Wild Ken Hill
Wild Ken Hill is a family-owned nature tourism and rewilding business operating across a 4,000-acre coastal farm in West Norfolk, UK, offering guided wildlife tours, bespoke group experiences, and educational visits alongside regenerative farming and conservation work.
- Company typePrivate
- Founded2019
- HeadquartersSnettisham, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wild Ken Hill does
Wild Ken Hill Ltd is a family-owned nature tourism, rewilding, and regenerative farming business operating across a 4,000-acre coastal estate in Snettisham, West Norfolk, UK. The company combines three approaches—rewilding on 25% of the site (with ponies, cattle, pigs, and Norfolk's first beavers in centuries), regenerative arable farming, and traditional conservation—while delivering nature-based experiences to visitors, schools, organisations, and policymakers. Five core guided tours (The Big Picture Rewilding Tour, Beavers, Wildlife Watching, Nature by Night, and the accessible vehicle-based Big Picture on Wheels) are sold direct-to-consumer at £20–£37 per person through the company's own e-commerce site, with bespoke group experiences, an annual Gathering festival ticketed via Eventbrite, and planned organic produce sales from 2026 as additional revenue streams.
The underlying technical and methodological base centres on Soil Food Web analysis—Estate Director Nick Padwick is the first British farmer qualified as a Soil Food Web Consultant—paired with proprietary compost manufacturing using bespoke UK-only equipment, satellite-guided strip-planting through partner Wildfarmed for half the wheat rotation, and comprehensive ecological surveys tracking 2,500+ recorded species. The estate is independently verified as carbon positive, sequestering roughly 3,200 tCO2e annually against ~800 tCO2e emitted and ranking in the top 2% of arable farms per the Farm Carbon Toolkit. Distribution is single-country (England) and go-to-market is event-driven, relying on content marketing, social media (30,000+ combined followers), earned press, and free school and community programmes for awareness.
The business is privately held by the Buscall family, with no institutional funding or capital structure disclosed. Operating geographies are limited to the UK, with the headquarters and tour meeting point at Heacham Bottom Farm, Snettisham. Pricing is pay-as-you-go with no subscription component; revenue concentration is fragmented across individual consumers, with seasonal variability driven by tourism cycles rather than enterprise contract risk.
Wild Ken Hill firmographics
Firmographics- Name
- Wild Ken Hill
- Legal name
- Wild Ken Hill Ltd
- Website
- https://wildkenhill.co.uk
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wild Ken Hill is a family-owned nature tourism and rewilding business operating across a 4,000-acre coastal farm in West Norfolk, UK, offering guided wildlife tours, bespoke group experiences, and educational visits alongside regenerative farming and conservation work.
- Ownership category
- akta.pro rank
Wild Ken Hill industry classification
Industry- Product category
- Nature Tourism & Conservation Services
- NAICS
- Agriculture, Forestry, Fishing and Hunting (11)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Specialty/Heritage Grain Farming (Ancient Grains: Spelt, Einkorn, Emmer, Teff) (AFAGAAAL)
Keywords
Where Wild Ken Hill is headquartered
LocationHeadquarters
- HQ city
- Snettisham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Wild Ken Hill business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Guided Tours: Online booking system for guided nature experiences including The Big Picture Rewilding Tour, Beavers, Wildlife Watching, Nature by Night, and The Big Picture on Wheels. Prices range from £20-37 per person. Family-specific tours also available.
- Bespoke Experiences: Custom nature experiences for groups of 7+ people, organizational events and away days, and professional learning days for land managers and policymakers. Contact-based bookings for custom pricing.
- Gathering Festival: Annual festival ticketed through Eventbrite third-party platform. Subject to separate festival terms and conditions.
- Agricultural Products: Planning to market organic produce from arable farm starting 2026. Organic conversion in progress.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Guided Tours (The Big Picture, Beavers, Wildlife Watching, Nature by Night) |
| Unit Pricing | Pay-as-you-go | Vehicle-based Tour (The Big Picture on Wheels) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Wild Ken Hill product offering
Product offeringCore offering
Wild Ken Hill operates a 4,000-acre coastal farm in West Norfolk that combines rewilding, regenerative farming, and traditional conservation, selling guided nature experiences to visitors. Offerings include walking tours (Big Picture, Beavers, Wildlife Watching, Nature by Night), bespoke group experiences, professional workshops, and an annual Gathering festival. The estate also produces organic, regen-ag food with planned produce sales beginning in 2026.
Product overview
Wild Ken Hill is a nature tourism and rewilding project offering guided tour experiences across a coastal farm in West Norfolk. The core product portfolio consists of five guided tours: The Big Picture Rewilding Tour (and its vehicle-based variant The Big Picture on Wheels), Beavers, Wildlife Watching, and Nature by Night. These tours showcase the site's rewilding project, regenerative farming operation, traditional conservation areas, and wildlife including beavers, birds, and diverse habitats. Additional offerings include Bespoke Experiences for custom group bookings, Workshops for professional development, and the annual Gathering Festival. The company also runs community programmes including free school visits and a volunteer programme. All tours are booked online and priced at £37 per person (with The Big Picture on Wheels at £20).
Differentiator
Problem solved
Functional benefit
Products and services
- The Big Picture Rewilding Tour
Quantifiable outcome
- Invertebrate species increased by 7.5% (61 species) in rewilding area over 5 years, from 814 to 875 species
- +3 more outcomes
Companies that use Wild Ken Hill
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Wild Ken Hill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Wild Ken Hill partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Vision NorfolkminorLocal sight loss charity. Hosted adapted guided tour placing equal weight on sounds, scents, and textures for visually impaired guests.
