Havas Life Berlin

What Havas Life Berlin does

Havas Life Berlin GmbH is a Berlin-based healthcare communications agency operating as part of the global Havas network. Originally founded in 2016 as Health4Brands Berlin and rebranded to Havas Life Berlin in July 2024, the firm is led by Managing Director Yvonne Preller, who has more than 20 years of healthcare communications experience and has run the agency since inception. The agency provides end-to-end healthcare marketing services, including product launch strategy, traditional and digital communication/advertising, influencer marketing, digital activation, medical education, and PR for pharmaceutical and consumer health clients.

Its core service portfolio is organized around six practice areas: Strategy & Launch Support, Communication & Advertising, Influencer Marketing, Digital Activation (notably Veeva-certified for email and video closed-loop marketing), Medical Expertise & Education, and PR. The Veeva certification is the most distinctive technical credential, enabling compliant direct-deployment campaigns within pharma CRM ecosystems used by major clients. The agency leverages internal mobility from sister Havas Life offices (e.g., Havas Life Freiburg) for senior creative talent.

The business operates on a professional services model, generating revenue through retainers and project fees via a direct, sales-led go-to-market. Named clients include Takeda, Sanofi, Gilead, Bristol Myers Squibb, Abbott, Menarini Group, Omnicare, Besins Healthcare, ITF Pharma, and Grifols, spanning prescription pharma, consumer health, and specialty pharma segments. As a private subsidiary within the Havas group (a global advertising and communications holding), the agency has no independent funding rounds and no disclosed financial statements.

Name

Havas Life Berlin

Legal name

Havas Life Berlin GmbH

Website

https://havaslifeberlin.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Havas Life Berlin is a Berlin-based healthcare communications agency and Havas network subsidiary serving enterprise pharmaceutical and consumer health clients with launch strategy, advertising, influencer marketing, Veeva-certified digital activation, medical education, and PR services.

Ownership category

akta.pro rank

Product category

Healthcare Communication Services

NAICS

Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFADAJ

Healthcare & Life Sciences PR

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYMPAAAAAJ

Healthcare/Pharma Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYHLAGALAM

KOL Engagement & Medical Education (Advisory Boards/CME Support)

Healthcare & Life Sciences/Life Science Tools & Services (CRO/CDMO/Lab Services)/Pharmacovigilance & Medical Affairs Services

Keywords

• Healthcare communication services
• Pharmaceutical marketing agency
• Medical education services
• Healthcare digital activation
• Healthcare public relations

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Healthcare Communication Services: The agency generates revenue through retainer-based consulting engagements and project fees for healthcare communication services including strategic consulting, campaign development, medical education, digital activation, and PR services for pharmaceutical and healthcare clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Havas Life Berlin is a Berlin-based healthcare communication agency that provides integrated communication services to pharmaceutical and healthcare clients. The agency's offerings span six core service areas: Strategy & Launch Support (strategic consulting, product launches, rebranding), Communication & Advertising (patient and HCP campaigns, disease education), Influencer Marketing (social media, KOL partnerships), Digital Activation (digital campaigns, Veeva-certified eMail/video marketing), Medical Expertise & Education (scientific content, workshops, eDetails, webinars), and Public Relations (press conferences, KOL-based media work).

Product overview

Havas Life Berlin is a healthcare communication agency that operates as a unified service offering rather than a modular platform. The agency provides an integrated suite of six core service areas: Strategy & Launch Support (strategic consulting, product launches, rebranding), Communication & Advertising (patient and HCP campaigns), Influencer Marketing (content creation, social media, influencer partnerships), Digital Activation (digital campaigns, email/video marketing with Veeva certification), Medical Expertise & Education (scientific content, workshops, eDetails, webinars), and Public Relations. Founded in 2016 as Health4Brands Berlin and rebranded to Havas Life Berlin in July 2024, the agency serves pharmaceutical and healthcare clients including Takeda, Sanofi, Gilead, Bristol Myers Squibb, Abbott, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Launch Support (Strategie & Launch Support) Strategic consulting service for pharmaceutical and healthcare clients covering product launch planning, rebranding, integrated marketing activity planning, and market research. Designed for pharma brand and marketing teams preparing product introductions or repositioning efforts.
• Communication & Advertising (Kommunikation & Werbung) Patient and Healthcare Professional (HCP) campaign service covering product, brand, image, and awareness campaigns, disease education campaigns, cross-media rollout, and congress communication packages. Targeted at pharmaceutical brand and medical communications teams.
• Influencer Marketing Healthcare-focused influencer marketing service including content creation and storytelling, social media campaigns for patients and HCPs, influencer partnership development, event organization, community management, and data-driven performance marketing. Targeted at pharmaceutical companies seeking influencer and KOL engagement.
• Digital Activation (Digitale Aktivierung) Digital marketing and activation service covering paid and organic digital campaigns, interactive sales folders, eMail and video marketing, and webinars. Selected services are Veeva-certified (eMail, Video, eDetails), making them suitable for regulated HCP communications in pharmaceutical settings.
• Medical Expertise & Education Medical communications and education service covering scientific content visualization, medical workshops, advisory boards, interviews for HCPs and patients, eDetails, webinars, slide kits for KOLs, product websites, print materials, and product monographs. Targeted at pharma medical affairs and brand teams needing rigorous scientific communication.
• Public Relations (PR) Public relations service for pharmaceutical and healthcare clients covering press conferences, cross-media planning, KOL-based media work, and media cooperations. Targeted at pharma communications teams needing earned-media amplification.

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Publicis Health: Healthcare marketing and communications network within Publicis Groupe, offering creative, media, and PR services to pharma — directly comparable in offering and customer base.
• Edelman Health: Healthcare practice of Edelman, a global PR firm, providing health-focused communications, KOL engagement, and disease education — directly comparable in healthcare PR and communications services.
• IPG Health: Interpublic Group's healthcare-focused network encompassing FCB Health, McCann Health, and others — comparable as a multi-agency healthcare communications network serving similar pharma clients.
• Burson Health: Global PR and communications agency with a dedicated health practice offering pharma PR, KOL engagement, and disease education — comparable in PR-led healthcare communications.
• WE Communications (Health Practice): Global communications agency with a dedicated health practice offering PR, social, and creative services to pharma and health tech clients — directly comparable in healthcare communications scope.
• Ogilvy Health: Global healthcare communications agency under WPP offering strategy, creative, medical education, and PR for pharma clients — directly comparable to Havas Life Berlin's full-service healthcare communications offering.
• Havas Life (other offices): Sibling healthcare communication agencies under the same Havas Life global brand (e.g., Havas Life Paris, Havas Life New York) — directly comparable in service offering and client type, serving as both peers and internal collaborators.
• McCann Health: Global network of healthcare communications agencies within IPG, providing advertising, medical education, and PR services to pharma — directly comparable in service mix and pharma client base.

Broad incumbents

• Syneos Health Communications: Large clinical and commercial services organization with a healthcare communications arm — overlapping in medical education and HCP communications but broader in scope including clinical research.

Regional players

• Serviceplan Health: European (Munich-based) healthcare communication agency with full-service offerings — comparable in offering and similar in geographic focus as a German/European healthcare communications agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/havaslifeberlin
• Instagraminstagram.com/havaslifeberlin

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havas Life Berlin