HAYLES FRUIT FARM LIMITED

What HAYLES FRUIT FARM LIMITED does

Hayles Fruit Farm Limited is a third-generation, family-owned farm and diversified rural enterprise headquartered in Winchcombe, Gloucestershire, within the Cotswolds Area of Outstanding Natural Beauty. Operating since 1950 on orchards originally planted in 1880 by Lord Sudeley, the company runs a multi-vertical destination business that combines an on-site Farm Shop and Orchard Kitchen café, a campsite situated directly on the Cotswold Way National Trail, two coarse fishing lakes, a Pick Your Own fruit experience, a nature trail, and an Outdoor Store reselling premium third-party brands (YETI, Gozney, Traeger, Big Green Egg, O-Grill, Blundstone, Swanndri, Kindling Cracker).

Core proprietary production is centred on craft beverages: a range of single-variety cloudy apple juices (Bramley, Cox Orange Pippin, Egremont Russet, Discovery, Jonagold, Red Pippin, Worcester Pearmain, plus apple & mango and apple & raspberry blends) and a cider portfolio including Hayles Orchard Press (5.5% sparkling medium), Bramble Berry (3.4% with natural berries), Hayles ZERO (0.5% low-alcohol), Badger's Bottom farmhouse cider (sweet/medium/dry, no artificial sweeteners or sulphites), Badger's Bottom Mulled, and a wild-fermented Sparkling Vintage Cider aged 12 months in a rum barrel. The production model is vertically integrated — apples are hand-harvested from the farm's own orchards, pressed, fermented, and bottled on-site. The company also offers contract bottling services to third-party producers.

The business model is a hybrid of on-site retail and leisure, e-commerce, and a wholesale 'Become a Stockist' programme. Pricing is unit-based and ranges from £10 fishing day tickets and £21 six-packs of 75cl apple juice to £36 twelve-packs of 500ml cider, £9.50 per bottle of Sparkling Vintage, £54.17 pizza masterclass seats, and premium resale items such as £2,499 Gozney Dome pizza ovens and £750 YETI Tundra coolers. Customer segments are predominantly UK-based: Cotswolds tourists and day visitors, food and drink enthusiasts, outdoor equipment buyers, and anglers. Marketing is largely organic via the haylesfruitfarm.co.uk website and Instagram (@haylesfruitfarm), with no paid advertising channels disclosed.

Name

HAYLES FRUIT FARM LIMITED

Legal name

Hayles Fruit Farm Ltd

Website

https://haylesfruitfarm.co.uk

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

Hayles Fruit Farm Limited is a third-generation family-owned farm in Winchcombe, Gloucestershire, operating a diversified rural destination business including craft cider and apple juice production, a farm shop, café, campsite, fishing lakes, pick-your-own, and an outdoor store reselling premium brands to UK visitors and e-commerce customers.

Ownership category

akta.pro rank

Product category

Craft Cider and Apple Juice Production

NAICS

Apple Orchards (111331), Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Cider & Orchard Fruit Production (Apples/pears for cider & processing) (AFAGACAJ)

akta.pro secondary industries

Orchard Management & Field Operations (Pruning/Training, Thinning, Irrigation/Fertigation) (AFAGACAL), Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

Keywords

• Craft cider production
• Apple juice manufacturing
• Farm campsite stays
• Outdoor equipment retail
• Agritourism destination

