Haute-Maurienne Vanoise Tourist Office

What Haute-Maurienne Vanoise Tourist Office does

Haute-Maurienne Vanoise Tourist Office (HMVT), legally registered as SPL Haute Maurienne Vanoise Tourisme, is a French Société Publique Locale (SPL) jointly owned by the Communauté de Communes de Haute Maurienne Vanoise and associated municipal stakeholders. Headquartered at 6 Rue Napoléon, Val-Cenis (Lanslebourg Mont-Cenis), France, it serves as the collective tourism promotion and reservation body for the Haute Maurienne Vanoise region of the French Alps, covering six resort stations: Valfréjus, La Norma, Aussois, Val Cenis, Bessans, and Bonneval-sur-Arc. The organization markets year-round outdoor offerings spanning alpine skiing, ski touring, snowshoeing, ice climbing, hiking, mountaineering, cycling, trail running, via ferrata, and water sports.

The organization's core technical asset is the reservation.haute-maurienne-vanoise.com online booking platform, built on Open System communication gateway technology provided by Alliance Réseaux, which enables real-time availability display and booking management across multiple tourism providers. It also distributes six dedicated iOS/Android mobile applications (one per resort station, launched in January 2024), a content blog ("La vie d'ici"), downloadable PDF guides, and event calendars. Revenue is generated through four streams: (i) marketplace commissions on accommodation reservations (furnished rentals, hotels, campsites, vacation villages), (ii) transaction fees on ski pass sales for the unified Espace Haute Maurienne Vanoise ski area, (iii) transaction fees on activity passes offering up to 77% savings on summer activities, and (iv) transaction fees on event ticketing (Cultural Season Pass, Tango Festival Pass). Payment processing is handled by One Shot Pay, with PayPal and Paybox as alternatives, and financial guarantee/insurance are provided by Groupama and MAIF as required by the French Tourism Code (registration IM073170012). Customer segments target winter sports enthusiasts and summer outdoor adventure seekers as primary personas, with families and general tourists as secondary segments; partnerships with outdoor brands (Nordica, Millet, Juyar) and a strategic alliance with Vanoise National Park support distribution and ecosystem positioning.

Name

Haute-Maurienne Vanoise Tourist Office

Legal name

SPL Haute Maurienne Vanoise Tourisme

Website

https://haute-maurienne-vanoise.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Haute-Maurienne Vanoise Tourist Office is a French public-sector tourism organization (SPL) that markets and operates online reservations for accommodations, ski passes, and activity passes across six alpine resort stations in the French Alps, serving winter sports and summer outdoor tourists.

Ownership category

akta.pro rank

Product category

Destination Tourism & Travel Services

NAICS

Skiing Facilities (713920), Traveler Accommodation (7211), Other Traveler Accommodation (72119), Tour Operators (56152)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Professional/Managed Inventory Vacation Rental Marketplaces (THAMALAB)

akta.pro secondary industries

Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms) (THAMALAL), Mountain & Ski Homes (THAMAAAG), Luxury Chalets & Ski-In/Ski-Out Homes (THAMAEAD), Large Group & Event-Friendly Homes (THAMAAAM), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Mountain tourism services
• Alpine resort booking
• Ski resort operations
• Destination marketing
• Accommodation marketplace

Headquarters

HQ city

Val-Cenis (Lanslebourg Mont-Cenis)

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales and Event Bookings: Online ticket sales for events, shows, and animations organized by the tourist office including Cultural Season Pass and Tango Festival Pass
2. Activity Passes: Sale of multi-activity passes offering discounted access to summer and winter recreational activities, up to 77% savings
3. Accommodation Reservations Marketplace: Commission-based marketplace connecting visitors with accommodation providers including furnished rentals, hotels, campsites, and vacation villages
4. Ski Pass Sales: Online sales of ski lift passes for the Espace Haute Maurienne Vanoise ski area

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

Haute-Maurienne Vanoise Tourist Office markets and books tourism services for the Haute Maurienne Vanoise region of the French Alps through an online accommodation marketplace and information portal serving six resort stations. Its sellable offerings include accommodation reservations (furnished rentals, hotels, campsites, vacation villages), bundled Activity Passes providing discounted access to dozens of summer activities, unified Espace Haute Maurienne Vanoise ski lift passes, and online ticketing for cultural events and festivals. Distribution spans a self-serve booking site, six station-specific mobile apps, and on-site tourist information offices.

Product overview

The Haute Maurienne Vanoise Tourist Office operates a multi-channel tourism platform centered on its primary reservation website (haute-maurienne-vanoise.com) and dedicated booking portal (reservation.haute-maurienne-vanoise.com). The core offering consists of an online accommodation booking marketplace connecting users with various lodging providers across six resort stations. Supplementary products include Activity Passes (bundled summer activity packages), Ski Passes for the combined Espace Haute Maurienne Vanoise ski area, an online ticketing system for cultural events, weather forecasting, downloadable digital guides, and a content blog. The platform also distributes dedicated mobile applications for each resort station. The offering operates as a unified platform with interconnected modules for booking, ticketing, information delivery, and mobile access rather than a single monolithic product.

