Amissima Assicurazioni

What Amissima Assicurazioni does

Amissima Assicurazioni, operating as HDI Assicurazioni S.p.A., is an Italian multi-line insurance company headquartered in Rome (P.IVA 04349061004). The company is part of the international HDI insurance group and offers a comprehensive product portfolio organized across five categories: (1) Auto e Motori — vehicle insurance for cars, motorcycles, campers, boats, electric scooters, and other motors, including the flagship Auto HDI product and the HDI Insieme satellite-assisted vehicle monitoring service; (2) Casa e Beni — home and property coverage including the Globale Casa bundled policy, fire, theft, and catastrophic risk products; (3) Salute e Protezione — health, accident, travel, and TCM protection products; (4) Risparmio e Investimento — savings and investment products including HDI Capitale Protetto and HDI TechLife Equity; and (5) Previdenza — open pension funds and individual pension insurance plans (PIP). The company serves three primary customer segments: Privati (individuals), Professionisti (self-employed professionals), and Aziende (businesses of all sizes).

The company's technology stack centers on a digital insurance platform comprising the MyHDI mobile app (available on iOS and Android), the online customer area (Area Riservata HDI), and integration with Preventivass — an IVASS-supervised web platform for comparative R.C. Auto quoting. Distribution is hybrid: a nationwide physical agency network with a 'Find Agency' locator tool, supplemented by digital self-service channels. The company maintains a high-profile brand positioning through its Insurance Partnership with AS Roma football club (Centurion Partner designation) and was admitted to the Italian Revenue Agency's Cooperative Compliance (Adempimento Collaborativo) regime in January 2026.

The business model is premised on recurring premium collection across multi-line insurance products, with pricing personalized to individual risk profiles and billed on annual cycles. Revenue streams include subscription-style recurring premiums (auto, home, health, savings, pensions) and one-time or annual coverage for specific risk needs. GTM relies on a balanced mix of physical agency distribution (SMB/individual/consumer) and digital self-service (mobile app and customer portal), with regulatory-compliant price comparison via Preventivass. The company serves the Italian market exclusively, with no international expansion disclosed.

Name

Amissima Assicurazioni

Legal name

HDI Assicurazioni S.P.A.

Website

https://hdiitalia.it

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

HDI Assicurazioni S.p.A. is an Italian multi-line insurance company offering auto, home, health, savings, and pension products to individuals, professionals, and businesses nationwide through a hybrid agency and digital distribution model.

Ownership category

akta.pro rank

Product category

Multi-line Insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Life, Health, and Medical Insurance Carriers (52411), Insurance Carriers (5241)

SIC

Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro primary industry

Telematics-Based Insurance & Usage-Based Rating (UBI) (TLABANAK)

akta.pro secondary industries

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Annuities & Investment-Linked Insurance Solutions (Retail) (FSAAAAAM)

Keywords

• Multi-line insurance
• Auto insurance
• Home insurance
• Health insurance
• Pension solutions

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Premiums: Collection of insurance premiums from individuals, professionals, and businesses for coverage across auto, home, health, savings, and pension products. Revenue is generated through recurring premium payments on policies.
2. Risk-based Insurance: One-time and annual insurance policies for specific coverage needs including auto, motor, home, and property insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Amissima Assicurazioni, operating as HDI Assicurazioni S.p.A., is an Italian insurance company that underwrites and distributes a multi-line portfolio of insurance products including auto, motorcycle, camper, boat, and electric scooter coverage; home and property insurance (including catastrophic risks); health, accident, and travel insurance; savings and investment products; and pension solutions (open pension funds and individual pension plans). The company serves individuals (Privati), professionals (Professionisti), and businesses (Aziende) through a nationwide agency network and digital channels including the MyHDI mobile app and online customer portal. Revenue is generated through recurring insurance premiums and risk-based policy underwriting.

