Havas Riga
Havas Riga is a Latvian advertising and media agency serving as the Baltic unit of the global Havas Media Network. It offers Creative Services and Media Services, including media planning, buying, and campaign optimization through its Converged platform and proprietary planning tools, to enterprise and mid-market brands in Latvia.
- Company typePrivate
- Founded-
- HeadquartersRiga
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Havas Riga does
Havas Riga is a Latvian advertising and media agency operating as the Baltic unit of the global Havas Media Network. It is headquartered at Kr. Barona iela 36 – 31, Riga, and is described as one of the largest media agencies in Latvia. The company delivers two core service lines: Creative Services (strategic creative development and campaign execution) and Media Services (media strategy, planning, buying, and optimization), with a stated emphasis on results-focused creative work and data-driven media decisions. Its client base spans enterprise multinationals (Decathlon, The Body Shop, Cēsu Alus, Balbino, Zoo, Olpha, Poli) and public-sector or NGO engagements (Sabiedrības integrācijas fonds, Eco Baltia vide, Latvijas Radio).
The agency's underlying technology stack is the Converged operating system, which combines media expertise with data analytics and artificial intelligence for campaign planning and buying. Layered on top are three proprietary planning tools: Smart, which optimizes budget allocation across media types to maximize combined reach; Meaningful Video Planner, which selects audiovisual channels to maximize coverage weighted by reception quality; and MXphase, which simulates future campaign recognition scenarios using historical data. Havas Riga also runs the Meaningful Brands research framework, a global Havas study measuring consumer-brand interaction and brand impact, and uses it for thought-leadership and campaign positioning.
Commercially, Havas Riga operates as a professional services agency with quote-based, scope-tied pricing that is not publicly disclosed. Its go-to-market is direct, relationship-driven client engagement targeting enterprise and mid-market brands in Latvia and the broader Baltic region, supported by organic social and email channels for marketing. The leadership comprises Mārtiņš Kairovs as head of the Havas agency group in Latvia and Kaspars Staškevičs as creative director of Havas Riga. No revenue, headcount, or funding data is disclosed; the entity is a wholly-owned subsidiary within the global Havas group.
Havas Riga firmographics
Firmographics- Name
- Havas Riga
- Legal name
- Havas Riga
- Website
- https://havasriga.lv
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Havas Riga is a Latvian advertising and media agency serving as the Baltic unit of the global Havas Media Network. It offers Creative Services and Media Services, including media planning, buying, and campaign optimization through its Converged platform and proprietary planning tools, to enterprise and mid-market brands in Latvia.
- Ownership category
- akta.pro rank
Havas Riga industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Media Planning, Buying & Optimization (BPAFAAAC)
Keywords
Where Havas Riga is headquartered
LocationHeadquarters
- HQ city
- Riga
Offices1 record
Markets served
Havas Riga business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Media Services: Media planning and buying services including strategy development, campaign execution, and optimization across channels.
- Creative Services: Creative strategy and advertising campaign development services for brands seeking meaningful consumer engagement.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Havas Riga product offering
Product offeringCore offering
Havas Riga is a Latvian advertising and media agency that delivers integrated creative services and media planning/buying for brand clients. Its media work is executed through the proprietary Converged operating system, which unifies audience targeting and campaign optimization, and is informed by the global Meaningful Brands research study. The agency combines strategic creative development with data-driven media execution for advertisers operating in Latvia.
Product overview
Havas Riga is a Latvian advertising and media agency operating as part of the global Havas Media Network. The company offers three core service areas: Creative Services (strategic creative development), Media Services (media planning and buying powered by the Converged operating system with AI capabilities), and the Meaningful Brands research program. The product portfolio includes the Converged technology platform along with specialized planning tools (Smart, Meaningful Video Planner, MXphase) for campaign optimization and audience reach maximization.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Services Strategic creative services covering campaign concept development, brand communication, and creative production for advertisers operating in Latvia. Delivered as part of the agency's integrated offering alongside media services.
- Media Services Media planning and buying services powered by the proprietary Converged operating system, integrating audience targeting, campaign optimization, and cross-channel media execution for brand clients.
