Hayward Gallery
Hayward Gallery is a world-renowned contemporary art gallery within Southbank Centre, London, hosting major ticketed and free exhibitions, retail, F&B, publishing, and a touring programme, serving general visitors, schools, and corporate groups under a charitable structure.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hayward Gallery does
Hayward Gallery is a contemporary art gallery operating as a constituent venue of Southbank Centre, a registered charity (No.298909) located on Belvedere Road, London. It is described as a world-renowned institution and a landmark of brutalist architecture, hosting a programmed calendar of major ticketed and free exhibitions — including the Anish Kapoor solo show (Jun–Oct 2026) and the Nan Goldin retrospective (Nov 2026–Mar 2027) — alongside the HENI Project Space for free small-scale shows and an outdoor Public Art Programme.
The gallery has no proprietary technology platform; it operates as a physical exhibition venue with supporting digital surfaces (Southbank Centre website, online ticketing, e-commerce shop, email, and social channels on TikTok, Instagram, YouTube, Facebook, and WhatsApp). Sub-brands include the Hayward Gallery Shop (retail of catalogues, prints, ceramics, jewellery, designer collaborations), Hayward Gallery Cafe (F&B), Hayward Gallery Publishing, and Hayward Gallery Touring, which extends exhibitions to UK and international venues.
Hayward Gallery generates revenue through five streams: ticketed exhibition admissions (transaction), annual membership, Patrons and Supporters Circles (subscription/recurring), on-site retail, on-site food and beverage, and charitable donations plus corporate support. It receives public funding from Arts Council England and philanthropic support from Bloomberg Philanthropies. Customers are general-public visitors, schools and educational groups, and corporate/group bookers, with acquisition driven by programmed exhibitions, membership, late-night and Relaxed Hours events, school outreach, and social media. Headcount is 18 employees.
Hayward Gallery firmographics
Firmographics- Name
- Hayward Gallery
- Legal name
- Southbank Centre
- Website
- https://hayward-gallery.org.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hayward Gallery is a world-renowned contemporary art gallery within Southbank Centre, London, hosting major ticketed and free exhibitions, retail, F&B, publishing, and a touring programme, serving general visitors, schools, and corporate groups under a charitable structure.
- Ownership category
- akta.pro rank
Hayward Gallery industry classification
Industry- NAICS
- Museums (71211), Museums, Historical Sites, and Similar Institutions (712)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where Hayward Gallery is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Hayward Gallery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Ticket Sales: The gallery charges admission for major exhibitions such as the Anish Kapoor show (Tue 16 Jun – Sun 18 Oct 2026) and the Nan Goldin retrospective (Tue 24 Nov 2026 – Sun 7 Mar 2027). Some exhibitions such as Kulpreet Singh: Indelible Black Marks are offered free of charge.
- Membership & Patronage: The gallery offers membership programmes providing unlimited free entry to all exhibitions throughout the year, Members-only hours, and other benefits. A Patrons programme and Supporters Circles are also available as higher-tier support options.
- Retail (Hayward Gallery Shop): On-site shop and online store selling exhibition catalogues, books, prints, posters, ceramics, textiles, jewellery, accessories and designer collaborations. A dedicated Hayward Publishing line is available through the shop.
- Food & Beverage: Hayward Gallery Cafe serves sandwiches, salads, cakes, coffee and drinks on-site. The broader Southbank Centre venue offers a range of dining options from quick bites to fine dining.
- Donations & Charitable Support: The Southbank Centre is a registered charity (No.298909). Donations, corporate support, and named seat programmes provide additional revenue. Supported by Bloomberg Philanthropies and public funding from Arts Council England.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Exhibition tickets (priced) |
| One time/ perpetual license | Pay-as-you-go | Free exhibitions |
| Subscription | Annual | Annual Membership |
| Unit Pricing | Pay-as-you-go | Cloakroom |
| Subscription | Annual | Patrons & Supporters Circles |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Hayward Gallery product offering
Product offeringCore offering
The Hayward Gallery is a contemporary art gallery within the Southbank Centre in London that presents large-scale temporary exhibitions of modern and contemporary art by international artists. Alongside ticketed exhibitions it operates a retail shop, a café, a free exhibition space (HENI Project Space), an outdoor Public Art Programme, touring exhibitions, and a publishing imprint (Hayward Gallery Publishing).
Product overview
Hayward Gallery is a world-renowned contemporary art gallery and landmark of brutalist architecture at Southbank Centre in London. The gallery operates as a unified venue offering multiple interconnected products: the main exhibition space hosting major solo shows by internationally acclaimed artists; the Hayward Gallery Shop for merchandise and publications; the Hayward Gallery Cafe for visitor refreshments; the HENI Project Space for free small-scale exhibitions; and the Public Art Programme for outdoor installations. Additionally, Hayward Gallery Publishing produces exhibition catalogues and books, while Hayward Gallery Touring extends the gallery's reach internationally.
Differentiator
Problem solved
Functional benefit
Brands
- Hayward Gallery Shop: Gift shop offering exclusive designer collaborations, ceramics, textiles, prints, jewellery, and books.