Differentiator

Problem solved

Functional benefit

Brands

• Application Valfréjus: Mobile application for Valfréjus resort
• Application La Norma
• Application Aussois
• Application Val Cenis
• Application Bessans
• Application Bonneval sur Arc
• Pass Activités
• reservation.haute-maurienne-vanoise.com

Products and services

• Online Accommodation Booking Platform Marketplace enabling visitors to search and book furnished rentals, hotels, bed & breakfasts, vacation villages, campsites, unusual accommodations and youth hostels across all six Haute Maurienne Vanoise resort stations. Built on Open System technology by Alliance Réseaux for real-time availability.
• Pass Activités (Multi-Activity Passes) Bundled multi-activity passes offering discounted summer activity access (advertised up to 77% savings) across the Haute Maurienne Vanoise territory, with combined accommodation + pass packages available (e.g., Val Cenis summer package from €96/person).
• Espace Haute Maurienne Vanoise Ski Passes Combined ski lift passes for the unified Haute Maurienne Vanoise ski area covering all resort stations, available online and providing single-purchase access across the territory.
• Online Event Ticketing System Online ticketing platform selling tickets for events, shows and animations organised by the tourist office, including dedicated Cultural Season Pass and Tango Festival Pass products.
• Resort Mobile Applications (Valfréjus, La Norma, Aussois, Val Cenis, Bessans, Bonneval sur Arc) Dedicated iOS and Android mobile applications for each of the six resort stations providing real-time news, weather and activity updates to visitors planning or undertaking trips.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• NordicaminorGTM or Marketing PartnerOutdoor sports equipment brand partnership for promotional visibility on the tourist office website. Nordica is a ski and outdoor equipment manufacturer.
• MilletminorGTM or Marketing PartnerAlpine equipment brand partnership providing promotional visibility. Millet is a French mountain equipment and apparel company.
• JuyarminorGTM or Marketing PartnerLocal/regional partner providing promotional visibility on the tourist office website. Nature of partnership appears to be marketing collaboration.
• Destination d'excellencecoreOthersQuality tourism certification partnership under the French Tourism Quality Marca. This is an official French tourism quality label that recognizes establishments meeting high service standards.
• Coopérative Haut MaurienneminorGTM or Marketing PartnerLocal cooperative partnership providing promotional visibility. Represents the local agricultural/economic cooperative of the Haute Maurienne region.
• Durieux FiatminorGTM or Marketing PartnerLocal automotive dealership partnership providing promotional visibility. Fiat authorized dealer in the region.
• Alliance RéseauxcoreTechnology or IntegrationTechnology provider for the Open System reservation platform. ALLIANCE RESEAUX is a French SAS that developed the communication gateway systems and Open System technology powering the reservation.haute-maurienne-vanoise.com booking platform.
• Groupama AssurancecoreOthersFinancial guarantee provider. Groupama Assurance - Crédit & Caution provides the required financial guarantee for the tourist office's travel operator registration (IM073170012).
• MAIFcoreOthersInsurance provider for tourist office activities under the French Tourism Code requirements.
• One Shot PaycoreTechnology or IntegrationSecure payment processing service provider for the online booking platform, handling credit card transactions (CB, Visa, Mastercard) for the marketplace.
• Vanoise National ParkcoreStrategic or Co-development PartnerProtected natural area partnership. The Haute Maurienne Vanoise region borders and incorporates access to Vanoise National Park, France's first national park established in 1963.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chamonix-Mont-Blanc Tourist Office: Operates as a destination tourist office promoting accommodation, lift passes, and activities across the Chamonix valley. Highly comparable structure and business model (multi-station alpine destination with online booking marketplace), differing primarily in brand scale and international profile.
• Avoriaz Tourist Office: Single-resort French alpine destination marketing and online booking platform for accommodations, ski passes, and activities. Comparable scope of digital offering and seasonal product mix.
• Les Arcs / Bourg-Saint-Maurice Tourist Office: Major French alpine destination tourist office with online booking marketplace for accommodations, Paradiski ski area lift passes, and activity passes. Closely aligned scale and operational model.
• Tignes Tourist Office: Operates accommodation booking, lift passes, and event ticketing for a single high-altitude alpine resort. Closely aligned business model to HMVT's per-station marketplace and bundled activity offerings.
• Val Thorens Tourist Office: French alpine ski resort tourist office operating booking platforms, ski pass sales, and activity marketplaces. Directly comparable single-destination promotional and reservation model in the same regulatory and competitive environment.
• Les 2 Alpes Tourist Office: Resort tourist office running online accommodation marketplace, ski pass sales, and summer/winter activity booking. Directly comparable French alpine destination operator with similar product portfolio.

Emerging players

• Outdooractive: Tourism-tech platform offering trail maps, activity booking, and destination content across European alpine regions. Comparable in providing digital discovery and booking infrastructure for outdoor activities, though as a multi-destination platform rather than a single-region operator.

Others

• Skiinfo: Snow/ski information portal aggregating conditions, webcams, and lift status across alpine resorts. Functions as a complementary discovery and information layer for HMVT's destination, rather than a direct transactional competitor.

Broad incumbents

• Compagnie des Alpes: Largest ski-resort operator in France managing multiple iconic destinations (Paradiski, Tignes, La Plagne). Comparable in destination tourism operations and lift-pass infrastructure, but at significantly greater scale and with broader portfolio.
• GetYourGuide: Global activity and experience booking marketplace. Competes for activity-pass bookings HMVT routes through its marketplace, and represents the structural alternative to HMVT's bundled activity-pass model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCw6KdFsT1XZqD36hU_cX8cQ
• Facebookfacebook.com/hautemauriennevanoise
• Instagraminstagram.com/hautemauriennevanoise
• LinkedInlinkedin.com/company/haute-maurienne-vanoise

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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