Haymarket Media GmbH

What Haymarket Media GmbH does

Haymarket Media GmbH is a B2B trade-media company headquartered in Braunschweig, Germany, operating as the German horticulture-and-floristry arm of the London-based Haymarket Media Group (70+ trade publications, 1,500+ employees globally). The company publishes seven specialized trade titles under the TASPO umbrella covering landscape construction (GaLaBau), floristry, cemetery management, ornamental plant cultivation, and nursery/tree care, serving more than 23,000 professional readers in the German green industry. Its core technology consists of digital distribution channels — print, E-Paper, the TASPO mobile application (iOS/Android), and the structured taspo.de web portal — supported by the GrueneJobs.de job portal.

The business model combines recurring subscription revenue (print, E-Paper, app), digital and job-portal advertising on taspo.de and GrueneJobs.de, event monetization through the annual TASPO Awards gala in Berlin, and paid professional-services revenue via the TASPO Akademie (webinars and certified continuing education). The company is privately held, B Corp certified (2025), and EcoVadis Bronze awarded (2022), with two managing directors (Matthias Pioro and Brian Freeman) and a German headcount in the 50+ range.

Name

Haymarket Media GmbH

Legal name

Haymarket Media GmbH

Website

https://haymarket.de

Company type

Private

Founded year

1867

Operating status

Operating

Headcount range

11–50 employees

Short description

Haymarket Media GmbH is the German subsidiary of Haymarket Media Group, publishing seven B2B trade titles under the TASPO brand for green-industry professionals in horticulture, floristry, cemetery management, and nursery sectors, distributed via print, E-Paper, app, and digital channels.

Ownership category

akta.pro rank

Product category

Trade Media and B2B Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Advertising, Public Relations, and Related Services (5418)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Trade media publishing
• B2B trade publications
• Industry event management
• Professional training programs
• Digital subscription services

Headquarters

HQ city

Braunschweig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Media (Print & Digital): Subscriptions to seven trade titles including TASPO and others, available as print, E-Paper, or app formats. Serves over 23,000 readers in the green industry.
2. TASPO Awards Events: Annual awards ceremony held in Berlin to recognize outstanding achievements and innovative solutions in the green industry. Includes gala event and ceremony.
3. Job Portal Advertising: Gruenejobs.de platform allows employers to publish job listings. Job seekers can post profiles free of charge.
4. TASPO Akademie Training: Branch-specific training programs including webinars and certified continuing education through the TASPO Akademie.
5. Digital Advertising: Website advertising on taspo.de with content structured by sectors for targeted audience reach.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Haymarket Media GmbH is a German B2B media company that publishes seven specialized trade titles under its flagship TASPO brand, covering the green industry (horticulture, garden and landscape construction, floristry, cemetery management, ornamental plant cultivation, and nursery/tree care). Content is distributed in print, E-Paper, and mobile app formats to more than 23,000 readers. The company also operates the GrueneJobs.de job portal, the TASPO Akademie training platform, the annual TASPO Awards ceremony in Berlin, and the TASPO Shop subscription storefront.

Product overview

Haymarket Media GmbH operates a unified B2B media platform centered on its flagship TASPO brand, which encompasses seven specialized trade publications covering the green industry (GaLaBau, floristry, cemetery management, ornamental plant production, and nursery). These publications are distributed across print, E-Paper, and digital formats. The portfolio extends to digital products including the GrueneJobs.de job portal, the TASPO App for mobile reading, the TASPO Shop e-commerce site, the TASPO Akademie (training/academy), and annual TASPO Awards. The TASPO Stiftung (foundation) supports young scientific research. Together, these products form an integrated communication ecosystem serving over 23,000 readers in German-speaking horticulture markets.

Differentiator

Problem solved

Functional benefit

Brands

• TASPO: Primary media brand under Haymarket Media GmbH, encompassing seven trade titles for the Green Industry covering GaLaBau, Floristik, Friedhofswesen, Zierpflanzenbau, and Baumschulwesen.
• GrueneJobs.de
• TASPO App
• TASPO Shop
• TASPO Akademie
• TASPO Awards
• TASPO Stiftung

Products and services

• TASPO Trade Publications Core product offering consisting of seven specialized trade publications covering the German green industry (GaLaBau, floristry, cemetery management, ornamental plant cultivation, nursery/tree care). Available in print, E-Paper, and mobile app formats, serving more than 23,000 professional readers with industry news, product innovations, trends, and best-practice examples.
• GrueneJobs.de Job Portal Dedicated online recruitment platform serving the German green industry, enabling employers in horticulture, landscaping, floristry, and related sectors to publish job vacancies and reach qualified candidates. Job seekers can post profiles free of charge.
• TASPO Akademie Branch-specific continuing education and professional development platform offering webinars and certified training courses for professionals working in the German green industry (horticulture, landscaping, floristry).
• TASPO Awards Annual awards ceremony held in Berlin to recognize outstanding achievements and innovative solutions across the German green industry, offering ticket sales, gala attendance, and sponsorship opportunities for industry participants.

Quantifiable outcome

• Over 23,000 readers served with professional information
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Schutzgemeinschaft Deutscher Wald (SDW)minorOthers · 1 January 2022Tree planting partnership supporting environmental conservation. Haymarket employees participated in Tree Love Run event covering 75 kilometers on Tree Day to support SDW.
• Lebenshilfe BraunschweigminorOthersCommunity volunteering partnership where Haymarket employees painted house walls, planted trees and bushes, and created a habitat celebrating diversity.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Schlütersche Verlagsgesellschaft: Hanover-based German B2B trade publisher producing specialized trade titles, professional books and digital services for industry verticals. Direct comparable as a German B2B trade media company with a similar combination of print, digital, events and training offerings to professional audiences.
• Landwirtschaftsverlag: Münster-based German agricultural and horticultural publisher producing trade titles for the green and agricultural sectors. Closely comparable as a German trade publisher with horticultural titles, events, and digital platforms serving the same downstream professional audience as Haymarket's TASPO brand.
• Haufe Group: Freiburg-based German B2B media and services company providing trade content, software and training to professional audiences. Comparable as a vertically integrated German B2B media company combining editorial content, professional training, and digital tools for specialized professional segments.
• dfv Deutscher Fachverlag: Frankfurt-based German B2B trade media company publishing specialized trade magazines across multiple industries. Direct comparable as a German B2B trade publisher with diversified revenue from subscriptions, events, and digital services, mirroring Haymarket Media GmbH's vertically integrated B2B media model.

Broad incumbents

• Haymarket Media Group: UK-headquartered international B2B media conglomerate operating 70+ trade publications across marketing, medicine, automotive, horticulture and finance. Comparable as the parent and broader incumbent that defines Haymarket Media GmbH's strategic framework and shares content, technology and operational best practices across titles.
• Hubert Burda Media: Munich-based large German media conglomerate operating consumer and trade publications across multiple verticals. Broad incumbent peer as a large German media group with trade title portfolios, digital platforms, and event businesses operating at significantly greater scale than Haymarket Media GmbH.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/haymarket-de

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haymarket Media GmbH