Healing Hearts Animal Rescue and Refuge

What Healing Hearts Animal Rescue and Refuge does

Healing Hearts Animal Rescue and Refuge is a 501(c)(3) nonprofit organization founded in 2005 and headquartered in Cave Creek, Arizona. It rescues, rehabilitates, and provides long-term sanctuary for abused, neglected, and abandoned animals — primarily equines (horses, burros, mules) at its Cave Creek facility and larger livestock (pot-bellied pigs, farm hogs, cattle, llamas) at a 160-acre ranch in Willcox, Arizona. As a no-kill facility, it commits to lifetime refuge for animals that cannot be adopted while also operating adoption, foster care, and volunteer programs to place animals into permanent homes.

The organization's revenue model is donation-driven across multiple streams: individual contributions and corporate sponsorships, one-time adoption fees of $750–$1,000 (covering spay/neuter, microchip, vaccinations, and basic veterinary care), recurring animal sponsorships, planned giving (stock gifts, bequests, charitable remainder trusts), and a 50-state vehicle donation program run in partnership with Donate For Charity. It has a paid staff of approximately 9 employees and is supported by a volunteer network (ages 16+) and corporate sponsors including RLattner Attorneys, GHaster Painting, Grimaldi's Pizzeria, Apex Motor Club, and Cre8ive Events. Founder Betty Welton (former Arizona Animal Welfare League President/CEO) and Executive Director Jennifer Brumbaugh (MPA, prior AAWL Director of Development) lead the organization, which collaborates with the Maricopa County Sheriff's Department and Arizona Department of Agriculture on cruelty cases and co-chairs the Arizona Coalition for Equines.

Healing Hearts operates as a service-based nonprofit with no proprietary technology products — donations are processed through ejoinme.org, outreach runs through Facebook, Twitter, YouTube, and Instagram, and there is no mobile app or public API. Differentiated programs include the 'Books in the Barn' children's literacy program (launched 2013) that combines reading practice with horse interaction, and the dual-facility model that enables specialized intake of both equines and large livestock — a capacity profile most Arizona rescues cannot match.

Name

Healing Hearts Animal Rescue and Refuge

Legal name

Healing Hearts Animal Rescue

Website

https://healingheartsaz.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Healing Hearts Animal Rescue and Refuge is a 501(c)(3) no-kill nonprofit founded in 2005 that rescues, rehabilitates, and rehomes abused and neglected equines and livestock in Arizona through its Cave Creek facility and 160-acre Willcox ranch, funded by donations, adoptions, sponsorships, and corporate partners.

Ownership category

akta.pro rank

Product category

Animal Rescue and Welfare Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industry

Sanctuaries & Long-Term Care (Farm, Equine, Exotic) (BPAGAIAH)

Keywords

• Animal rescue services
• Animal rehabilitation
• Animal adoption
• Livestock refuge
• Foster care placement

Headquarters

HQ city

Cave Creek

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Sponsorships: Individual donations, corporate sponsorships, and planned giving opportunities including gifts of stock, bequests, charitable remainder trusts, and retirement account beneficiary designations. All donations are tax-deductible as a 501(c)(3) organization.
2. Animal Adoption Fees: Fees charged for animal adoptions. Adoption fees vary by animal and cover spay/neuter, microchip, and basic veterinary care included in the adoption.
3. Animal Sponsorship: Monthly or one-time sponsorship donations specifically benefiting individual animals in care. Sponsorships can be made in memory or honor of someone and are tax-deductible.
4. Vehicle Donation Program: Partnership with Donate For Charity to accept vehicle donations (cars, RVs, boats) in all 50 states. Vehicles are picked up free of charge and sold at auction or for parts, with proceeds supporting operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Healing Hearts Animal Rescue and Refuge rescues, rehabilitates, and provides lifelong refuge for abused, neglected, and abandoned animals including horses, burros, goats, sheep, pigs, and cows at its Cave Creek and 160-acre Willcox, Arizona facilities. The organization facilitates adoptions into permanent homes, runs a foster care network, and operates supporting programs such as animal sponsorship, planned giving, and the 'Books in the Barn' children's literacy program.

Product overview

Healing Hearts Animal Rescue and Refuge is a nonprofit animal rescue organization offering a portfolio of services centered on animal rescue, rehabilitation, and adoption. The core offering is its animal rescue and rehabilitation services, providing care for abused and neglected animals at its ranch facilities in Cave Creek and Willcox, Arizona. Supporting programs include animal adoption, foster care, and volunteer coordination. Fundraising and donor engagement programs include animal sponsorship, planned giving options (stock donations, bequests, charitable remainder trusts), and vehicle donation processing. The organization also runs 'Books in the Barn,' a literacy program for children. The organization operates primarily as a service-based nonprofit rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Animal Rescue and Rehabilitation Services Core service providing rescue, rehabilitation, and long-term care for abused, neglected, and abandoned animals including horses, burros, goats, sheep, pigs, cows, and pot-bellied pigs at the Cave Creek and Willcox, Arizona facilities.
• Animal Adoption Program Program facilitating the adoption of rescued animals into permanent, loving homes, with adoption screening and matching services. Adoption fees range from $750-$1,000 and include spay/neuter, microchip, vaccinations, dental, and farrier care.
• Foster Care Program Program placing animals not yet ready for adoption into volunteer foster homes, providing care for underweight, underage, sick, or injured animals until they can be placed. Foster periods range from days to a year depending on animal needs.
• Sponsor an Animal Donation program allowing individuals to sponsor rescued animals on a monthly or one-time basis, with funds supporting veterinary care, food, medication, and bedding. Sponsorships can be made in memory or honor of someone and are tax-deductible.
• Vehicle/RV/Boat Donation Program Vehicle donation service accepting running or non-running vehicles in all 50 states through a partnership with Donate For Charity, with free pickup and auction proceeds supporting the organization's rescue operations.
• Planned Giving Program Estate planning and donation options including gifts of stock, bequests, retirement account beneficiary designations, life insurance gifts, and charitable remainder trusts for long-term donor support. All contributions are tax-deductible.
• Volunteer Program Volunteer opportunities for individuals aged 16 and older to assist with animal care, events, and organizational operations at the Cave Creek and Willcox facilities.
• Books in the Barn Literacy Program Literacy program for pre-K to school-aged children that combines reading practice with horse interaction, teaching children about horses and proper horse care.

