H-Club d.o.o.

What H-Club d.o.o. does

H-Club d.o.o., operating under the MaxBet brand, is a Croatian private limited company (d.o.o.) headquartered in Rijeka that runs a chain of land-based slot machine venues called Automat Clubs. The entity directly operates 19 Automat Clubs distributed across major Croatian cities including Zagreb, Rijeka, Split, Osijek, Zadar, Šibenik, Trogir, Požega, Bedekovčina, Dugo Selo, Martinska Ves, and Karlovac. The company's marketing materials place it within the broader MaxBet Entertainment Group, which claims more than 80 clubs and 6,000 slot machines spanning Croatia, Romania, Belarus, and Italy, with 10+ years of operating history in Croatia.

The core product is the MaxBet Automat Club, a 24/7 gaming venue housing slot machines and electronic gaming devices; the Croatian network alone offers 500+ different games across 800+ slot machines. Supporting offerings include the Bonus Club loyalty programme, which delivers member promotions and prizes to drive repeat visitation, and ancillary in-venue amenities such as minibars, coffee machines, and separate smoking and non-smoking areas. Operational infrastructure consists of 24/7 video surveillance across all venues plus digital marketing touchpoints including the maxbet.hr website and a Maxbet Hrvatska Facebook page used to surface promotions.

Revenue is generated primarily through gaming operations: customers pay to play slot machines and H-Club retains the house edge on wagers (a transaction-fee model), with secondary income from in-club minibar and refreshment sales. The go-to-market is direct-to-consumer physical retail with no enterprise or B2B channel referenced. The company does not publicly disclose pricing, average ticket size, hold percentage, or financial results. Headcount data is inconsistent: firmographic records indicate 9 employees, while the company website states 100+—a gap suggesting the website figure may reflect the broader MaxBet group rather than the Croatian legal entity alone.

Name

H-Club d.o.o.

Legal name

H-CLUB d.o.o.

Website

https://h-club.hr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

H-Club d.o.o., operating as MaxBet, is a Croatian gaming entertainment company that runs 19 physical Automat Clubs offering 24/7 slot machine gaming across major Croatian cities, supported by a Bonus Club loyalty program and in-venue refreshment services.

Ownership category

akta.pro rank

Headquarters

HQ city

Rijeka

HQ country

Croatia

HQ region

Europe

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Gaming Operations Revenue: Revenue generated from slot machine gaming operations at company-owned clubs. Customers pay to play slot machines; company retains house edge. Additional revenue from minibar and refreshment sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

H-Club d.o.o. operates MaxBet, a chain of physical gaming entertainment venues (Automat Clubs) offering slot machine gaming across Croatia, Romania, Belarus, and Italy. The company runs 80+ clubs with 6,000+ slot machines and 500+ different games, with 19 clubs and 800+ machines in Croatia. Core offerings include slot machine gaming, a Bonus Club loyalty program, and on-site minibar/refreshment services at all 24/7 venues.

Product overview

H-Club d.o.o. operates MaxBet, a gaming entertainment platform consisting of physical Automat Club venues with slot machines across Central and Eastern Europe. The core offering is the MaxBet Automat Club chain (with 19 clubs in Croatia featuring 800+ slot machines and 500+ different games), supported by a Bonus Club loyalty program and on-site refreshment services. The company also offers promotions and manages gaming locations across Romania, Belarus, and Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• MaxBet Automat Club Physical gaming venue offering slot machines and electronic gaming options to adult customers. The company operates 19 Automat Clubs in Croatia alone (part of 80+ total across Croatia, Romania, Belarus, and Italy) with 800+ slot machines in Croatia offering 500+ different games, all operating 24/7. Each venue includes minibar services, video surveillance, and dedicated smoking and non-smoking areas.
• Bonus Club Loyalty program available across all MaxBet Automat Clubs that provides members with promotions, prizes, and special offers. Members are part of the MaxBet Bonus Club family and enjoy rewards tied to their gaming activity at any of the company's 80+ venues across Central and Eastern Europe.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Synot Group: Synot operates slot halls and gaming venues in the Czech Republic, Slovakia, Croatia, and other CEE countries, often as part of its integrated gaming equipment and venue operations. Direct peer in CEE slot-hall operations and adjacent Croatian market presence.
• Merkur Gaming: Merkur operates slot arcades and gaming halls across Germany, the Netherlands, the UK, and CEE markets. Comparable slot-parlour business model with strong regional brand presence and similar 24/7 slot-venue positioning.
• Apollo Entertainment: Apollo Entertainment (Apollo Games) operates slot halls and gaming venues primarily in the Czech Republic and Slovakia, with growing CEE exposure. Direct competitor in slot-hall operations with comparable regional scale.
• Olympic Entertainment Group: Olympic operates slot casinos and gaming halls across the Baltics, Slovakia, Croatia, and other CEE markets. It is a directly comparable regional slot-hall operator with multi-country footprint, loyalty program, and similar 24/7 retail gaming positioning.
• Fortuna Entertainment Group: Fortuna operates retail gaming, betting shops, and online gambling across multiple CEE markets (Czech Republic, Slovakia, Poland, Romania, Croatia). Comparable multi-country CEE operator with overlapping retail gaming and betting footprint, including presence in Croatia.
• Admiral Casinos & Entertainment: Admiral operates slot machine halls and arcades across Central and Eastern Europe (Austria, Czech Republic, Hungary, Slovakia, Croatia, Serbia), making it the closest direct competitor to MaxBet in the CEE slot parlour category with the same venue-based, multi-country model.

Broad incumbents

• Novomatic: Novomatic is one of the largest integrated gaming manufacturers and operators globally, with broad CEE and European slot-hall and casino operations via its Admiral and other subsidiaries. A broad incumbent that competes with MaxBet as both a venue operator and slot machine supplier.
• Casinos Austria: Casinos Austria is a major European casino and gaming operator with Austrian and international gaming venues, including slot operations. A broad incumbent whose overlapping slot and casino offerings compete with MaxBet at the venue level.

Regional players

• SuperSport: SuperSport is one of the leading Croatian sports betting and gaming operators with retail and online channels. Regional peer competing with MaxBet in Croatia for the same consumer gaming and entertainment wallet.
• Hrvatska Lutrija: Hrvatska Lutrija is the Croatian state-licensed lottery and gaming operator with a domestic land-based gaming presence. Regional peer competing with MaxBet specifically within the Croatian market on slot and gaming-machine offerings.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Maxbet-Hrvatska-986533344799639
• LinkedInlinkedin.com/company/h-club-d.o.o.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H-Club d.o.o.