Haus der Geschichte Baden-Württemberg

Name

Haus der Geschichte Baden-Württemberg

Legal name

Haus der Geschichte Baden-Württemberg

Website

https://hdgbw.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Haus der Geschichte Baden-Württemberg is a state-run political-historical museum in Stuttgart that presents regional history from 1790 to the present across 11 sites in Baden-Württemberg, serving school groups, the general public, and civic education programs through exhibitions, memorial sites, and digital collections.

Ownership category

akta.pro rank

Product category

History Museum Services

NAICS

Museums, Historical Sites, and Similar Institutions (712), Museums (712110), Museums, Historical Sites, and Similar Institutions (7121), Historical Sites (712120), Historical Sites (71212)

akta.pro primary industry

History Museums (THAJADAB)

akta.pro secondary industries

Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI), History, Heritage & Museum-Focused Study Tours (THAKAGAN)

Keywords

• Political history museum
• History education programs
• Memorial site operations
• Exhibition programming
• Civic education services

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Admission Fees: Visitors pay admission fees for the permanent exhibition (7 EUR, reduced 5 EUR) and special exhibitions (6 EUR, reduced 3 EUR). Children and youth under 18 enter free of charge. Friday admission is free. These fees constitute a primary revenue stream for the museum.
2. Guided Tours and Workshops: The museum charges fees for guided tours (Überblicksführung, Schwerpunktführung, Kombiführung) and workshops for school groups and adult groups. Pricing ranges from 1.50–4 EUR per student for school programs, and 75–150 EUR per group for adult group programs.
3. Onlineshop (Museum Shop): Sale of museum merchandise, publications, and educational materials (e.g., the 'Gestapo und Judenmord' workbook for 2 EUR) through the museum's online shop.
4. Room Rental: The museum rents out event spaces (Raumvermietung) for external events, generating additional revenue.
5. Public Funding (State of Baden-Württemberg): As a state museum (Landesmuseum), the institution receives ongoing public funding from the state of Baden-Württemberg, which is the primary financial foundation of its operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Haus der Geschichte Baden-Württemberg operates a network of one main political-historical museum in Stuttgart and ten branch memorial sites across the state of Baden-Württemberg. Its core offerings are the permanent exhibition 'Landesgeschichte(n)' covering regional history from 1790 to the present, time-limited special exhibitions, memorial sites such as Erinnerungsort Hotel Silber and Stauffenberg-Erinnerungsstätte, and educational services including guided tours, workshops, and downloadable teaching materials for schools and groups.

Product overview

Haus der Geschichte Baden-Württemberg is a political-historical museum in Stuttgart operating as a single unified institution with multiple exhibition locations. The core product is the permanent exhibition 'Landesgeschichte(n)' covering regional history from 1790 to present. The museum offers special time-limited exhibitions (currently including 'Rechtsextremer Terror' and 'Im Fokus: Echt jetzt?!'), memorial sites (Hotel Silber, Stauffenberg-Erinnerungsstätte, Museum Hohenasperg, and others), and digital products including a digital collection, media guides, and 360-degree panoramas. Educational services encompass guided tours, workshops, and downloadable materials for schools. The institution functions as a network of historical sites across Baden-Württemberg rather than a single-location museum.

Differentiator

Problem solved

Functional benefit

Brands

• Erinnerungsort Hotel Silber: Memorial site at the former Gestapo headquarters documenting right-wing extremist terror and NSU crimes
• Stauffenberg-Erinnerungsstätte
• Museum Hohenasperg
• Museum zur Geschichte von Christen und Juden
• Ehemalige Synagoge Haigerloch
• Erinnerungsstätte Matthias Erzberger
• Jüdisches Museum Gailingen
• Turenne-Museum
• NS-Justiz in Stuttgart
• Zwangsarbeiterbaracke
• Eiermann-Magnani-Haus

Products and services

• Landesgeschichte(n) Dauerausstellung
• Rechtsextremer Terror (Special Exhibition at Hotel Silber) Time-limited special exhibition on right-wing extremist terrorism covering historical cases through to current Reichsbürger plots and NSU crimes. Runs until February 14, 2027.
• Im Fokus: Echt jetzt?! (Foto-Fakes und Deepfakes) Im Fokus exhibition on photo fakes and deepfakes, located in the BW-Lounge. Free admission. Runs until October 4, 2026.
• Fragt uns doch mal / Anti-Anti 2.0 Intervention An intervention in the permanent exhibition offering Jewish perspectives on antisemitism, paired with a project page for educators and the wider public.
• Erinnerungsort Hotel Silber (Memorial Site)
• Stauffenberg-Erinnerungsstätte (Memorial Site)
• Museum Hohenasperg – Ein deutsches Gefängnis
• Digitale Sammlung (Digital Collection) Online searchable database providing public access to the museum's landesgeschichtliche collection, including object records and digitized archival materials.
• Digitalguide (Media Guides)
• 360 Grad-Panoramen
• Geschichtsvermittlung (Educational Programs)
• Schulmaterialien (Downloadable Teaching Materials)

