Hayes Connor Solicitors
UK-regulated consumer rights and financial claims law firm (trading as Heirloom Fair Legal under FD Law Ltd) providing no-win-no-fee representation across motor finance mis-selling, irresponsible lending, pension credit, and business energy claims for individuals and small businesses.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Hayes Connor Solicitors does
Hayes Connor Solicitors, trading as Heirloom Fair Legal, is a UK-regulated consumer rights and financial claims law firm operating through FD Law Ltd (Company Number 10290745, SRA number 632067). The firm delivers legal representation on a 'no win no fee' contingency basis across four practice areas: Motor Finance Mis-selling, Irresponsible Lending, Pension Credit, and Business Energy claims. It has supported 12,500+ claimants to date, drawing on a team with 150+ years of combined legal experience, and recently extended into a crypto-asset recovery service. Distribution is direct-to-consumer via a free consultation phone line, website intake, and a content/knowledge hub, supplemented by earned media in UK legal trade publications.
The business model is fully contingency-based: revenue is recognized as a share of successful claim recoveries from lenders, finance providers, energy suppliers, and (newly) crypto counterparties, with no upfront fees to clients. Pricing is opaque beyond the headline 'no win no fee' promise; no fee percentages or tiered pricing are publicly disclosed. GTM is sales-led and consumer-focused, targeting individual mis-selling victims and small businesses, with three UK offices (London, Manchester, Warrington) supporting intake. Distribution is direct only, with no third-party referral or reseller channels.
The firm describes itself as 'technology-driven,' stating that technology streamlines its case management to reduce hassle and accelerate outcomes, but does not disclose specific platforms, proprietary systems, or AI/ML capabilities. It holds SRA authorization and ICO data-controller registration (ZA441929) as its primary regulatory and compliance assets. The business is privately held, with no public ticker, no disclosed investors, and a recent litigation-funder acquisition and ABS restructuring signaling institutional capital and structural change.
Hayes Connor Solicitors firmographics
Firmographics- Name
- Hayes Connor Solicitors
- Legal name
- FD Law Limited
- Website
- https://hayesconnor.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- UK-regulated consumer rights and financial claims law firm (trading as Heirloom Fair Legal under FD Law Ltd) providing no-win-no-fee representation across motor finance mis-selling, irresponsible lending, pension credit, and business energy claims for individuals and small businesses.
- Ownership category
- akta.pro rank
Hayes Connor Solicitors industry classification
Industry- Product category
- Consumer Rights Legal Services
- NAICS
- Legal Services (5411), Offices of Lawyers (541110), All Other Legal Services (541199)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Litigation Finance / Legal Assets Special Situations Funds (FSANAKAK)
- akta.pro secondary industries
- Private Credit — Litigation / Legal Finance (FSAHAJAL), Family & Private Client (Trusts & Estates) Law (BPAHAAAK)
Keywords
Where Hayes Connor Solicitors is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Hayes Connor Solicitors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Motor Finance Mis-selling Claims: Legal representation for consumers who were mis-sold motor finance agreements. Revenue generated through contingency fees on successful claim recoveries from lenders and finance providers.
- Irresponsible Lending Claims: Legal representation for individuals who were given unaffordable credit. Revenue generated through contingency fees on successful claim recoveries from lenders.
- Pension Credit Claims: Legal assistance for individuals over State Pension age to claim Pension Credit entitlements. Revenue model consistent with contingency-based public interest legal services.
- Business Energy Claims: Legal representation for businesses that were charged hidden commissions by energy brokers. Revenue generated through contingency fees on successful claim recoveries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free initial consultation with no-win-no-fee contingency pricing for ongoing cases |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Hayes Connor Solicitors product offering
Product offeringCore offering
Hayes Connor Solicitors provides legal representation to individuals and businesses seeking compensation for financial mis-selling. Core practice areas include motor finance claims targeting hidden commission arrangements such as Discretionary Commission Arrangements, irresponsible lending claims, Pension Credit claims, and business energy overcharge claims, all operated on a no win no fee basis.
Product overview
Heirloom Fair Legal is a consumer rights and financial claims law firm offering legal services in four main practice areas: Motor Finance Mis-selling, Irresponsible Lending, Pension Credit, and Business Energy. The firm operates as a unified legal services platform, providing no-win-no-fee representation to help individuals and businesses challenge financial institutions and recover money they are owed. Services include free consultations and are backed by technology-driven streamlined processes.
