Hasene Australia

What Hasene Australia does

Hasene Australia is a registered charitable non-profit organization, established as the Australian branch of the Hasene International humanitarian aid network, operating from Meadow Heights, Victoria with reported founding in 2013 (one source attributes 2016). The organization runs a 12-product donation catalog covering Islamic obligatory and voluntary charity (Zakat, Sadaqah, Qurban, Fitrah/Fidyah, Adaq/Aqiqah/Shukur) alongside development programs (Water Well Project, Orphan Sponsorship, Ramadan Food Package), emergency appeals (notably Gaza and Lebanon), domestic social programs (Hasene Homeless Project / Mobile Kitchen, Hand in Hand Support for arriving Palestinian families), and free Counselling Services in Victoria. Distribution is volunteer-led, with weekly hot meal distribution to homeless populations at Queen Victoria Market (Melbourne) and Martin Place (Sydney), and international aid distributed through Hasene International's supervised observer network across 97+ countries.

The underlying technology stack is non-proprietary: donations are processed through a Shopify-powered e-commerce storefront with a broad array of payment integrations (Shop Pay, PayPal, Google Pay, Apple Pay, Amex, Mastercard, Visa, Union Pay, Bancontact, iDEAL Wero). The organization operates with a lean paid headcount of 1 employee and a network of 100+ Australian volunteers, augmented by 428+ international observers deployed across 97 countries for the 2022 Qurban campaign. There is no proprietary software, no AI/ML capability, and no patents or trademarks on file.

Revenue is sourced entirely from charitable donations across multiple campaigns with varied price points (from $1 minimums to $35,000 premium water fountains), supplemented by recurring monthly Sadaqah subscriptions. Financials are audited annually and submitted to the Australian Charities & Not-for-profits Commission (ACNC), but no revenue figure is publicly disclosed. Marketing and community engagement occur through mosque outreach, school visits (Ilim College, Garden College), and organic social channels (Twitter, Facebook, Instagram, YouTube, email newsletter). There are no funding rounds, no private equity or venture capital involvement, and the organization is not publicly traded; it operates under the parent umbrella of Hasene International's 16-country network.

Name

Hasene Australia

Legal name

Hasene Australia

Website

https://hasene.org.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Hasene Australia is a Victorian-based charitable non-profit and Australian branch of Hasene International, collecting Muslim charitable donations (Zakat, Sadaqah, Qurban, Fitrah) via a Shopify storefront and distributing humanitarian aid domestically (homeless mobile kitchen, counselling, refugee support) and across 100+ countries through volunteer-supervised campaigns.

Ownership category

akta.pro rank

Product category

Humanitarian Aid Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Community Food Services (62421), Other Grantmaking and Giving Services (813219)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Cash & Voucher Assistance (CVA) and Emergency Livelihood Support (BPAGAAAJ)

akta.pro secondary industries

Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK), Nutrition & Food Security (Global Health) NGOs (HLAJAKAH)

Keywords

• Humanitarian aid services
• Islamic charitable donations
• Zakat and Sadaqah
• Homeless meal programs
• Orphan sponsorship programs

Headquarters

HQ city

Meadow Heights

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Charitable Donations: Receives donations from individuals for various humanitarian causes including Zakat, Sadaqah, Qurban, emergency appeals, orphan sponsorship, water wells, and food packages. Donations are collected and distributed to beneficiaries in need.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Hasene Australia is a registered charitable non-profit that facilitates Islamic charitable giving (Zakat, Sadaqah, Qurban, Fitrah, Fidyah, Adaq/Aqiqah/Shukur) and humanitarian relief through a Shopify-based donation platform. Funds are deployed to humanitarian programs including water well construction, orphan sponsorship, Ramadan food packages, emergency appeals, and a domestic homeless mobile kitchen serving over 1,000 meals weekly in Melbourne and Sydney, with volunteer-supervised international distribution reaching 100+ countries.