Headquarters

HQ city

Winchcombe

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Proprietary Beverage Sales: Sale of farm-produced apple juice (multiple varieties including Bramley, Cox Orange Pippin, Egremont Russet, Discovery, Jonagold, Red Pippin, Worcester Pearmain, and blended options) and cider products (Hayles Cider range, Badger's Bottom Cider, Hayles ZERO low-alcohol cider, Sparkling Vintage Cider). Sold via on-site farmshop, Orchard Kitchen, and e-commerce. Prices range from £21 for 6x75cl apple juice to £36 for 12x500ml cider.
2. On-site Retail (Farm Shop & Orchard Kitchen): Physical retail revenue from the on-site Farmshop and the Orchard Kitchen café/tearoom, serving visitors to the farm.
3. Outdoor Store (Third-Party Brand Resale): Resale of third-party outdoor brands including YETI (coolers, drinkware, bags), Gozney (pizza ovens, accessories), Traeger (grills, pellets, accessories), Big Green Egg, O-Grill, Kindling Cracker, Blundstone, Swanndri, and Meater. Revenue from markup on these branded goods sold via e-commerce and potentially in-store.
4. Campsite Accommodation: Revenue from camping pitches for caravans, motorhomes, and tents. Located in the Cotswolds Area of Outstanding Natural Beauty, situated directly on the Cotswold Way, targeting tourists and hikers.
5. Fishing Lake Day Tickets: Day ticket and 24-hour ticket sales for coarse fishing on two lakes (The Reservoir and The Lake). Day tickets £10 per person; 24hr tickets £25 per person. Also available to resident campers.
6. Pick Your Own & Nature Trail: Revenue from pick-your-own fruit and nature trail experiences open from Easter through October.
7. Contract Bottling: Contract bottling services offered to other producers, as referenced on the website under the Information section.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Hayles Fruit Farm Limited produces and sells craft ciders and single-variety apple juices pressed from apples grown in its own third-generation orchards near Winchcombe, Gloucestershire. The farm operates a diversified destination business that includes a farm shop, the Orchard Kitchen café, a campsite, coarse fishing lakes, a pick-your-own experience, a nature trail, and an outdoor store reselling premium lifestyle brands such as YETI, Gozney, Traeger, and Big Green Egg.

Product overview

Hayles Fruit Farm is a third-generation family-owned farm and farm shop in Winchcombe, Gloucestershire. The business operates as a diversified rural enterprise offering both own-produced products and resale of outdoor lifestyle brands. Their core product portfolio includes apple juices (11 single-variety and blended options made from their own orchard apples) and ciders (including Hayles Orchard Press, Bramble Berry, ZERO low-alcohol, and Sparkling Vintage varieties aged in rum barrels). They operate an outdoor store reselling premium brands including YETI (coolers, drinkware, bags, outdoor gear), Traeger (wood-pellet grills), Gozney (pizza ovens and accessories), Big Green Egg (kamado grills), O-Grill (portable gas grills), Kindling Cracker (firewood splitters), Swanndri (outdoor apparel), and Blundstone (boots). The on-farm visitor experience includes a Farm Shop, Orchard Kitchen café, Campsite, Pick Your Own fruit, Fishing lakes, and Nature Trail. They also offer Pizza Masterclasses and Contract Bottling services.

Differentiator

Problem solved

Functional benefit

Brands

• Hayles Cider: Craft cider made from the farm's own orchards, including varieties like Orchard Press, Bramble Berry, ZERO (0.5%), and Sparkling Vintage
• Badger's Cider
• Hayles Apple Juice

