Hayward Gallery

What Hayward Gallery does

Hayward Gallery is a contemporary art gallery operating as a constituent venue of Southbank Centre, a registered charity (No.298909) located on Belvedere Road, London. It is described as a world-renowned institution and a landmark of brutalist architecture, hosting a programmed calendar of major ticketed and free exhibitions — including the Anish Kapoor solo show (Jun–Oct 2026) and the Nan Goldin retrospective (Nov 2026–Mar 2027) — alongside the HENI Project Space for free small-scale shows and an outdoor Public Art Programme.

The gallery has no proprietary technology platform; it operates as a physical exhibition venue with supporting digital surfaces (Southbank Centre website, online ticketing, e-commerce shop, email, and social channels on TikTok, Instagram, YouTube, Facebook, and WhatsApp). Sub-brands include the Hayward Gallery Shop (retail of catalogues, prints, ceramics, jewellery, designer collaborations), Hayward Gallery Cafe (F&B), Hayward Gallery Publishing, and Hayward Gallery Touring, which extends exhibitions to UK and international venues.

Hayward Gallery generates revenue through five streams: ticketed exhibition admissions (transaction), annual membership, Patrons and Supporters Circles (subscription/recurring), on-site retail, on-site food and beverage, and charitable donations plus corporate support. It receives public funding from Arts Council England and philanthropic support from Bloomberg Philanthropies. Customers are general-public visitors, schools and educational groups, and corporate/group bookers, with acquisition driven by programmed exhibitions, membership, late-night and Relaxed Hours events, school outreach, and social media. Headcount is 18 employees.

Name

Hayward Gallery

Legal name

Southbank Centre

Website

https://hayward-gallery.org.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hayward Gallery is a world-renowned contemporary art gallery within Southbank Centre, London, hosting major ticketed and free exhibitions, retail, F&B, publishing, and a touring programme, serving general visitors, schools, and corporate groups under a charitable structure.

Ownership category

akta.pro rank

NAICS

Museums (71211), Museums, Historical Sites, and Similar Institutions (712)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Contemporary art exhibitions
• Public art gallery
• Cultural venue
• Art publishing
• Touring exhibitions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: The gallery charges admission for major exhibitions such as the Anish Kapoor show (Tue 16 Jun – Sun 18 Oct 2026) and the Nan Goldin retrospective (Tue 24 Nov 2026 – Sun 7 Mar 2027). Some exhibitions such as Kulpreet Singh: Indelible Black Marks are offered free of charge.
2. Membership & Patronage: The gallery offers membership programmes providing unlimited free entry to all exhibitions throughout the year, Members-only hours, and other benefits. A Patrons programme and Supporters Circles are also available as higher-tier support options.
3. Retail (Hayward Gallery Shop): On-site shop and online store selling exhibition catalogues, books, prints, posters, ceramics, textiles, jewellery, accessories and designer collaborations. A dedicated Hayward Publishing line is available through the shop.
4. Food & Beverage: Hayward Gallery Cafe serves sandwiches, salads, cakes, coffee and drinks on-site. The broader Southbank Centre venue offers a range of dining options from quick bites to fine dining.
5. Donations & Charitable Support: The Southbank Centre is a registered charity (No.298909). Donations, corporate support, and named seat programmes provide additional revenue. Supported by Bloomberg Philanthropies and public funding from Arts Council England.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Hayward Gallery is a contemporary art gallery within the Southbank Centre in London that presents large-scale temporary exhibitions of modern and contemporary art by international artists. Alongside ticketed exhibitions it operates a retail shop, a café, a free exhibition space (HENI Project Space), an outdoor Public Art Programme, touring exhibitions, and a publishing imprint (Hayward Gallery Publishing).

