Mountfield HK
Mountfield HK, a.s. is a Czech professional ice hockey club in Hradec Králové competing in the Tipsport extraliga and Champions Hockey League, generating revenue from ticketing, merchandise, and sponsorships while operating a youth academy and digital fan engagement platforms.
- Company typePrivate
- Founded2003
- HeadquartersHradec Králové, Czechia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mountfield HK does
Mountfield HK, a.s. is a professional Czech ice hockey club headquartered in Hradec Králové, legally organized as an akciová společnost (joint-stock company) and founded in 2003. The club fields an A-team roster of approximately 30 players competing in the Tipsport extraliga, the top tier of Czech professional hockey, and participates in the Champions Hockey League (CHL). Home matches are played at ČPP Aréna under a naming-rights partnership with Česká podnikatelská pojišťovna (ČPP). Beyond the senior squad, the club operates a multi-tier youth academy spanning five age categories (from 3rd grade through junioři) in partnership with regional clubs HC Kolín and HC Příbram, plus an active tournament schedule.
The business generates revenue through three core streams: ticketing (single-game sales via the Enigoo online platform and physical box office, plus annual season ticket "permanentky" subscriptions at student discounts of 100 CZK), merchandise sales through the official fanshop (jerseys, apparel, memorabilia), and sponsorship and partnership revenue (ČPP naming rights, Tipsport as the league betting partner, plus Škoda Auto and Strida Sport as kit and equipment partners). The club's go-to-market motion is event-driven, anchored on home-game attendance at ČPP Aréna, which it also leverages for ancillary revenue through public skating sessions and ice-rink rentals. Digital channels include the official website, Facebook, Instagram, YouTube, Twitter/X, a mobile application, and a fan discussion forum.
Primary customers are local and regional ice hockey fans attending home matches and purchasing merchandise, with a secondary segment of youth hockey players and families participating in academy programs. Marketing spans content (match previews, player interviews, video highlights), social media engagement, and the HCHK100 loyalty program for fan retention. The coaching staff is led by Head Coach Tomáš Martinec, supported by assistant coaches Petr Koukal, Tomáš Hamara, and Peter Frühauf, goaltending coach Robert Horyna, and video coach/statistician Patrik Stehno. The club's website and digital platform are operated by eSports.cz as the core technology partner.
Mountfield HK firmographics
Firmographics- Name
- Mountfield HK
- Legal name
- Mountfield HK, a.s.
- Website
- https://mountfieldhk.cz
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mountfield HK, a.s. is a Czech professional ice hockey club in Hradec Králové competing in the Tipsport extraliga and Champions Hockey League, generating revenue from ticketing, merchandise, and sponsorships while operating a youth academy and digital fan engagement platforms.
- Ownership category
- akta.pro rank
Mountfield HK industry classification
Industry- Product category
- Professional Sports — Ice Hockey Club
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Ice Hockey Leagues (MPAKAAAE)
Keywords
Where Mountfield HK is headquartered
LocationHeadquarters
- HQ city
- Hradec Králové
- HQ country
- Czechia
- HQ region
- Europe
Offices2 records
Markets served
Mountfield HK business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Revenue generated from single-game tickets sold online through the ticketing platform and at box office locations. Also includes season ticket (permanentka) sales.
- Merchandise and Fanshop: Sales of team merchandise including jerseys, apparel, and memorabilia through the official fanshop.
- Sponsorship and Partnerships: Revenue from corporate sponsors and partners including naming rights (ČPP Aréna), kit suppliers, and regional business partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Student tickets |
| Subscription | Annual | Season tickets (permanentky) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Mountfield HK product offering
Product offeringCore offering
Mountfield HK is a professional ice hockey club competing in the Czech Tipsport extraliga and Champions Hockey League. It sells match tickets and season passes through an online ticketing platform and box offices, operates an official fanshop selling team merchandise, runs the ČPP Aréna for public skating and ice rink rentals, and delivers a youth hockey academy program spanning multiple age categories.
Product overview
Mountfield HK is a Czech ice hockey club competing in the Tipsport extraliga. The organization operates a digital ecosystem comprising online ticketing through the Enigoo platform, an official merchandise fanshop, the ČPP Aréna home arena for matches and public events, a youth hockey academy development program, a club mobile application for fan engagement, and a YouTube channel for video content distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- Match Ticketing (Single-game and Season Tickets) Online and box-office ticket sales for Tipsport extraliga home games, including student discount tickets (100 CZK) and full-season permanentka packages that grant priority access to playoff tickets. Sold to individual fans and spectators attending home games at ČPP Aréna.
- Official Fanshop (Team Merchandise) Online and physical store selling official team jerseys, apparel, and memorabilia to fans and supporters.
- Youth Hockey Academy Structured youth hockey development program offering team participation across multiple age categories (3rd grade, 9th grade, mladší dorost, starší dorost, junioři), tournaments, and hockey courses. Targeted at young players and their families for talent development and competitive play.
