Haveltourist GmbH & Co. KG

What Haveltourist GmbH & Co. KG does

Haveltourist GmbH & Co. KG is a privately held German camping and holiday-park operator headquartered at An den Havelbergen 1, Groß Quassow / Userin, in the Mecklenburgische Seenplatte. It runs a portfolio of 8 campsites — Havelberge, Drewensee, Leppinsee, Ziernsee, Großer Pälitzsee, Zwenzower Ufer, Useriner See (FKK/naturist), and Weißer See — all located directly on lakes in or adjacent to the Müritz-Nationalpark. The flagship is the 5-star ADAC-Superplatz Camping- und Ferienpark Havelberge at Woblitzsee. Customer segments include families with children, water-sports enthusiasts, motorhome and caravan travelers, school groups and youth organizations, and corporate or club outings; named customers are exclusively end-consumer and group-booking clients (no enterprise logos disclosed).

The company's product architecture is a platform-plus-modules bundle: core accommodation in three tiers (camping pitches, mobile homes and Scandinavian-style holiday homes such as Göteborg/Malmö/Stockholm, and rental caravans from Hobby and Knaus), layered with on-site revenue modules — a Kanuzentrum with approximately 170 canoes, kayaks and rafts, a marina, a forest high-rope course, a restaurant with lake terrace, sauna/spa, and an April-to-October children's animation program with evening entertainment. Underlying technology is a third-party real-time booking system (v3.onlinebooking.dk); a live webcam, Schlaffass (sleeping barrel) units, and barrier-free accommodations supplement the offer, but no proprietary software, patents, or AI/ML systems are documented.

The business model is direct-to-consumer with multi-channel sales: company-owned online booking, a booking hotline (+49 (0)3981 - 24790), printed catalog, group bookings via phone/email/mail, and distribution partnerships (FREEONTOUR, Erwin Hymer Group customer card, Müritzcard/1000Seencard, Alpetour for school trips) plus travel-trade-show presence (Reise Camping Essen, Caravan-Salon Düsseldorf, CMT Stuttgart, ABF Hannover). Revenue streams include per-night pitch/accommodation rentals, water-sports equipment rentals, and on-site services (restaurant, sauna, entertainment). Pricing is structured by season (Hauptsaison 1, Hauptsaison 2, Nebensaison, Außersaison) with early-bird discounts of 15% (2+ weeks) and 25% (3+ weeks), security deposits, and pet fees — implying a recurring, season-anchored revenue pattern rather than a true subscription.

Name

Haveltourist GmbH & Co. KG

Legal name

Haveltourist GmbH & Co. KG

Website

https://haveltourist.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Haveltourist GmbH & Co. KG operates 8 camping sites and holiday parks in Germany's Mecklenburg Lake District, serving families, water-sports enthusiasts, and motorhome travelers with pitches, mobile homes, holiday homes, a ~170-boat canoe center, and on-site entertainment.

Ownership category

akta.pro rank

Product category

Outdoor Camping and Holiday Resorts

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (72121), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

akta.pro secondary industries

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ), Long-Stay & Work-Camping Parks (Monthly/Seasonal) (THAGAOAJ), Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE)

Keywords

• Outdoor camping resorts
• Holiday home rentals
• Water sports rentals
• Mobile home camping
• Nature park lodging

Headquarters

HQ city

Groß Quassow / Userin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Camping Pitch Rentals: Revenue from tent, caravan, and motorhome pitches across 8 camping locations. Prices vary by season, pitch size (Standard M, Comfort), and specific campsite.
2. Holiday Home and Mobile Home Rentals: Rental of Scandinavian wooden holiday homes (Göteborg, Malmö, Stockholm), mobile homes (Ocala, Batavier, Mercure, Chalet, Orlando, Brillant), rental caravans (Hobby, Knaus brands), and bungalow tents
3. Water Sports Equipment Rental: Canoe, kayak, and raft rentals with fleet of approximately 170 boats. Includes equipment like packing barrels, tents, stoves, and accessories
4. On-site Services and Activities: Restaurant, sauna/spa, children's animation, evening shows, live music, sports programs, high rope course, boat transport, and fishing services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Haveltourist GmbH & Co. KG operates eight camping and holiday parks in the Mecklenburg Lake District of northern Germany, with the 5-star Camping- und Ferienpark Havelberge as its flagship. The parks offer camping pitches, Scandinavian-style holiday homes, mobile homes, and rental caravans, complemented by a 170-boat canoe and kayak center, a marina, a forest rope course, a restaurant, and seasonal family entertainment programs.

