Healdsburg Bar & Grill

What Healdsburg Bar & Grill does

Healdsburg Bar & Grill is a single-location, independently owned full-service restaurant and bar founded in 2001 and operating from 245 Healdsburg Ave in downtown Healdsburg, California. The business serves a diversified mix of local families, social diners, wine country visitors, and private event hosts through dine-in service (Wednesday-Monday), weekend brunch, online ordering via ToastTab, gift card sales, and private event bookings across two spaces totaling approximately 210 seats (50 indoor + 160-seat Pergola Patio).

The restaurant's core offering centers on signature dishes including Fox in the Henhouse Fried Chicken and applewood-pit barbecue, supported by craft cocktails and regional sourcing partnerships with Sonoma County farmers, winemakers, and brewers. Recurring weekly programming — Happy Hour, Monday Night Football specials, and Wednesday Trivia — drives traffic cadence, while the 160-seat outdoor patio enables a meaningful private events business for corporate lunches, weddings, and holiday parties. Underlying technology is standard restaurant SaaS: ToastTab for POS/online ordering/gift cards and BentoBox for the website and reservations interface.

In 2024, owner Danya Richter formed a strategic partnership with celebrity chef Charlie Palmer and his CPC team to re-imagine the concept as Healdsburg's new tavern, culminating in a December 2024 top-to-bottom physical refresh (new tabletops, marble bar, redesigned outdoor space) and an updated seasonal menu (Beef Bourguignon, duck confit, new cocktail program led by GM Steve Alkire). Revenue is generated entirely through transaction-based food and beverage sales, private event bookings, and gift cards; no reservations are accepted, and the business is not venture-backed or publicly listed.

Name

Healdsburg Bar & Grill

Legal name

Healdsburg Bar & Grill

Website

https://healdsburgbarandgrill.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Healdsburg Bar & Grill is an independently owned full-service restaurant and bar in downtown Healdsburg, California, serving local families, wine country visitors, and private event hosts with signature regional cuisine, craft cocktails, and weekly entertainment programming.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Full-Service Restaurants (722511), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

akta.pro secondary industry

Neighborhood & Sports Bars (THAFAEAA)

Keywords

• Casual dining restaurant
• Full-service bar
• Private event venue
• Weekend brunch service
• American comfort food

Headquarters

HQ city

Healdsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Core revenue from dine-in restaurant service featuring signature dishes like Fox in the Henhouse Fried Chicken, smoky applewood-pit barbecue, burgers, and craft cocktails. Weekend brunch service with bottomless mimosas.
2. Private Events: Revenue from hosting private events including corporate lunches, holiday parties, weddings, rehearsal dinners, showers, bachelor/bachelorette parties, and sporting event gatherings. Event menu packages available.
3. Gift Cards: Gift card sales through ToastTab platform for giveaways and gifting occasions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Healdsburg Bar & Grill is a full-service restaurant and bar in downtown Healdsburg, CA, offering lunch, dinner, and weekend brunch service featuring signature dishes including Fox in the Henhouse Fried Chicken and applewood-pit barbecue, along with craft cocktails, local wines, and brews. The restaurant supplements its core dining service with private event hosting across two venue spaces, weekly entertainment programming (Happy Hour, Monday Night Football, Wednesday Trivia), and gift card sales through its ToastTab platform.

Product overview

Healdsburg Bar & Grill is a single-location full-service restaurant and bar offering a unified dining experience. The core offering includes lunch, dinner, and brunch service featuring signature dishes like Fox in the Henhouse Fried Chicken and applewood-pit barbecue. The restaurant operates supplementary modules including private event hosting across two distinct venues (Bar & Grill and Pergola Patio spaces), weekly specials (Monday Night Football, Wednesday Trivia), a Happy Hour program, and online ordering via Toast Tab. A recent refresh in December 2024 introduced a Charlie Palmer partnership, new seasonal menu items, revamped cocktail program, and redesigned indoor/outdoor spaces. The restaurant also offers gift cards as a supplementary service.

