HC Midtjylland
HC Midtjylland is a privately held Danish men's handball club (HC Midtjylland af 2018 ApS), founded in 2005 and based in Herning, competing in the Danish 1st Division and serving local fans, regional business sponsors, and youth handball development participants across the Midtjylland region.
- Company typePrivate
- Founded2005
- HeadquartersHerning, Denmark
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What HC Midtjylland does
HC Midtjylland is a privately held Danish men's handball club founded in 2005, headquartered in Herning (Middle Jutland, Denmark), competing in the country's 1st Division as the current legal entity HC Midtjylland af 2018 ApS, formed after the predecessor club's 2018 bankruptcy. The club originated as a joint project of senior men's teams from Herning FH and Hauge G/F, drawing on the Herning-Ikast-Brande catchment and operating with approximately 23 paid staff supplemented by a large volunteer corps and a network of more than 10 regional cooperation clubs. Match operations are anchored at Sand Spedition Arena; the 16-player senior squad is led for the 2026/27 season by new head coach Matias Helt Jepsen and assistant coach Jan Paulsen, with Kenneth Iversen (former Unimerco CEO) chairing the board.
The revenue model blends match-day ticketing (995 DKK season cards, 100 DKK single-game adult tickets), a multi-tiered B2B sponsorship book anchored by main sponsor Sydbank and venue sponsor Sand Spedition, with star partners, gold partners, business club members and individual partners, supplemented by merchandise (jerseys, scarves), the annual youth Håndboldskole (1,195 DKK per participant), digital screen advertising at Viborgvej, and a live-streaming partnership with JFM Play that routes subscription revenue back to the club. Pricing is uniform DKK across channels, distribution is direct through the club's owned ticketing platform, email-order merchandise, an on-site Fanzone, and director-led sponsorship sales.
FY2024 results mark a financial turnaround from a 1.9 million DKK deficit to a 244,449 DKK surplus, with equity restored from negative 2.2 million DKK to positive, supported by expanded sponsor contributions, B-share sales, foundation donations, and cost discipline. On-court, the club led the 1st Division standings in autumn 2025 before finishing 3rd at season end. 2016 remains the high-water mark — Santander Cup (Danish Cup) winners followed by EHF Cup participation — which underpins brand recognition in the region.
HC Midtjylland firmographics
Firmographics- Name
- HC Midtjylland
- Legal name
- HC Midtjylland af 2018 ApS
- Website
- https://hcmidtjylland.dk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HC Midtjylland is a privately held Danish men's handball club (HC Midtjylland af 2018 ApS), founded in 2005 and based in Herning, competing in the Danish 1st Division and serving local fans, regional business sponsors, and youth handball development participants across the Midtjylland region.
- Ownership category
- akta.pro rank
HC Midtjylland industry classification
Industry- Product category
- Professional Handball
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)
Keywords
Where HC Midtjylland is headquartered
LocationHeadquarters
- HQ city
- Herning
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
HC Midtjylland business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Ticket Sales: Revenue from individual match tickets (100 DKK per adult seat) and season cards (995 DKK for 2026/27), sold through the club's own ticketing platform.
- Sponsorship & Partnerships: Multi-tiered sponsorship model with a main sponsor, star partners, gold partners, business club members, and individual partners providing logo exposure, networking events, hospitality, VIP tickets, and branded match-day activations. Revenue from digital screen advertising at Viborgvej is also captured.
- Merchandise Sales: Sale of branded merchandise including adult player jerseys (499 DKK), child jerseys (399 DKK), and scarves (75 DKK). Orders placed via email and collected/paid via Mobilepay.
- Handball School: Annual youth handball camp (Håndboldskole) priced at 1,195 DKK per participant, including lunch, T-shirt, shorts, ball, and water bottle. Revenue from participant fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season Card 2026/27 |
| Unit Pricing | Pay-as-you-go | Individual Match Tickets |
| Unit Pricing | Pay-as-you-go | Merchandise |
| Unit Pricing | Pay-as-you-go | Håndboldskole 2026 (Handball School) |
| Unit Pricing | Pay-as-you-go | Digital Screen Advertising at Viborgvej |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
HC Midtjylland product offering
Product offeringCore offering
HC Midtjylland operates a professional handball club founded in 2005 and based in Herning, Denmark. The club fields a team that competes in Denmark's 1st Division, and operates commercial activities including match ticket sales, team merchandise, and corporate sponsorship packages.
Product overview
HC Midtjylland operates as a traditional Danish handball club competing in the 1st Division. The club's product and service portfolio includes: merchandise (player jerseys for adults and children, scarves), ticketing (individual match tickets and season passes), youth development programs (handball school summer camp), event experiences (Fanzone with family activities at home games), advertising opportunities (digital screen at Viborgvej), and tiered sponsorship/partnership packages for businesses. The club also offers live streaming of matches through JFM Play partnership. All offerings center around the core handball product and community engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional handball team competition
Quantifiable outcome
- Club turned a 1.9M DKK deficit into a 244,449 DKK surplus within one year, with equity restored from negative 2.2M DKK to positive.
Companies that use HC Midtjylland
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
HC Midtjylland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HC Midtjylland partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- SydbankcoreMain sponsor (hovedsponsor) of HC Midtjylland. Provides primary financial support and receives prominent logo placement and brand exposure across the club's communications and match-day signage.
- Sand SpeditioncoreArena sponsor and star partner. The team's home venue is named Sand Spedition Arena, indicating significant naming rights and branding partnership.
- DFM ForsikringcoreStar partner providing insurance-related sponsorship support.
