Hauschka Verlag

What Hauschka Verlag does

Hauschka Verlag GmbH is a privately held German educational publishing company headquartered in Puchheim, Bavaria (near Munich), founded in 1970 and operating continuously for over 50 years. The company publishes a catalog of print-based learning materials — exercise books (Übungshefte), exercise strips (Übungsstreifen), puzzle blocks (Rätselblöcke), kindergarten and preschool blocks, coloring books, and craft blocks — designed for self-directed learning by children ages roughly 2-11. Its content is organized by subject (Mathematik, Deutsch, Englisch, Sachunterricht) and grade level (1st through 7th grade), with extensions into preschool and kindergarten, and follows a 'spielerisches Lernen' (playful learning) pedagogical approach positioned for at-home learning support, exam preparation (Klassenarbeiten, Prüfungen), and school-transition (Übertritt) readiness.

The business runs a direct-to-consumer go-to-market anchored on the company's own e-commerce website and a subscription service, the Hauschka-Abo, which delivers four curated learning packages per year (each containing two to three Hauschka books/blocks) at retail-identical pricing with free shipping. A parallel B2B channel serves German book retailers through a dedicated Händler:innen portal with presentation and promotional materials. The Hauschka-Abo is bundled with a social-impact donation to the EinDollarBrille project, which is used as a brand and acquisition differentiator. Marketing is conducted primarily through the company's website (SEO/content), a free newsletter (Hauschka-Newsletter), and ancillary programs such as the 'Lesen lernen – Lesefahrplan' reading roadmap and the 'Aktion Lesebus'.

The firm is a privately held GmbH with no disclosed parent company, no institutional investors, no funding rounds, no M&A activity, and no senior leadership changes in the input data. There is no evidence of an app, API, AI/ML, or digital product layer; the entire offering is print-first. End-customers are individual parents and caregivers of children ages 2-11, supplemented by educators (Pädagog:innen) and book retailers in the DACH market, with early signs of international interest via a French-language 'Préscolaire' category and a 'Foreign Rights | Lizenzen' function on the website.

Name

Hauschka Verlag

Legal name

Hauschka Verlag GmbH

Website

https://hauschka-verlag.de

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Hauschka Verlag GmbH is a German educational publisher (founded 1970, ~10 employees, Puchheim) selling print exercise books, puzzle blocks, and coloring materials for children ages 2-11 directly via its own e-commerce, a quarterly subscription (Hauschka-Abo), and book retailers.

Ownership category

akta.pro rank

Product category

Children's Educational Publishing

NAICS

Book Publishers (513130), Book Retailers and News Dealers (45921)

SIC

Books: Publishing Or Publishing & Printing (2731), Book Printing (2732)

akta.pro primary industry

Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE)

akta.pro secondary industries

Children’s Activity & Workbook Publishing (MPAJAFAG), Test & Exam Prep Trade for Kids/Teens (School Entrance, Standardized) (EDAGAIAK)

Keywords

• Educational publishing
• Children's exercise books
• Learning materials
• Playful learning
• Workbooks

Headquarters

HQ city

Puchheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Book Sales: One-time purchase of individual exercise books, workbooks, puzzle blocks and learning materials through the company's e-commerce platform
2. Hauschka-Abo Subscription: Annual subscription delivering four curated learning packages per year, each containing 2-3 Hauschka exercise books and workbooks, with free shipping and same pricing as retail

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Hauschka Verlag publishes and sells print-based educational learning materials for children ages 3–11, including exercise books (Übungshefte), exercise strips (Übungsstreifen), kindergarten and preschool blocks, coloring books, and puzzle blocks across subjects such as mathematics, German, English, and Sachunterricht. Products are sold individually through the company's e-commerce site and through retail partners, and are also bundled into a quarterly subscription (Hauschka-Abo) delivering four curated learning packages per year to subscribers' homes.

