Heacham Manor Hotel

What Heacham Manor Hotel does

Heacham Manor Hotel is a 52-bedroom Grade II listed country house hotel located in Heacham on the North Norfolk coast of England. The property dates from 1582 and has operated as a hotel since 2009, sitting within the privately owned Searles Leisure Group, a family-run regional leisure operator with more than 60 years of trading history.

The hotel runs a diversified revenue model built around five pillars: accommodation (52 rooms), an 18-hole golf course, food and beverage (the AA Rosette-awarded Mulberry Restaurant, The Pavilion, Manor Bar, and No. 82), weddings and private events, and ancillary leisure services such as bike hire. It serves leisure travellers, golfers, wedding parties, corporate guests, and active-tourism visitors drawn to the North Norfolk coast.

Operations are supported by the GuestLine property management and booking platform, a proprietary iOS/Android mobile application, and the Mulberry Club loyalty programme, alongside partnerships with local North Norfolk attractions including the Holkham estate. The hotel holds AA 3 Star Silver and AA Rosette designations, has been ranked among the Top 100 UK Golf Resorts, and is a TripAdvisor Travellers' Choice 2025 recipient. Pricing is per-room-night with supplementary spend from F&B covers, golf green fees, and event packages, making it a transactionally distributed, B2C hospitality business with low customer concentration.

Name

Heacham Manor Hotel

Legal name

Heacham Manor Hotel

Website

https://heacham-manor.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Heacham Manor Hotel is a 52-bedroom Grade II listed 1582 country house hotel in North Norfolk, operating within Searles Leisure Group and serving leisure travellers, golfers, weddings, and corporate guests through accommodation, golf, F&B, and events.

Ownership category

akta.pro rank

Product category

Country House Hotel & Golf Resort

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Golf Courses and Country Clubs (71391)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

akta.pro secondary industries

Luxury Golf Resorts (THAGACAH), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Conference Retreat Hotels (THAGALAG)

Keywords

• Country house hotel
• Golf resort
• Wedding venue
• Fine dining restaurant
• Corporate hospitality

Headquarters

HQ city

Heacham, Nr Hunstanton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Accommodation: Room bookings across 52 en-suite bedrooms including Manor House rooms, cottages, and The Pavilion accommodations. Revenue generated from overnight stays with varying seasonal pricing.
2. Golf: 18-hole golf course with green fees, memberships, corporate memberships, and stay-and-play packages. Additional revenue from golf tuition and pro shop sales.
3. Food and Beverage: Mulberry Restaurant (fine dining, AA Rosette), The Pavilion (casual brasserie), Manor Bar, and No. 82 venue. Revenue from covers, afternoon teas, and private dining events.
4. Events and Weddings: Wedding ceremonies and receptions, business meetings, conferences, and private functions. Revenue from venue hire, catering packages, and event planning services.
5. Bike Hire: Bicycle hire service for exploring North Norfolk. Standard bike hire and bike-and-dine package options available to both hotel guests and external visitors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Heacham Manor Hotel operates a 52-bedroom Grade II listed country house hotel and 18-hole golf resort in North Norfolk. The core offering combines accommodation across Manor House, Cottages, and The Pavilion with multiple dining venues (Mulberry Restaurant AA Rosette, The Pavilion brasserie, Manor Bar, No. 82), an 18-hole links golf course with tuition and memberships, a Wellness Centre, and event/wedding facilities. Ancillary services include bike hire, packaged mini breaks, corporate meetings, and a tiered loyalty program (The Mulberry Club).

Product overview

Heacham Manor Hotel is a single-site, 52-bedroom Grade II listed country house hotel and golf resort in North Norfolk. The property operates as a unified hospitality offering centered on five core pillars: accommodation (Manor House, Cottages, and The Pavilion rooms), dining (Mulberry Restaurant fine dining and The Pavilion casual brasserie), an 18-hole golf course with driving range and tuition, a Wellness Centre, and versatile event spaces for weddings and corporate functions. The product portfolio is complemented by ancillary services including bike hire, a loyalty programme (The Mulberry Club), and packaged mini breaks. The hotel has no modular SaaS architecture; all services are operated on-site as integrated components of a single hospitality experience.

