Haugen Gardsmat

What Haugen Gardsmat does

Haugen Gardsmat Drift AS is a family-owned farm food production company founded around 2007 and headquartered at Haugen Gard, Brekkevegen 51, Flåm, in Aurland municipality, Western Norway. The business is led by co-owners Kristine and Odd Ohnstad with participation from extended family members, including Jon, Kevin, and Vetle, and employs approximately 7 people. It produces traditional Norwegian meat products across six animal categories: SOGNALam (lamb), wild venison, reindeer, free-range pork, beef (including Scottish Highland cattle), and goat. The portfolio spans fresh cuts, cured meats (spekemat), smoked products, meatballs and burgers, seasonal Christmas items such as pinnekjøtt and svineribbe, and a line of prepared dishes anchored by Sognalapskaus and Hjortegryte. In December 2025 the company issued its first product recall in 25 years after suspected listeria was detected in batch 5900 of Olinas syltaflesk.

The company's core technology is traditional Norwegian meat craft: whole-animal butchery, juniper-wood smoking (oreved), dry-curing with long-term maturation (notably a 2-year aged spekeskinke that won the Norwegian Championship in cured meats in 2018), and preparation of ready-made dishes using whole-animal utilization. No artificial additives, nitrite salt, or allergens are used in any products. The Sognalapskaus sub-brand is co-developed with Lærdal Grønt to repurpose vegetables that do not meet retail standards, and won Q-meieriene's Matreddarpris (Food Saver Prize) in October 2019. All products are tested at Eurofins for food safety, with regular environmental sampling and full traceability from animal to finished product.

Haugen Gardsmat operates a multi-channel distribution model concentrated in Norway's west coast and Oslo. Revenue streams include direct-to-consumer sales at Bondens Marked farmers' markets in Oslo and Bergen (~20+ market days per autumn season), retail distribution through Coop Nordvest stores (Extra, Marked, Prix, Mega, Obs!) across Western Norway, HORECA direct delivery to hotels and restaurants in the Flåm/Aurland region, a small e-commerce shop for spekemat shipped by post, Reko-ring pickup points, and two AirBnB rental units as supplementary income. Pricing is weight-based (e.g., 179 kr/kg for whole lamb, 75 kr for 1 kg Sognalapskaus). The company is independently owned with no external funding, no subsidiaries, and no disclosed equity partners.

Name

Haugen Gardsmat

Legal name

Haugen Gardsmat Drift AS

Website

https://haugengardsmat.no

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Haugen Gardsmat is a family-run Norwegian farm in Flåm producing traditional additive-free meat products from lamb, pork, beef, venison, reindeer, and goat, sold at farmers' markets, through Coop stores in Western Norway, and to regional HORECA clients.

Ownership category

akta.pro rank

Product category

Traditional Norwegian Meat Products

NAICS

Animal Slaughtering and Processing (3116)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Cured Meats (Dry-Cured, Wet-Cured, Hams, Bacon) (AFANAEAA)

akta.pro secondary industries

Specialty & Regional Processed Meats (Ethnic/Traditional Sausages, Regional Cures) (AFANAEAK), Sausage Manufacturing (Fresh, Cooked, Fermented, Emulsified) (AFANAEAC)

Keywords

• Traditional Norwegian meat
• Cured meat spekemat
• Farmers market sales
• Prepared meat dishes
• Wild game processing

Headquarters

HQ city

Flåm

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct meat sales at farmers' markets: Selling fresh cuts, cured meats, smoked products, and prepared dishes directly to consumers at Bondens Marked markets in Oslo and Bergen, as well as food festivals.
2. Retail/grocery distribution: Products sold through Coop stores (Extra, Marked, Prix, Mega, Obs!), Spar, and specialty stores across Western Norway. Includes Sognalapskaus, Hjortegryte, and other prepared dishes.
3. HORECA / foodservice: Supplying hotels, restaurants, and catering businesses throughout the year, including Fretheim Hotel, Flåmsbrygga, Ægir Bryggeri, Flåm Marina, and many others in the region.
4. Whole and half animal sales: Selling whole/half lambs, pigs, and reindeer/deer directly to consumers and restaurants. Lamb priced at 179 kr/kg, half pig at ~127 kr/kg.
5. Accommodation rental (secondary): Two Airbnb units for rent (Kårhus and Eldhuslemmen) as a secondary income stream supplementary to the farm business.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Haugen Gardsmat produces traditional Norwegian meat and cured-meat (spekemat) products from animals raised on or near its Flåm farm, including lamb, goat, free-range pork, beef, wild venison, and reindeer. Offerings span fresh cuts, juniper-smoked and dry-cured specialities (notably a 2-year matured cured ham that won the Norwegian Championship in 2018), Christmas products (pinnekjøtt, svineribbe, fenalår), and ready-made stews developed with Lærdal Grønt (Sognalapskaus, Hjortegryte, and an international line of Chili con Carne, Hateful Geit and Gangnam Swine).