Product overview

Hauschka Verlag is a German educational publishing company offering a unified portfolio of exercise books, puzzle blocks, and coloring materials for children ages 3-11. The product line consists of exercise books (Übungshefte) for grades 1-7 covering Mathematics, German, English, and Sachunterricht (environmental studies); exercise strips (Übungsstreifen) for reading and math practice; kindergarten and preschool blocks (Kindergartenblöcke/Vorschulblöcke) featuring puzzles, shapes, and comparison activities; coloring books (Ausmalbücher) with vehicle and animal themes; puzzle blocks (Rätselblöcke) for various age groups; and Christmas puzzle editions. The products follow a 'learning through play' (spielerisches Lernen) methodology and are organized by subject area and age group. The company also operates a subscription service (Hauschka-Abo) that delivers curated quarterly packages and supports the EinDollarBrille social initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Erfolgreich durch die 1. Klasse – Mathe, Deutsch, Sachunterricht Comprehensive exercise book (Übungsheft) for 1st-grade students covering mathematics, German, and Sachunterricht (environmental studies), designed to support self-directed learning and exam/transition preparation.
• Erfolgreich durch die 4. Klasse – Mathe, Deutsch, Sachunterricht Comprehensive exercise book (Übungsheft) for 4th-grade students covering mathematics, German, and Sachunterricht (environmental studies), supporting self-directed learning and review.
• Kindergartenblock ab 3 Jahre – Formen, Farben, Rätselspaß Activity block for kindergarten children aged 3+ covering shapes, colors, and puzzles to support early childhood development.
• Kindergartenblock ab 3 Jahre – Suchen, entdecken und vergleichen Activity block for kindergarten children aged 3+ centered on search, discovery, and comparison exercises for early learning.
• Lass uns ausmalen – Mein Ausmalbuch ab 2 – Fahrzeuge Coloring book for children aged 2+ with a vehicles theme.
• Lass uns ausmalen – Mein Ausmalbuch ab 2 – Tiere Coloring book for children aged 2+ with an animals theme.
• Mein Übungsheft – Zuhören und verstehen 1. Klasse Exercise book for 1st-grade students focused on developing listening comprehension skills.
• Mein Übungsheft – Zuhören und verstehen 2. Klasse Exercise book for 2nd-grade students focused on developing listening comprehension skills.
• Meine Übungsstreifen Lesen lernen – 1. Klasse: Buchstaben, Silben, einfache Wörter Exercise strips for 1st-grade reading practice covering letters, syllables, and simple words.
• Meine Übungsstreifen Lesen lernen – 1. Klasse: Wörter und Sätze Exercise strips for 1st-grade reading practice covering words and sentences.
• Meine Übungsstreifen Rechnen lernen – 1. Klasse: Zahlen bis 10 Exercise strips for 1st-grade math practice covering numbers up to 10.
• Meine Übungsstreifen Rechnen lernen – 1. Klasse: Zahlen bis 20 Exercise strips for 1st-grade math practice covering numbers up to 20.
• Rätselblock ab 7 Jahre, Band 3 Puzzle block for children aged 7+, third volume in the Rätselblock series.
• Weihnachtsrätsel – Kunterbunter Kindergartenblock ab 3 Jahre Christmas-themed puzzle block for kindergarten children aged 3+.
• Weihnachtsrätsel – Kunterbunter Kindergartenblock ab 4 Jahre Christmas-themed puzzle block for kindergarten children aged 4+.
• Weihnachtsrätsel – Kunterbunter Vorschulblock ab 5 Jahre Christmas-themed puzzle block for preschool children aged 5+.
• Weihnachtsrätsel – Rätselblock ab 6 Jahre Christmas-themed puzzle block for children aged 6+.
• Weihnachtsrätsel – Rätselblock ab 7 Jahre Christmas-themed puzzle block for children aged 7+.
• Weihnachtsrätsel – Rätselblock ab 8 Jahre Christmas-themed puzzle block for children aged 8+.
• Hauschka-Abo (Subscription) Annual subscription service delivering four curated learning packages per year, each containing two to three Hauschka workbooks and blocks, at identical retail pricing with free shipping; a portion of proceeds is donated to the EinDollarBrille social project.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• EinDollarBrillecoreStrategic or Co-development PartnerHauschka Verlag partners with EinDollarBrille (One Dollar Glasses) as a social commitment initiative. For every Hauschka-Abo subscription purchased, the company donates to the EinDollarBrille project. This partnership combines educational publishing with social responsibility, funding eyeglasses for people in need.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ravensburger: Major German games, puzzles, and children's activity products company. Overlaps with Hauschka's Rätselblöcke and kindergarten activity block lines, though Ravensburger operates at vastly larger scale and in toys/games as well.
• Westermann Gruppe: Established German educational publisher with primary-school workbook and textbook lines. Comparable subject and grade focus to Hauschka, with broader institutional footprint and digital offerings.
• Usborne Publishing: UK-based children's activity and educational book publisher with international reach. Comparable product categories (activity books, workbooks, early learning) and similar playful-learning brand positioning, though operating at larger international scale.
• Klett Verlag: Major German educational publisher producing textbooks and learning aids across primary and secondary grades. Overlaps with Hauschka on supplementary learning materials but operates at much greater scale across many subjects and formats.
• Cornelsen Verlag: One of Germany's largest educational publishers, with extensive primary-school textbook and workbook offerings. Competes with Hauschka on K-7 supplementary learning but is a much larger incumbent with digital platforms.
• Duden Verlag: Germany's authoritative language reference brand, with educational material extensions including workbooks and learning aids for German language. Overlaps with Hauschka's Deutsch learning products and carries a strong household brand.

Direct peers

• Loewe Verlag: Independent German publisher of children's books, picture books, and activity titles. Comparable to Hauschka in age range (early childhood and primary) and direct-to-consumer positioning within the German family market.
• Stark Verlag: German publisher of test-preparation and learning materials, particularly for school transitions and Prüfungen. Highly comparable to Hauschka's positioning around Klassenarbeiten, Prüfungen, and Übertritt preparation.
• Tessloff Verlag: German publisher of children's non-fiction and educational activity books (e.g., 'Was ist Was'). Highly comparable to Hauschka in producing engaging educational content for children, with similar age-targeting and pedagogical positioning.
• Mildenberger Verlag: German educational publisher specializing in workbooks and learning materials for primary school children in Mathematik, Deutsch, and Sachunterricht. Closely comparable to Hauschka in subject coverage, target age, and German-school curriculum alignment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hauschka-verlag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hauschka Verlag