HC Sparta Praha a.s.

What HC Sparta Praha a.s. does

HC Sparta Praha a.s. is a professional Czech ice hockey club founded in 1903 and based in Prague, Czech Republic. The club competes in the Czech Extraliga (ELH), the country's top-tier ice hockey league, and plays its home matches at the O2 arena, a multi-purpose venue with capacity exceeding 15,000 spectators. The organization operates a diversified portfolio spanning live match entertainment, official licensed merchandise, season passes and individual tickets, corporate hospitality, youth hockey development programs (Sparta Hockey Camp), a charitable foundation (Nadační fond HC Sparta Praha), and ancillary sub-brands including the Sparta Hockey Supporters fan club, Prague Stars Cheerleaders, and Sparta Parahokej (para-hockey).

Revenue is generated through four primary streams: (1) ticket sales and matchday revenue at the O2 arena (season passes for 2026/2027 plus individual match tickets and VIP hospitality), (2) merchandise sales via an official e-commerce fanshop (fanshop.hcsparta.cz) and a physical retail location at Harfa Business Center in Prague 9, with prices ranging from 170 Kč for a branded puck to 2,699 Kč for premium bomber jackets, (3) corporate sponsorships anchored by Fortuna as general partner and including ČSOB banking, O2 arena, CCM hockey equipment, Louda Auto, and Sencor, supplemented by the HC Sparta Business Club corporate membership program and KAPRAIN B2B platform, and (4) media and broadcasting rights via O2 TV Sport. Digital infrastructure is standard for a European sports club: an official website at hcsparta.cz operated by eSports.cz, a Shoptet-powered e-commerce platform, and active social media presence across Facebook, Twitter/X, Instagram, YouTube, TikTok, and Spotify.

The club is a privately held Czech joint-stock company (akciová společnost, indicated by the ".a.s." suffix) with no publicly disclosed ownership structure, institutional investors, or public listing. The youth academy has produced NHL-caliber talent, including Filip Novák (recently drafted by the Columbus Blue Jackets) and David Výborný (former seven-season NHL player with Columbus Blue Jackets, now serving in a legend/advisor capacity). Patrik Augusta is the current head coach, supported by assistant coach Ladislav Šmíd (recently hired from Canada), with the team preparing for the 2026/2027 Extraliga season including a preparation camp in Austria.

Name

HC Sparta Praha a.s.

Legal name

HC Sparta Praha a.s.

Website

https://hcsparta.cz

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

51–100 employees

Short description

HC Sparta Praha a.s. is a Prague-based professional Czech ice hockey club founded in 1903 that competes in the top-tier Czech Extraliga at the O2 arena, generating revenue through ticket sales, official licensed merchandise, corporate sponsorships anchored by Fortuna, and media rights while operating a youth academy and para-hockey program.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Sports & Event Media Rights Licensing (MPADALAE)

Keywords

• Professional ice hockey
• Czech Extraliga
• Sports merchandise
• Live sports entertainment
• Youth hockey development

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales and Match Revenue: Revenue generated from individual match tickets, season passes (permanentky), and VIP hospitality packages at O2 arena for Extraliga matches and preparation games.
2. Merchandise Sales: Official fanshop selling jerseys, apparel, accessories, and memorabilia. Products include replica jerseys (dresy), clothing (oblečení), accessories (doplňky), collectibles, and team merchandise. Operated through both e-commerce (fanshop.hcsparta.cz) and physical retail location.
3. Sponsorships and Partnerships: Corporate partnerships including general partner Fortuna (gambling/betting company), ČSOB banking, CCM (hockey equipment), O2 arena, and other commercial sponsors. Includes business club membership (HC Sparta Business Club) and B2B platform (KAPRAIN B2B platform).
4. Media and Broadcasting Rights: Television and streaming deals including O2 TV Sport for online broadcasts of Extraliga matches.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

HC Sparta Praha a.s. operates a professional Czech Extraliga ice hockey club that sells live match entertainment, season passes, and VIP hospitality at O2 arena in Prague. It also sells official licensed merchandise (jerseys, apparel, accessories, collectibles) through its e-commerce fanshop and physical retail store. Ancillary offerings include the Sparta Hockey Camp youth development program, the para-hockey program, and corporate sponsorship/Business Club packages.

Product overview

HC Sparta Praha a.s. operates as a Czech professional ice hockey club with a diversified product and service portfolio centered around its core sports operations. The primary offering is its e-commerce fanshop platform (fanshop.hcsparta.cz) selling official merchandise including replica jerseys, apparel, accessories, and collectibles branded with the club's logo and colors. The club operates home games at the O2 Arena and utilizes Sportovní hala FORTUNA for training purposes. Additional services include an online ticketing system, youth hockey camps, and the HC Sparta Praha charitable foundation. The merchandise is organized into themed collections including TRICOLOR, Vertical, 1903, HOLD 2026, Core, Casual, CCM, and RETRO lines.

