MAA International

What MAA International does

MAA International (operating as Muslim Aid Australia) is a registered Australian nonprofit charity (ABN 23056512958, ACN 094 333 561) headquartered at 87-89 Rookwood Rd, Yagoona NSW 2199, Australia. The organization delivers humanitarian relief, development aid, and Islamic giving programs to vulnerable communities affected by natural and man-made crises across approximately a dozen active geographies, including Gaza, Lebanon, Sudan, Yemen, Somalia, Myanmar, Venezuela, Bangladesh, Pakistan, and Rohingya and Uyghur refugee situations. Its program portfolio spans Emergency Appeals, Islamic Giving products (Zakat al Mal, Qurban, Sadaqah, Sadaqah Jariyah, Fidya, Kaffara, Aqeeqah, Interest Cleansing), Essential Aid programs (Orphan Sponsorship, Food Aid, Water Wells, Health, Education, Shelter, Sustainable Development), and Create Change initiatives (Restore Sight, Elderly Care, Employment, Home Building), all backed by Shariah-compliance certification and trusted Islamic scholars.

The organization operates a digital infrastructure comprising a website donation portal, the MAA Companion App (branded Meals of Mercy) on iOS and Android, a Live Distribution Tracker for transparent reporting of aid distribution, and a dedicated advocacy platform (advocacy.maainternational.org.au). Distribution occurs through self-serve digital channels, bank transfers via National Australia Bank (NAB) with SWIFT capability, and direct branch donations, with no commercial product sales. Marketing spans organic social media across Facebook, X, YouTube, LinkedIn, and Instagram, email newsletters, content marketing, and events.

MAA International generates revenue entirely through tax-deductible charitable contributions from individual donors, with donations of AUD $2 or more tax deductible in Australia. Quick-donate preset amounts are listed at AUD $50, $150, and $200, and donors can give to specific Islamic obligations, named emergency appeals, or general funds. The organization is privately held as an independent nonprofit with no disclosed parent company, institutional investment structure, M&A activity, or funding rounds in the available data, and is governed by its own board with operations funded exclusively through community donations and appeals.

Name

MAA International

Legal name

MAA International

Website

https://muslimaid.org.au

Company type

Private

Operating status

Operating

Short description

MAA International (Muslim Aid Australia) is an Australian registered nonprofit charity delivering humanitarian relief, development aid, and Shariah-compliant Islamic giving programs to crisis-affected communities across roughly a dozen countries, funded by individual donor contributions.

Ownership category

akta.pro rank

Product category

Humanitarian Aid Services

NAICS

Emergency and Other Relief Services (624230), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300)

akta.pro primary industry

Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF)

akta.pro secondary industry

Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)

Keywords

• Humanitarian relief services
• Islamic charitable giving
• Emergency aid programs
• Orphan sponsorship services
• Zakat donation programs

Headquarters

HQ city

Yagoona

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: MAA International generates revenue through tax-deductible donations from individual supporters. Donations of $2 or more are tax deductible in Australia (ABN: 23056512958). The organization accepts various giving types including Sadaqah, Zakat, Qurban, and general appeals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MAA International (Muslim Aid Australia) is a registered Australian faith-based humanitarian charity that accepts donations from individuals to fund emergency relief, essential aid, and Islamic giving programs for vulnerable communities worldwide. Its portfolio includes country-specific emergency appeals (Gaza, Lebanon, Sudan, Yemen, Somalia, Myanmar, Rohingya, Uyghur, Bangladesh, Venezuela, Syria), Shariah-compliant Islamic giving programs (Zakat, Sadaqah, Qurban, Fidya, Kaffara, Aqeeqah, Interest Cleansing), essential aid programs (orphan sponsorship, food, water, health, education, shelter, sustainable development), and branded programs (Meals of Mercy, Gifts of Mercy, Grocery Support, Give Friday). The organization enables donations through its website, mobile app, and bank transfer channels.

Product overview

MAA International (Muslim Aid Australia) operates as a humanitarian charity organization rather than a technology company. Its offering is a portfolio of charitable programs organized into several categories: Emergency Appeals (Gaza, Lebanon, Sudan, Yemen, Somalia, Myanmar, Rohingya, Uyghur, Global Relief), Islamic Giving products (Zakat al Mal, Qurban, Sadaqah, Sadaqah Jariyah, Fidya, Kaffara, Aqeeqah, Interest Cleansing), Essential Aid programs (Orphan Sponsorship, Food Aid, Water Wells, Health, Education, Shelter, Sustainable Development), Create Change initiatives (Restore Sight, Elderly Care, Employment, Home Building), and MAA Originals branded programs (Meals of Mercy, Gifts of Mercy, Grocery Support, Give Friday). The organization also offers digital tools including the MAA Companion App for mobile donations and a Live Distribution Tracker for transparency. These programs function independently rather than as an integrated platform.

