Advantage Business Media

What Advantage Business Media does

Advantage Media Group, Inc., operating as Advantage Business Media, is a privately-held professional services firm founded in 2005 by Adam Witty (current Founder & CEO). The company operates a thought-leadership and authority-building platform that helps business leaders, executives, and entrepreneurs establish themselves as recognized industry authorities through an integrated stack of services: book publishing, content writing, public relations, podcasting, social media strategy, ad campaigns and brand strategy. Its proprietary frameworks include the Authority Maturity Model (a five-stage diagnostic) and the Authority Blueprint Assessment (a $1,495 one-time diagnostic whose fee is creditable toward full-service engagements). The go-to-market is primarily consultative enterprise sales targeting C-suite executives and business owners, supplemented by a productized self-service entry point through the Authority Blueprint Assessment and in-person/corporate workshops at the Charleston, South Carolina headquarters.

The firm operates five publishing imprints: Forbes Books (launched through an exclusive partnership with Forbes Media in 2016), Entrepreneur Books, SXSW Books, Advantage Books, and Performance Publishing. By the company's own count, it has published more than 2,000 authors across 44 U.S. states and 14 countries and reports more than 20 billion earned media impressions generated for its member base. Owned media channels include the Build Your Authority Podcast and Authority Hub. The firm is founder-controlled, with headquarters at 18 Broad Street, Suite 400, Charleston, SC 29401, and reports 101-250 employees; it has been named to the Inc. 500/5000 list in six of the past eight years. Adam Witty received the 2011 Inc. 30 Under 30 award and the 2019 Charleston Entrepreneur of the Year award.

Revenue mechanics span fee-for-service project work (book publishing packages, brand strategy engagements), recurring content/PR/podcast subscriptions, and workshop revenue. Pricing is largely consultative (quote-based), with the only published list price being the $1,495 Authority Blueprint Assessment. Customer segmentation is horizontal across C-suite and executive-level clients in technology, legal, financial services, public affairs, fitness, media and coaching; the firm does not disclose revenue concentration, ARR, or financial statements. There are no disclosed institutional funding rounds, M&A activity, or AI/ML capabilities in the source material.

Name

Advantage Business Media

Legal name

Advantage Media Group, Inc.

Website

https://advantagemedia.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Advantage Media Group is a privately-held professional services firm that helps business leaders, executives, and entrepreneurs build personal brands through book publishing, content, public relations, podcasting, and digital marketing services, including the Forbes Books imprint.

Ownership category

akta.pro rank

Product category

Thought Leadership and Authority-Building Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Miscellaneous Publishing (2741)

akta.pro primary industry

Thought Leadership & Executive Visibility (BPAFADAG)

akta.pro secondary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• Thought leadership services
• Book publishing services
• Personal branding
• Authority building
• Executive content marketing

Headquarters

HQ city

Rockaway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Book Publishing Services: End-to-end publishing services including personalized Master Authority Plan, chapter-by-chapter topic ideation, premium ghostwriting, distribution, promotion, book reader review campaign, and publicity campaign. Authors retain creative control and rights to their books.
2. Brand Strategy Services: Personalized consultation to identify brand focus areas, development of 1-page strategy document covering Purpose, Positioning, and Performance, along with recommendations for enacting brand strategy.
3. Content Writing Services: Monthly strategic content including 12-month content strategy, content calendar, 1,500 words of custom content, reactive content for trending topics, and distribution recommendations.
4. Public Relations Services: Customizable PR services including media messaging strategy, weekly proactive pitching, coordination of submissions, media interview management, coaching for on-camera appearances, and monthly media reports.
5. Podcasting Services: Done-for-you podcasting including two interview-style podcasts per month, guest securing, topic strategy, professional production and distribution, and optional co-hosting.
6. Personal Brand Website Services: Custom web design and hosting for a year, optimized content creation, trust-building media assets, SEO-driven design, and monthly analytics reports.
7. SMART Content Services: High-impact content service including Master Content Plan, monthly thought leadership article plus four SEO-driven articles, and ongoing optimization and strategy updates.
8. Ad Campaigns: Customized ad assets, integration with messaging and content strategy, targeted demographic reach, social media boosts, and data/metrics on ongoing results.
9. Social Media Strategy Services: Audit of three existing social media profiles, step-by-step refresh recommendations, topical content suggestions, and ongoing strategies to leverage growing assets.
10. Authority Blueprint Assessment: Comprehensive personal brand audit including Media Audit, Social Audit, and Digital Audit. Components include Share of Voice Analysis, Audience Overview, Competitor/Peer Comparison, SEO Analysis, Social Media Audit, Content Positioning Recommendations, and Digital Footprint Audit. Price: $1,495 (credited toward subsequent services).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Advantage Media is a thought leadership and authority-building firm that provides done-for-you services for business leaders and executives, including brand strategy, content writing, public relations, podcasting, book publishing, social media strategy, and personal brand website development. The company operates multiple publishing imprints, notably Forbes Books (the exclusive book publishing brand of Forbes Media), Entrepreneur Books, SXSW Books, Advantage Books, and Performance Publishing, serving more than 2,000 authors across 44 U.S. states and 14 countries.