Differentiator

Problem solved

Functional benefit

Brands

• Mulberry Restaurant: The hotel's award-winning fine dining restaurant serving Norfolk's produce, named in honor of the legendary mulberry tree planted by Pocahontas.
• The Pavilion
• The Mulberry Club
• Heacham Manor Golf Club

Products and services

• Heacham Manor Hotel Accommodation 52-bedroom Grade II listed country house accommodation in North Norfolk including Manor House, Cottages, and The Pavilion rooms, from standard rooms to luxury suites with four-poster beds and complimentary Wi-Fi, targeting leisure and business guests.
• Mulberry Restaurant

Quantifiable outcome

• Top 100 UK Golf Resort ranking
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• Heacham Football ClubminorGTM or Marketing Partner · 1 August 2024Match day sponsorship for 2024/25 season. Heacham Manor branding appears on programme cover, billboards, and media backdrop. Senior management present at every game to choose and present Man of the Match award. Team invited to enjoy lunch at The Pavilion.
• Searles Leisure GroupcoreStrategic or Co-development PartnerParent company owning Heacham Manor Hotel. Searles Leisure Group is a privately owned family business with over 60 years trading history. Guests receive complimentary access to Searles Leisure Resort facilities including swimming pools, sauna, jacuzzi, daytime activities, and evening entertainment.
• Searles Leisure ResortcoreStrategic or Co-development PartnerSister resort in Hunstanton offering extended facilities for Heacham Manor guests including Clubhouse, Children's Sidney Soft Play, Swimming Pools, Splash Pool & Gym. Part of Searles Leisure Group.
• Searles Golf ClubminorStrategic or Co-development PartnerNeighboring 9-hole golf course operated by Searles Leisure Group. Offers discounted golf memberships for Heacham Manor Hotel guests and staff.
• Cycling UKminorGTM or Marketing PartnerCycle UK accredited Cycle Friendly Place, recognizing Heacham Manor as a suitable destination for cyclists with appropriate facilities and services.
• Black Shuck GinminorGTM or Marketing PartnerLocal Norfolk gin brand featured at The Pavilion terrace. Collaborative brand presence with Heacham Manor x Black Shuck imagery.
• Holkham EstateminorStrategic or Co-development PartnerPartnership for Holkham by Candlelight Break package including coach transfers and event tickets. Co-marketed special offer combining accommodation with Holkham Hall candlelight experience.
• Princess Theatre HunstantonminorGTM or Marketing Partner50% shareholder interest in Princess Theatre. Staff discounts offered to Heacham Manor employees. Part of Searles Leisure Group community investment.
• Snettisham Park FarmminorGTM or Marketing Partner10% discount offered to Heacham Manor guests on Snettisham Park attraction tickets including Deer Safari Tours.
• Wild Ken HillminorGTM or Marketing PartnerNearby rewilding estate featured on BBC Springwatch. Regular blog coverage and recommendations for guests. Located in neighboring village for nature tourism synergy.
• RSPB SnettishamminorGTM or Marketing PartnerNearby RSPB nature reserve promoted as local attraction for guests. Featured in wildlife and bird watching content.
• National Trust PropertiesminorGTM or Marketing PartnerPartnership with National Trust for guest recommendations. Properties include Blickling Estate, Felbrigg Hall, Sheringham Park, and Brancaster Estate promoted as local attractions.
• English Heritage SitesminorGTM or Marketing PartnerPartnership with English Heritage for guest recommendations. Sites including Castle Rising Castle, Castle Acre Priory, and Binham Priory promoted as local attractions.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Hoste Arms: Independent North Norfolk hotel with multiple dining venues, spa, and events; competes directly in the same geography for leisure and wedding guests.
• Congham Hall Hotel: Norfolk country house hotel with restaurant, gardens, and event space; comparable mid-sized heritage leisure hotel targeting a similar North Norfolk / West Norfolk customer.
• The Victoria at Holkham: Norfolk coastal hotel near Holkham Estate with dining and event space; competes for the same leisure, nature-tourism, and wedding guests in West Norfolk.
• Dunston Hall Hotel: Norfolk country house hotel with 18-hole golf course, spa, dining, and weddings — near-identical resort product mix to Heacham Manor in the same regional market.
• Titchwell Manor Hotel: Boutique North Norfolk coastal hotel with dining and event facilities; comparable coastal leisure positioning near RSPB Titchwell, targeting the same weekend-break market.
• Barnham Broom Hotel: Norfolk country house hotel with two on-site 18-hole golf courses, F&B, and event facilities — directly comparable in business model, regional market, and golf-plus-lodging structure.

Broad incumbents

• The Belfry Hotel & Resort: Major UK golf resort with hotel, multiple courses, events, and F&B; an established incumbent in the golf-resort category that Heacham Manor competes against for golf-tourism share.
• St Mellion International Resort: Larger UK golf resort with multiple courses, hotel, F&B, and spa; comparable golf-led business model at greater scale and broader geographic reach.

Regional players

• Knights Hill Hotel & Spa: Norfolk hotel with spa, leisure facilities, dining, and conference/wedding capacity; comparable mid-market UK regional hotel with similar event-driven GTM.

Others

• Searles Leisure Resort: Sister property within the same Searles Leisure Group offering holiday park, leisure, and entertainment facilities; comparable as a captive cross-sell partner and shared-services operator rather than a head-to-head competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/heacham_manor
• Facebookfacebook.com/heachammanor
• Instagraminstagram.com/heachammanor
• LinkedInlinkedin.com/company/heacham-manor-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heacham Manor Hotel