Product overview

Amissima Assicurazioni (operated as HDI Assicurazioni S.p.A.) offers a comprehensive multi-line insurance platform organized across distinct product categories: (1) Auto e Motori covering vehicle insurance for cars, motorcycles, campers, boats, electric scooters, and other motors, with flagship products Auto HDI and HDI Insieme featuring satellite assistance; (2) Casa e Beni providing home and property coverage including Globale Casa, fire/theft insurance, catastrophic risk protection, and building coverage; (3) Salute e Protezione offering health, accident, and travel insurance through Protezione Infortuni HDI, Salute HDI, TCM solutions, and the HDI Mutuo Easy Protection mortgage protection rider; (4) Risparmio e Investimento delivering savings and investment products including HDI Doppio Valore, HDI Accumulo Flex, HDI Capitale Protetto, and HDI TechLife Equity; and (5) Previdenza providing pension solutions including open pension funds and individual pension insurance plans. The company serves both retail customers (Privati) and business segments (Professionisti and Aziende) with tailored product bundles.

Differentiator

Problem solved

Functional benefit

Brands

• Auto HDI: Insurance products for automobiles and vehicles including Autovettura, Moto, Camper, and other motors
• HDI Insieme
• Globale Casa
• Salute HDI
• TCM (TCM Soluzione Serena, TCM Soluzione Tutela, TCM Vita facile)
• MyHDI
• Previdenza HDI

