Hayleymedia Ltd

What Hayleymedia Ltd does

Hayleymedia Ltd is a New Zealand-based B2B media publishing company that operates a portfolio of five sector-specific trade magazines serving the manufacturing, engineering, food and beverage, and construction industries. Founded circa 1973 and headquartered in Westgate, Auckland, the company produces content delivered across print, digital, online, and live-event channels on daily, weekly, and monthly cadences. Its underlying platform is a multi-format publishing operation backed by a daily-updated readership database of more than 25,000 industry professionals in manufacturing engineering and food/beverage processing and importing. The company also runs sales-led advertising campaigns on behalf of enterprise-level industry suppliers seeking brand awareness, customer engagement, and sales lead generation.

The business model is advertising-supported: digital magazine editions are offered to readers free of charge under a freemium model, while advertiser clients purchase bespoke, quote-based print and digital campaign packages spanning magazines, websites, newsletters, digital directories, and live events. The customer base is enterprise-skewed, including multinational industrial and food-technology brands such as ABB, Beckhoff, Beneo, Crown, Dematic, Goodman, Mettler-Toledo, SICK, Simpro, SMC Corporation, Vanderlande, and 3D Systems, alongside major New Zealand names such as Fletcher Reinforcing, Massey University, and SiteSafe. Distribution is single-country (New Zealand) and is delivered through direct B2B sales to advertisers and self-service digital subscription for readers.

Hayleymedia is privately held, with no disclosed funding, parent company, or M&A activity in the input data, and operates with a lean team of approximately 8 employees. Its titles are New Zealand FOODtechnology, New Zealand Engineering News, New Zealand Construction News, Machineryseller, and FTD Magazine. Revenue figures are not publicly disclosed, and there is no indication of AI/ML capabilities, technology partnerships, regulatory actions, or restructuring in the available material.

Name

Hayleymedia Ltd

Legal name

Hayleymedia Ltd

Website

https://hayleymedia.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Hayleymedia Ltd is a New Zealand-based B2B media company publishing five sector-specific trade magazines covering manufacturing, engineering, food and beverage, and construction, delivering multi-channel advertising campaigns to over 25,000 industry professionals monthly.

Ownership category

akta.pro rank

Product category

B2B Trade Publishing

NAICS

Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industries

Food, Cooking & Beverage Magazines (MPAJAEAF), Business, Financial & Trade News Publishers (MPAJADAC)

Keywords

• B2B trade publishing
• Industry magazine publications
• Sector-specific advertising
• Manufacturing media
• Food beverage publishing

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Publishing and Advertising: Revenue generated through advertising and sponsorship in specialized industry publications targeting manufacturing, engineering, and food and beverage sectors. They offer campaign services including digital and print products, websites, newsletters, digital directories, and print publications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hayleymedia Ltd publishes and sells advertising in a portfolio of five sector-specific B2B magazine titles—New Zealand FOODtechnology, New Zealand Engineering News, New Zealand Construction News, Machineryseller, and FTD Magazine—covering New Zealand's manufacturing, engineering, food and beverage, construction, and machinery industries. The company sells multi-channel advertising campaigns (print, digital, websites, newsletters, digital directories, live events) to enterprise-level industry suppliers, helping them reach a targeted readership of more than 25,000 key industry professionals monthly.

Product overview

Hayleymedia Ltd operates a portfolio of five sector-specific magazine publications serving the New Zealand manufacturing, engineering, food and beverage, and construction industries. The company offers both print and digital formats, including websites, newsletters, and digital directories. The publications are: New Zealand FOODtechnology (food and beverage sector), New Zealand Engineering News (manufacturing/engineering sector), New Zealand Construction News (construction sector), Machineryseller (machinery/industrial sector), and FTD Magazine (food/technology/beverage sector). These publications deliver industry-specific case studies, market research, product and machinery technology information to over 25,000 key industry professionals monthly.

Differentiator

Problem solved

Functional benefit

Brands

• New Zealand FOODtechnology: Industry publication covering food technology in New Zealand
• New Zealand Engineering News
• New Zealand Construction News
• Machineryseller
• FTD magazine

Products and services

• New Zealand FOODtechnology A magazine publication covering the New Zealand food and beverage processing industry, delivering industry-specific case studies, market research, product and machinery technology information to industry professionals.
• New Zealand Engineering News A magazine publication serving New Zealand's manufacturing and engineering sectors with industry news, case studies, and product and machinery technology information.
• New Zealand Construction News A magazine publication covering the New Zealand construction industry with sector-specific news, case studies, and technology information.
• Machineryseller A machinery-focused magazine publication serving the manufacturing and industrial sectors in New Zealand, providing machinery sales and technology information.
• FTD Magazine A magazine publication serving the food, technology, and beverage industries in New Zealand with specialized industry content, case studies, market research, and product and machinery technology information.

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• TechTarget: B2B media company focused on vertical-specific content, lead generation, and advertising for technology and industrial buyers — directly comparable to Hayleymedia's vertical trade publishing and advertiser-funded model, though at significantly larger scale.
• Advantage Business Media: US-based B2B media company operating vertical trade publications, digital media, and events across manufacturing and industrial sectors — closely mirrors Hayleymedia's vertical niche trade publication and advertising-driven business model.
• Food Engineering Magazine: Specialized B2B trade publication serving the food and beverage processing industry with print, digital, and events — directly comparable to Hayleymedia's NZ FOODtechnology and FTD Magazine publications in product format, target audience, and advertiser base.

Regional players

• NZME: New Zealand's largest media company operating newspapers, digital publications, and events — directly comparable as a domestic NZ B2B/B2C media publisher competing for the same advertiser budgets and audiences as Hayleymedia.
• Creamer Media (Engineering News): South African-based B2B trade publisher covering engineering, manufacturing, and industrial sectors with magazines, websites, and events — directly comparable vertical focus and product format to Hayleymedia's Engineering News and manufacturing publications.

Broad incumbents

• IDG Communications: Global B2B technology media publisher with vertical trade publications, websites, and events — comparable model to Hayleymedia's vertical trade publishing and multi-channel distribution approach.
• Informa plc: Global B2B media and events group operating trade publications, digital media, and live events across multiple verticals including manufacturing, engineering, and food & beverage — directly comparable business model to Hayleymedia's portfolio of vertical trade publications and live events.
• Reed Business Information: Large B2B trade media publisher with vertical-specific magazines, websites, and data products serving industrial, manufacturing and engineering audiences — closely mirrors Hayleymedia's vertical trade publication and advertising model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hayleymedia-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hayleymedia Ltd