Haswell Greens
Haswell Greens is a privately held NYC Theater District cocktail bar, restaurant, and live music venue (240 W 52nd St) operating since March 2018 with 7-night live entertainment, weekend brunch, and private events across bi-level spaces up to 600 guests.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Haswell Greens does
Haswell Greens is a privately held, single-location cocktail bar, restaurant, and live music venue operating at 240 W 52nd St in New York City's Theater District since March 2018. The bi-level venue offers contemporary American cuisine across lunch, dinner, weekend brunch, and late-night dayparts, paired with a craft cocktail program ($16-$24 signature cocktails), wine, draft beer, and a non-alcoholic selection. Live entertainment is programmed seven nights a week across multiple formats — Flying Ivories Dueling Pianos, The Big Woozy Band, Live Band Karaoke, Madame Daley, and solo artists — serving as the venue's primary differentiator. The venue also serves as home bar for Cleveland Browns and OU Sooners fan communities, with dedicated game-day programming.
The business monetizes across three primary revenue streams: food and beverage sales across all dayparts, private event bookings in five configurable spaces ranging from the 30-person West Wing Main Bar to a 600-guest full venue buyout (including the connected Winnie's Broadway second floor), and entertainment-driven cover economics including a $50 per person food and beverage minimum on Friday and Saturday evenings after 8:00 PM. Pricing is transactional across the consumer book and quote-based for private events. Customer acquisition is event-driven: live entertainment, sports viewing, and bottomless brunch drive walk-in and reservation demand, while a dedicated private events team pursues corporate buyouts and celebrations through Tripleseat-powered inquiry handling.
The technology stack is composed entirely of integrated third-party SaaS — SevenRooms and OpenTable for reservations, Toasttab for point-of-sale, gift cards, and email marketing, Tripleseat for private event management, and BentoBox for the website — rather than proprietary infrastructure. The venue is referenced as part of PMAC's Hospitality (pmacshospitality.com) in the website footer, though the precise ownership relationship is not disclosed. The firmographic dataset records only 5 employees, which is inconsistent with the operational footprint implied by the venue's daypart breadth, capacity, and full entertainment programming; this figure should be treated as unreliable and likely reflects a partial subset of tracked staff rather than total headcount. No external funding, parent company, or institutional ownership is disclosed.
Haswell Greens firmographics
Firmographics- Name
- Haswell Greens
- Legal name
- Haswell Greens
- Website
- https://haswellgreens.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Haswell Greens is a privately held NYC Theater District cocktail bar, restaurant, and live music venue (240 W 52nd St) operating since March 2018 with 7-night live entertainment, weekend brunch, and private events across bi-level spaces up to 600 guests.
- Ownership category
- akta.pro rank
Haswell Greens industry classification
Industry- Product category
- Hospitality — Bar, Restaurant & Live Music Venue
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (72241)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Cocktail Lounges & Speakeasies (MPAGAIAD)
- akta.pro secondary industries
- Karaoke Bars & Entertainment Bars (THAFAEAH), Special Occasion & Destination Restaurants (THAFACAK), Neighborhood & Sports Bars (THAFAEAA)
Keywords
Where Haswell Greens is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Haswell Greens business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Food & Beverage Sales: Core revenue from food menu (lunch, dinner, brunch, late night) and craft cocktail/spirits program. Menu features contemporary American cuisine including wood-fired pizzas, burgers, flatbreads, and shareable plates. Beverage program includes signature cocktails ($16-$24), wines, draft beers, and non-alcoholic options.
- Private Events: Significant revenue stream from private event bookings across multiple venues: 1st Floor (capacity 300), West Wing/Main Bar (capacity 30), Stage Area (capacity 120), Winnie's 2nd Floor (capacity 300), and Full Venue Buyout (capacity 600). Tiered open bar packages and catering menus drive per-head revenue.
- Entertainment Cover Charges: $50 per person food and beverage minimum on Friday and Saturday evenings beginning at 8:00 PM for live entertainment. Bottomless brunch package at $30 per person for 90 minutes with entree purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Bottomless Brunch: $30 per person for 90 minutes with entree purchase |
| Unit Pricing | Pay-as-you-go | Lunch Menu: Lunch Box at $22.95 |
| Other | Multi-year contract | Full Venue Buyout: Capacity 600 |
| Other | Pay-as-you-go | Friday/Saturday Entertainment: $50 per person food and beverage minimum |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Haswell Greens product offering
Product offeringCore offering
Haswell Greens operates a bi-level cocktail bar, restaurant, and live music venue in New York City's Theater District at 240 W 52nd St. The venue serves contemporary American cuisine (wood-fired pizzas, burgers, flatbreads, shareable plates) across lunch, dinner, brunch, and late-night menus, paired with a craft cocktail program. It runs live entertainment seven nights a week including dueling pianos, live bands, karaoke, and solo artists, and offers private event spaces accommodating 30 to 600 guests, including a connected second-floor venue called Winnie's Broadway.
Product overview
Haswell Greens is a hospitality business offering a single unified product consisting of a cocktail bar, restaurant, and live music venue in New York City's Theater District. The core offering includes the Main Restaurant & Bar serving contemporary American cuisine across lunch, dinner, brunch, and late-night menus, paired with craft cocktails and live entertainment seven nights a week. The business operates multiple event spaces for private functions and corporate events through its Private Events service, which includes the 1st Floor, West Wing Main Bar, Stage Area, and Winnie's Broadway second floor space. Additional offerings include Event Packages with curated food and beverage selections, a comprehensive Beverage Menu, Sports Viewing for game days, and Bottomless Brunch on weekends. The venue opened in March 2018 and is managed through PMAC's Hospitality.