Products and services

• Auto HDI - Autovettura Main auto insurance product protecting passenger vehicles and providing coverage against damages from circulation, including mandatory R.C. Auto (third-party liability) coverage. Targeted at individual consumers.
• HDI Insieme Comprehensive protection service featuring satellite assistance and vehicle monitoring capabilities for complete auto protection. Targeted at individual consumers.
• Auto HDI - Moto Motorcycle and scooter insurance product under the Auto HDI brand. Targeted at individual consumers.
• Auto HDI - Camper Camper and recreational vehicle insurance under the Auto HDI brand. Targeted at individual consumers.
• Natanti HDI Boat and watercraft insurance coverage under the HDI brand. Targeted at individual consumers.
• Unità da diporto Pleasure craft and recreational watercraft insurance coverage. Targeted at individual consumers.
• E-Mobility HDI - Assicurazione per monopattini elettrici Specialized insurance coverage for electric scooters and micro-mobility vehicles. Targeted at individual consumers.
• Auto HDI - Altri motori Insurance coverage for other motorized vehicles under the Auto HDI brand. Targeted at individual consumers.
• Mio Camper - Polizza del camperista Specialized camper owner policy offering tailored coverage for recreational vehicles and camping enthusiasts. Targeted at individual consumers.
• Globale Casa Comprehensive home insurance providing extensive coverage for residential properties and belongings. Targeted at individual consumers.
• Incendio Mutui Fire insurance linked to mortgages, covering fire damage to property securing loans. Targeted at individual consumers.
• Rischi Catastrofali Catastrophic risk insurance coverage for natural disasters and extreme events affecting properties. Targeted at individual consumers.
• Fabbricato HDI Building insurance coverage under the HDI brand for residential and commercial structures. Targeted at individual consumers and property owners.
• R.C. Proprietà di beni immobili Civil liability insurance for property ownership, covering damages arising from property possession. Targeted at individual consumers and property owners.
• Furto o Furto-Incendio Theft and fire insurance coverage for properties and belongings. Targeted at individual consumers.
• Circolazione Sicura Vehicle circulation safety protection covering drivers, passengers in insured vehicles, and family members during any travel. Targeted at individual consumers.
• Protezione Infortuni HDI Accident protection insurance under the HDI brand covering injury-related risks. Targeted at individual consumers and businesses.
• Salute HDI Health insurance product under the HDI brand providing medical expense coverage. Targeted at individual consumers and businesses.
• TCM Soluzione Serena TCM (Tutela del Credito e Mutualità) health protection solution offering serene coverage options. Targeted at individual consumers.
• TCM Soluzione Tutela TCM health protection solution providing protection-focused coverage. Targeted at individual consumers.
• TCM Vita Facile TCM life insurance solution designed to simplify life protection planning. Targeted at individual consumers.
• Viaggio Singolo Single-trip travel insurance coverage for individual journeys. Targeted at individual consumers.
• HDI Mutuo Easy Protection Optional mortgage protection policy that pays the remaining debt in case of death or permanent total disability of the borrower. Distributed exclusively through Brescia Agency code 1422. Targeted at individual consumers.
• HDI Doppio Valore Savings product offering double value returns, part of HDI's savings and investment portfolio. Targeted at individual consumers.
• HDI Accumulo Flex Flexible savings accumulation product allowing flexible premium payments. Targeted at individual consumers.
• HDI Capitale Protetto Capital-protected savings investment product guaranteeing principal protection. Targeted at individual consumers.
• Progetto Investimento Flex Flexible investment project offering customizable investment solutions. Targeted at individual consumers.
• HDI TechLife Equity Equity-focused investment product in the HDI TechLife line, combining technology sector exposure with insurance protection. Targeted at individual consumers.
• Azione di Previdenza - Fondo Pensione Aperto Open pension fund offering within the HDI previdenza (pension) portfolio for retirement planning. Targeted at individual consumers and professionals.
• Previdenza HDI - Piano Individuale Pensionistico di Tipo Assicurativo - Fondo Pensione Individual pension insurance plan structured as an insurance-based pension fund (PIP), providing retirement income solutions. Targeted at individual consumers and professionals.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• AS RomaminorGTM or Marketing PartnerHDI Assicurazioni serves as Insurance Partner for AS Roma football club, supporting both the men's and women's first teams. The company holds the 'Centurion Partner' designation in the Insurance category. This partnership provides brand visibility through stadium presence and club communications.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Reale Mutua: Italian mutual insurer offering auto, home, health, life, and business insurance primarily through agents and agency networks in Italy. Comparable to HDI as a domestically focused multi-line carrier with similar agency-driven distribution and customer segmentation.
• Vittoria Assicurazioni: Mid-sized Italian multi-line insurer focused on auto, home, life, and business lines distributed through a nationwide agency network. Closely comparable to HDI on size profile, multi-line product set, and Italian-only agency-led distribution model.
• UnipolSai Assicurazioni: One of Italy's largest multi-line insurers with strong auto, home, and health franchises and an extensive physical agency network across Italy. Directly comparable to HDI on product breadth, agency-led distribution, and Italian retail customer base.
• Groupama Assicurazioni: Italian subsidiary of Groupama offering auto, home, health, life, and business insurance through a network of agents across Italy. Comparable to HDI on multi-line product portfolio and agency-led distribution serving Italian retail and SME customers.

Broad incumbents

• Zurich Italia: Italian arm of Zurich Insurance Group providing auto, home, life, and pension products via agents, brokers, and digital channels. Comparable to HDI as a multi-line Italian carrier with overlapping retail and commercial customer bases.
• Allianz Italia: Italian subsidiary of Allianz SE offering auto, home, health, life, and pension products through agents, brokers, and digital channels. Comparable as a broad-line pan-European incumbent operating in Italy with the same multi-segment coverage as HDI.
• AXA Italia: Italian operation of AXA offering P&C, health, life, and savings products via agents, brokers, and bank partners. Comparable to HDI as a multi-line carrier serving individuals and businesses in Italy with overlapping product categories.
• Generali Italia: Italian arm of Generali Group, the country's largest multi-line insurer offering P&C, life, health, and asset-management products through agency, broker, and digital channels. Comparable as a full-line Italian carrier serving individuals, professionals, and businesses across the same product categories as HDI Assicurazioni.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCU4XCqEP1Fphrgs_jZI7miA
• Facebookfacebook.com/HDIAssicurazioniOfficial
• LinkedInlinkedin.com/company/amissima-assicurazioni
• Instagraminstagram.com/hdiassicurazioni_official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amissima Assicurazioni