Differentiator

Problem solved

Functional benefit

Brands

• Meals of Mercy: Mobile app for convenient charitable giving with real-time updates and personalized giving options
• Gifts of Mercy
• Grocery Support

Products and services

• Emergency Humanitarian Appeals Country-specific and global emergency fundraising appeals providing humanitarian relief (food, water, health supplies, shelter, medical aid) to populations affected by natural disasters and armed conflicts. Each appeal is a standalone fundraising campaign donors can contribute to.
• Islamic Giving Programs Shariah-compliant charitable giving programs certified by trusted Islamic scholars, enabling Muslim donors to fulfill religious obligations including Zakat (2.5% of wealth), Qurban sacrifice, voluntary Sadaqah, ongoing Sadaqah Jariyah, Fidya (compensation for missed fasts), Kaffara (expiation), Aqeeqah (birth sacrifice), and Interest Cleansing (purification of wealth from impermissible interest).
• Sponsor an Orphan Sponsorship program allowing donors to provide ongoing financial support to orphaned children in vulnerable regions, delivering sustained care, education, and welfare assistance.
• Essential Aid Programs Sustained essential aid programs providing food assistance, construction of water wells in communities lacking clean water access, healthcare and medical support, educational opportunities, housing/shelter for displaced populations, and long-term sustainable development initiatives.
• Create Change Initiatives Transformative programs providing eye surgeries and vision restoration, support services for elderly individuals, vocational training and employment opportunities, and home construction/renovation assistance for vulnerable families.
• Meals of Mercy Branded meal provision program delivering food assistance to those in need, with an associated iOS/Android companion mobile app enabling convenient charitable giving with real-time updates and personalized giving options.
• Gifts of Mercy Branded gift catalog offering donors the ability to purchase specific tangible items or aid packages on behalf of beneficiaries, providing a tangible gifting alternative to monetary donations.
• Grocery Support Program providing grocery assistance and food support packages to vulnerable families facing food insecurity.
• Give Friday Recurring weekly giving program encouraging donors to make regular charitable donations, leveraging the religious significance of Friday in Islamic tradition.
• MAA Companion App (Meals of Mercy App) Mobile application for iOS and Android that enables convenient charitable giving with seamless donations, real-time updates on distributions, and personalized giving options, providing a smartphone-native donation channel for MAA International donors.
• Live Distribution Tracker Transparency tool providing real-time tracking of aid distribution activities, allowing donors to verify how their contributions are being utilized across MAA's field programs.
• Zakat Calculator Online calculator tool helping Muslim donors compute their Zakat obligations (2.5% of qualifying wealth) to determine appropriate contribution amounts.
• Advocacy Program Advocacy program amplifying oppressed voices, challenging injustice, and addressing root causes of humanitarian crises through events, reports, insights, and policy-related initiatives accessible via advocacy.maainternational.org.au.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• National Australia Bank (NAB)coreOthersMAA International uses National Australia Bank for its banking operations, receiving donations via NAB accounts (BSB: 082057, Account: 251725137). NAB enables both domestic transfers through Australian branches and international transfers via SWIFT code NATAAU3303M.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Islamic Relief Worldwide: One of the largest faith-based Islamic humanitarian organizations globally. Directly comparable to MAA as a Muslim-led charity offering Zakat, Sadaqah, Qurban and emergency relief programs across crisis zones, but operating at substantially greater scale and global brand recognition.
• Mercy Corps: Large secular humanitarian NGO delivering emergency relief and development programs across many of the same crisis zones (Gaza, Sudan, Yemen, Somalia) as MAA. Comparable in operational footprint and emergency-response capability, though not faith-specific.
• UNHCR (UN Refugee Agency): Global multilateral body coordinating refugee response across many of the same geographies where MAA operates (Rohingya, Uyghur, Syrian, Palestinian, Sudanese). Comparable in humanitarian mandate and geographic focus, though MAA operates at far smaller scale as a private charity.
• UNICEF Australia: Major Australia-based humanitarian fundraising presence focusing on children in crisis zones — overlapping with MAA's Gaza orphan support, child nutrition, and water/sanitation programs. Comparable as a donor-facing Australian-domiciled humanitarian brand.
• Save the Children Australia: Major Australian humanitarian NGO running emergency appeals across the same geographies as MAA (Gaza, Sudan, Myanmar, Bangladesh). Comparable in donor base geography, secular humanitarian program mix, and disaster-response positioning.

Direct peers

• Muslim Hands: UK-based Islamic charity delivering humanitarian relief, orphan sponsorship, and Islamic giving programs (Zakat, Qurban, Sadaqah, Fidya, Kaffara). Directly comparable to MAA in faith-based positioning, Shariah-compliant giving portfolio, and emergency-response focus.
• Human Appeal International: UK-rooted Islamic humanitarian NGO running emergency appeals, orphan sponsorship, and Islamic giving products. Closely comparable to MAA's faith-based humanitarian model, cross-crisis program mix, and direct-to-donor fundraising approach.
• Penny Appeal: Faith-inspired (with strong Islamic-program emphasis) charity offering emergency appeals, orphan sponsorship, Qurban, Zakat, and water-well programs. Comparable to MAA in donor-experience focus, small-ticket giving products, and digital-first fundraising.
• Zakat Foundation of America: US-based Islamic charity focused on Zakat collection/distribution, emergency relief, and orphan sponsorship. Comparable to MAA in Shariah-compliance focus, Zakat-centric giving model, and humanitarian program portfolio.
• ICNA Relief USA: Faith-based humanitarian organization serving Muslim communities through emergency relief, food distribution, and Islamic giving programs. Comparable to MAA in faith-rooted mission and community-driven humanitarian delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/charitymaa
• YouTubeyoutube.com/maacharity
• Facebookfacebook.com/CharityMAA
• LinkedInlinkedin.com/company/muslim-aid-australia
• Instagraminstagram.com/charitymaa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAA International