Haus der Geschichte Österreich

What Haus der Geschichte Österreich does

Haus der Geschichte Österreich (hdgö) is an Austrian federal museum institution and the country's first contemporary history museum, located in the Neue Hofburg building at Heldenplatz in Vienna. It operates as a nonprofit, publicly funded entity under Austrian government ownership and is dedicated to Austrian history since 1918, anchored by its main exhibition "Neue Zeiten: Österreich seit 1918." The institution employs approximately 11 staff and runs regular programming Tuesday through Sunday, with free Thursday-evening entry after 18:00 and free admission for visitors under 19.

The museum combines a physical visitor experience with an extensive digital platform. On-site, it offers single tickets (€18.81 for adults), personalized annual passes, guided tours, and accessibility-focused programs including easy-language tours and audio-tactile tours with inductive hearing systems. Its digital infrastructure — built around the hdgoe.at web platform, a dedicated audio-guide subdomain (audio.hdgoe.at), searchable online collection ("Sammlung Online"), interactive web exhibitions ("Web-Ausstellungen"), a Corona pandemic digital archive, a historical Lexikon, and a Mediathek — supports multilingual access in German, English, Czech, Hungarian, Slovak, Romani, and Croatian. Educational programming is a core focus, including curriculum-aligned workshops for school groups, vocational-school programs co-developed with the Vienna Chamber of Labour (Arbeiterkammer Wien), a DaZ (German-as-second-language) workshop "Was ist Österreich für dich?," and thematic workshops on antisemitism and human rights. The institution also operates "hdgö on Tour," a mobile-exhibition program that extends content beyond Vienna.

Revenue is generated through a mix of ticket sales (one-time), annual passes (subscription), paid workshops and guided tours (€3.50 per person or €54 flat-fee for group workshops), and commercial content licensing. Non-commercial reuse of museum texts, images, and videos is granted under CC BY-NC 4.0, with commercial licensing negotiated through the collection team. Distribution occurs via the physical museum, an own-staff e-commerce web shop, third-party platforms (OeAD for school workshops), and digital channels including YouTube, Instagram, podcasts, and email newsletters. Analytics are run through Matomo on a GDPR-conscious cookie framework.

Name

Haus der Geschichte Österreich

Legal name

Haus der Geschichte Österreich

Website

https://hdgoe.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Haus der Geschichte Österreich (hdgö) is an Austrian federal contemporary history museum in Vienna's Neue Hofburg, covering Austrian history since 1918 for the general public and educational audiences via physical exhibitions, multilingual audio guides, digital collections, and curriculum-aligned workshops.

Ownership category

akta.pro rank

Product category

Contemporary History Museum Services

NAICS

Museums (712110)

akta.pro primary industry

History Museums (THAJADAB)

akta.pro secondary industry

Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI)

Keywords

• Contemporary history museum
• Museum educational programs
• Historical exhibition services
• Museum audio guides
• Cultural education workshops

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Museum entry tickets sold online through web shop and at the museum. Adults pay per ticket, with group discounts available for 10+ individuals.
2. Annual Passes: Personalized annual passes available for repeat visitors
3. Workshops and Guided Tours: Educational workshops and themed guided tours for schools, groups, and adults, with some free offerings and paid programs (€3.50 per person for topic workshops)
4. Commercial Licensing: Commercial use of museum content requires separate rights transfer negotiated via [email protected]. Non-commercial use available under CC BY-NC 4.0 license.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Haus der Geschichte Österreich (hdgö) operates Austria's first contemporary history museum, presenting Austrian history since 1918 through a permanent main exhibition ('Neue Zeiten') and rotating special exhibitions. Core offerings include physical museum admission (tickets and annual passes), multilingual audio guides, web exhibitions, an online searchable collection, educational workshops for schools and adults, and accessible guided tours. The institution combines on-site museum experience with a digital museum platform, supporting curriculum-aligned civic and history education.

Product overview

Haus der Geschichte Österreich (hdgö) is Austria's first contemporary history museum, offering a unified portfolio of physical and digital experiences centered on Austrian history since 1918. Physical offerings include museum admission tickets (single and annual passes) and guided tours including accessible formats. Digital offerings include the main exhibition 'Neue Zeiten: Österreich seit 1918' available both on-site and online, Audio Guides in 7 languages, searchable Online Collections, the Corona Sammeln digital archive, Mediathek (videos/podcasts), Lexikon (historical encyclopedia), and participatory Web Exhibitions. Educational services include workshops for schools, vocational training, German language learners, and thematic programs on democracy, human rights, antisemitism, and labor history. The museum also provides accessibility services including easy-language tours, audio-tactile tours, and induction loop systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Museum Admission Tickets
• Multilingual Audio Guides