Differentiator

Problem solved

Functional benefit

Brands

• Sparta Hockey Supporters: Fan club organization for dedicated HC Sparta Praha supporters
• Prague Stars Cheerleaders
• Sparta parahokej
• Sparta Hockey Camp

Products and services

• HC Sparta Praha Official Fanshop Official e-commerce storefront for HC Sparta Praha selling licensed replica jerseys, apparel, accessories, and collectibles (e.g., Dres HCS 25/26 at 899-1,599 Kč, Mikina HCS Vertical at 1,899 Kč, Šála HCS Hockey Club at 399 Kč, Puk HCS logo na ledu at 170 Kč). Target buyers are Czech hockey fans, collectors, and parents purchasing youth merchandise.
• Match Tickets and Season Passes (Permanentky) Digital ticketing platform offering individual match tickets and annual season passes (permanentky) for HC Sparta Praha home games at O2 arena. Target audience is individual hockey fans and season-ticket holders.
• Extraliga Match Operations at O2 Arena Live Czech Extraliga ice hockey match operations conducted at O2 arena, Praha 9. The product is the live professional sports entertainment event itself, including fan-zone activities, supporter culture, and match-day experiences for spectators.
• Sparta Hockey Camp Youth hockey training camps operated by HC Sparta Praha for developing young players, including skill training, shooting clinics (tréninky střelby), and youth tournaments. Target audience is youth hockey players and their families.
• VIP Hospitality Packages Premium hospitality experiences for HC Sparta Praha matches and events at O2 arena, including corporate entertaining and premium fan experiences. Target buyers are corporate clients and high-spending individual fans.
• HC Sparta Business Club B2B corporate membership program for businesses partnering with HC Sparta Praha, providing networking, hospitality, and brand association benefits. Target buyers are corporate marketing and business-development decision-makers.
• Sparta Parahokej (Para Hockey Program) Para ice hockey program affiliated with HC Sparta Praha, providing adaptive hockey opportunities and competitive play. Target audience is para-athletes and adaptive sports community.
• HC Sparta Praha Foundation (Nadační fond HC Sparta Praha) Charitable foundation affiliated with HC Sparta Praha that supports youth hockey and community initiatives. Target audience is the broader Czech hockey and charitable community.
• Prague Stars Cheerleaders Official cheerleading squad performing at HC Sparta Praha home games, supporting the match-day entertainment experience for spectators.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• FortunacoreStrategic or Co-development PartnerGeneral partner of HC Sparta Praha. Fortuna is a major Czech betting and gambling company serving as the club's primary sponsor.
• ČSOB (Československá obchodní banka)coreStrategic or Co-development PartnerBanking partner offering ČSOB HC Sparta payment card. Provides financial services and co-branded products with the club.
• O2 arenacoreStrategic or Co-development PartnerPrague's premier indoor arena and home venue for HC Sparta matches. Multi-purpose venue for concerts and sports events.
• CCMcoreTechnology or IntegrationEquipment partner providing hockey equipment, sticks, and gear. CCM branded merchandise available in fanshop.
• Sportovní hala FORTUNAminorStrategic or Co-development PartnerTraining facility and smaller arena for hockey operations. Ice rink for team practices and youth hockey activities.
• Louda AutominorStrategic or Co-development PartnerAutomotive partner and sponsor of HC Sparta Praha.
• SencorminorStrategic or Co-development PartnerElectronics and appliances partner sponsor.
• KAPRAINminorStrategic or Co-development PartnerB2B platform partnership offering business networking opportunities with HC Sparta.
• HC Sparta Business ClubcoreChannel Partner/ Reseller/ DistributorCorporate membership program for businesses to partner with HC Sparta, providing networking, hospitality, and brand association benefits.
• eSports.cz, s.r.o.coreTechnology or IntegrationWebsite development and digital services provider responsible for hcsparta.cz official website and digital platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HC Škoda Plzeň: Czech Extraliga club with an industrial naming-rights sponsor (Škoda) and similar balance of ticketing, sponsorship, and merchandise income as HC Sparta Praha.
• Mountfield HK: Czech Extraliga club based in Hradec Králové with similar revenue mix across tickets, sponsorship, and branded retail — a directly comparable private-market sports club.
• HC Verva Litvínov: Czech Extraliga club operating in the same league with comparable arena tenancy economics, youth academy structure, and Czech corporate sponsor base.
• HC Oceláři Třinec: Top Czech Extraliga ice hockey club and multiple-time recent champion, operating the same league, ticket/season-pass model, and corporate sponsorship structure as HC Sparta Praha.
• HC Kometa Brno: Historic Czech Extraliga club with comparable fan scale, sponsorship mix, and merchandise operations, making it one of the closest peers in the same league.
• HC Olomouc: Mid-tier Czech Extraliga competitor with analogous matchday, sponsorship, and merchandise revenue mechanics, useful as a like-for-like benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HCSpartaPraha
• YouTubeyoutube.com/user/HcSpartaPraha/videos
• Facebookfacebook.com/hcsparta
• Instagraminstagram.com/hcspartapraha
• TikToktiktok.com/@hcspartapraha
• LinkedInlinkedin.com/company/hc-sparta-praha

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HC Sparta Praha a.s.