stichting Dierenhulpverlening Woerden, and Stichting De Mantelmeeuw, augmented by organic social channels (Facebook, Instagram, LinkedIn), email newsletters, and word-of-mouth referrals. The organization employs 8 staff and has no institutional investors or external funding rounds.

Name

Hart voor Woerden

Legal name

Hart voor Woerden

Website

https://hartvoorwoerden.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hart voor Woerden is a Dutch ANBI-status non-profit that operates a free volunteer matching platform serving the Woerden municipality, connecting local residents, volunteers, and nonprofit and healthcare organizations through its NLvoorelkaar-powered digital marketplace and physical information points.

Ownership category

akta.pro rank

Headquarters

HQ city

Woerden

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Platform services (free): Hart voor Woerden provides free volunteer matching services to both volunteers and organizations. The platform is operated as part of the NLvoorelkaar network, a national volunteer matching platform. The organization has ANBI (Algemeen Nut Beogende Instelling) status, indicating it is a public benefit organization. Revenue model appears to be based on municipal/public funding or subsidies rather than commercial revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Hart voor Woerden is a nonprofit volunteer matching platform serving the municipality of Woerden, Netherlands. It connects volunteers with individuals seeking help and with local nonprofit/voluntary organizations through the NLvoorelkaar-powered digital platform, complemented by a personal MatchMaker service, free training via the VrijwilligersAcademie, and physical information points across multiple neighborhoods. All services are provided free of charge to users, with the organization operating under ANBI (public benefit) status and funded through municipal/public support.

Product overview

Hart voor Woerden operates a volunteer matching platform for the municipality of Woerden, Netherlands. The core offering is a digital marketplace that connects volunteers with individuals and organizations needing help. The platform includes specialized modules such as the VrijwilligersAcademie (training academy), MatchMaker service (personal matching), Volunteer Test (personality assessment), Mantelzorg support (informal care), Maatschappelijke Stage (social internships), Information Points (physical locations), and the GEZONDwijs health magazine. The company also operates a physical location called De Stadskamer Woerden (Vrijwilligershuis). The platform is part of the national NLvoorelkaar network and is operated by The Impact Department.

Differentiator

Problem solved

Functional benefit

Products and services

• Vrijwilligersplatform (Volunteer Matching Platform) A digital volunteer matching platform that connects residents of Woerden municipality seeking help (hulpvragen) with volunteers and with local nonprofit/voluntary organizations. Enables posting help requests, browsing volunteer vacancies, profile creation, search filters, messaging, and e-matching, all free of charge.
• VrijwilligersAcademie (Volunteer Academy) A free training and development program offering courses, workshops, and e-learning modules for volunteers in the Woerden municipality, supporting personal growth, professional development, and volunteer capability. Coordinated by Judit Bos.
• MatchMaker Service A personal matching service in which Hart voor Woerden staff (MatchMaker Wietske) assists volunteers in finding suitable volunteer opportunities through one-on-one consultations at De Stadskamer Woerden or by appointment.
• Vrijwilligerstest (Volunteer Test) An online self-assessment tool that helps prospective volunteers identify which type of volunteer work best suits their personality, interests, and skills, and surfaces matching current vacancies.
• Mantelzorg Ondersteuning (Informal Care Support) Support services for informal caregivers (mantelzorgers) in the Woerden municipality, including information resources, free activities, and specialized support for young caregivers (jonge mantelzorgers).
• Maatschappelijke Stage (Social Internship) A program connecting students with social internship (maatschappelijke stage) opportunities at local organizations in Woerden municipality, providing placement listings, intake forms, and information for both students/parents and host organizations.
• Informatiepunten (Information Points) Physical drop-in information points across the Woerden municipality (Harmelen, Kamerik, 't Centrum, and Molenvliet), run jointly with volunteer organizations and WoerdenWijzer, where residents can obtain information about available support services and volunteer opportunities.
• GEZONDwijs Magazine An online health and wellness magazine providing an overview of care, support, and activities available in the municipality of Woerden.
• De Stadskamer Woerden (Vrijwilligershuis) Physical volunteer house (Vrijwilligershuis) in Woerden that serves as the headquarters and base for Hart voor Woerden, providing walk-in consultations, MatchMaker appointments, and a meeting space for volunteers. Open to walk-in visitors every Tuesday and Thursday from 10:00–12:00.

Quantifiable outcome

• 224+ active volunteer vacancies listed across the municipality
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NLvoorelkaarcoreTechnology or IntegrationHart voor Woerden operates as a local instance of the NLvoorelkaar volunteer matching platform. NLvoorelkaar provides the technology platform, national reach, and shared infrastructure. The organization is listed as 'Part of national platform' on the website. NLvoorelkaar serves as both technology provider and network partner, with over 26,000 active help requests and 35,000+ volunteers on the platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VolunteerMatch: Long-standing US-based volunteer matching platform connecting individuals with nonprofit opportunities. Closest international analog by function, though operating in a different regulatory and funding environment.
• Stichting Present: Dutch nonprofit running local chapters that connect groups of volunteers with individuals needing practical help — Stichting Present Woerden is already a Hart voor Woerden partner. Same volunteer-driven model replicated across Dutch cities.
• Handjehelpen: Dutch nonprofit providing buddy/maatje matching for vulnerable individuals — Handjehelpen is a current Hart voor Woerden partner and operates its own similar volunteer matching in multiple regions.
• Vrijwilligerswerk.nl: Dutch online portal for volunteer opportunities, providing search and matching functionality similar to NLvoorelkaar. Operates nationally and overlaps directly with Hart voor Woerden's core matching service.
• NLvoorelkaar: National volunteer matching platform operated by The Impact Department, of which Hart voor Woerden is a local chapter. Directly comparable technology, mission, and operating model, but operating at national rather than municipal scale.

Emerging players

• GoodCity: Volunteer engagement platform operating in multiple European markets with similar nonprofit-matching functionality. Comparable technology stack and mission, though operating outside the Netherlands.
• Catchafire: Skills-based volunteer matching platform connecting professionals with nonprofits for project-based engagements. Comparable marketplace mechanics to Hart voor Woerden, with a sharper focus on professional skills deployment.

Broad incumbents

• NOV (Nederlandse Organisaties Vrijwilligerswerk): Dutch umbrella body for volunteer organizations, providing sector coordination, policy advocacy, and knowledge sharing for the volunteer infrastructure that Hart voor Woerden operates within.
• Oranje Fonds: Large Dutch national foundation supporting volunteering and social cohesion through grants, programs, and the NLdoet campaign. Comparable mission to amplify civic engagement, but operates as a grantmaker rather than a matching platform.
• Impact Department: Parent organization of Hart voor Woerden and operator of NLvoorelkaar. Sets strategic direction, technology, and governance for the network of local volunteer platforms including the subject company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hartvoorwoerden
• LinkedInlinkedin.com/company/hart-voor-woerden
• Instagraminstagram.com/hartvoorwoerden

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hart voor Woerden