- Farm Carbon ToolkitcoreIndependent farmer-led organization providing carbon calculator and auditing. Worked directly with Wild Ken Hill to estimate carbon balance and verify results as top 2% of arable farms.
- WildfarmedcoreInnovative food and farming company pioneering pasture cropping. Wild Ken Hill partners for half of wheat rotation using their system. Wildfarmed provides route to market for harvested grain, selling to restaurants, bakeries, and food processors.
- Natural EnglandcoreGovernment nature conservation body. Listed as organization Wild Ken Hill works with, likely for conservation and regulatory matters.
- Rewilding BritaincoreLeading UK rewilding organization. Partnership supports Wild Ken Hill's rewilding approach and provides advocacy for the rewilding movement.
- Norfolk Rivers TrustcoreLocal river conservation organization working on freshwater habitat restoration. Aligned with Wild Ken Hill's wetland management.
- Rewilding EuropeminorEuropean rewilding network. Connection provides broader rewilding network and potential knowledge sharing.
- RSPBcoreRoyal Society for the Protection of Birds. Major UK bird conservation organization. Partnership supports avian monitoring and conservation.
- University of East Anglia (UEA)minorAcademic partnership for research collaboration. Listed among organizations Wild Ken Hill works with.
- Norfolk Wildlife TrustcoreCounty wildlife conservation body. Bat expert Ash Murray (West Norfolk Reserves Manager) provided expertise for lime kiln conservation.
- Environment BankminorEnvironmental consultancy creating habitat banks. Partnered to create walking route (Route 8) on land below flood bank as part of new habitat creation south of Heacham.
- Soil AssociationcoreUK's leading organic farming organization. Wild Ken Hill is converting to organic certification under their standards. Chief Executive Helen Browning provided public endorsement.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Wild Ken Hill competitors and assessment
Company assessmentOthers
- Rewilding Britain: UK rewilding advocacy and network organisation that lists Wild Ken Hill as a partner. Ecosystem/industry-body peer shaping policy and funding access for rewilding projects.
- Wildfarmed: Regenerative farming brand and supply chain partner that Wild Ken Hill works with for pasture-cropped wheat. Ecosystem partner providing route-to-market and shared regenerative-farming IP.
Direct peers
- Catfield Fen: Norfolk Broads fenland restoration site with guided walks and wildlife tourism. Closely comparable Norfolk fen-rewilding model at smaller scale.
- How Hill Trust: Norfolk Broads educational estate offering nature experiences, school visits and conservation on the River Ant. Direct peer on education-led Norfolk nature tourism.
- Pensthorpe Natural Park: Norfolk-based 700-acre nature park with wildlife experiences, conservation breeding and educational visits. Direct regional peer given shared Norfolk geography and overlapping wildlife-tourism offering.
- Knepp Estate: UK's most prominent rewilding estate in West Sussex, combining rewilding, regenerative farming, nature tourism (safaris, glamping) and branded food products on a 3,500-acre site. Operates the closest analogous model to Wild Ken Hill at larger scale.
Broad incumbents
- Wildfowl & Wetlands Trust (WWT): National wetland conservation charity running visitor centres and wetland experiences. Comparable wetland-conservation-tourism hybrid, with broader institutional footprint and membership model.
- Wicken Fen National Nature Reserve: Large National Trust fenland rewilding and conservation site with public access, guided walks and biodiversity monitoring. Comparable model at scale under a major institutional landowner.
- Norfolk Wildlife Trust: County-wide wildlife charity operating multiple nature reserves across Norfolk with visitor experiences, education and conservation. Comparable regional conservation and tourism operator, with larger scale and institutional backing.
Regional players
- RSPB Snettisham: Adjacent RSPB coastal reserve on the Wash serving similar birding audiences in West Norfolk. Compares as a neighbouring destination and conservation operator with overlapping visitor catchment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Wild Ken Hill social profiles
Digital presenceWild Ken Hill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wild Ken Hill leadership team
Management profileNumber of profiles
Profiles3 records
Wild Ken Hill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wild Ken Hill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wild Ken Hill
What does Wild Ken Hill do?
Wild Ken Hill operates a 4,000-acre coastal farm in West Norfolk that combines rewilding, regenerative farming, and traditional conservation, selling guided nature experiences to visitors. Offerings include walking tours (Big Picture, Beavers, Wildlife Watching, Nature by Night), bespoke group experiences, professional workshops, and an annual Gathering festival. The estate also produces organic, regen-ag food with planned produce sales beginning in 2026.
Is Wild Ken Hill a public or private company?
Wild Ken Hill is a private company. It is classified as family owned and is currently operating.
When was Wild Ken Hill founded?
Wild Ken Hill was founded in 2019. It employs 1 to 10 people.
Where is Wild Ken Hill based?
Wild Ken Hill is headquartered in Snettisham, United Kingdom, in the Europe region.
How does Wild Ken Hill make money?
Four revenue lines are on record. Guided Tours are the primary driver. The others are bespoke Experiences, gathering Festival and agricultural Products.
Who are Wild Ken Hill's main competitors?
Others on record are Rewilding Britain and Wildfarmed. Direct peers are Catfield Fen, How Hill Trust, Pensthorpe Natural Park and Knepp Estate. Broad incumbents are Wildfowl & Wetlands Trust (WWT), Wicken Fen National Nature Reserve and Norfolk Wildlife Trust. RSPB Snettisham is listed as a regional player.
Does Wild Ken Hill have an API?
No public API is recorded for Wild Ken Hill.
What industry is Wild Ken Hill in?
Wild Ken Hill's product category is Nature Tourism & Conservation Services. Its primary akta.pro industry code is AFAGAAAL, Specialty/Heritage Grain Farming (Ancient Grains: Spelt, Einkorn, Emmer, Teff). Its NAICS code is 11 and its SIC code is 700.