Hayground Camp

What Hayground Camp does

Hayground Camp is a private nonprofit summer day camp founded in 1996 in Bridgehampton, New York, serving children ages 3-13 across four age-tiered programs (Mini Camp, Lower Camp, Middle Camp, Upper Camp). It operates on a 13-acre campus featuring a regulation-size gymnasium, a state-of-the-art culinary arts center, BMX pump tracks, a trapeze, woodshop, organic gardens, swimming pool, and five acres of athletic fields. Its core product is choice-based programming where campers design their own daily schedules from a menu of core activities (sports, art, woodshop, kitchen/garden, swimming, biking), featured activities (chess, trapeze, fencing, yoga, drama), and independent activities. The business model is direct-to-consumer subscription-style tuition billed in 2- to 8-week packages, with weekly tuition ranging from $2,040 (half-day, 2 weeks) to $8,400 (full-day, 8 weeks), plus optional add-ons such as bus service ($250/week), lunch ($125/week), and swim lessons ($250-$400/week). Supplementary revenue streams include SleepAway Camp programs (6-day at $2,800 and 8-day at $3,800) launched in 2022 at Buxton School in the Berkshires, and the Hayground Winter Overnight reunion event. The camp is staffed by 181 personnel (as of 2021), maintains a 76% staff return rate, and operates as a fundraising arm for Hayground School, with all profits supporting the school's mission, including 65% of students on scholarship.

Name

Hayground Camp

Legal name

Hayground Camp

Website

https://haygroundcamp.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Hayground Camp is a nonprofit summer day camp in Bridgehampton, NY, serving children ages 3-13 through choice-based programming on a 13-acre campus, with profits supporting Hayground School.

Ownership category

akta.pro rank

Product category

Summer Day Camp Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Services-Child Day Care Services (8351)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industries

Academic Enrichment Camps (General Studies) (EDAMALAB), Music Camps (Band, Choir, Instrument Intensive) (EDAMALAJ)

Keywords

• Summer day camp
• Childcare services
• Youth recreation programs
• Overnight camp programs
• Swim and biking lessons

Headquarters

HQ city

Bridgehampton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Camp Tuition: Weekly camp fees for half-day (9AM-1PM) or full-day (9AM-3PM) programs. Tuition scales with number of weeks enrolled, ranging from 2-week to 8-week packages.
2. Optional Add-ons: Optional weekly bus service ($250/week; $150/week per additional sibling) and optional lunch program ($125/week).
3. SleepAway Camp: Sleepaway camp programs: 6-day program (ages 7-13) at $2,800 and 8-day program (ages 9-13) at $3,800.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hayground Camp is a private nonprofit summer day camp operating on a 13-acre Bridgehampton, NY campus, serving children ages 3-13 across four age-differentiated divisions (Mini, Lower, Middle, Upper Camp) with a choice-based programming philosophy. The core offering includes daily activity blocks in sports, art, woodshop, kitchen/garden, swimming, and biking, with optional add-on programs such as SleepAway Camp in the Berkshires, lunch service, swim lessons, after-hours biking, and a Winter Overnight reunion event. Camp tuition operates on 2- to 8-week half-day or full-day packages, and the organization functions as the fundraising arm of Hayground School.

Product overview

Hayground Camp is a day camp operating since 1996 in Bridgehampton, NY, offering a multi-level program structure for children ages 3-13. The camp operates on a unique philosophy of 'following the lead of its campers,' providing choice-based programming where campers design their own summer experience. The core product consists of age-differentiated divisions (Mini Camp, Lower Camp, Middle Camp, Upper Camp) providing daily activities including Core Activities (Sports, Art, Woodshop, Kitchen/Garden, Swimming, Biking), Featured Activities (Chess, Trapeze, Fencing, Yoga, Drama, Social Media), Beach trips, and Independent Activities (4Square, GaGa, Sandbox). Add-on modules include SleepAway Camp programs in the Berkshires, the L&W Market lunch partnership, swim lessons, the Biking evening program, and the Hayground Winter Overnight reunion event. The camp leverages the campmanagement.com Parent Portal for registration and communication. The camp was founded as a fundraising arm for Hayground School and maintains close ties, with camp profits supporting Hayground School's operating budget.

