Harvey Norman Hrvatska

What Harvey Norman Hrvatska does

Harvey Norman Hrvatska, legally Harvey Norman Croatia d.o.o., is the Croatian operating subsidiary of ASX-listed Harvey Norman Holdings Limited (ASX: HVN). It operates a brick-and-mortar retail chain with an integrated e-commerce platform at harveynorman.hr, selling furniture, electronics, appliances, and home goods directly to consumers in Croatia. The company runs three physical showrooms — a flagship in Zagreb plus stores in Pula and Rijeka — and supplements them with online catalog, home delivery, and personal pickup services. Major brand assortments include Apple, Samsung, Sony, LG, Bosch, Dyson, Electrolux, Whirlpool, Tempur, Serta, King Koil, and Polipol, alongside a custom kitchens service, gift cards, extended warranties (Zaštita Plus), and a smartphone trade-in program (Donesi/Odnesi). Its primary customer segment is general consumers purchasing home furniture, electronics, and appliances, with a secondary vertical serving property developers and landlords furnishing apartments and rental units (the "Opremanje apartmana" category). The business model is direct-to-consumer retail with unit pricing in Euros, installment payments up to 36 months (notably via a ZABA Mastercard partnership), seasonal catalogs, and promotional discounts. Marketing is executed through the e-commerce storefront, buying guides/blog content, email newsletter, and physical showrooms. There is no proprietary AI technology disclosed; the platform layer is a standard e-commerce catalog with store locator and product comparison features. Revenue is not publicly disclosed at the Croatian entity level.

Name

Harvey Norman Hrvatska

Legal name

Harvey Norman Croatia d.o.o.

Website

https://harveynorman.hr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Harvey Norman Hrvatska is the Croatian subsidiary of ASX-listed Harvey Norman Holdings, operating three physical showrooms (Zagreb, Pula, Rijeka) and an e-commerce platform that sells furniture, electronics, appliances, and home goods directly to Croatian consumers under authorized-brand reseller partnerships with Apple, Samsung, Sony, Dyson, Bosch, and others.

Ownership category

akta.pro rank

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Physical Stores: Traditional retail revenue from furniture, electronics, appliances, and home goods sold through physical store locations across Croatia
2. E-commerce Sales: Online retail sales through harveynorman.hr website, offering the same product categories as physical stores with delivery and pickup options
3. Gift Cards: Sale of gift cards (Poklon kartice) for use across all departments in Harvey Norman stores
4. Extended Warranty Services: Zaštita Plus (Protection Plus) extended warranty service for purchased products
5. Trade-in Services: Donesi/Odnesi (trade-in) program where customers can exchange old devices for credit toward new purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Harvey Norman Hrvatska operates an omnichannel retail business selling furniture, consumer electronics, IT products, mobile phones, audio-video equipment, large and small household appliances, bedroom solutions, and custom kitchens to individual consumers in Croatia. The company sells through three company-owned physical showrooms in Zagreb, Pula, and Rijeka, alongside the harveynorman.hr e-commerce platform, complemented by services such as gift cards, a device trade-in program (Donesi/Odnesi), and an extended warranty offering (Zaštita Plus).

Product overview

Harvey Norman Hrvatska is a major Croatian omnichannel retailer offering a comprehensive portfolio of consumer goods through both physical stores and e-commerce. The company operates as a platform-plus-categories model, selling furniture (seating, living rooms, garden furniture, dining rooms, office furniture), bedroom solutions (mattresses, beds, wardrobes), computing and IT products (laptops, Apple products, peripherals, smart home devices, gaming), mobile phones, audio-video equipment (TVs, soundbars, headphones), white goods (washing machines, refrigerators, ovens, air conditioners, dishwashers), small household appliances (vacuum cleaners, kitchen robots, personal care), and custom kitchens. The company also offers services including gift cards, a trade-in program (Donesi/Odnesi) for smartphones, and seasonal catalogues. Major brands include Electrolux, Dyson, Tempur, Simmons, Samsung, Sony, Apple, Bosch, AEG, Philips, Polipol, Serta, King Koil, Whirlpool, LG, and Miele among others.