Product overview

Haugen Gardsmat is a traditional Norwegian farm food production company based in Flåm, offering a diverse portfolio of meat products centered on five animal categories: SOGNALam (lamb), Villhjort (wild venison), Rein (reindeer), Svin (free-range pork), Storfe (beef), and Kje (goat). The core offering spans fresh cuts, traditionally cured spekemat (including their NM-winning Langtidsmodna Spekeskinke), smoked products, and seasonal specialties like pinnekjøtt and svineribbe for Christmas. The company has expanded into prepared meals through the Sognalapskaus sub-brand developed with Lærdal Grønt, which includes traditional Sognalapskaus and Hjortegryte alongside internationally-inspired lines (Chili con Carne, Hateful Geit, Gangnam Swine) that utilize imperfect vegetables to reduce food waste. Additional products include various meatballs, burgers, and specialty cured meats. They also offer rural accommodation through AirBnB. Products are sold at Bondens Marked farmers' markets in Oslo and Bergen, through grocery stores (Coop chain), and to HORECA customers.

Differentiator

Problem solved

Functional benefit

Products and services

• SOGNALam (Lamb) Lamb meat products from local Sognalamb sheep grazing from fjord to mountain. Fresh cuts (fårikålkjøt, flatbiff, mørbrad, lammeskank), cured items (fenalår, pinnekjøtt), seasonal specials (lammerull, pinnasteik, pinnabog), and whole/half lamb carcasses available for order.
• Villhjort (Wild Venison) Fresh wild venison from hunted deer, sold in autumn and frozen year-round. Cuts include ytrefilet, indrefilet, flatbiff, mørbrad, bogsteik, lårsteik, kjøttdeig, skank, grytekjøt, and hjorteburger; whole or half deer available for order.
• Rein (Reindeer) Reindeer meat from local herds and wild hunting. Products include flatbiff, mørbrad, bogsteik, lårsteik, kjøttdeig, skank, and grytekjøt; vacuum-packed and frozen options. All slaughters approved by Mattilsynet.
• Svin (Free-Range Pork) Pork from the farm's own free-range outdoor pigs (utegris). Products include svineribbe, nakke, kam, ytrefilet, indrefilet, and whole/half pig orders; the long-aged spekeskinke won the Norwegian Championship in 2018.
• Storfe (Beef) Beef from Scottish Highland cattle from neighboring farms and Norwegian Red Cattle. Long-matured premium cuts sold at markets and to HORECA; burgers also produced.
• Kje (Goat Meat) Goat meat sourced from goat farms in Aurland municipality and the Sogn region. Products include kjeribbe, kjebog, kjelår, kjesider, and kjerullade (when available).
• Sognalapskaus Traditional Norwegian stew made with salted and smoked mutton, potatoes, carrots, cabbage, rutabaga, onion, and black pepper. Uses off-grade vegetables from Lærdal Grønt to reduce food waste. Sold at markets and through Coop stores across Western Norway.
• Hjortegryte (Venison Stew) Venison stew with bacon made using the same sustainability philosophy as Sognalapskaus, with imperfect vegetables from Lærdal Grønt. Available in Coop stores and at markets.
• Internationally-inspired stew line (Chili con Carne, Hateful Geit, Gangnam Swine) Ready-made stews with international flavor profiles developed with Lærdal Grønt: Chili con Carne (pulled beef), Hateful Geit (goat, North African style), Gangnam Swine (pork, Korean-inspired).
• Langtidsmodna Spekeskinke (Long-Aged Cured Ham) Cured ham aged for approximately 2 years. Awarded Norwegian Championship and Gold medal in 2018. Sold by weight at markets and shipped by mail.
• Spekemat line (Krydderbiff, Fenalår, Haugakallens Spekepølse, Pinnekjøtt, Pinnasteik, Lammerull, Sylte/Syltaflesk, Ljøsdalskorv, Julepålegg, Kjøttfulle Grillbein) Range of traditionally cured and smoked meats: Krydderbiff (cured spiced beef), Fenalår (cured leg of lamb), Haugakallens Spekepølse (cured sausage), Pinnekjøtt and Pinnasteik (cured lamb ribs and breast for Christmas), Lammerull (rolled cured lamb), Sylte/Syltaflesk (head cheese), Ljøsdalskorv (steamed cured sausage), Julepålegg (Christmas spreads) and Kjøttfulle Grillbein (dry-matured, sous-vide pork skewers).
• Meatballs and burgers (Tapasbollar, Storfebollar, Lammekjøttbollar, Viltbollar/Viltburger, Viltkarbonader, Storfeburger) Range of meatballs and burgers sold in grocery stores: pork tapas meatballs (Tapasbollar, 89% pork), beef meatballs (Storfebollar), lamb meatballs (Lammekjøttbollar), game meatballs/burgers (Viltbollar/Viltburger with venison and reindeer), game hamburgers with egg (Viltkarbonader), and beef burgers (Storfeburger).
• Overnatting i Haugen (Farm Accommodation) Rural on-farm accommodation with two units: Kårhus (two bedrooms, sleeps 4-6) and Eldhuslemmen (studio apartment for two), booked through Airbnb. Optional dinner service in the traditional barn (grindløa) by arrangement.