Products and services

• Bramley Apple Juice
• Cox Orange Pippin Apple Juice
• Discovery Apple Juice
• Egremont Russet Apple Juice
• Jonagold Apple Juice
• Red Pippin Apple Juice
• Worcester Pearmain Apple Juice
• Apple & Mango Juice
• Apple & Raspberry Juice
• Hayles Orchard Press Cider Traditional craft cider pressed from a blend of apples grown in the farm's orchards.
• Hayles Bramble Berry Cider Berry-infused craft cider produced by the farm.
• Hayles ZERO Cider Alcohol-free craft cider produced by the farm.
• Hayles Sparkling Vintage Cider Vintage sparkling craft cider produced from selected apples grown on the farm.
• Badgers Bottom Cider Farmhouse-style cider produced in medium, dry, and sweet variants, wild-fermented and aged in rum barrels for 12 months.
• Badgers Bottom Cider Mulled Mulled version of the farmhouse Badgers Bottom Cider for warm seasonal consumption.
• YETI Outdoor Products Resold range of YETI coolers, drinkware, and outdoor accessories marketed through the farm's outdoor store.
• Traeger Grills and Accessories Resold Traeger pellet grills, BBQ accessories, and consumables.
• Gozney Pizza Ovens and Accessories Resold Gozney portable and outdoor pizza ovens plus related accessories.
• Big Green Egg Kamado Grills Resold Big Green Egg kamado-style charcoal grills and accessories.
• O-Grill Portable Gas Grills Resold O-Grill portable gas grills for outdoor cooking.
• Kindling Cracker Firewood Splitters Resold Kindling Cracker firewood splitting tools.
• Swanndri Outdoor Apparel Resold Swanndri outdoor and country clothing.
• Blundstone Boots Resold Blundstone boots and footwear.
• Farm Shop On-site retail outlet selling the farm's own cider, apple juice, local produce, and lifestyle gifts to walk-in customers.
• Orchard Kitchen Café On-site café serving hot drinks, light meals, and homemade cakes to day visitors.
• Campsite Accommodation Serviced campsite on the farm offering pitches for tents and tourers along the Cotswold Way.
• Pick Your Own Experience Seasonal pick-your-own apple experience open to day visitors during the harvest season.
• Coarse Fishing Day Tickets Day ticket coarse fishing on the farm's two well-stocked lakes, aimed at leisure anglers.
• Nature Trail Self-guided woodland nature trail through the farm's orchards, suitable for families and walkers.
• Pizza Masterclass Bookable pizza-making masterclass using a Gozney outdoor oven, held on the farm for individuals and small groups.
• Contract Bottling Service B2B contract bottling service for third-party cider and apple juice producers using the farm's pressing and bottling equipment.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Daylesford Farm Shop: Premium Cotswolds-based organic farm shop and café with a strong food provenance and lifestyle brand. Comparable in combining farm-origin food/beverage production with a high-end retail and café experience, though materially larger in scale.
• Westons Cider: Long-established Herefordshire farmhouse cider producer with a broad traditional and craft cider range and significant wholesale distribution. Highly comparable to Hayles as a UK farmhouse cider maker using estate-grown apples, though operating at materially larger scale.
• Thatchers Cider: Somerset family-owned fourth-generation cider producer with estate orchards and substantial UK supermarket distribution. Comparable as a family-run estate-grown craft and traditional cider peer, though materially larger in scale and distribution.

Direct peers

• Ross-on-Wye Cider & Perry Company: Herefordshire craft cider and perry producer focused on single-orchard, wild-fermented ciders from estate fruit. Highly comparable in craft positioning, estate-grown provenance, and small-batch traditional production methods.
• Sheppy's Cider: Somerset-based traditional farmhouse cider maker with estate orchards, on-site farm shop, and wholesale cider distribution. Closely comparable in vertical integration, family ownership, and combined farm-shop/cider business model.
• Aspall Cyder: Suffolk-based craft cyder maker with a vertically integrated estate-grown production model and a mix of traditional, premium, and low-alcohol SKUs. Closely comparable in craft positioning, provenance story, and product portfolio breadth to Hayles.
• Dunkerton Cider: Herefordshire organic craft cider producer using estate-grown apples with a small farm-shop and wholesale presence. Comparable as a UK estate-grown craft cider maker with direct-to-consumer and stockist channels.

Emerging players

• Copgrove Cider (Yorkshire Heart): Yorkshire-based small craft cidermaker and vineyard with farm shop, tours, and events. Comparable as a small estate-grown craft beverage producer combining on-site retail, café, and visitor experiences.
• Hilliers Cider: Small UK craft cider producer with a focus on traditional, small-batch farmhouse ciders. Comparable in scale and craft farmhouse positioning, though without the diversified on-site leisure component that differentiates Hayles.

Regional players

• Cotswold Farm Park: Gloucestershire-based farm attraction with campsite, farm shop, and family visitor experiences in the Cotswolds. Comparable as a diversified on-farm leisure and retail destination business in the same geography and tourism catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/haylesfruitfarm
• LinkedInlinkedin.com/company/hayles-fruit-farm-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAYLES FRUIT FARM LIMITED