Differentiator

Problem solved

Functional benefit

Products and services

• Furniture (Namještaj)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• ElectroluxcoreChannel Partner/ Reseller/ DistributorHarvey Norman resells Electrolux appliances including washing machines, ovens, cookers, and other home appliances through physical stores and e-commerce platform.
• DysoncoreChannel Partner/ Reseller/ DistributorDyson products including vacuum cleaners and air purifiers are sold through Harvey Norman stores and online.
• SamsungcoreChannel Partner/ Reseller/ DistributorSamsung products including TVs, smartphones, monitors, and home appliances are sold through Harvey Norman retail locations and e-commerce.
• ApplecoreChannel Partner/ Reseller/ DistributorApple products including iPhone, MacBook, iMac, Apple Watch, iPad, and AirPods are sold through Harvey Norman stores and online.
• SonycoreChannel Partner/ Reseller/ DistributorSony electronics including TVs, audio equipment, and gaming products are available at Harvey Norman.
• BoschcoreChannel Partner/ Reseller/ DistributorBosch home appliances including refrigerators, washing machines, and kitchen appliances are sold through Harvey Norman.
• LGcoreChannel Partner/ Reseller/ DistributorLG products including TVs, monitors, and home appliances are available at Harvey Norman.
• WhirlpoolcoreChannel Partner/ Reseller/ DistributorWhirlpool appliances are sold through Harvey Norman retail locations.
• SertacoreChannel Partner/ Reseller/ DistributorSerta mattresses and bedding products are available at Harvey Norman, including mattress sets with bed frames.
• TempurcoreChannel Partner/ Reseller/ DistributorTempur mattresses, pillows, and bedding products are sold through Harvey Norman.
• King KoilcoreChannel Partner/ Reseller/ DistributorKing Koil mattresses are available at Harvey Norman stores.
• PolipolcoreChannel Partner/ Reseller/ DistributorPolipol modular sofas and furniture are sold through Harvey Norman.
• ZABA MastercardminorGTM or Marketing PartnerSpecial promotional offers with additional discounts available when using ZABA Mastercard, including payment options up to 36 installments.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• eKupi: Croatian e-commerce platform selling electronics, appliances, and home products. Competes with Harvey Norman's online channel on assortment, pricing transparency, and last-mile delivery across Croatia.
• Mall.hr: Croatian/CEE multi-category online retailer spanning electronics, home, and lifestyle. Overlaps with Harvey Norman's online assortment and competes on price, delivery, and breadth of SKUs.
• Elipso: Croatian specialist retailer of consumer electronics and home appliances. Competes with Harvey Norman in AV, computing, and small appliance categories with an integrated online and physical retail presence.
• Sancta Domenica: Leading Croatian consumer electronics and home appliance chain. Directly overlaps with Harvey Norman's computing, mobile, AV, and white-goods categories, with similar physical retail + e-commerce distribution.
• Pevec: Croatian home goods, tools, and furniture retailer with multi-store presence. Competes in furniture, small appliances, and seasonal goods targeting Croatian households, with a value-oriented positioning similar to Harvey Norman's entry-level ranges.

Direct peers

• JYSK: Scandinavian home goods retailer with a strong Croatian store footprint. Competes with Harvey Norman across furniture, bedroom, garden, and small home furnishings at value-to-mid price points, with similar multi-channel distribution.
• Emmezeta: Italian-origin home goods chain operating in Croatia. Overlaps with Harvey Norman on furniture, bedroom, small appliances, and decorative home categories under a similar big-box showroom + seasonal catalog model.
• XXXLutz: Austrian-led European furniture retail group operating in Croatia (Lesnina XXXL). Direct competitor in furniture, bedroom, and kitchen categories with comparable big-box showroom model and financing options.
• IKEA: Global furniture and home furnishings retailer with stores in Croatia. Directly competes with Harvey Norman's furniture, bedroom, and kitchen categories, and overlaps on omnichannel (showroom + e-commerce) and apartment furnishing use cases.

Broad incumbents

• Harvey Norman (Australia): Australian parent and global brand operator with stores across Australia, New Zealand, Ireland, Slovenia, and other markets. Closely comparable on assortment, brand partnerships, and omnichannel retail model, providing a directly relevant benchmark for the Croatian subsidiary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/harvey-norman-hrvatska

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harvey Norman Hrvatska