Seniors Outreach

What Seniors Outreach does

Huntington Beach Council on Aging (HBCOA), operating under the brand Seniors Outreach and the Senior Center in Central Park, is a 501(c)(3) nonprofit founded in 1973 and officially recognized by the Huntington Beach City Council as the city's authorized agency for senior programs. The organization operates a single integrated facility in Huntington Beach, California, delivering a coordinated portfolio of senior services through the Senior Center in Central Park (opened 2016), the Hoag Health & Wellness Pavilion (a 5,600 sq. ft. specialized fitness center built in alliance with Hoag Memorial Hospital Presbyterian), and supporting programs including Surf City Seniors on the Go! transportation, Meals on Wheels / Senior Cafe, care management, classes, travel and tours, and 100+ annual social events. Over a decade, the center has served 21,000+ unique guests with 1.4M+ visits, provided 220,000+ rides, served nearly 1 million meals, and recorded 500,000+ gym check-ins.

The business model is a hybrid of membership dues, donations, sponsorships, fee-for-service programs, and grants rather than commercial revenue. Annual membership tiers range from $20 (General) to $1,000+ (Evergreen) and include an Outlook newsletter subscription; gym memberships are priced at $120/year for ages 50-79 and $80/year for ages 80+, with Medicare Advantage plans accepted; meals are offered on a $3 suggested donation basis for those 60+ and a $5 fee otherwise; travel tours are priced at member/non-member rates ($60-$209 per day trip); and 100+ corporate and individual sponsors provide multi-tier contributions. Customers are segmented by need and capability: active seniors aged 50+ seeking wellness, social, and educational programming; frail and homebound seniors requiring care management, delivered meals, and transportation; and baby boomers pursuing active aging experiences.

The technology layer is primarily physical infrastructure (purpose-built fitness center, dance room, classrooms) supplemented by standard nonprofit digital tools: the hbcoa.org website, HB SANDS online registration portal for classes, the monthly Outlook newsletter, and two Facebook pages. Distribution is overwhelmingly place-based through the Senior Center facility, with telephone, mail, and the city recreation portal as secondary channels. Volunteer labor is a critical operational input, with 53,000+ annual volunteer hours supplementing the lean 9-employee core staff in partnership with the City of Huntington Beach Community & Library Services.

Name

Seniors Outreach

Legal name

Huntington Beach Council on Aging

Website

https://hbcoa.org

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Huntington Beach Council on Aging (Seniors Outreach) is a 501(c)(3) nonprofit, founded in 1973, that operates the Senior Center in Central Park as an integrated hub delivering fitness, meals, transportation, care management, classes, and social programming to seniors aged 50+ in Huntington Beach, California.

Ownership category

akta.pro rank

Product category

Senior Community Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYHSABANAK

Senior Social Clubs & Community-Based Day Programs (Non-Clinical)

Home & Personal Services/Elder Care & In-Home Care Services/Adult Day Care & Senior Day Programs

SECONDARYHLADAIAJ

Community-Based Senior Centers with Adult Day Services

Healthcare & Life Sciences/Elder Care & Long-Term Care/Adult Day Health Care & Senior Day Care

SECONDARYBPAGAEAF

Elder Services & Aging Support

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYHSABANAM

Meals, Nutrition & Congregate Dining Day Programs

Home & Personal Services/Elder Care & In-Home Care Services/Adult Day Care & Senior Day Programs

SECONDARYEDAAAMAB

Community & Senior Center Lifelong Learning Programs

Education/Adult & Continuing Education/Adult Learning for Seniors (Third Age / Lifelong Learning Institutes)

Keywords

• Senior community services
• Senior center programs
• Nonprofit senior services
• Senior fitness center
• Senior transportation services

Headquarters

HQ city

HUNTINGTON BEACH, California

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees at multiple tiers ranging from $20 (General) to $500 (Gold) per year, with Couple and Bronze/Silver/Evergreen levels. All memberships include a subscription to the Outlook newsletter.
2. Donations & Contributions: HBCOA is a nonprofit 501(c)(3) corporation (Tax ID#51-0179431) that accepts cash donations to support programs and services at the Senior Center in Central Park.
3. Travel & Tours Revenue: Day tours and excursions are priced at member and non-member rates. Examples include San Diego Sunset Luau ($199 member/$209 non-member), Phantom of the Opera ($150/$160), Route 66 tour ($170/$180), and Viejas Casino Getaway ($60/$70).
4. Gym/Fitness Membership: Annual fitness center memberships for the Hoag Health & Wellness Pavilion at $120/year (ages 50-79) and $80/year (ages 80+). Short-term options include one-day passes ($5), one-week passes ($10), and one-month passes ($20). Medicare Advantage plans (SilverSneakers, Renew Active/OnePass, Silver & Fit, Active & Fit) are accepted.
5. Sponsorships: Corporate and individual sponsors provide financial support at various giving levels (Lifetime, Evergreen Leaf, Gold, Silver, Bronze). Sponsors are recognized in the Outlook newsletter, at the Senior Center, and on the website.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Seniors Outreach (HBCOA) operates the Senior Center in Central Park as a comprehensive community services organization for seniors in Huntington Beach. Its core offerings include the Hoag Health & Wellness Pavilion fitness center, Surf City Seniors on the Go! transportation, Meals on Wheels and Senior Cafe meal programs, social services/care management, classes, day travel tours, social events, and a tiered membership program that grants access to all programs and the Outlook newsletter.

