VHK Vsetín
VHK Vsetín is a privately held Czech ice hockey club competing in the Maxa Liga second tier, based at Na Lapači arena in Vsetín. It operates a professional men's team, a 12-category youth development pipeline, ticket sales, merchandise e-commerce, and community sponsorship-driven revenue serving the Zlín Region.
- Company typePrivate
- Founded2001
- HeadquartersVsetín, Czechia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What VHK Vsetín does
VHK Vsetín, s.r.o. (operating as VHK ROBE Vsetín, HC Vsetín, and Valašský hokejový klub) is a privately held Czech ice hockey club founded in 2001 and headquartered at the Na Lapači arena, Na Lapači 394, Rokytnice, 755 01 Vsetín, Czech Republic. The club fields a professional men's team competing in the Maxa Liga, the second tier of Czech ice hockey, and operates a comprehensive youth development pipeline spanning 12 age categories from Přípravka (preparatory) through Junioři, which has produced national-team players such as Jan Ščotka and CHL draft picks Jakub Frolo (Kelowna Rockets) and Adam Němec (Brantford Bulldogs).
The club's core product is live professional ice hockey entertainment at the Na Lapači arena, supplemented by a digital ecosystem that includes an official website (hc-vsetin.cz), a third-party online ticketing platform (hcvsetin.enigoo.cz), an e-commerce fanshop (fanshop.hc-vsetin.cz), a mobile application for user accounts and ticket purchases, an internal club information system (KIS) for membership administration, and a community discussion forum. Technology depth is operational rather than proprietary: the platform stack relies on standard SaaS vendors (Enigoo) and conventional CMS/forum infrastructure, with no disclosed AI/ML capabilities, patents, or proprietary algorithms.
Revenue is generated across four streams: (1) match-day and season-ticket sales (permanentek), with 682 season tickets sold as of mid-July for the upcoming season; (2) merchandise sales through both physical fanshop at the arena and online e-commerce; (3) recurring membership fees (členské příspěvky) from youth and junior players, priced per published annual schedule; and (4) corporate sponsorships and municipal/regional government support, including naming-rights partner Robe (lighting), website/league partner Maxa (Maxa.cz), the PHH 2026 program, the City of Vsetín, and the Zlín Region. Marketing is executed through a multi-channel mix spanning the website, Facebook, Twitter/X, Instagram, YouTube, the discussion forum, an email newsletter, and the Podcast VHK series. The club is led by Managing Director (jednatel) Daniel Tobola and Club Chairman (předseda oddílu) Petr Neumann, supported by an 8-person core administrative team.
VHK Vsetín firmographics
Firmographics- Name
- VHK Vsetín
- Legal name
- VHK Vsetín, s.r.o.
- Website
- https://hc-vsetin.cz
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VHK Vsetín is a privately held Czech ice hockey club competing in the Maxa Liga second tier, based at Na Lapači arena in Vsetín. It operates a professional men's team, a 12-category youth development pipeline, ticket sales, merchandise e-commerce, and community sponsorship-driven revenue serving the Zlín Region.
- Ownership category
- akta.pro rank
VHK Vsetín industry classification
Industry- Product category
- Professional Ice Hockey Club
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Ice Hockey Leagues (MPAKAAAE)
Keywords
Where VHK Vsetín is headquartered
LocationHeadquarters
- HQ city
- Vsetín
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
VHK Vsetín business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Ticket Sales: Revenue from individual match tickets and season tickets (permanentek) sold for home games at Na Lapači arena.
- Merchandise Sales: Revenue from fanshop selling club merchandise, jerseys, and memorabilia through both physical store and online e-commerce.
- Membership Fees: Členské příspěvky (membership fees) collected from youth and junior players participating in the club's development programs.
- Sponsorships and Partnerships: Revenue from corporate sponsors and partners including PHH, Robe lighting, city/regional government support, and various business sponsors visible on website and team equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Youth membership fees for 2026/2027 season |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
VHK Vsetín product offering
Product offeringCore offering
VHK Vsetín operates a professional Czech ice hockey club that fields an A-team competing in the Maxa Liga plus youth and junior squads across roughly nine age categories from přípravka (prep) through junioři. The club sells individual match tickets and season tickets (permanentek) for home games at Na Lapači arena in Vsetín and runs an e-commerce and physical fanshop for club-branded merchandise, while collecting youth membership fees (členské příspěvky) and corporate sponsorship revenue to fund operations and community programs such as #POMAHAME.
Product overview
VHK ROBE Vsetín operates a digital ecosystem centered on its official website (hc-vsetin.cz), which serves as the primary platform for all club activities. The core offering includes the main website integrated with online ticket sales via a third-party platform, an e-commerce fanshop, a mobile application for account management and purchases, an internal club information system (KIS), and a community discussion forum. The club's product portfolio is a unified digital presence focused on fan engagement, merchandise sales, and match attendance, rather than a platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Ticket Sales (Vstupenky online) Digital platform enabling fans to purchase individual match tickets and season tickets (permanentek) for home games at Na Lapači arena, including guaranteed seat renewal for existing season ticket holders.
- Fanshop E-commerce Store Online retail storefront selling club-branded merchandise, jerseys, and memorabilia to fans; complemented by a physical fanshop at Na Lapači arena.
- VHK ROBE Vsetín Mobile Application Official mobile application of VHK ROBE Vsetín enabling supporters to create user accounts, purchase tickets, and track orders.
- Professional Ice Hockey Matches (A-Tým) Live professional ice hockey match service: the A-team's home games in the Maxa Liga at Na Lapači arena, packaged with single-match and season-ticket access for fans and corporate hospitality for sponsors.
