Hawthorne
Hawthorne is a four-story Washington, DC bar and DJ-focused entertainment venue with a retractable rooftop, serving nightlife seekers, private event hosts, brunch diners, and sports fans through food, beverage, and event bookings. It is co-owned by Fritz Brogan and operated under Mission Group DC.
- Company typePrivate
- Founded2016
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hawthorne does
Hawthorne is a four-story bar and DJ-focused entertainment venue located at the intersection of 14th & U Streets NW in Washington, DC, founded in 2016 and operated under Mission Group DC. The venue spans four floors with five distinct bar areas, a retractable-glass rooftop offering views of the Washington Monument and U.S. Capitol, 16 large-screen plasma televisions for sports viewing, and a third-floor DJ booth operating Friday and Saturday nights. Co-owned by Fritz Brogan, Hawthorne is positioned as a DJ-focused late-night concept without dress code or bottle service requirements.
The business generates revenue through three streams: food and beverage sales across all floors (cocktails priced $12-$14, beer $6.75-$10, wine $11 glass / $55-$150 bottle); a weekend brunch service anchored by a $26.99 bottomless-drinks tier tied to entree purchase; and private event venue rentals covering corporate events, fundraisers, weddings, and birthday parties, with no rental fee but minimum revenue-spend requirements on private areas. Customer segments span nightlife and entertainment seekers, private event hosts, sports fans, and rooftop experience seekers.
The company markets primarily through organic social channels (Facebook, Twitter, Instagram), earned media coverage in publications including Washington Post, Zagat, Conde Nast Traveler, DC Modern Luxury, and Eater, and a BentoBox-powered website supporting email signup and direct online reservations. Headcount stands at 22 employees, and the venue operates as a single-location business within the Mission Group DC portfolio, which includes Mission Dupont, Mission Navy Yard, The Admiral, Salazar, and Royal Sands DC.
Hawthorne firmographics
Firmographics- Name
- Hawthorne
- Legal name
- Hawthorne
- Website
- https://hawthornedc.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hawthorne is a four-story Washington, DC bar and DJ-focused entertainment venue with a retractable rooftop, serving nightlife seekers, private event hosts, brunch diners, and sports fans through food, beverage, and event bookings. It is co-owned by Fritz Brogan and operated under Mission Group DC.
- Ownership category
- akta.pro rank
Hawthorne industry classification
Industry- Product category
- Bar and Nightlife Venue
- NAICS
- Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Rooftop Bars & Beach/Pool Bars (THAFAEAJ)
- akta.pro secondary industries
- Cocktail Lounges & Speakeasies (MPAGAIAD), Lounge Bars & Hotel Bars (THAFAEAI)
Keywords
Where Hawthorne is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hawthorne business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Food and beverage sales: Primary revenue from selling food and drinks including cocktails, beers, wines, and food menu items across all floors and the rooftop bar.
- Private event venue rental: Revenue from hosting private events including birthday parties, corporate events, fundraisers, and wedding parties. No fee to rent space but minimum revenue spend may be required to reserve private areas.
- Brunch service: Weekend brunch service with bottomless drinks option ($26.99) requiring purchase of brunch entree.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bottomless Brunch |
| Unit Pricing | Pay-as-you-go | Cocktails |
| Unit Pricing | Pay-as-you-go | Beer and Seltzer |
| Unit Pricing | Pay-as-you-go | Wine |
| Unit Pricing | Pay-as-you-go | Brunch Food Items |
| Unit Pricing | Pay-as-you-go | Lunch/Food Menu |
| Unit Pricing | Pay-as-you-go | Friday Night Pre-Game Specials |
| Unit Pricing | Pay-as-you-go | Sides |
Distribution channels2 records
Marketing channels6 records
Hawthorne product offering
Product offeringCore offering
Hawthorne is a four-story bar and DJ-focused American bistro venue in Washington, DC, operating a full food and drink menu (cocktails, beer, wine), weekend bottomless brunch, late-night DJ entertainment on the third floor, and private event hosting across five distinct bar areas capped by a retractable-glass rooftop with views of the Washington Monument and U.S. Capitol.