- ČPP Aréna (Public Skating and Ice Rink Rental) The club's home arena, made available outside matchdays for public ice skating sessions and private ice rink rentals, serving community members and event organizers.
- Club Mobile Application Mobile application for fans providing match notifications, ticketing access, and club information.
Quantifiable outcome
- Fourth place finish in Tipsport extraliga 2024/25 season
Companies that use Mountfield HK
Customer profileSegments2 records
Ideal customer profiles3 records
Mountfield HK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mountfield HK partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- ČPP (Česká podnikatelská pojišťovna)coreNaming rights sponsor for ČPP Aréna, the home arena of Mountfield HK. Major corporate partnership providing significant venue branding and visibility.
- TipsportcoreOfficial betting partner of Tipsport extraliga. Major league sponsorship providing competitive visibility and league-level partnership.
- HC Kolín (partner club)minorRegional partner club for youth hockey development and talent identification in Central Bohemia.
- HC Příbram (partner club)minorRegional partner club for youth hockey development in Central Bohemia region.
- HCHK100 (Loyalty Program)minorClub loyalty program for fans providing special offers, priority access, and fan engagement benefits.
- Škoda AutominorVehicle sponsor providing transportation support for the club.
- Strida SportminorSports equipment partner for cycling and sports equipment.
- eSports.cz (website/technology provider)coreWebsite development and digital platform provider for the club's official website and digital infrastructure.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mountfield HK competitors and assessment
Company assessmentDirect peers
- HC Olomouc: Tipsport extraliga club operating a similar regional professional hockey franchise model with ticketing, sponsorship, and youth development; shares league-level competitive dynamics with Mountfield HK.
- HC Motor České Budějovice: Czech extraliga member with the same professional hockey operating model — ticketing, sponsorship, arena, youth academy — making it a direct domestic peer to Mountfield HK.
- HC Kometa Brno: Czech extraliga rival operating professional ice hockey with multi-revenue stream business model including arena operations, youth development, and merchandise; competes head-to-head with Mountfield HK.
- HC Oceláři Třinec: Another Tipsport extraliga club operating a similar professional ice hockey franchise model with ticketing, sponsorships, merchandise, and youth academy. Directly competes with Mountfield HK in the Czech top tier.
- HC Dynamo Pardubice: Another Tipsport extraliga peer operating a comparable professional hockey franchise including arena operations, season ticketing, and youth academy; competes directly with Mountfield HK in the Czech top tier.
- HC Energie Karlovy Vary: Tipsport extraliga club operating a professional hockey franchise comparable to Mountfield HK in league participation, youth development, and revenue mix; competes with Mountfield HK in the Czech top tier.
- BK Mladá Boleslav: Czech extraliga member running a comparable professional hockey club with arena-based revenue, youth programs, and merchandise sales; directly competes with Mountfield HK in league and cup play.
- HC Sparta Praha: Prague-based Tipsport extraliga club operating the same professional ice hockey franchise structure; competes directly with Mountfield HK in league play and represents the broader Czech extraliga peer set.
- HC Vítkovice Ridera: Tipsport extraliga club sharing the same Czech professional ice hockey operating model — ticketing, sponsorships, fanshop, youth academy — and competing directly with Mountfield HK in domestic play.
- HC Verva Litvínov: Tipsport extraliga club with similar business operations including ticketing, sponsorship, fanshop, and youth academy; a direct domestic peer for Mountfield HK.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Mountfield HK social profiles
Digital presenceMountfield HK financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mountfield HK leadership team
Management profileNumber of profiles
Profiles6 records
Mountfield HK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mountfield HK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mountfield HK
What does Mountfield HK do?
Mountfield HK is a professional ice hockey club competing in the Czech Tipsport extraliga and Champions Hockey League. It sells match tickets and season passes through an online ticketing platform and box offices, operates an official fanshop selling team merchandise, runs the ČPP Aréna for public skating and ice rink rentals, and delivers a youth hockey academy program spanning multiple age categories.
Is Mountfield HK a public or private company?
Mountfield HK is a private company. It is classified as unknown and is currently operating.
When was Mountfield HK founded?
Mountfield HK was founded in 2003. It employs 1 to 10 people.
Where is Mountfield HK based?
Mountfield HK is headquartered in Hradec Králové, Czechia, in the Europe region.
How does Mountfield HK make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise and Fanshop and sponsorship and Partnerships.
Who are Mountfield HK's main competitors?
Direct peers on record are HC Olomouc, HC Motor České Budějovice, HC Kometa Brno, HC Oceláři Třinec, HC Dynamo Pardubice, HC Energie Karlovy Vary, BK Mladá Boleslav, HC Sparta Praha, HC Vítkovice Ridera and HC Verva Litvínov.
Does Mountfield HK have an API?
No public API is recorded for Mountfield HK.
What industry is Mountfield HK in?
Mountfield HK's product category is Professional Sports — Ice Hockey Club. Its primary akta.pro industry code is MPAKAAAE, Ice Hockey Leagues. Its NAICS code is 711211 and its SIC code is 7997.