Product overview

Hayward Gallery is a world-renowned contemporary art gallery and landmark of brutalist architecture at Southbank Centre in London. The gallery operates as a unified venue offering multiple interconnected products: the main exhibition space hosting major solo shows by internationally acclaimed artists; the Hayward Gallery Shop for merchandise and publications; the Hayward Gallery Cafe for visitor refreshments; the HENI Project Space for free small-scale exhibitions; and the Public Art Programme for outdoor installations. Additionally, Hayward Gallery Publishing produces exhibition catalogues and books, while Hayward Gallery Touring extends the gallery's reach internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Hayward Gallery Shop: Gift shop offering exclusive designer collaborations, ceramics, textiles, prints, jewellery, and books.
• Hayward Gallery Cafe
• Hayward Gallery Publishing
• Hayward Gallery Touring
• HENI Project Space

Products and services

• Hayward Gallery Ticketed Exhibitions

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Southbank CentrecoreOthersThe Hayward Gallery is an integral venue within the Southbank Centre complex, the UK's largest arts centre. The Southbank Centre encompasses multiple venues (Royal Festival Hall, Queen Elizabeth Hall, National Poetry Library, The Clore Ballroom) and provides shared infrastructure, marketing, membership, ticketing, food & beverage, and operational support. The Hayward Gallery operates under the Southbank Centre's corporate umbrella and is a charity registered in England and Wales (No.298909).
• Arts Council EnglandcoreOthersHayward Gallery / Southbank Centre is supported using public funding by Arts Council England. Arts Council England is the national development agency for creativity and culture, providing government-backed public funding that supports the gallery's programming and operations.
• Bloomberg PhilanthropiescoreOthersHayward Gallery / Southbank Centre is supported by Bloomberg Philanthropies. Bloomberg Philanthropies funds arts and cultural organisations globally to expand access to art and public spaces.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ICA (Institute of Contemporary Arts): The ICA is a London venue for contemporary art, film and new media exhibitions; it competes with Hayward for the same culturally engaged audience and emerging-artist programming opportunities.
• Whitechapel Gallery: Whitechapel Gallery is a London contemporary art gallery presenting major international artists, commissioning new work, and running a publishing programme; it mirrors Hayward's model of ticketed shows, shop, publishing, and educational outreach.
• Serpentine Gallery: Serpentine Gallery is a London-based contemporary art gallery hosting major solo and group exhibitions of internationally renowned artists; it competes directly with Hayward for the same audience of contemporary art visitors and touring artist relationships.
• Royal Academy of Arts: The Royal Academy is a London arts institution mounting major ticketed exhibitions of contemporary and historic art; it competes with Hayward for blockbuster programming, membership patrons, and cultural tourism spend.
• Tate Modern: Tate Modern is London's flagship contemporary art gallery and Hayward Gallery's closest direct competitor; both operate as major ticketed contemporary art venues on London's cultural circuit targeting similar tourist and local art audiences.
• Barbican Centre: The Barbican is a multi-venue London arts centre combining visual art exhibitions with music, film and theatre; it parallels the Southbank Centre's integrated cultural model in which Hayward operates and competes for similar cross-arts audiences.

Emerging players

• Mori Art Museum: Mori Art Museum is Tokyo's leading contemporary art museum hosting international touring exhibitions and commissioning new work; it operates a comparable model of ticketed blockbuster shows, retail, and membership programmes.

Broad incumbents

• Tate Britain: Tate Britain is the historic art arm of the Tate network, presenting both historic and contemporary British art; as part of a larger national institution it overlaps with Hayward on visitor audiences and touring content, though with a different curatorial remit.
• Centre Pompidou: Centre Pompidou is one of the world's largest modern and contemporary art museums in Paris; comparable to Hayward in showcasing major international artists at scale, but it operates as a national institution with a much broader collection.

Others

• HENI: HENI is the art services and publishing company that partners with Hayward to operate the HENI Project Space; it is adjacent as both a content collaborator and a publisher of fine-art editions tied to the gallery's programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SouthbankCentre
• Facebookfacebook.com/southbankcentre
• Instagraminstagram.com/southbankcentre
• TikToktiktok.com/@southbank.centre
• LinkedInlinkedin.com/company/hayward-gallery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hayward Gallery