What Haytap does

Haytap (Hayvan Hakları Federasyonu / Animal Rights Federation of Turkey) is a nonprofit federation founded in 2005, with its first office opening on August 25, 2008. It is positioned as Turkey's first and only animal rights federation, operating through member associations across more than 55 provinces and maintaining physical offices in Istanbul (headquarters and central office), Ankara, Bursa, İzmir, and Osmaniye. The federation is led by founder-chairman Ahmet Kemal Şenpolat and pursues animal protection advocacy, legal action, education, and direct care of rescued animals.

The federation's core offerings include the HAYTAP.org website, HAYTAP TV media channel, HAYTAP Shop e-commerce platform, annual calendar sales, three retired animal farms in Bursa, Dalaman, and Bergama, the Bremen Mızıkçıları theater production, books, short films, and a hotel-booking integration with SOSROOMS. Revenue is generated from individual donations, merchandise sales (including calendars that generated a cumulative 400,000 TRY since 2010), corporate partnership campaigns with major Turkish brands such as Migros, Cheetos, Getir, Çiçek Sepeti, and Toyzzshop, and revenue-share integrations with travel platforms. Financial transparency was institutionalized via KPMG audits covering fiscal years 2019-2021.

Haytap pursues its mission through legal advocacy (notably a precedent-setting win against Istanbul Metropolitan Municipality in the Büyükçekmece case), government cooperation protocols (Çankaya District in 2011, Istanbul Metropolitan Municipality's "Var Olmak Haktır" project in 2011), celebrity partnerships (Yonca Evcimik, Hülya Avşar, Sezen Aksu, Ajda Pekkan, Fazıl Say), and sustained media coverage across Bloomberg, NTV, CNN Türk, TRT, and Hurriyet. The operating model is grant- and donation-funded, with no venture capital or private equity backing.

Name

Haytap

Legal name

HAYTAP - Hayvan Hakları Federasyonu

Website

https://haytap.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Haytap is Turkey's first animal rights federation, a nonprofit operating across 55+ provinces from offices in Istanbul, Ankara, Bursa, İzmir, and Osmaniye. It runs animal advocacy, three retired animal farms, e-commerce, media, and partnership campaigns funded by donations and corporate sponsors.

Ownership category

akta.pro rank

Product category

Animal Welfare Nonprofit Services

NAICS

Support Activities for Animal Production (115210)

SIC

Agricultural Services (700)

akta.pro primary industry

Animal Welfare & Advocacy Organizations (AFAEALAC)

akta.pro secondary industry

Veterinary Charity Clinics & Medical Aid (BPAGAIAD)

Keywords

• Animal rights federation
• Animal rescue services
• Animal welfare nonprofit
• Stray animal advocacy
• Veterinary shelter support

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations: Haytap receives donations from individual supporters through online donation platforms (fonzip.com/haytap/bagis) and direct bank transfers. The organization publishes KPMG-audited financial reports to maintain transparency with donors.
2. Haytap Shop: The organization operates haytapshop.com, an e-commerce platform that generates revenue for HAYTAP projects. Proceeds from sales after expenses are directed to HAYTAP projects.
3. Calendar Sales: Since 2010, Haytap has sold wall and desk calendars featuring stray animal photographs. Revenue totaling 400,000 lira has been used for building kennels, purchasing X-ray equipment, and repairing animal shelters.
4. Corporate Partnerships: Haytap partners with corporations such as Migros, Cheetos, Toyzzshop, Çiçek Sepeti, Getir, and others for project funding, in-kind donations, and cause marketing campaigns.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

HAYTAP is Turkey's first animal rights federation, coordinating nationwide animal rescue operations, legal advocacy against animal cruelty, and educational/awareness campaigns through a volunteer network spanning 55+ provinces. The federation funds its mission via individual online donations, the Haytap Shop e-commerce platform, annual calendar and book sales, and corporate CSR partnerships, while directly operating three retirement farms for farm animals and supporting veterinary and shelter services across the country.

Product overview

HAYTAP (Hayvan Hakları Federasyonu) is an animal rights federation operating a multi-platform ecosystem consisting of its core website (haytap.org) for organizational information and donations, HAYTAP TV for video content distribution, HAYTAP Shop (haytapshop.com) for e-commerce revenue generation, annual calendars for fundraising, HAYTAP Emekli Hayvanlar Çiftlikleri (retired animal farms) in Bursa/Dalaman/Bergama for farm animal rescue, the Bremen Mızıkçıları education theater for children's awareness, and HAYTAP Short Films for advocacy. The organization also publishes the '111 Soruda Hayvan Hakları' book and partners with SOSROOMS.com for hotel booking-based donations.