Quantifiable outcome

• Over 25 horses currently in care at Cave Creek facility
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Donate For CharitycoreGTM or Marketing PartnerPartnership enables vehicle donation program accepting cars, RVs, and boats in all 50 states. Donate For Charity handles vehicle pickup and auction, with proceeds going to Healing Hearts. Provides tax deduction receipts to donors.
• Farmhouse Fresh Animal SanctuaryminorStrategic or Co-development PartnerPartner organization from which Healing Hearts received rescued animals, specifically Cosmo the palomino pony rescued from a Texas kill pen.
• RLattner Attorneys (Resnick)minorGTM or Marketing PartnerCorporate sponsor contributing to fundraising efforts.
• GHaster Painting Inc.minorGTM or Marketing PartnerCorporate sponsor contributing to fundraising efforts.
• Cre8ive EventsminorGTM or Marketing PartnerCorporate sponsor and event services provider supporting fundraising events.
• Grimaldi's PizzeriaminorGTM or Marketing PartnerCorporate sponsor contributing to fundraising efforts.
• Apex Motor ClubminorGTM or Marketing PartnerCorporate sponsor contributing to fundraising efforts.
• Arizona Coalition for Equines (A.C.E.)coreStrategic or Co-development PartnerHealing Hearts' Executive Director Jen Brumbaugh Co-Chairs the Arizona Coalition for Equines Board of Directors, representing the organization in statewide equine advocacy and legislation efforts.
• North Scottsdale Animal HospitalminorOthersDr. Josh Sosnow, DVM from North Scottsdale Animal Hospital serves as Treasurer on Healing Hearts' Board of Directors, providing veterinary expertise.

Scale indicators5 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• American Society for the Prevention of Cruelty to Animals (ASPCA): One of the oldest and largest U.S. animal welfare organizations with national scope in rescue, anti-cruelty enforcement, and adoption. Broad incumbent operating in the same animal welfare mission space.
• Best Friends Animal Society: Largest no-kill animal welfare organization in the U.S. operating the Best Friends Animal Sanctuary. Broad incumbent in the same no-kill rescue/adoption space, with national brand and fundraising reach that dwarfs Healing Hearts.
• Humane Society of the United States (HSUS): National animal welfare advocacy and direct-care organization with nationwide rescue and sanctuary programs. Operates in the same animal rescue/anti-cruelty space as a much larger, diversified incumbent.

Others

• Equine Welfare Alliance: Equine advocacy coalition focused on horse welfare policy, slaughter issues, and legislation. Comparable via Healing Hearts' A.C.E. board role and equine advocacy positioning; connected as an ecosystem/advocacy partner rather than direct rescue operator.

Direct peers

• Farm Sanctuary: National farm animal sanctuary operating in a comparable no-kill, lifetime-care model for rescued livestock. Highly comparable on mission, animal mix (cattle, pigs, equines), and donor-funded operating model.
• Redwings Horse Sanctuary: Dedicated equine rescue and sanctuary providing lifetime care for abused and neglected horses, donkeys, and mules. Directly comparable on equine-specific rescue operations and sanctuary care model.
• The Gentle Barn: Rescue and sanctuary specializing in horses, donkeys, cows, pigs, and other farm animals with a similar no-kill philosophy and educational programming for children. Closely aligned on animal mix and rehabilitation focus.
• Arizona Animal Welfare League (AAWL): Arizona's oldest and largest no-kill animal shelter. Directly comparable as a no-kill rescue and adoption organization operating in the same Arizona geography; Healing Hearts' founder previously led AAWL as President and CEO.

Regional players

• Arizona Humane Society: Major Arizona-based animal welfare organization providing rescue, adoption, and cruelty investigation services in the same state geography as Healing Hearts. Regional direct competitor for Arizona donors, adopters, and law enforcement case referrals.

Emerging players

• St. Hubert's Animal Welfare Center: Regional no-kill animal welfare organization with adoption, rescue, and animal care programs. Comparable on no-kill philosophy and community-based rescue operations, though smaller scale and primarily companion-animal focused.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/healingheartsaz
• YouTubeyoutube.com/user/HealingHeartsAZ
• Facebookfacebook.com/121233926407
• Instagraminstagram.com/healingheartsaz
• LinkedInlinkedin.com/company/healing-hearts-animal-rescue-and-refuge

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healing Hearts Animal Rescue and Refuge