Product overview

Seniors Outreach (Huntington Beach Council on Aging) operates the Senior Center in Central Park as a comprehensive community services organization offering a coordinated portfolio of senior services. The core offering centers on the Senior Center in Central Park facility combined with the Hoag Health & Wellness Pavilion for fitness, supplemented by essential services including transportation (Surf City Seniors on the Go!), meals (Meals on Wheels/Senior Cafe), social services/care management, and an active programming calendar of classes, travel tours, and social events. Membership programs provide access and discounts across all services.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Center in Central Park Multi-purpose facility offering social, recreational, and educational programs for seniors, including a Parkview Room for events, three classrooms, a game room, and rental opportunities. Located at 18041 Goldenwest Street, Huntington Beach.
• Hoag Health & Wellness Pavilion State-of-the-art 5,600 sq. ft. fitness center in alliance with Hoag, featuring cardiovascular, strength training, free weight, and stretching equipment made by Star Trac and TechnoGym, plus a Personal Training Studio and Dance Room. Includes group exercise classes, personal training, and health screenings.
• Surf City Seniors on the Go! Transportation Non-emergency transportation service providing rides to Huntington Beach residents 60+ for medical appointments, shopping, Senior Center lunch, classes, and activities. Operates weekdays 8:30 a.m. to 4:30 p.m., with over 220,000 rides provided to date. Funded in part by OCTA Senior Mobility Program grants.
• Social Services/Care Management Care management services linking seniors with programs addressing healthcare, taxes, housing, in-home care, and caregiver assistance through professional staff and volunteers. The team has facilitated over 50,000 meaningful connections with older adults.
• Meals on Wheels / Senior Cafe Home-delivered meals program providing 3 meals a day, 5 days a week to over 100 homebound and at-risk older adult residents of Huntington Beach, plus hot lunch served at the Senior Center on Monday, Wednesday, and Friday. A partnership between the Senior Center Community Program and Meals on Wheels Orange County. Nearly 1 million meals have been coordinated, delivered, and served.
• Classes / Active Aging Programs Physical, social, cultural, and spiritual activity classes including fitness, art, technology, education, and social activities for older adults, registered through the HB SANDS online recreation guide.
• Travel, Trips & Tours Day tours and excursions for seniors including cultural events, sightseeing, and entertainment, departing from the Huntington Beach Central Library. Priced at member and non-member rates (e.g., San Diego Luau $199/$209, Phantom of the Opera $150/$160, Route 66 tour $170/$180, Viejas Casino Getaway $60/$70).
• Activities & Events Social activities including dances, concerts, movies, clubs, and special events such as the Active Living Expo, Annual Golf Tournament, and Grandparents Day. Over 100 special events are offered annually.
• HBCOA Membership Annual membership program with multiple tiers (General $20, Couple $35, Bronze $100, Silver $250, Gold $500, Evergreen $1,000+) offering Outlook newsletter subscription and event discounts. All memberships must be renewed annually.