Quantifiable outcome

• First product recall in 25 years of production (December 2025, listeria detected in one batch of sylta)
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Lærdal GrøntcoreStrategic or Co-development Partner · 17 September 2019Joint development of Sognalapskaus and Hjortegryte products. Lærdal Grønt provides vegetables (carrots, potatoes, rutabaga) that don't meet retail standards due to size/shape, which are used in the prepared dishes. This collaboration won the Matreddarpris 2019 for food waste reduction. Both companies share focus on sustainability and local ingredients.
• Coop NordvestcoreChannel Partner/ Reseller/ Distributor · 1 January 2019Distribution partner for Sognalapskaus and Hjortegryte through Coop retail chain stores across Western Norway. Products available in Coop Extra, Marked, Prix, Mega, Obs! and Spar locations throughout the region.
• TransferdminorOthersLogistics partner for game (hjort/rein) delivery. Hunters deliver game carcasses to Transferd terminals in Stryn, Førde, and Kaupanger on behalf of Haugen Gardsmat. This enables hunters across the region to supply wild game without traveling to Flåm.
• Adams MatkasseminorChannel Partner/ Reseller/ DistributorRegular customer receiving deliveries of storfekarbonader and viltkarbonader. The Adams Matkasse delivery was described as the largest single delivery in the company's history.
• Bondens Marked NorgecoreChannel Partner/ Reseller/ DistributorFarmers' market organization running Bondens Marked events in Oslo and Bergen. Haugen Gardsmat is a regular vendor at markets including Vinkelplassen, Bærums Verk, Fisketorget, and others. Bondens Marked also provides an online ordering/collection platform for pre-orders.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nordfjell Kjøtt: Norwegian producer specializing in mountain-grazed lamb and traditional meat products from Western Norway. Comparable because both focus on regional/traditional Norwegian lamb and small-batch meat production sold through specialty retail and HORECA.
• Ingers Vilt: Norwegian processor and supplier of wild game (venison, reindeer, elk). Directly comparable because both operate approved game-reception facilities, supply wild venison and reindeer cuts and prepared dishes, and serve regional retail and HORECA in Norway.
• Bratland Gård: Traditional Norwegian farm producing specialty meat products with farm-direct sales. Comparable because both operate family-run farm food businesses in Norway emphasizing traditional methods, local provenance, and direct/regional retail distribution.
• Aarnes Gårdsmat: Norwegian farm-based food producer offering traditional and specialty meat products. Comparable because both are small-scale Norwegian gårdsmat (farm food) producers focused on traditional cured meats and prepared dishes sold via specialty retail and farmers' markets.
• Finsbråten Spekemat: Established Norwegian producer of traditional cured meats (spekemat) including fenalår and cured ham. Direct comparable because both compete in the same Norwegian craft cured-meat category, sell through Bondens Marked and selected retail channels, and rely on long-curing traditional methods.
• Lykkens Gade Spekemat: Norwegian producer of traditional cured meats (spekemat) including fenalår, spekeskinke, and cured sausages. Directly comparable because both focus on long-curing craft methods, supply Bondens Marked and specialty retail, and compete in the same premium Norwegian cured-meat segment.
• Grøndalen Gårdsslakteri: Norwegian farm-based slaughterhouse and meat producer offering traditional cuts, cured meats, and game. Directly comparable as a small-scale farm-butcher operation in Norway with overlapping product range (cured meats, lamb, prepared products) and similar direct-to-consumer + HORECA distribution.

Broad incumbents

• Nortura: Largest Norwegian meat producer and farmer-owned cooperative, parent of the Gilde brand. Broad incumbent comparable because it dominates the Norwegian red-meat, cured-meat, and prepared-meat categories that Haugen Gardsmat also competes in, though at commodity scale rather than artisanal niche.
• Fatland: Major Norwegian meat producer with national distribution across retail and foodservice. Broad incumbent comparable as a large established Norwegian meat company with overlapping cured-meat and prepared-meat product lines sold through the same grocery channels (including Coop).

Emerging players

• Slakthuset Småskala: Small-scale Norwegian mobile/regional slaughter and processing services targeting artisan meat producers. Emerging player comparable because it supports the same small-batch Norwegian meat-producer ecosystem (custom slaughter, curing, smoking services) that Haugen Gardsmat relies on for capacity.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/haugen-gardsmat

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haugen Gardsmat