Differentiator

Problem solved

Functional benefit

Products and services

• Healdsburg Bar & Grill Restaurant Full-service restaurant offering lunch, dinner, and weekend brunch with signature dishes including Fox in the Henhouse Fried Chicken and applewood-pit barbecue, craft cocktails, local wines, and brews. Open Wednesday-Monday with full menu service 11:30 AM - 9:00 PM and weekend brunch 10:30 AM - 2:00 PM.
• Private Events Private event hosting with two venue spaces: Bar & Grill (1250 sq ft, 50 seated) and Pergola Patio (4500 sq ft, 160 seated). Supports holiday parties, corporate events, weddings, rehearsal dinners, showers, bachelor/bachelorette parties, and sporting event gatherings with event menu packages available.
• Gift Cards Digital and physical gift cards available for purchase through the ToastTab platform, perfect for friends, family, or colleagues to enjoy great food, drinks, and a welcoming atmosphere at the restaurant.
• Online Ordering Takeout ordering service available through the ToastTab platform for pickup and delivery orders from the restaurant's full menu.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Charlie Palmer and CPC (Charlie Palmer Collective) TeamcoreStrategic or Co-development Partner · 1 December 2025Chef Charlie Palmer and his team are partnering with owner Danya Richter to guide Healdsburg Bar & Grill's re-imagination as Healdsburg's new tavern. Charlie Palmer is providing culinary direction, menu development, and strategic guidance for the refreshed concept. He has a personal history with the community and is actively involved in the restaurant's operations and events.
• Sonoma County Farmers, Ranchers, Winemakers, and BrewerscoreStrategic or Co-development PartnerHBG partners with Sonoma County's local farmers, ranchers, winemakers, and brewers to source ingredients and feature regional products. This farm-to-table approach supports local agriculture while providing authentic Sonoma County flavors to guests.
• Danya Richter (Owner)coreOthersDanya Richter is the owner of Healdsburg Bar & Grill, returning to her family's roots with the restaurant. She is partnering with Charlie Palmer's team to guide the next phase of HBG, bringing her family's legacy and passion for hospitality together with the CPC team's expertise.
• Emma Kruch (Photographer)minorOthersWorld-renowned photographer Emma Kruch is creating a brand-new gallery installation for the refreshed HBG space, featuring original photography including several never-before-seen works.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Willi's Wine Bar: Sonoma County wine country small-plates and wine bar. Comparable casual wine-focused menu, private event programming, and overlap in Sonoma County visitor customer base.
• Barndiva: Long-standing Healdsburg farm-to-table restaurant and event venue. Comparable Sonoma-sourced menu, private event capability (including weddings), and Healdsburg downtown positioning.
• Spoonbar: Healdsburg cocktail-forward restaurant and bar inside the h2hotel. Competes for the same Healdsburg craft cocktail and casual dinner occasion and is part of the same downtown competitive set.
• Bravas Bar de Tapas: Healdsburg Spanish tapas and bar concept on the Plaza. Directly competes for the Healdsburg casual bar and small-plates occasion, with overlapping happy-hour and event programming.
• Charlie Palmer at Dry Creek Kitchen: Same executive chef (Charlie Palmer) operating a wine-country restaurant inside Hotel Healdsburg. Directly comparable farm-to-table Sonoma County concept and the natural benchmark for HBG's repositioned menu and pricing under the Palmer partnership.
• Valette: Healdsburg contemporary American restaurant emphasizing local Sonoma ingredients. Direct farm-to-table and contemporary American peer in the same downtown Healdsburg competitive set.
• SingleThread Farm-Restaurant-Inn: Highly regarded Healdsburg farm-to-table tasting menu restaurant. Direct peer in the same Healdsburg downtown market with overlapping farm-to-table supply chain and overlapping wine-country guest base.
• The Matheson: Healdsburg wine country kitchen and bar with private event offerings. Overlapping farm-to-table positioning, private events, craft cocktail program, and Healdsburg customer base.

Broad incumbents

• The French Laundry: Iconic Yountville fine dining restaurant. While at a different price tier, it anchors the broader Napa/Sonoma wine country destination-dining market that draws the same affluent visitor pool HBG targets.

Regional players

• Russian River Brewing Company: Sonoma County brewpub destination with a different geography but comparable casual Sonoma dining and beverage-driven occasion; useful benchmark for craft beer/casual bar programming in the region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HBGburger
• Facebookfacebook.com/HBGBurger
• Instagraminstagram.com/healdsburgbarandgrill
• LinkedInlinkedin.com/company/healdsburg-bar-&-grill

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healdsburg Bar & Grill