Quantifiable outcome

• 21,000+ unique guests welcomed and 1,432,573+ total visits over 10 years
• +6 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Hoag Memorial Hospital Presbyterian (Hoag Hospital)flagshipStrategic or Co-development PartnerHoag Hospital is a major stakeholder with HB Senior Services. With a focus on fitness and well-being, Hoag supported the construction of the Senior Center building and continues to fund staffing and services through the Hoag Health and Wellness Pavilion, a state-of-the-art 5,600 sq. ft. fitness center. Hoag medical staff and partners also conduct wellness screenings at the center. Hoag has been a Lifetime Evergreen Donor and is listed as a Lifetime sponsor.
• Orange Coast Memorial Medical CentercoreStrategic or Co-development PartnerOrange Coast Memorial Medical Center has been a long-time supporter of the Senior Center in Central Park and HB Senior Services. Their support helps expand activities, programs, and care management services. It is listed as a Lifetime Evergreen Donor and Lifetime sponsor.
• Meals on Wheels Orange County (MOWOC)coreStrategic or Co-development PartnerPartnership between SCCP (Senior Center Community Program) and Meals on Wheels OC to provide home-delivered meals to older adult clients in Huntington Beach. Staff coordinates, assesses needs, and provides additional services to those who qualify. Meals on Wheels OC also provides meals for the Senior Cafe lunch program served at the Senior Center on Monday, Wednesday, and Friday.
• OCTA Senior Mobility ProgramcoreOthersOCTA (Orange County Transportation Authority) Senior Mobility Program grant funds support the Surf City Seniors on the Go! Transportation program, providing non-emergency rides to HB residents 60+.
• Crave FitnesscoreTechnology or IntegrationCrave Fitness is a personal training partner at the Hoag Health & Wellness Pavilion, specializing in training the 50+ community. They provide specialized 1-on-1 sessions and small group training classes tailored to individual goals and health needs. They offer Balance & Stability, Total Body TRX, Small Group Circuit, Osteo-Blast, and chair yoga classes.
• City of Huntington Beach Community & Library ServicesflagshipStrategic or Co-development PartnerCity of Huntington Beach Community & Library Services provides critical staffing and operational support for the Senior Center, social services, transportation, and home-delivered meals. The city-directed design of the Senior Center was influenced by HBCOA input. HBSANDS.org online recreation guide is operated by City Community & Library Services.
• Edinger Medical GroupcoreStrategic or Co-development PartnerEdinger Medical Group has been a long-time supporter of the new Senior Center in Central Park and HB Senior Services. Their support helps expand activities, programs, and care management services. Named as a Redwood Sponsor at the Active Living Expo.
• Assistance League of Huntington BeachminorGTM or Marketing PartnerAssistance League of Huntington Beach, including the Dreamcatchers Auxiliary and HandyCrafters, is a Lifetime Evergreen Donor supporting the Senior Center and Evergreen Tree of Life Legacy Donor Program. They contribute handcrafts and volunteer services.

Scale indicators10 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• South County Senior Services: Laguna Woods-area nonprofit senior center serving south Orange County with social, wellness, and meal programs. Comparable as a community-based senior center hub with similar demographic targeting in the same OC region.
• Age Well Senior Services: South Bay/Orange County-area nonprofit providing Meals on Wheels, congregate meals, transportation, and case management. Directly comparable to HBCOA's Meals on Wheels, Senior Cafe, and Surf City Seniors on the Go! transportation offerings.
• WISE & Healthy Aging: Long Beach-area nonprofit operating a senior center, adult day health care, care management, and social programs. Comparable as a multi-service senior center with both wellness programming and care-management services for older adults in Southern California.
• Pasadena Senior Center: Multi-service nonprofit senior center in Pasadena offering fitness, meals, social services, transportation, and lifelong learning classes. Closely comparable operating model and service mix to HBCOA, just in a different Southern California submarket.
• Meals on Wheels Orange County: Direct partner of HBCOA's home-delivered meals program and Senior Cafe lunch service. Comparable as a meal-delivery and senior nutrition nonprofit that operates in the same OC service area, with overlapping homebound-senior clientele.
• Irvine Adult Day Health Services: City-operated adult day health program in Irvine providing supervised daytime programming, meals, and social engagement for at-risk older adults. Directly comparable as a community-based, non-residential senior day program in Orange County.
• Council on Aging of Orange County: County-level nonprofit providing advocacy, care management, and senior services across Orange County. Highly comparable to HBCOA as a peer aging-services nonprofit serving the same OC geography with overlapping social-service and care-management mandates.

Broad incumbents

• YMCA of Orange County: Regional YMCA operator providing fitness facilities, senior programs, and SilverSneakers-affiliated classes across Orange County. Comparable as a fitness-and-community-services provider competing for the same active-senior demographic, though its scope extends to all ages and broader programming.

Emerging players

• Heritage Pointe Senior Living: Mission Viejo-area nonprofit senior living community offering independent and assisted living. Comparable as a Southern California nonprofit elder-services organization, though its residential-care model differs from HBCOA's community-center model.

Regional players

• Alzheimer's Association Orange County Chapter: Regional chapter of a national nonprofit providing dementia-specific support, caregiver resources, and education for older adults and families in Orange County. Comparable as a senior-serving nonprofit operating in the same OC geography with overlapping caregiver and care-navigation services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hbcoa
• LinkedInlinkedin.com/company/seniors-outreach

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seniors Outreach