HHV HDM | Haagse HockeyVereniging ‘Haagsche Delftsche Mixed’

What HHV HDM | Haagse HockeyVereniging ‘Haagsche Delftsche Mixed’ does

HHV HDM (Haagse HockeyVereniging 'Haagsche Delftsche Mixed') is a Dutch not-for-profit hockey association founded in 1908 and headquartered at Sportcomplex Groenendaal in Den Haag, Zuid-Holland. With more than 2,000 members and 78 employees, it operates one of the larger regional hockey clubs in the Western Netherlands, offering field hockey (water- and sand-based artificial turf), indoor/zaalhockey, G-hockey for participants with disabilities (in partnership with Stichting Sportbelang SGK), walking hockey for seniors, and a community Buurthuis van de Toekomst program for elderly neighborhood residents in collaboration with the Nationaal Ouderenfonds and Platform Benoordenhout.

Its core 'product' is the bundle of club membership, training, competition and community programming delivered through the 6-field Sportcomplex Groenendaal — including a shared High Performance field operated with neighboring clubs HCKZ and HGC via Stichting Lets Stick Together (established 2018). Facility management and exploitation are housed in a separate foundation, Stichting Sportcomplex Groenendaal (SSG). The club's technology footprint is modest: a member portal and information website on AllUnited CMS, supplemented by Instagram, LinkedIn, Flickr, email newsletters and on-site QR-code self-service for club merchandise.

Revenue is generated through five primary streams: recurring membership fees from 2,000+ members; sponsorship (main sponsor Rabobank, clothing supplier Osaka, exclusive retailer Jumbo Hockey, and roughly seven other named sponsors); facility rental of fields, hall and meeting rooms managed by SSG; bar and canteen operations ('HDM snackt sportief'); and events such as JIPHT — billed as the largest youth international Easter hockey tournament in the world — plus Jeugdkamp, Minikamp and Zomerkamp. Pricing is not publicly disclosed; membership is acquired primarily through community referral and event-driven engagement rather than paid marketing.

Name

HHV HDM | Haagse HockeyVereniging ‘Haagsche Delftsche Mixed’

Legal name

Haagsche Hockeyvereniging hdm

Website

https://hdmonline.nl

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

51–100 employees

Short description

HHV HDM is a 117-year-old, 2,000+-member Dutch hockey club in Den Haag operating a 6-field sports complex, delivering field and indoor hockey, G-hockey, walking hockey, and a neighborhood community program funded by membership fees and sponsorships.

Ownership category

akta.pro rank

Product category

Amateur Field Hockey Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Field hockey club
• Hockey training programs
• Youth hockey development
• Sports complex rental
• Community sports programs

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Others

Revenue model

1. Membership fees: Revenue from club membership fees paid by over 2000 members including youth, senior, and veteran players.
2. Sponsorship: Revenue from main sponsor (Rabobank), clothing sponsor (Osaka/Jumbo Hockey), and various other sponsors including Trofipack, OAK Management, Vander Helm Logistics, Objektiv, Nadorp, and Dutchen. The business club provides additional commercial partnerships.
3. Facility rental: Revenue from renting out fields, sports hall, clubhouse spaces, and vergaderruimte to external parties. Managed by Stichting Sportcomplex Groenendaal.
4. Bar and canteen operations: Revenue from the sport canteen ('HDM snackt sportief') and bar facilities within the clubhouse.
5. Events and tournaments: Revenue from organizing events such as JIPHT (largest youth international Easter hockey tournament), Jeugdkamp, and various other tournaments.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

HHV HDM is a non-profit Dutch field hockey club that delivers organized hockey participation - including training, competition, adapted/inclusive sport, and community engagement - to more than 2,000 members across all ages and abilities from its Sportcomplex Groenendaal in Den Haag. Revenue-generating activities comprise individual/family club memberships, sponsorships, facility rental of fields/hall/meeting rooms (managed via Stichting Sportcomplex Groenendaal), bar and canteen operations, and events such as JIPHT and youth camps. The club also runs a Youth Academy for international volunteer placements and a Buurthuis van de Toekomst neighborhood program for seniors.

Product overview

HDM operates a club website at hdmonline.nl that serves as an information portal for its members and visitors. The website provides access to club information, team schedules, competition results, news, and member services. The platform is powered by AllUnited content management software. The club offers no distinct technology products; its 'products' are hockey sports services including membership, training programs, tournaments, and community activities such as the Buurthuis van de Toekomst (neighborhood house) initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• HHV HDM Club Membership Season-based individual and family membership providing participation in HDM's weekly hockey training and competition across youth, senior, veteran, G-hockey, and walking-hockey categories for more than 2,000 members.
• JIPHT Youth International Easter Hockey Tournament Annual youth international Easter hockey tournament hosted at Sportcomplex Groenendaal, described as the largest youth international Easter hockey tournament in the world.
• G-Hockey Program (Adapted Hockey) Weekly adapted-rules hockey training for children and adults with intellectual or other disabilities, delivered in collaboration with Stichting Sportbelang SGK, including SGK joint sport days.
• Walking Hockey (OldStars) Lower-intensity non-running hockey training for senior participants who can no longer run, sponsored via Nationaal Ouderenfonds.
• HDM Youth Academy - International Volunteer Placements Annual 3-week international volunteer placement program sending HDM youth members to development projects in developing countries, organized by the HDM Youth Academy commission since 2003.
• Sportcomplex Groenendaal Facility Rental Rental of HDM's artificial turf fields, indoor sports hall, and meeting rooms (vergaderruimte) to external parties, managed by Stichting Sportcomplex Groenendaal with online reservation via HDM Accommodatiehuur.
• HDM Clubshop On-site self-service club shop in the HDM clubhouse selling official club clothing and hockey accessories via QR code.
• Buurthuis van de Toekomst @HDM Community-center programming at HDM for elderly neighborhood residents, offering activities such as senior gym (nearly 40 participants), Tai Chi, and social gatherings to combat loneliness.
• Jeugdkamp / Minikamp / Zomerkamp (Youth Hockey Camps) Seasonal hockey camps (Jeugdkamp, Minikamp, Zomerkamp) for HDM youth members combining hockey training with social activities.
• Top Hockey Competitive Programs (Dames 1 / Heren 1) Elite competitive hockey programs for senior men's and women's first teams (Heren 1 / Dames 1) with talent development from topjeugd and international transfers.
• HDM Business Club / Sponsorship Packages Commercial sponsorship packages (main, clothing, secondary) and business club membership offering brand visibility on club kits and facilities plus networking events.