Differentiator
Problem solved
Functional benefit
Products and services
- Main Restaurant & Bar Contemporary American restaurant and cocktail bar in NYC's Theater District serving lunch, dinner, brunch, and late-night menus with craft cocktails. Menu features wood-fired pizzas, burgers, flatbreads, and shareable plates, with a craft cocktail program and wine/beer selection. Targets theater-goers and nightlife patrons.
- Live Music Entertainment
Quantifiable outcome
- Operating since March 2018 in competitive NYC Theater District market
Companies that use Haswell Greens
Customer profileSegments4 records
Ideal customer profiles4 records
Haswell Greens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Haswell Greens partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Winnie's BroadwaycoreRelated second-floor venue at same location. Winnie's Broadway offers additional private event space (capacity 300) and is part of the Haswell Green's venue ecosystem. Can be booked for private events through winniesbroadway.com.
- SevenRoomscoreReservation and experiences booking platform used for table reservations and experiences section on the Haswell Green's website.
- OpenTablecoreThird-party reservation platform enabling customers to book tables. Links to OpenTable reservation system for direct booking.
- ToasttabcorePoint-of-sale and gift card platform. Gift cards sold through Toasttab. Also used for email marketing signup.
- TripleseatcorePrivate event management software powering the private events inquiry and booking process on the Haswell Green's website.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Haswell Greens competitors and assessment
Company assessmentBroad incumbents
- Hard Rock Cafe New York: Times Square entertainment-dining venue pairing live music and memorabilia-driven atmosphere with full F&B service. Broader brand and larger footprint but overlapping Theater District nightlife-and-entertainment positioning.
- The Smith: NYC American brasserie chain with full bar program, brunch service, and private events. Comparable food and beverage offering and brunch-driven weekend traffic model, though without the live entertainment differentiator.
- TAO Group Hospitality: Multi-unit NYC nightlife and dining operator (TAO, Lavo, Marquee) running upscale cocktail-bar-plus-restaurant concepts with large private events operations. Larger scale and broader portfolio, but directly comparable venue format and customer overlap in the upscale NYC nightlife segment.
Direct peers
- Joe's Pub: Long-running NYC live music venue with full bar and food service, hosting nightly ticketed performances. Comparable in offering live entertainment paired with full F&B service to a similar urban nightlife audience.
- City Winery: Multi-location NYC wine bar and live music venue with nightly ticketed entertainment plus restaurant service and private events. Closest scaled analog combining live entertainment, food & beverage, and event spaces under one roof.
- Feinstein's/54 Below: Broadway-area cabaret venue with dinner-and-a-show format and a private events business. Operates in the same Theater District catchment with a parallel combination of live entertainment, full bar, and event programming.
- Birdland Jazz Club: NYC jazz supper club operating nightly live music paired with full dinner service and a bar program. Comparable cocktail-bar-plus-live-entertainment venue with comparable price points and audience.
- The Rum House: Midtown cocktail bar adjacent to Broadway with nightly live piano and a similar Theater District pre/post-show dining audience. Directly comparable venue concept, location, and entertainment programming model.
Regional players
- Bowery Ballroom (AEG Presents): Long-running Manhattan live music venue with bar service. Comparable live-entertainment-driven model and NYC nightlife positioning, but more music-hall than restaurant and serves a different neighborhood.
- Arlene's Grocery: Lower East Side bar and live music venue with nightly entertainment programming. Conceptually analogous (bar + live music + late-night) but serving a different NYC neighborhood and demographic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Haswell Greens social profiles
Digital presenceHaswell Greens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haswell Greens leadership team
Management profileNumber of profiles
Haswell Greens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haswell Greens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haswell Greens
What does Haswell Greens do?
Haswell Greens operates a bi-level cocktail bar, restaurant, and live music venue in New York City's Theater District at 240 W 52nd St. The venue serves contemporary American cuisine (wood-fired pizzas, burgers, flatbreads, shareable plates) across lunch, dinner, brunch, and late-night menus, paired with a craft cocktail program. It runs live entertainment seven nights a week including dueling pianos, live bands, karaoke, and solo artists, and offers private event spaces accommodating 30 to 600 guests, including a connected second-floor venue called Winnie's Broadway.
Is Haswell Greens a public or private company?
Haswell Greens is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Haswell Greens founded?
Haswell Greens was founded in 2018. It employs 1 to 10 people.
Where is Haswell Greens based?
Haswell Greens is headquartered in New York, United States, in the North America region.
How does Haswell Greens make money?
Three revenue lines are on record. Food & Beverage Sales are the primary driver. The others are private Events and entertainment Cover Charges.
Who are Haswell Greens's main competitors?
Broad incumbents on record are Hard Rock Cafe New York, The Smith and TAO Group Hospitality. Direct peers are Joe's Pub, City Winery, Feinstein's/54 Below, Birdland Jazz Club and The Rum House. Regional players are Bowery Ballroom (AEG Presents) and Arlene's Grocery.
Does Haswell Greens have an API?
No public API is recorded for Haswell Greens.
What industry is Haswell Greens in?
Haswell Greens's product category is Hospitality — Bar, Restaurant & Live Music Venue. Its primary akta.pro industry code is MPAGAIAD, Cocktail Lounges & Speakeasies, with a secondary code of THAFAEAH, Karaoke Bars & Entertainment Bars. Its NAICS code is 722410 and its SIC code is 5810.