Product overview

Hasene Australia is a humanitarian aid organisation operating a multi-product charitable giving platform built on Shopify e-commerce infrastructure. The core product portfolio includes Zakat, Sadaqah, Qurban, Fitrah/Fidyah, and Emergency Appeals for Islamic charitable giving, complemented by development-focused programs such as the Water Well Project and Orphan Sponsorship. Local community support is delivered through the Hasene Homeless Project (mobile kitchen) and free Counselling Services. All donations are facilitated through an e-commerce donation system with automated giving options, and the organisation operates branches in 16 countries reaching over 100 nations worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Zakat Obligatory Islamic charity payment for Muslims, distributed to the eight categories of recipients defined in Islamic scripture, with a $1.00 USD minimum donation amount on the Hasene Australia donation platform.
• Sadaqah Voluntary Islamic charitable donations allocated where need is greatest, with the option for ongoing automated recurring subscriptions via the donation website.
• Qurban Sacrifice donation program reaching millions in over 100 countries, with Hasene volunteers supervising the purchase, slaughter and distribution of Qurban shares at $143.00 USD per share.
• Fitrah | Fidyah End of Ramadan charity payment for individuals and families unable to fast, distributed to those in need, priced at $18.00 USD per share on the donation website.
• Adaq, Aqiqah & Shukur Islamic sacrifice-related donations for Aqiqah (birth celebration), Adaq (fulfillment of a vow) and Shukur (thanksgiving), distributed to those in need globally at $122.00 USD per share.
• Water Well Project Construction of water wells in developing countries, with partial and full donation tiers including $850 partial contributions, $1,425 standard wells, Category B wells at $4,500, Category C wells at $9,000, water fountains at $2,000 partial / $17,500 full / $35,000 premium.
• Ramadan Food Package Food package campaign providing essential food items before and during Ramadan, with mobile kitchen warm meals in some areas, at $57.00 USD per package.
• Emergency Appeal - Gaza Emergency humanitarian aid appeal for Gaza providing food, clean water, clothing and shelter, with a $15.00 USD minimum donation amount.
• Hasene Homeless Project Mobile kitchen initiative operating weekly in Melbourne (Queen Victoria Market) and Sydney (Martin Place) providing over 1,000 hot fresh meals per week to homeless and vulnerable individuals, accepting donations from $1.00 USD.
• Orphan Sponsorship Long-term sponsorship program for orphans, providing financial and material assistance for at least one year until the orphan can care for themselves, including an example where Ilim College students raised $3,600 to sponsor an orphan for 5 years.
• Hand in Hand Support Support program for families arriving from Palestine, providing accommodation, healthcare, food and basic necessities during their stay in Australia.
• Counselling Services Free counselling and consultancy services for families, youth, elderly and disadvantaged residents in Victoria facing financial or social difficulties, delivered by qualified Financial Counsellor and Social Worker Nejla Selbibeg.

Quantifiable outcome

• Over 1,000 hot meals provided weekly to homeless in Melbourne and Sydney
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Society For Aid Programs (SAP)coreStrategic or Co-development Partner · 27 August 2024Local partner organization in Bangladesh for flood relief operations. Hasene Bangladesh Country Representative Muhammet Yasir Tarı coordinated relief efforts with SAP to distribute aid packages and clean drinking water to flood victims.
• Turkish Embassy in GambiacoreStrategic or Co-development Partner · 31 July 2024Hasene International team visited the Turkish Embassy in Gambia and met with Turkish Ambassador Fahri Türker Oba to discuss progress of cataract surgeries and emphasize importance of humanitarian aid projects.
• Meadow Heights MosquecoreGTM or Marketing PartnerPrimary mosque location in Victoria for community operations and volunteer coordination
• Dandenong Emir Sultan MosquecoreGTM or Marketing PartnerMosque branch in Dandenong, Victoria for community outreach and Qurban campaign coordination
• Brunswick MasjidminorGTM or Marketing PartnerMosque location in Brunswick, Victoria for community operations
• Guildford MosqueminorGTM or Marketing PartnerMosque location in Guildford, NSW for community outreach
• Garden MosqueminorGTM or Marketing PartnerMosque location in SA for community operations
• Murray Bridge MosqueminorGTM or Marketing PartnerMosque location in Murray Bridge, SA for community operations
• Ilim CollegecoreGTM or Marketing PartnerEducational partner that has conducted fundraising for orphan sponsorship and Royal Children's Hospital. Students raised $3,600 for orphan sponsorship (sponsoring orphan for 5 years) and $15,000 for Royal Children's Hospital Good Friday Appeal.
• Garden CollegeminorGTM or Marketing PartnerEducational partner visited for Qurban awareness campaigns. Students created short film 'Different' about Hasene's humanitarian work.
• Community Enterprise FoundationminorStrategic or Co-development PartnerRecipient of $16,000 from Hasene's bushfire appeal for community disaster relief support
• Palestinian families in GazaminorOthersOver 1,800 food packages distributed to needy Palestinian families in Gaza during Ramadan 2021

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• World Vision Australia: Large mainstream Australian humanitarian NGO offering child sponsorship, emergency appeals, and community development. Comparable in humanitarian giving portfolio, child sponsorship product, and donor-driven fundraising model, though serves a secular donor base.
• Australian Red Cross: Australia's largest humanitarian organisation operating emergency relief, blood services, and international programs. Comparable as an Australian humanitarian charity with recurring donor base and emergency response capability, though vastly larger and structurally different.
• Oxfam Australia: Major Australian humanitarian and development NGO with broad programs in emergency response, poverty alleviation, and advocacy. Comparable as an Australian-headquartered, multi-program humanitarian charity with e-commerce-style donation channels, though at much larger scale and secular scope.
• Mercy Foundation Australia: Australian Catholic humanitarian NGO running emergency relief, refugee support, and community programs comparable to Hasene Australia's community-service orientation and donor-supported funding model.

Emerging players

• Edhi Foundation: Large international Islamic charitable organisation with global humanitarian and welfare programs. Comparable in faith-based humanitarian model and broad geographic reach, though substantially larger and more established than Hasene Australia.

Direct peers

• Muslim Aid Australia: Australian Muslim NGO running Zakat, Qurban, Sadaqah, orphan sponsorship, and emergency relief programs with similar Islamic-charitable-giving product mix. Direct competitor for Australian Muslim donors.
• Direct Aid Australia: Australian Muslim humanitarian and development NGO running community programs, emergency relief, and overseas aid with a volunteer-driven model similar to Hasene Australia's structure.
• Islamic Relief Australia: Australia-based Muslim humanitarian NGO with Zakat, Sadaqah, Qurban, emergency appeals, and orphan sponsorship programs. Operates as part of a global Islamic Relief Worldwide network, making it the closest functional and structural comparable to Hasene Australia.
• Penny Appeal Australia: Australian arm of a UK-originated Muslim humanitarian charity operating Zakat, Qurban, emergency appeals, water wells, and orphan sponsorship via e-commerce storefronts. Highly comparable in product mix and digital fundraising approach.
• Human Appeal Australia: Australian branch of a UK-based Muslim humanitarian NGO offering Zakat, Qurban, Sadaqah, emergency appeals, and orphan sponsorship. Competes directly with Hasene Australia for the same Muslim donor segment in Australia using similar e-commerce donation storefronts.

Market position

Strengths6 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/haseneaustralia
• YouTubeyoutube.com/channel/UCwvksE5CDJ3LOYvOgbx06nw
• Facebookfacebook.com/haseneaustralia
• Instagraminstagram.com/haseneaustralia
• LinkedInlinkedin.com/company/haseneaustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hasene Australia