Hazelden Betty Ford Graduate School

What Hazelden Betty Ford Graduate School does

The Hazelden Betty Ford Graduate School is the higher-education arm of the Hazelden Betty Ford Foundation, a nonprofit formed through the 2013 merger of the Hazelden Foundation (founded 1949) and the Betty Ford Center (founded 1982). The school delivers CACREP-accredited Master of Arts in Counseling programs in two principal modalities: a fully online Master's track and a hybrid Master's track with on-ground components at Center City and St. Paul, Minnesota. All full-time faculty hold doctoral degrees, and the institution draws on more than 50 years of organizational experience in addiction treatment. It also offers Professional Development Courses aimed at practicing counselors and participates in the State Authorization Reciprocity Agreement (SARA) to support interstate online delivery.

The core product surface consists of accredited graduate-degree curricula in addiction counseling plus continuing-education coursework, accessed via a sales- and admissions-led funnel that does not require the GRE. The underlying technology stack is consistent with standard accredited online graduate education (learning management system, virtual classroom, recorded lectures) plus the practicum and clinical placement infrastructure inherited from the parent foundation's treatment operations. Business model revenue is tuition- and fee-driven, paid by individual degree-seeking and continuing-education students, with no enterprise or B2B channel visible in the source material.

The institution holds three accreditations — CACREP for the counseling program, the Higher Learning Commission for institutional standing, and NASAC for addiction-studies specialization — which collectively legitimize its degrees for state licensure pathways. As a subsidiary of a major addiction-treatment nonprofit rather than a standalone for-profit education company, the school's economics are tied to enrollment scale, tuition pricing, and the foundation's broader fundraising and clinical-revenue base rather than to venture-style unit economics.

Name

Hazelden Betty Ford Graduate School

Legal name

Hazelden Betty Ford Foundation

Website

https://hazeldenbettyford.edu

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

The Hazelden Betty Ford Graduate School offers CACREP-accredited Master of Arts in Counseling degrees online and at Minnesota campuses, plus Professional Development Courses, serving aspiring addiction counselors and working clinicians nationwide.

Ownership category

akta.pro rank

Product category

Higher Education / Addiction Counseling

NAICS

Educational Services (611), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)

akta.pro secondary industry

Substance Use Prevention & Recovery Services (EDALAFAE)

Keywords

• Addiction counseling education
• Graduate counseling programs
• Substance use treatment training
• Mental health counselor degree
• Counselor licensure programs

Headquarters

HQ city

Center City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition and Fees: Graduate school charges tuition for Master of Arts in Counseling programs. Revenue is recurring per academic term based on enrollment. Additional revenue from professional development courses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hazelden Betty Ford Graduate School delivers CACREP-accredited Master of Arts in Counseling programs in addiction studies and substance use disorder treatment, offered in fully online and hybrid (on-campus at Minnesota campuses in Center City and St. Paul plus online) formats. Programs integrate intensive coursework on mental health and co-occurring disorders, are taught by doctoral-level faculty with clinical experience, and prepare graduates for state licensure as addiction and mental health counselors. The school also offers Professional Development Courses for continuing education of practicing counselors.

Product overview

Hazelden Betty Ford Graduate School offers a portfolio of CACREP-accredited Master of Arts in Counseling programs focused on addiction studies and substance use disorder treatment. The core offerings consist of an Online Master's Degree providing flexible remote learning and a Hybrid Master's Degree combining campus-based and online instruction at Minnesota locations. Both programs integrate intensive coursework in mental health and co-occurring disorders. The school also provides Professional Development Courses for continued education and career advancement. All programs are grounded in evidence-based practices and prepare graduates for licensure as addiction and mental health counselors.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Master's Degree in Counseling A fully online CACREP-accredited Master of Arts in Counseling program that prepares students for careers as addiction and mental health counselors. Coursework covers addiction studies, substance use disorders, and co-occurring disorders treatment, and is designed to meet educational requirements for state licensure.
• Hybrid Master's Degree in Addiction Counseling (Advanced) A hybrid CACREP-accredited Master of Arts in Counseling program combining in-person classes at St. Paul and Center City, Minnesota campuses with online coursework. Prepares students to help people with addiction and mental health disorders and meets educational requirements for state licensure.
• Professional Development Courses

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• National University: Nonprofit university with hybrid and online graduate counseling programs; competes in the same working-professional, multi-modal delivery market as the subject school.
• Liberty University Online: Operates large-scale online CACREP-accredited counseling master's programs with broad U.S. reach; competes with the school's online delivery model on convenience and tuition-driven value.
• Antioch University: Nonprofit university system with CACREP-accredited counseling and addiction studies programs delivered in hybrid/online formats; comparable mission-driven positioning and audience.
• Capella University: Operates CACREP-accredited online counseling and addiction studies master's programs at national scale, directly competing with the Hazelden Betty Ford Graduate School's online MA for the same working-adult and career-changer applicant pool.
• Walden University: Large online university offering CACREP-accredited counseling and addiction-focused graduate degrees; competes head-to-head with the school's fully online MA on access, price, and CACREP-credentialed outcomes.
• Indiana Wesleyan University: Faith-based university offering online CACREP-accredited counseling master's programs with nationwide reach via SARA-style authorizations; comparable program structure.
• Springfield College: Offers CACREP-accredited counseling graduate programs with an applied, practitioner-oriented curriculum similar in flavor to Hazelden Betty Ford's clinical-experience-led teaching model.
• Purdue Global: Large online university offering counseling and behavioral health graduate degrees; directly comparable online CACREP-style delivery and adult-learner targeting.

Broad incumbents

• Caron Treatment Centers: Major nonprofit addiction treatment provider with educational and training offerings; broader treatment footprint that partially overlaps the school's clinical-education ecosystem and referral pipeline.

Others

• NAADAC (Association for Addiction Professionals): Industry association that sets continuing-education and certification standards for addiction counselors; an ecosystem participant that shapes CE demand and licensure pathways relevant to the school's Professional Development Courses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hbfgradschool
• Facebookfacebook.com/HazeldenBettyFordGraduateSchool
• LinkedInlinkedin.com/school/hazelden-graduate-school

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hazelden Betty Ford Graduate School