- Youth Hockey Development Program (Mládež) Multi-age-category youth hockey training and competitive league participation from beginner (přípravka) through juniors (junioři), plus a Development program for higher-skill players, requiring annual členské příspěvky (membership fees).
- Diskusní fórum (Discussion Forum) Community discussion forum for registered fans of HC Vsetín to discuss matches, players, and club matters, with an optional profi registration tier offering enhanced features such as custom icons and full-text search.
- Podcast VHK Official club podcast featuring interviews with players and management to discuss team strategy, ambitions, and behind-the-scenes perspectives for fans.
Quantifiable outcome
- 682 season tickets sold in mid-July
- +2 more outcomes
Companies that use VHK Vsetín
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
VHK Vsetín technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VHK Vsetín partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Maxa (Maxa.cz)minorNaming rights partner for the league (Maxa Liga) and website partner. Logo appears on club communications and website.
- Stoupa CupcoreJoint charitable initiative '#POMAHAME' between VHK ROBE Vsetín and Stoupa Cup organization. The project raises funds for local individuals in need. Three years of successful campaigns raising over 1.7 million CZK in the third edition for beneficiary Marek Novotný.
- Vsetín Hospital (Nemocnice Vsetín)coreKey partner in #POMAHAME charitable initiative and 'Hokej na dřeň' (Hockey for Marrow) bone marrow donor recruitment drives. The hospital's transfusion department collaborates with the club for blood donation drives and bone marrow registry recruitment.
- Robe (Lighting)minorLighting equipment sponsor. Multiple logo placements on website and team equipment.
- City of Vsetín and Zlín RegioncoreMunicipal and regional government partners providing support to the club as the primary sports organization in the region.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
VHK Vsetín competitors and assessment
Company assessmentDirect peers
- Dukla Jihlava: Historic Czech ice hockey club playing in the Maxa Liga with a comparable regional fan base, youth development structure, and sponsorship-driven revenue model.
- HC ZUBR Přerov: Czech ice hockey club competing in lower Czech leagues with a similar community-embedded operating model and regional sponsorship focus.
- HC Frýdek-Místek: Regional Czech ice hockey club with a comparable youth pipeline model, regional sponsorship base, and arena-driven ticketing model to VHK Vsetín.
- HC Nový Jičín: Small regional Czech ice hockey club with a comparable youth-development emphasis and local/regional sponsorship monetization, similar in scale to VHK Vsetín.
- HC Olomouc: Czech professional ice hockey club competing in the Maxa Liga, the same second tier as VHK Vsetín. Highly comparable in scale, regional Czech market focus, and revenue model (tickets, sponsorship, youth academy).
- HC Stadion Litoměřice: Czech second-tier (Chance Liga/Maxa Liga) ice hockey club with comparable regional profile, ticket and sponsorship monetization, and youth development operations.
- HC Baník Sokolov: Czech ice hockey club competing in the lower tiers of Czech hockey, similar to VHK Vsetín in scale, community-driven model, and dependence on local/regional sponsorship.
- HC RT TORAX Poruba 2011: Czech ice hockey club that competes in lower Czech divisions and is referenced as a VHK Vsetín opponent — comparable regional Czech club with similar go-to-market.
- AZ Heimstaden Havířov: Czech Maxa Liga club of similar size and regional footprint to VHK Vsetín, with overlapping revenue streams from tickets, local sponsorships, and youth programs.
Regional players
- GKS Tychy: Polish second-tier ice hockey club (Tauron Hokej Liga / Krajowa Liga) comparable in scale and regional community-driven business model to VHK Vsetín, though operating in a different national market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
VHK Vsetín social profiles
Digital presenceVHK Vsetín financial estimates
Financial estimateRevenue estimate
Valuation estimate
VHK Vsetín leadership team
Management profileNumber of profiles
Profiles4 records
VHK Vsetín funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VHK Vsetín M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VHK Vsetín
What does VHK Vsetín do?
VHK Vsetín operates a professional Czech ice hockey club that fields an A-team competing in the Maxa Liga plus youth and junior squads across roughly nine age categories from přípravka (prep) through junioři. The club sells individual match tickets and season tickets (permanentek) for home games at Na Lapači arena in Vsetín and runs an e-commerce and physical fanshop for club-branded merchandise, while collecting youth membership fees (členské příspěvky) and corporate sponsorship revenue to fund operations and community programs such as #POMAHAME.
Is VHK Vsetín a public or private company?
VHK Vsetín is a private company. It is classified as unknown and is currently operating.
When was VHK Vsetín founded?
VHK Vsetín was founded in 2001. It employs 1 to 10 people.
Where is VHK Vsetín based?
VHK Vsetín is headquartered in Vsetín, Czechia, in the Europe region.
How does VHK Vsetín make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales, membership Fees and sponsorships and Partnerships.
Who are VHK Vsetín's main competitors?
Direct peers on record are Dukla Jihlava, HC ZUBR Přerov, HC Frýdek-Místek, HC Nový Jičín, HC Olomouc, HC Stadion Litoměřice, HC Baník Sokolov, HC RT TORAX Poruba 2011 and AZ Heimstaden Havířov. GKS Tychy is listed as a regional player.
Does VHK Vsetín have an API?
No public API is recorded for VHK Vsetín.
What industry is VHK Vsetín in?
VHK Vsetín's product category is Professional Ice Hockey Club. Its primary akta.pro industry code is MPAKAAAE, Ice Hockey Leagues. Its NAICS code is 711211 and its SIC code is 7997.