Product overview

Advantage Media is a thought leadership and authority-building company operating as a platform-plus-services model. The core offering centers on the Authority Maturity Model—a five-stage framework guiding business leaders from Emerging to Differentiated status. The service portfolio includes Brand Strategy, Content Writing, Personal Brand Website, Public Relations, Podcasting, Social Media Strategy, Ad Campaigns, Book Publishing, and SMART Content (Strategic Messaging for Authority, Reputation, and Trust). Complementary products include the Authority Blueprint (comprehensive brand audit at $1,495) and the Authority Maturity Assessment (diagnostic tool). The company publishes through multiple imprints including Forbes Books (exclusive partnership with Forbes Media), Entrepreneur Books, SXSW Books, Advantage Books, and Performance Publishing. The Build Your Authority Podcast and Authority Hub resource center support the content ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Book Publishing

Quantifiable outcome

• 2,000+ authors published
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Forbes Media / Forbes BookscoreStrategic or Co-development Partner · 1 January 2016In 2016, Forbes Media approached Advantage Media to create Forbes Books, which operates as the exclusive book publishing brand of Forbes, helping elevate business leaders who exemplify what it means to be 'Best in Business.' This partnership provides prestigious publishing credentials and brand association with Forbes Magazine. Advantage Media also operates Entrepreneur Books imprint.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Wiley: Established trade and professional book publisher with executive and business book lines. Represents the traditional publishing incumbent alternative to Advantage's Forbes Books and Advantage Books imprints.
• Edelman: Global public relations and communications firm. While not a personal brand specialist, Edelman offers executive thought leadership and corporate communications at scale and represents the broader incumbent PR alternative for large enterprise buyers.

Direct peers

• Sterling & Stone: Book publishing and ghostwriting services firm specializing in nonfiction for thought leaders and entrepreneurs. Closely mirrors Advantage's book publishing value proposition at a similar price tier.
• Scribe Media: Bestseller-focused done-for-you book publishing service for entrepreneurs and executives. Comparable to Advantage's flagship book publishing service in target customer, ghostwriting-led delivery model, and premium positioning.
• Rethink Books: Done-for-you book publishing and marketing firm for business authors. Mentioned in Advantage Media's leadership profiles as a comparable operating model and is staffed by an Advantage executive (Joe Gregory) who previously built Rethink's systems.
• Influence & Co. A content marketing and PR firm that helps executives build thought leadership through contributed articles, PR placement, and ghostwritten content. Overlaps directly with Advantage's SMART Content, Public Relations, and Content Writing lines.
• Reach Personal Branding: Personal brand strategy and coaching firm focused on helping executives and professionals clarify and amplify their positioning. Adjacent to Advantage's Brand Strategy service but lighter on production.
• Brand Builders Group: Founded by Rory and AJ Vaden, Brand Builders Group sells done-for-you personal brand, book publishing, and authority-building services to executives and entrepreneurs. It is the most direct head-to-head competitor to Advantage Media's Authority Advantage offering.
• Book in a Box: Done-for-you book publishing and ghostwriting service targeting business owners and thought leaders. Operates in the same niche as Advantage's book publishing and Forbes Books offerings, with comparable production and distribution model.

Emerging players

• Entrepreneur Media: Entrepreneur Media operates the Entrepreneur Books imprint in partnership with Advantage Media and runs Entrepreneur Authorities as an authority-building platform. The relationship is both partner and adjacent competitor for executive audience engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/advantagemedia
• Facebookfacebook.com/advantagemedia
• LinkedInlinkedin.com/company/23795
• Instagraminstagram.com/advantagefamily

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advantage Business Media