- Meaningful Brands Global consumer research study conducted by the Havas network that benchmarks consumer attitudes toward brands, used to inform brand strategy and campaign planning for Havas Riga clients.
Quantifiable outcome
- 77% of brands could disappear and no one would care (global Meaningful Brands research finding)
Companies that use Havas Riga
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles1 record
Havas Riga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Havas Riga partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Havas Media NetworkcoreHavas Riga is part of Havas Media Network, a global media agency network. This affiliation provides access to global resources, research frameworks like Meaningful Brands, and international best practices in media strategy and creative development.
Scale indicators2 records
Recent moves5 records
Expansion highlights2 records
Havas Riga competitors and assessment
Company assessmentBroad incumbents
- Dentsu International: Global advertising holding company with media agency Carat and creative agencies (Dentsu Creative) maintaining Latvian operations. Competes with Havas Riga on integrated creative + media offerings for enterprise clients.
- IPG Mediabrands: Media arm of IPG with networks including UM, Initiative, and Mediabrands. Operates local Latvian offices and competes directly with Havas Media/Riga for media planning and buying business from multinational brands.
- WPP: Largest global advertising holding company, parent of GroupM, Ogilvy, VMLY&R, and other agency brands with Latvian presence. Competes with Havas Riga for the same multinational clients (e.g., Decathlon, The Body Shop) via local network offices in Latvia and the Baltics.
- Publicis Groupe: Global advertising holding company with agency brands (Publicis, Leo Burnett, Saatchi & Saatchi, Starcom) that maintain Latvian offices. Competes for enterprise creative and media mandates against Havas Riga.
- Havas Media: The global media network arm of Havas that Havas Riga operates within. Directly comparable as the same offering at parent-network level, providing Havas Riga with peer benchmarks for media planning, technology (Converged), and client service models across other markets.
- Omnicom Group: Global advertising holding company with media networks (OMD, PHD, Hearts & Science) and creative agencies (BBDO, DDB, TBWA) operating in Latvia. Direct competitor to Havas Riga in both media and creative services for multinational clients.
Direct peers
- OMD Worldwide: Global media agency network within Omnicom that maintains Latvian operations. Directly comparable to Havas Riga as a media planning and buying specialist serving enterprise clients with data-driven tools.
- Carat: Global media agency network within Dentsu with Baltic presence. Competes directly with Havas Riga on media planning, buying, and integrated communications for enterprise and mid-market clients in Latvia.
- PHD Media: Global media agency network within Omnicom operating across the Baltic region. Closely comparable peer to Havas Riga in terms of media strategy, data-driven planning, and enterprise client focus.
- Mindshare: Global media agency network within WPP/GroupM that operates in the Baltic region. Direct competitor to Havas Riga in media strategy, planning, and buying for enterprise brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Havas Riga social profiles
Digital presenceHavas Riga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Havas Riga leadership team
Management profileNumber of profiles
Profiles2 records
Havas Riga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Havas Riga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Havas Riga
What does Havas Riga do?
Havas Riga is a Latvian advertising and media agency that delivers integrated creative services and media planning/buying for brand clients. Its media work is executed through the proprietary Converged operating system, which unifies audience targeting and campaign optimization, and is informed by the global Meaningful Brands research study. The agency combines strategic creative development with data-driven media execution for advertisers operating in Latvia.
When was Havas Riga founded?
Havas Riga was founded in -1. It employs 11 to 50 people.
Where is Havas Riga based?
Havas Riga is headquartered in Riga.
How does Havas Riga make money?
Two revenue lines are on record. Media Services are the primary driver. The others are creative Services.
Who are Havas Riga's main competitors?
Broad incumbents on record are Dentsu International, IPG Mediabrands, WPP, Publicis Groupe, Havas Media and Omnicom Group. Direct peers are OMD Worldwide, Carat, PHD Media and Mindshare.
Does Havas Riga have an API?
No public API is recorded for Havas Riga.
What industry is Havas Riga in?
Havas Riga's product category is Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAAAC, Media Planning, Buying & Optimization. Its NAICS code is 54181 and its SIC code is 7311.