Differentiator
Problem solved
Functional benefit
Companies that use Hawthorne
Customer profileSegments4 records
Ideal customer profiles4 records
Hawthorne technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hawthorne partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mission Group DCminorHawthorne is operated by Mission Group DC, a hospitality group that owns multiple DC venues including Mission Dupont, Mission Navy Yard, The Admiral, Salazar, and Royal Sands DC. Hawthorne appears as a partner property on their family of restaurant websites.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
Hawthorne competitors and assessment
Company assessmentDirect peers
- Salazar: Sister Mission Group DC venue combining bar, food, and private events with a defined neighborhood destination positioning; closely analogous to Hawthorne's F&B-plus-events mix.
- Royal Sands DC: Mission Group DC venue combining bar, food, and event programming under the same operating umbrella; directly comparable in revenue mix and DC-targeted customer base.
- Mission Navy Yard: Mission Group DC's Navy Yard location, operating a similar bar/restaurant/late-night format; relevant for Hawthorne's expansion playbook and shared DC nightlife customer base.
- The Admiral DC: Another Mission Group DC venue offering comparable American bistro/bar experience with nightlife programming; directly comparable operator, location footprint, and private-event business mix.
- The Graham Georgetown: Boutique Georgetown hotel with an acclaimed rooftop bar serving the same DC cocktail/nightlife segment; comparable in rooftop-bar signature experience and DC destination appeal.
- Dirty Habit DC: DC cocktail lounge/restaurant with a rooftop-style atmosphere and similar late-night crowd in DC's central nightlife districts; comparable positioning around cocktails, DJ-led weekends, and private bookings.
- Mission Dupont: Sister bar/restaurant under the same Mission Group DC umbrella as Hawthorne; overlapping operator, customer base in DC's nightlife and brunch crowd, and similar late-night multi-floor service model.
Broad incumbents
- POV at W Hotel Washington DC: Hotel-affiliated DC rooftop bar commanding premium cocktail and bottle-service economics; broader incumbent offering overlapping rooftop/cocktail/late-night use cases to a similar DC audience.
- Top of the Gate at The Watergate Hotel: Iconic DC hotel rooftop bar competing for the same landmark-view, cocktail-led experience segment; broader hospitality incumbent with comparable rooftop-bar service model to Hawthorne.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Hawthorne social profiles
Digital presenceHawthorne financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hawthorne leadership team
Management profileNumber of profiles
Profiles1 record
Hawthorne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hawthorne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hawthorne
What does Hawthorne do?
Hawthorne is a four-story bar and DJ-focused American bistro venue in Washington, DC, operating a full food and drink menu (cocktails, beer, wine), weekend bottomless brunch, late-night DJ entertainment on the third floor, and private event hosting across five distinct bar areas capped by a retractable-glass rooftop with views of the Washington Monument and U.S. Capitol.
Is Hawthorne a public or private company?
Hawthorne is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hawthorne founded?
Hawthorne was founded in 2016. It employs 11 to 50 people.
Where is Hawthorne based?
Hawthorne is headquartered in Washington, United States, in the North America region.
How does Hawthorne make money?
Three revenue lines are on record. Food and beverage sales are the primary driver. The others are private event venue rental and brunch service.
Who are Hawthorne's main competitors?
Direct peers on record are Salazar, Royal Sands DC, Mission Navy Yard, The Admiral DC, The Graham Georgetown, Dirty Habit DC and Mission Dupont. Broad incumbents are POV at W Hotel Washington DC and Top of the Gate at The Watergate Hotel.
Does Hawthorne have an API?
No public API is recorded for Hawthorne.
What industry is Hawthorne in?
Hawthorne's product category is Bar and Nightlife Venue. Its primary akta.pro industry code is THAFAEAJ, Rooftop Bars & Beach/Pool Bars, with a secondary code of MPAGAIAD, Cocktail Lounges & Speakeasies. Its NAICS code is 722410 and its SIC code is 5810.