Differentiator

Problem solved

Functional benefit

Brands

• Hayground SleepAway Camp: An extension of the day camp experience offering multi-day overnight adventures for campers ages 7-13. Partnerships established with Buxton School in Williamstown, Massachusetts (Berkshires) for 6-day and 8-day overnight programs focused on adventure and arts.
• Hayground Winter Overnight (HWO)

Products and services

• Summer Day Camp
• SleepAway Camp
• Lunch Program (L&W Market Partnership)
• Swim Lessons
• Biking Program (After Hours)
• Hayground Winter Overnight (HWO)

Quantifiable outcome

• 76% staff return rate
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• L&W MarketcoreStrategic or Co-development PartnerLunch program partnership providing healthy meals to campers. L&W Market delivers lunches daily (Monday-Friday) prepared in advance. Lunch costs $20/day or $125/week. Orders placed weekly by Wednesday 3PM for the following week.
• Buxton SchoolcoreStrategic or Co-development PartnerSleepAway Camp partnership using Buxton School's 80-acre campus in Williamstown, Massachusetts (Berkshires). The partnership provides a unique extended camp experience with mountains, rivers, forests contrasting with Hayground's Hamptons beach/bay setting. Includes dormitory-style lodging and dining hall meals.
• Parrish Art MuseumminorGTM or Marketing PartnerLocal community partnership providing cultural enrichment through field trips for campers.
• Hamptons TrapezecoreStrategic or Co-development PartnerAfter-hours trapeze classes open to the public. Trapeze is a core camp activity and Hayground partners with Hamptons Trapeze for extended programming outside camp hours.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Camp Winadu: Premium traditional boys' summer camp in the Berkshires of Massachusetts. Directly comparable on geography (Pittsfield, MA), age range, athletic and activity programming, and premium pricing tier.
• Camp Towanda: Premium traditional co-ed sleepaway camp in Honesdale, PA serving a similar affluent family demographic. Comparable in pricing tier, activity breadth, and family-experience positioning to Hayground's SleepAway Camp offering.
• Camp Vega: Premium traditional girls' sleepaway camp in Harrison, Maine with comparable age range, breadth of activities, and premium family demographic positioning.
• Camp Takajo: Premium traditional boys' summer camp in Raymond, Maine. Comparable in operational scale, premium family positioning, and full multi-activity programming model.
• Steve & Kate's Camp: Multi-location day camp with a choice-based, self-directed programming model highly analogous to Hayground's 'following the lead of its campers' philosophy. Targets similar affluent family demographics and competes in the same premium day camp segment.
• Camp Cobbossee: Premium traditional boys' summer camp in Monmouth, Maine comparable to Hayground's SleepAway Camp in scale, scope of athletic and waterfront activities, and target affluent family demographic.
• Camp Androscoggin: Long-established premium boys' summer camp in Wayne, Maine offering a multi-activity, sport-and-craft-heavy program at similar price points to Hayground's sleepaway tier.
• Children's Day Camp of the Hamptons: Direct local competitor in the Hamptons day camp market, serving a similar age range with comparable full-day programming in the same Bridgehampton/Southampton geography.

Broad incumbents

• JCC Day Camps: JCC Association-affiliated day camps serving similar age groups with broad multi-activity programming. Operates at a broader scale across multiple geographies but at lower price points than Hayground.
• YMCA Day Camps: Largest U.S. operator of day camps with broad geographic reach and lower price points. Overlaps in core day camp offering and similar schedule, but does not target the premium Hamptons-tier family.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=MbpP76COlXw
• Facebookfacebook.com/Haygroundsummercamp
• Instagraminstagram.com/hayground_summercamp
• LinkedInlinkedin.com/company/hayground-camp

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hayground Camp