- Only, Komo, Bager-riget, Sparinvest, Partner Revision, C.C. Contractor, Kempa, Spar Nord, Glas og fuge, Brøchners biler, Ringkjøbing Landbobank, Special-Butikken Herning, Cater Food, DLA Piper, Dolphin HerningmajorStar partners including retail brands, financial services, sports equipment suppliers, and professional services. These partners receive logo exposure and various sponsorship benefits.
- JFM Play (Avis Danmark)majorLive streaming partner for all HC Midtjylland matches. Every new JFM Play subscription also financially benefits the club, creating a dual commercial relationship.
- KLG Lind, Hauge, HFH, Brande, Snejbjerg, Engesvang, Aulum, Ikast KFUM, Tjørring, Ikast FSmajorCooperation clubs (samarbejdsklubber) across the Midtjylland region that feed talent into HC Midtjylland's senior team. The club was originally founded as a joint project of Hauge G/F and Herning FH in 2005.
- Ejner Hessel, Ege Tæpper, HN Coating, First Lease, Slik Bilen, Sparekassen Thy, Timring VVS, Flemming Bondrop Holding, DK Company, Akini Rejser, Pilgaard Ejendomsservice, Cafe Garibaldi, AS Facader, Idegården Living, Herning Gulve, Scan Trapper, Give Steel, Lyngsøe Rainwear, Jyllands Park Zoo, Bravo Tours, Dansk Metal, Vestjylland Forsikring, R3 Rådgivning, KD Emballage, Kuplen, Regumatic, AGN, Herning Kommune, IBF, JJD, Pennys Cafe, IQ Sign, Tøjeksperten Herning, Elgiganten Herning, LK Byg, Realmaeglerne Herning, Spar Kron Herning, AK, Søstrand, TBR GruppenminorErhvervsklubmedlemmer (business club members) and partners providing varied sponsorship support, many of which are local/regional businesses from Herning and surrounding areas. They benefit from networking events and brand exposure.
- Instinct Dining (Madpartner)minorFood partner (madpartner) providing catering services for Fanzone and match-day food offerings.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
HC Midtjylland competitors and assessment
Company assessmentDirect peers
- Skanderborg-Aarhus Håndbold: Danish 1st Division men's handball club serving the Aarhus area — comparable tier, Jutland geography, and member-driven revenue model.
- TTH Holstebro: Danish men's handball club competing in the top tiers (historically Håndbold Ligaen and 1st Division), based in Holstebro in the Midtjylland region — same geography and league structure as HC Midtjylland.
- Mors-Thy Håndbold: Danish 1st Division men's handball club based in the Thy/Mors area of northwestern Jutland — comparable tier, regional sponsorship model, and youth development orientation.
- SønderjyskE Herrehåndbold: Danish men's handball club in the Håndbold Ligaen / 1st Division tier with a regional sponsorship and community-driven structure similar to HC Midtjylland.
- Ribe-Esbjerg HH: Danish men's handball club with similar 1st Division / Liga tier exposure and a Jutland-based regional sponsorship model, directly comparable on commercial structure.
- TMS Ringsted: Danish men's handball club competing in the 1st Division tier with a similar scale, sponsorship-driven business model, and youth pipeline emphasis.
- Kolding IF Håndbold: Danish handball club from Kolding that has played in both the Håndbold Ligaen and 1st Division, with a similar mix of matchday revenue, sponsorships, and youth development as HC Midtjylland.
Broad incumbents
- Skjern Håndbold: Top-tier Danish men's handball club and EHF European regular — broader incumbent in the same sport, with a similar Jutland community-driven identity but materially larger scale and brand.
- Aalborg Håndbold: Top-tier Danish men's handball club and one of Denmark's elite programs — operates as a broader incumbent in the same sport and same league system as HC Midtjylland, setting the upper-bound benchmark for sponsorship and matchday economics.
- GOG (Svendborg TGI Håndbold): Danish men's handball club with strong youth development heritage and consistent top-tier presence — a broader incumbent in the same sport and federation as HC Midtjylland.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
HC Midtjylland social profiles
Digital presenceHC Midtjylland financial estimates
Financial estimateRevenue estimate
Valuation estimate
HC Midtjylland leadership team
Management profileNumber of profiles
HC Midtjylland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HC Midtjylland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HC Midtjylland
What does HC Midtjylland do?
HC Midtjylland operates a professional handball club founded in 2005 and based in Herning, Denmark. The club fields a team that competes in Denmark's 1st Division, and operates commercial activities including match ticket sales, team merchandise, and corporate sponsorship packages.
Is HC Midtjylland a public or private company?
HC Midtjylland is a private company. It is classified as unknown and is currently operating.
When was HC Midtjylland founded?
HC Midtjylland was founded in 2005. It employs 11 to 50 people.
Where is HC Midtjylland based?
HC Midtjylland is headquartered in Herning, Denmark, in the Europe region.
How does HC Midtjylland make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorship & Partnerships, merchandise Sales and handball School.
Who are HC Midtjylland's main competitors?
Direct peers on record are Skanderborg-Aarhus Håndbold, TTH Holstebro, Mors-Thy Håndbold, SønderjyskE Herrehåndbold, Ribe-Esbjerg HH, TMS Ringsted and Kolding IF Håndbold. Broad incumbents are Skjern Håndbold, Aalborg Håndbold and GOG (Svendborg TGI Håndbold).
Does HC Midtjylland have an API?
No public API is recorded for HC Midtjylland.
What industry is HC Midtjylland in?
HC Midtjylland's product category is Professional Handball. Its primary akta.pro industry code is MPAKABAA, Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.). Its NAICS code is 711211 and its SIC code is 7997.