Differentiator

Problem solved

Functional benefit

Brands

• Haytapshop: Online shop for HAYTAP merchandise, with proceeds supporting animal welfare projects. URL: haytapshop.com
• Haytap TV

Products and services

• Haytap Shop (haytapshop.com) An e-commerce storefront selling HAYTAP-branded merchandise, calendars, books, and related products, with proceeds after expenses supporting HAYTAP's animal welfare projects. Targeted at individual animal lovers and supporters across Turkey.
• HAYTAP Annual Calendars (Masa ve Duvar Takvimleri) Annual wall and desk calendars featuring photographs of stray and rescued animals, sold each year as a fundraising product. Targeted at individual supporters and corporate buyers (corporations can also produce custom calendars with their own logos). Revenue funds animal shelter construction, X-ray equipment, and shelter repairs.
• 111 Soruda Hayvan Hakları (111 Questions About Animal Rights) Book A published book authored by HAYTAP President Ahmet Kemal Şenpolat that addresses 111 frequently asked questions about animal rights, sold through the Haytap Shop as a fundraising publication. Targeted at the general public, animal welfare students, and supporters seeking to learn about animal rights.
• HAYTAP Retired Animal Farms (Emekli Hayvanlar Çiftlikleri) Three operational retirement farms located in Bursa, Dalaman, and Bergama that rescue and provide lifetime sanctuary, veterinary care, and shelter for farm animals beyond cats and dogs. Targeted at rescued farm animals from across Turkey and indirectly funded by individual donors and corporate partners.
• Bremen Müzikçileri Educational Theater Professionally produced educational theater play teaching animal rights concepts to elementary school children, toured to schools in cities across Turkey (Gaziantep, Bitlis, Tatvan, Muş, etc.). Targeted at Turkish primary school students as part of the federation's awareness and education mission.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered major and minor.

• CheetosmajorGTM or Marketing Partner · 1 January 2022Cheetos partnered with Haytap for the '7 Provinces 7 Animal Shelters' project, building animal shelters in 7 different provinces across Turkey.
• KPMG TurkeymajorOthers · 1 January 2019KPMG Turkey provides free audit services for all of Haytap's bank accounts. This is significant as it provides transparency and credibility to donors. According to the partnership announcement, KPMG noted this was the first time they were auditing an animal federation in Turkey. The partnership ran from 2019-2021.
• MigrosmajorStrategic or Co-development Partner · 1 January 2014Migros opened its stores across Turkey to Haytap official representatives and volunteers since 2014. The partnership enables Haytap to use designated Migros stores for animal welfare activities and collection points.
• Istanbul Metropolitan Municipality (İBB)majorStrategic or Co-development Partner · 1 January 2011HAYTAP and İBB collaborated on the 'Var Olmak Haktır' (Right to Exist) education project in 2011, which covered 39 municipalities in Istanbul and involved school education programs.
• ToyzzshopminorGTM or Marketing PartnerToyzzshop partnered with Haytap to donate equipment to animal shelters and build cat houses in Samsun.
• Çiçek SepetiminorGTM or Marketing PartnerÇiçek Sepeti collaborated with Haytap to support an animal shelter in Kütahya/Tavşanlı, including funding an operating room for veterinary services.
• GetirminorGTM or Marketing PartnerGetir partnered with Haytap to support stray animals.
• KırçiçeğiminorGTM or Marketing PartnerKırçiçeği pidе restaurant chain partners with Haytap through a 'If you can't eat it, I'll eat it' campaign, collecting food for stray animals.
• Berrak TurşularıminorGTM or Marketing PartnerBerrak Turşuları supported Haytap's campaign that helped Turgut the dog regain ability to walk.
• Çankaya District National Education DirectorateminorStrategic or Co-development PartnerSigned an education protocol in 2011 with Haytap to provide information about animal love and animal rights in schools.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• PETA: Global animal rights organization running high-visibility media campaigns, celebrity partnerships, and corporate-facing advocacy. Directly comparable to Haytap's advocacy-and-awareness operating model, though at far greater international scale.
• RSPCA: Long-established UK federation combining rescue operations, advocacy, shelter support, and legal enforcement. Mirrors Haytap's federation model and multi-activity structure (rescue, advocacy, education).
• ASPCA: US-based animal welfare federation with strong national brand recognition, media presence, and shelter/rescue operations. Closely mirrors Haytap's positioning as a nationally federated animal welfare brand.
• IFAW (International Fund for Animal Welfare): Global animal welfare and rescue organization with disaster-response and policy advocacy programs. Comparable to Haytap's disaster-coordination role and policy advocacy against government entities.
• Blue Cross (UK): UK animal welfare charity operating shelters, veterinary services, and education programs. Comparable to Haytap's combination of shelter/rescue support, veterinary expenditure, and education theater programming (Bremen Mızıkçıları).
• Animal Equality: International animal advocacy organization using media campaigns, investigations, and corporate engagement. Comparable to Haytap's celebrity-backed campaigns and corporate CSR partnerships with brands like Migros and Cheetos.
• The Donkey Sanctuary: International charity focused on donkey and mule welfare, operating sanctuaries and advocacy programs. Comparable niche-equine/farm-animal focus to Haytap's retirement farm model for farm animals beyond cats and dogs.
• Humane World for Animals (formerly HSUS): Large US animal welfare organization combining rescue, advocacy, legal work, and corporate partnerships. Comparable federal-style structure and reliance on celebrity endorsements and major-donor fundraising.
• Four Paws (Vier Pfoten): International animal welfare organization operating sanctuaries and retirement farms for rescued animals across multiple countries. Closely comparable to Haytap's combination of advocacy plus physical farm-animal sanctuaries in Bursa/Dalaman/Bergama.

Broad incumbents

• WWF (World Wide Fund for Nature): Large international conservation organization with national chapters, major corporate partnerships, and policy advocacy. Comparable federation-plus-corporate-engagement model, though scope is broader wildlife rather than domestic animal welfare.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@haytap
• LinkedInlinkedin.com/company/haytap

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haytap