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• DokRex – Dokumentationsstelle Rechtsextremismus im Generallandesarchiv KarlsruhecoreStrategic or Co-development Partner · 19 March 2026Co-development partnership for the special exhibition 'Rechtsextremer Terror' at the Erinnerungsort Hotel Silber (19 March 2026 – 14 February 2027). DokRex provides expert documentation and research on right-wing extremism as a co-creation partner, bringing specialized archival expertise to the exhibition content.
• Theodor-Heuss-Haus StuttgartminorStrategic or Co-development PartnerJoint programming partnership for educational offerings related to the 'Rechtsextremer Terror' special exhibition. The Theodor-Heuss-Haus offers complementary guided tours and workshops on Theodor Heuss's confrontation with the extreme right, as part of the broader exhibition program.
• Johann-Friedrich-von-Cotta-Schule StuttgartminorStrategic or Co-development PartnerUkrainian and German students from this Stuttgart school participated in a collaborative school project ('Gestapo vor Gericht') linked to the Hotel Silber special exhibition. The project involved interviews, historical research, and creative outputs, marking the start of a school partnership.
• Carl-Schaefer-Schule LudwigsburgminorStrategic or Co-development PartnerTwo school classes from this Ludwigsburg school participated in the '15:14 – Nachklänge' project, engaging with the interactive radio project about former resistance fighters and Gestapo officers who later worked together. Students created music pieces translating their historical findings into artistic expression.
• Kompetenzzentrum Geschichtliche Landeskunde Baden-WürttembergminorStrategic or Co-development PartnerThe Kompetenzzentrum contributed educational materials for the workshop 'Ausgrenzung und Verfolgung am Beispiel der Gestapo-Zentrale in Stuttgart,' providing curriculum-aligned preparation materials for schools. The materials are available through the Baden-Württemberg school portal.
• Gerhard Wiese (Former Auschwitz Trial Prosecutor)minorStrategic or Co-development PartnerFormer Auschwitz trial prosecutor Gerhard Wiese was interviewed by students from the Johann-Friedrich-von-Cotta-Schule as part of the 'Gestapo vor Gericht' school project, providing a direct link between historical legal proceedings and contemporary student learning.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Militärhistorisches Museum der Bundeswehr: Dresden-based federal military history museum offering political-historical education on German military history and its societal impact. Comparable as a state-funded historical-political museum combining permanent exhibitions with civic education programming.
• Deutsches Historisches Museum: Germany's national history museum in Berlin, covering broader German history rather than a single Land. Comparable in mission (historical-political education) and state-institutional status, though wider in geographic and chronological scope than HdGBW.
• Jüdisches Museum Berlin: Germany's central Jewish museum, covering two millennia of German-Jewish history. Comparable in mission of Jewish history education, memorialization, and contemporary relevance, though at a national scale rather than regional.

Direct peers

• Haus der Wannsee-Konferenz: Berlin memorial and educational site at the venue of the 1942 Wannsee Conference. Comparable as a state-funded memorial focused on Holocaust history with strong civic education programming targeting schools, youth groups, and the public.
• Haus der Geschichte der Bundesrepublik Deutschland: The federal-level counterpart to HdGBW, based in Bonn. Operates as the German national history museum covering post-1945 political history, sharing the same 'Haus der Geschichte' concept, similar exhibition programming model, and state-museum institutional status.
• NS-Dokumentationszentrum München: Munich's documentation center for the history of National Socialism, covering the Bavarian capital's role in the Nazi regime. Comparable as a regional history education and memorial institution with strong civic education programming on right-wing extremism and the NS era.
• Landesmuseum Württemberg: Sibling Land museum in Stuttgart covering cultural and archaeological history of the region. Shares state-museum status (Landesmuseum), Stuttgart location, and the German Land-museum public-funding and education model — directly comparable institutional peer.
• Topographie des Terrors: Berlin memorial and documentation center on the history of National Socialism at the former Gestapo headquarters and SS central sites. Directly comparable to HdGBW's Hotel Silber in subject matter (Gestapo history), institutional mission (memorial education), and visitor programming.
• Stiftung Hamburger Gedenkstätten und Lernorte: Hamburg foundation operating multiple memorial sites (Neuengamme, Bullenhuser Damm, etc.) and educational programs on Nazi-era crimes. Operates as a state-funded network of memorial sites — closely mirroring HdGBW's distributed-site model across Baden-Württemberg.

Regional players

• Stiftung Denkmalschutz (Baden-Württemberg): The Baden-Württemberg heritage foundation supporting monument preservation in the same Land. Operates in the same geography on overlapping preservation and education themes, though with a broader architectural-monument focus rather than political history.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/hausdergeschichtebw
• Facebookfacebook.com/hausdergeschichte.bw
• LinkedInlinkedin.com/company/haus-der-geschichte-baden-w%C3%BCrttemberg
• Instagraminstagram.com/hdgbw

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haus der Geschichte Baden-Württemberg