Product overview

Haveltourist GmbH & Co. KG operates a portfolio of 8 camping sites across the Mecklenburg Lake District, centered around the flagship 5-star Camping- und Ferienpark Havelberge. The company offers three primary accommodation categories: Ferienhäuser (Scandinavian wooden holiday homes in models like Göteborg, Malmö, Stockholm, Amsel, Zaunkönig), Mobilheime (mobile homes including Ocala Premium, Adria, Brillant, Orlando, Chalet, Mercure, Batavier), and Mietwohnwagen (rental caravans from Hobby and Knaus brands). Leisure activities are anchored by the Kanuzentrum (canoe center with ~170 boats), Marina Havelberge, Waldseilgarten (forest rope course), and a comprehensive entertainment program with children's animation, sports, and live music. The Arrangements module bundles accommodations with add-on services (meals, canoe rentals, rope course, sauna). The product architecture functions as a platform-plus-modules model where guests book base accommodations and add leisure activities and dining services.

Differentiator

Problem solved

Functional benefit

Brands

• Havelberge Camping Resort: The flagship 5-star camping and holiday park located at Woblitzsee, offering comprehensive leisure activities including canoe center, marina, rope course, restaurant, and animation programs.

Products and services

• Camping- und Ferienpark Havelberge Flagship 5-star camping and holiday park operated by Haveltourist in the Havelberge nature park of the Mecklenburg Lake District, combining pitches, holiday homes, mobile homes, and rental caravans with on-site amenities.
• Camping pitches Serviced pitches for tents, touring caravans, and motorhomes across the Haveltourist parks, with supporting infrastructure for self-contained outdoor stays.
• Scandinavian holiday homes
• Mobile home rentals
• Rental caravans
• Canoe and kayak center On-site water sports center at the Havelberge park operating around 170 canoes and kayaks for guest rental and guided activity on the surrounding lakes.
• Marina services Marina facility providing lake access for boating guests, supporting motorized and non-motorized water activity tied to the holiday parks.
• Forest rope course Adventure rope course set in the forest of the Havelberge park, offering climbing and aerial activity for families and active guests.
• Park restaurant and on-site dining Food and beverage service within the Havelberge park serving resident guests and walk-in visitors during the operating season.
• Family animation and entertainment program