- Hayward Gallery Cafe
- Hayward Gallery Publishing
- Hayward Gallery Touring
- HENI Project Space
Products and services
- Hayward Gallery Ticketed Exhibitions
Companies that use Hayward Gallery
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Hayward Gallery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hayward Gallery partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Southbank CentrecoreThe Hayward Gallery is an integral venue within the Southbank Centre complex, the UK's largest arts centre. The Southbank Centre encompasses multiple venues (Royal Festival Hall, Queen Elizabeth Hall, National Poetry Library, The Clore Ballroom) and provides shared infrastructure, marketing, membership, ticketing, food & beverage, and operational support. The Hayward Gallery operates under the Southbank Centre's corporate umbrella and is a charity registered in England and Wales (No.298909).
- Arts Council EnglandcoreHayward Gallery / Southbank Centre is supported using public funding by Arts Council England. Arts Council England is the national development agency for creativity and culture, providing government-backed public funding that supports the gallery's programming and operations.
- Bloomberg PhilanthropiescoreHayward Gallery / Southbank Centre is supported by Bloomberg Philanthropies. Bloomberg Philanthropies funds arts and cultural organisations globally to expand access to art and public spaces.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Hayward Gallery competitors and assessment
Company assessmentDirect peers
- ICA (Institute of Contemporary Arts): The ICA is a London venue for contemporary art, film and new media exhibitions; it competes with Hayward for the same culturally engaged audience and emerging-artist programming opportunities.
- Whitechapel Gallery: Whitechapel Gallery is a London contemporary art gallery presenting major international artists, commissioning new work, and running a publishing programme; it mirrors Hayward's model of ticketed shows, shop, publishing, and educational outreach.
- Serpentine Gallery: Serpentine Gallery is a London-based contemporary art gallery hosting major solo and group exhibitions of internationally renowned artists; it competes directly with Hayward for the same audience of contemporary art visitors and touring artist relationships.
- Royal Academy of Arts: The Royal Academy is a London arts institution mounting major ticketed exhibitions of contemporary and historic art; it competes with Hayward for blockbuster programming, membership patrons, and cultural tourism spend.
- Tate Modern: Tate Modern is London's flagship contemporary art gallery and Hayward Gallery's closest direct competitor; both operate as major ticketed contemporary art venues on London's cultural circuit targeting similar tourist and local art audiences.
- Barbican Centre: The Barbican is a multi-venue London arts centre combining visual art exhibitions with music, film and theatre; it parallels the Southbank Centre's integrated cultural model in which Hayward operates and competes for similar cross-arts audiences.
Emerging players
- Mori Art Museum: Mori Art Museum is Tokyo's leading contemporary art museum hosting international touring exhibitions and commissioning new work; it operates a comparable model of ticketed blockbuster shows, retail, and membership programmes.
Broad incumbents
- Tate Britain: Tate Britain is the historic art arm of the Tate network, presenting both historic and contemporary British art; as part of a larger national institution it overlaps with Hayward on visitor audiences and touring content, though with a different curatorial remit.
- Centre Pompidou: Centre Pompidou is one of the world's largest modern and contemporary art museums in Paris; comparable to Hayward in showcasing major international artists at scale, but it operates as a national institution with a much broader collection.
Others
- HENI: HENI is the art services and publishing company that partners with Hayward to operate the HENI Project Space; it is adjacent as both a content collaborator and a publisher of fine-art editions tied to the gallery's programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hayward Gallery social profiles
Digital presenceHayward Gallery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hayward Gallery leadership team
Management profileNumber of profiles
Hayward Gallery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hayward Gallery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hayward Gallery
What does Hayward Gallery do?
The Hayward Gallery is a contemporary art gallery within the Southbank Centre in London that presents large-scale temporary exhibitions of modern and contemporary art by international artists. Alongside ticketed exhibitions it operates a retail shop, a café, a free exhibition space (HENI Project Space), an outdoor Public Art Programme, touring exhibitions, and a publishing imprint (Hayward Gallery Publishing).
Is Hayward Gallery a public or private company?
Hayward Gallery is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hayward Gallery founded?
Hayward Gallery was founded in -1. It employs 11 to 50 people.
Where is Hayward Gallery based?
Hayward Gallery is headquartered in London, United Kingdom, in the Europe region.
How does Hayward Gallery make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are membership & Patronage, retail (Hayward Gallery Shop), food & Beverage and donations & Charitable Support.
Who are Hayward Gallery's main competitors?
Direct peers on record are ICA (Institute of Contemporary Arts), Whitechapel Gallery, Serpentine Gallery, Royal Academy of Arts, Tate Modern and Barbican Centre. Mori Art Museum is listed as an emerging player. Broad incumbents are Tate Britain and Centre Pompidou. HENI is listed as an others.
Does Hayward Gallery have an API?
No public API is recorded for Hayward Gallery.
What industry is Hayward Gallery in?
Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 71211 and its SIC code is 2741.