Differentiator
Problem solved
Functional benefit
Products and services
- Motor Finance Claims
- Irresponsible Lending Claims
- Pension Credit Claims
- Business Energy Claims
Quantifiable outcome
- 12,500+ legal claimants supported to date
Companies that use Hayes Connor Solicitors
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
Hayes Connor Solicitors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hayes Connor Solicitors partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FD Law Ltd (Parent Company)coreHeirloom Fair Legal is a trading style of FD Law Ltd (Company Number 10290745), authorised and regulated by the Solicitors Regulation Authority (SRA number 632067). FD Law Ltd is the parent legal entity under which Heirloom Fair Legal operates as a consumer-facing brand.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Hayes Connor Solicitors competitors and assessment
Company assessmentEmerging players
- Lawyers Together: UK consumer claims firm pursuing financial mis-selling group actions with litigation funder backing. Comparable to the subject firm on emerging-stage scale, funder-backed growth model, and motor finance claims focus.
Broad incumbents
- Leigh Day: Established UK law firm with significant consumer claims and human rights practice, including financial mis-selling and group actions. Comparable on legal service delivery and consumer-facing litigation, though larger and more diversified than the subject firm.
- Slater and Gordon: Major UK-listed consumer law firm with a broad practice spanning motor finance, credit, and personal injury claims. Comparable to Hayes Connor/Heirloom Fair Legal on consumer claims focus and no-win-no-fee model, but operates at much larger scale with a wider service portfolio.
- Burford Capital: World's largest publicly listed litigation finance firm, providing capital to law firms and claimants pursuing high-value commercial and consumer litigation. Comparable as the type of funder that has acquired/backs the subject firm, providing context for the firm's capital structure and scaling potential.
- Manolete Partners: UK-listed litigation finance firm specializing in insolvency and consumer claims. Highly comparable to the funder reportedly behind the subject firm's acquisition, and a relevant peer for understanding the capital and case acquisition model.
Direct peers
- Bolt Burdon Kemp: London-based law firm with consumer claims practice including financial mis-selling and personal injury. Comparable to Hayes Connor/Heirloom Fair Legal as a UK-based consumer claims law firm operating on a contingency basis.
- Harcus Parker: UK law firm focused on financial mis-selling and consumer credit claims, including motor finance and unaffordable lending. Highly comparable to the subject firm on practice areas, contingency pricing, and UK consumer-targeted legal services.
- Your Lawyers: UK consumer law firm specializing in financial mis-selling claims including car finance, credit cards, and payday loans. Directly comparable to Hayes Connor/Heirloom Fair Legal on practice mix, no-win-no-fee model, and target claimant segments.
- Pogust Goodhead: UK-based mass consumer claims law firm with significant exposure to motor finance mis-selling group actions. Directly comparable on the motor finance claims vertical and litigation funder-backed growth model.
- Consumer Rights Solicitors: UK law firm specializing in consumer credit, financial mis-selling, and motor finance claims. Directly comparable to the subject firm on practice areas, no-win-no-fee pricing, and target consumer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Customer concentration
Hayes Connor Solicitors social profiles
Digital presenceHayes Connor Solicitors compliance and trust
Trust signalCompliance2 records
Hayes Connor Solicitors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hayes Connor Solicitors leadership team
Management profileNumber of profiles
Profiles3 records
Hayes Connor Solicitors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hayes Connor Solicitors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hayes Connor Solicitors
What does Hayes Connor Solicitors do?
Hayes Connor Solicitors provides legal representation to individuals and businesses seeking compensation for financial mis-selling. Core practice areas include motor finance claims targeting hidden commission arrangements such as Discretionary Commission Arrangements, irresponsible lending claims, Pension Credit claims, and business energy overcharge claims, all operated on a no win no fee basis.
Is Hayes Connor Solicitors a public or private company?
Hayes Connor Solicitors is a private company. It is classified as management employee owned and is currently operating.
When was Hayes Connor Solicitors founded?
Hayes Connor Solicitors was founded in -1. It employs 1 to 10 people.
Where is Hayes Connor Solicitors based?
Hayes Connor Solicitors is headquartered in London, United Kingdom, in the Europe region.
How does Hayes Connor Solicitors make money?
Four revenue lines are on record. Motor Finance Mis-selling Claims are the primary driver. The others are irresponsible Lending Claims, pension Credit Claims and business Energy Claims.
Who are Hayes Connor Solicitors's main competitors?
Lawyers Together is listed as an emerging player. Broad incumbents are Leigh Day, Slater and Gordon, Burford Capital and Manolete Partners. Direct peers are Bolt Burdon Kemp, Harcus Parker, Your Lawyers, Pogust Goodhead and Consumer Rights Solicitors.
Does Hayes Connor Solicitors have an API?
No public API is recorded for Hayes Connor Solicitors.
What industry is Hayes Connor Solicitors in?
Hayes Connor Solicitors's product category is Consumer Rights Legal Services. Its primary akta.pro industry code is FSANAKAK, Litigation Finance / Legal Assets Special Situations Funds, with a secondary code of FSAHAJAL, Private Credit — Litigation / Legal Finance. Its NAICS code is 5411 and its SIC code is 8111.