Quantifiable outcome

• Only 16 campsites in Germany achieved 5-star ADAC classification (2018)
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Leading CampingscoreStrategic or Co-development Partner · 1 January 2024Exclusive membership in Leading Campings, a quality association of 32 top campsites across Europe. Members share best practices and marketing platforms. Haveltourist's Camping- und Ferienpark Havelberge is a flagship member.
• EcocampingcoreStrategic or Co-development PartnerEnvironmental certification and sustainable camping practices partnership. Promotes eco-friendly tourism in German camping sector.
• Müritz-NationalparkcoreStrategic or Co-development PartnerOfficial Nationalpark Partner status. Committed to preserving the natural heritage of Müritz-Nationalpark region. Helps guests experience and appreciate the national park landscape.
• Camping- und Ferienpark Wulfener Hals, FehmarnminorStrategic or Co-development PartnerPartnership with sister/partner campsite on Fehmarn island (Baltic Sea). Training partner for ServiceQualität Deutschland certifications.
• FREEONTOURcoreGTM or Marketing PartnerOnline travel planner platform for camping enthusiasts. Provides unique travel planning tools and ERWIN HYMER GROUP customer card benefits at over 700 partner locations.
• ERWIN HYMER GROUPminorGTM or Marketing PartnerPartnership for FREEONTOUR customer card benefits. Motorhome and caravan manufacturer group providing advantages to their vehicle owners.
• Müritzcard (Die 1000Seencard)minorGTM or Marketing PartnerRegional tourism card providing discounts and benefits at partner businesses in Mecklenburg Lake District.
• AlpetourminorGTM or Marketing PartnerSchool trip and group travel specialist; markets Haveltourist's facilities for class excursions and youth groups in the Mecklenburg Lake District.
• BVCD (Bundesverband der Campingwirtschaft in Deutschland)coreOthersFederal camping industry association representing German camping businesses. Publishes camping guide and advocates for camping sector.
• VCWMV (Verband für Camping- und Wohnmobiltourismus Mecklenburg-Vorpommern)coreOthersState-level camping and motorhome tourism association for Mecklenburg-Vorpommern.
• Regionaler Tourismusverband Mecklenburgische SeenplattecoreOthersRegional tourism marketing organization for the Mecklenburg Lake District area.
• Tourismusverband Mecklenburg-VorpommernminorOthersOfficial state tourism promotion organization for Mecklenburg-Vorpommern.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Center Parcs: Center Parcs is a large European operator of forest-based vacation parks with extensive indoor and outdoor activity infrastructure. Broad incumbent overlap with Haveltourist on family nature-based stays and on-site leisure activities, though Center Parcs is differentiated by its enclosed cottage-and-dome model rather than campground pitches.
• Roompot: Roompot is one of the largest holiday park operators in Europe, with parks across the Netherlands, Germany, and Belgium offering a mix of camping pitches, mobile homes, and holiday bungalows. A broad incumbent operating camping and vacation-park assets at significantly larger scale than Haveltourist.
• Landal GreenParks: Landal GreenParks operates more than 90 holiday parks across the Netherlands, Germany, Belgium, Austria, and beyond. Broad incumbent vacation-park operator comparable in family and nature-segment positioning, though with a heavier focus on bungalow parks rather than tent/RV camping.

Direct peers

• Sandaya: Sandaya is one of Europe's largest premium camping chains, operating ~30 four- and five-star campsites across France, Spain, Croatia, the Netherlands, and Germany. Directly comparable to Haveltourist as a multi-site operator of developed lakeside campgrounds with mobile home, pitch, and rental caravan offerings.
• Sunêlia: Sunêlia is a French network of independently operated four- and five-star campsites marketed under a shared quality brand. Comparable peer given similar premium positioning, multi-site structure, and family-focused on-site amenities (animation, water sports, dining).
• Capfun (formerly Vacanceselect): Capfun operates a portfolio of more than 180 campsites across Europe, including sites in Germany, with a comparable mix of pitches, mobile homes, and holiday rentals. Directly comparable multi-site European campground operator targeting families and outdoor recreation.
• MarCamping: MarCamping is a Spanish-headquartered chain operating premium campsites with mobile home and pitch offerings across Spain, Portugal, France, and Italy. Comparable as a multi-site European campground operator focused on developed-site holidays with on-site leisure infrastructure.
• Yelloh! Village: Yelloh! Village is a French-based premium camping chain operating around 100 upscale campgrounds across Europe. Comparable as a direct multi-site competitor in the premium 4–5 star segment with swimming parks, animations, and rental accommodations.

Emerging players

• Knaus Tabbert AG: Knaus Tabbert is the leading European manufacturer of caravans, motorhomes, and mobile homes, and also operates its own campground concepts and rental programs. Comparable as a German-based player whose products (Hobby, Knaus-brand caravans) are present inside Haveltourist's rental fleet, with potential overlap in tour operator and rental market activity.

Others

• Leading Campings (network of 32 member sites): Leading Campings is the association of 32 top campsites across Europe, of which Havelberge is a member. Member campsites serve as a curated peer set; competing members are direct comparables in the same premium positioning tier (e.g., fellow 5-star lakeside campgrounds in Austria, Italy, and Croatia).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Haveltourist
• LinkedInlinkedin.com/company/haveltourist

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haveltourist GmbH & Co. KG