Quantifiable outcome

• Over 130 youth participants sent on international volunteer projects since 2003
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Stichting Lets Stick TogetherminorStrategic or Co-development Partner · 1 January 2018Foundation managing the High Performance field shared by HDM, HCKZ, and HGC top teams, established in 2018.
• International Development ProjectsminorStrategic or Co-development Partner · 1 January 2003HDM Youth Academy partners with development projects in developing countries for volunteer work camps, sending groups of 4-6 youth members annually for 3-week assignments.
• Jumbo Sports / Jumbo HockeycoreChannel Partner/ Reseller/ DistributorJumbo Hockey is the exclusive retailer of HDM club clothing and equipment from their Rijswijk store and online webshop. Previously known as Hockey Republic.
• OsakacoreGTM or Marketing PartnerOsaka is the official clothing supplier (kledingleverancier) providing HDM club kits including home and away uniforms, training wear, and goalkeeper equipment.
• Stichting Sportcomplex Groenendaal (SSG)coreStrategic or Co-development PartnerSSG manages and operates the HDM Sportcomplex Groenendaal on behalf of HHV HDM, handling facility bookings and maintenance.
• Stichting Sportbelang SGKcoreStrategic or Co-development PartnerSGK is a Hague-based sports organization for people with intellectual and other disabilities. HDM collaborates with SGK on g-hockey programs and annual sport days.
• Nationaal OuderenfondsminorStrategic or Co-development PartnerNational Seniors Fund sponsors the Buurthuis van de Toekomst @HDM and supports OldStars Walking Hockey programs for elderly participants.
• Platform BenoordenhoutminorStrategic or Co-development PartnerNeighborhood platform focused on helping elderly live actively and safely at home. HDM's Buurthuis is a member, connecting community services in the Benoordenhout area.
• KNHBcoreStrategic or Co-development PartnerRoyal Dutch Hockey Association - HDM operates under KNHB regulations for competition, refereeing, and sports governance.
• Trofipack, OAK Management, Vander Helm Logistics, Objektiv, Nadorp, DutchenminorGTM or Marketing PartnerVarious sponsors supporting HDM club activities and visibility through team sponsorship and facility branding.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Pinoké: Amsterdam-based hockey club competing in the Dutch top leagues, comparable in scale and structure to HDM with multiple senior teams and a large youth program.
• Oranje-Rood: Large Eindhoven-based hockey club with comparable membership, top-team, and youth-development structure. Frequent opponent of HDM in national competition.
• Den Bosch Hockey Club: Established Dutch hockey club from Den Bosch that competes at the top level, comparable to HDM in operating a competitive senior program alongside a broad member base.
• SCHC (Stichtse Cricket en Hockey Club): Top-tier Dutch hockey club based in Bilthoven that competes against HDM at the senior level. Similar membership-based club model with competitive D1/H1 teams in the Promotieklasse/Overgangsklasse.
• Bloemendaalse Hockey Club: Historic Dutch hockey club from Bloemendaal that competes at the top national level. Similar 100+ year heritage, large membership base, and competitive senior teams to HDM.
• HGC (Hockey Club 's-Gravenhage): Direct local rival hockey club in The Hague that also shares the HDM/HCKZ/HGC High Performance field. Comparable club size, history, and competition in the Den Haag market.
• Amsterdamse Hockey & Bandy Club (AH&BC): Major Amsterdam-based hockey club with comparable membership-driven club structure and top-tier competitive teams. Plays HDM at the senior national level.
• Laren's Mixed Hockey Club: Well-established Dutch hockey club from Laren competing at the top national level, frequently playing against HDM Heren 1 and Dames 1. Comparable large-membership amateur club model.
• Hockey Club Klein Zwitserland (HCKZ): Another major Den Haag-based hockey club that directly shares the High Performance field with HDM via Stichting Lets Stick Together. Competes for members, sponsors, and top talent in the same catchment.

Others

• Stichting KNHB (Royal Dutch Hockey Association): National governing body for hockey in the Netherlands; HDM operates under KNHB regulations. Relevant as the umbrella organization comparable in industry but not a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hdmhockey
• Instagraminstagram.com/hdmhockey

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HHV HDM | Haagse HockeyVereniging ‘Haagsche Delftsche Mixed’