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• WUK m.powerminorStrategic or Co-development PartnerCollaboration partner for the DaZ workshop 'Was ist Österreich für dich?' - project involving Pflichtschulabschlusskurses participants in video creation. Supported by trainers Nina Wlazny and Angela Tiefenthaler.
• Arbeiterkammer Wien (Vienna Chamber of Labour)coreStrategic or Co-development PartnerKey project partner for 'Zukunft mit Geschichte' - free workshops for vocational school students connecting labor history with contemporary workplace issues. Joint initiative of hdgö and Arbeiterkammer Wien.
• Bildungsdirektion WiencoreStrategic or Co-development PartnerEducational authority partner for 'Zukunft mit Geschichte' project, supporting implementation in Vienna vocational schools.
• Bildungsdirektion NiederösterreichcoreStrategic or Co-development PartnerEducational authority partner for 'Zukunft mit Geschichte' project, supporting implementation in Lower Austria vocational schools.
• Pädagogische Hochschule Wien – Zentrum für Politische BildungcoreStrategic or Co-development PartnerAcademic partner providing pedagogical expertise for political education components of the 'Zukunft mit Geschichte' project.
• OeAD (Austrian Agency for Education and Internationalisation)minorChannel Partner/ Reseller/ DistributorPartner for 'Starke Schule, Starke Gesellschaft' program through which hdgö workshops (including 'Geht alle an! Antisemitismus in Geschichte und Gegenwart') can be booked free of charge for schools.
• ICOM ÖsterreichminorStrategic or Co-development PartnerPartner for ICOM Österreich and OekoBusiness Wien initiative '10 Wiener Museen x 17 SDGs' - collaboration promoting sustainable development goals across Vienna museums.
• OekoBusiness WienminorStrategic or Co-development PartnerPartner in '10 Wiener Museen x 17 SDGs' initiative promoting sustainable development goals in Vienna museum sector.
• Universität WienminorStrategic or Co-development PartnerResearch partner for scientific study 'Kulturelle Teilhabe durch historische Museen – Angebote und Zugänge für DaZ-Lernende in Wien' investigating cultural participation of German language learners at Vienna museums.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Regional players

• National Museum of Hungary (Magyar Nemzeti Múzeum): Budapest's national history museum covering Hungarian history from prehistory to the present. Comparable as a Central European national history museum with similar collections and education mandate, and a natural cross-border peer for tourist catchment.

Direct peers

• Cité nationale de l'histoire de l'immigration: Paris-based national museum of immigration history housed in the Palais de la Porte Dorée. Directly comparable in its focus on integration, civic identity, multilingual programming, and education outreach to DaZ-equivalent audiences.
• House of European History: European Parliament-run contemporary history museum in Brussels covering 20th-century European history. Directly comparable as a publicly funded, narrative-driven history museum with strong multilingual, accessibility, and digital exhibition programs.
• Deutsches Historisches Museum: Berlin's national history museum covering German history from the Middle Ages to the present. Directly comparable in scope of national history curation, federal backing, and dual-site (Zeughaus + I.M. Pei) operating model.
• Wien Museum: Vienna's city history museum, located steps away on Karlsplatz. Direct city-level peer, sharing the same visitor base, school-group channel, and Vienna tourism ecosystem — making it the closest local benchmark for visitation and pricing.
• Haus der Geschichte der Bundesrepublik Deutschland: Germany's national contemporary history museum in Bonn, sharing the same 'House of History' concept, federal public ownership, and post-1945 / post-1918 remit. The closest functional analogue to hdgö and the natural benchmark for programming scale and visitor economics.
• POLIN Museum of the History of Polish Jews: Warsaw's award-winning museum on the history of Polish Jews, with a comparable combination of immersive permanent exhibition, traveling ('Museum on Wheels') format, and education-focused programming aimed at schools and integration audiences.
• Imperial War Museums: Multi-site UK museum network covering 20th-century conflict and social history. Comparable in its contemporary-history framing, multi-branch national operating model, and emphasis on schools / civic education programming.
• Deutsches Auswandererhaus: Bremerhaven's migration history museum, narratively focused on 20th-century movement and identity. Comparable as a smaller national contemporary history museum that combines narrative exhibitions with strong education and digital outreach.

Broad incumbents

• Smithsonian National Museum of American History: Washington D.C.-based Smithsonian museum of American social, political, and cultural history. Comparable in scale, federal funding model, and breadth of digital / educational programming, though operating in a vastly larger market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWWylBnzVkzVPXQ03iV2seA
• Instagraminstagram.com/hdgoe
• LinkedInlinkedin.com/company/haus-der-geschichte-%C3%B6sterreich

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haus der Geschichte Österreich