Apex Motor Club

What Apex Motor Club does

Apex Motor Club is a privately held, membership-based motorsports club operating a multi-circuit facility at 22408 N. Ralston Road in Maricopa, Arizona, approximately 35 minutes from Phoenix and Scottsdale. The facility comprises two engineered circuits (Track One at 2.27 miles emphasizing speed; Track Two at 2.5 miles emphasizing flow) and a 4.5-mile combined course, complemented by a 3,400-foot straightaway, 96 trackside garage condominiums with direct pit lane access, a clubhouse, and a karting facility. Arizona's climate supports approximately 360 track-ready days per year, which materially differentiates the asset from weather-limited peers. The club sells memberships across five tiers (Under-35, Gold, Platinum, One Year, Corporate) with initiation fees of $25,000-$240,000 and annual dues of $4,500-$32,000, plus an all-inclusive $2 million Ultimate Motorsports Package anchored by a McLaren Scottsdale partnership.

The business model layers multiple revenue streams: one-time initiation fees, recurring annual membership dues, race series entries (Apex Challenge Series featuring Miata, GT4, Radical, Porsche Cup, and Time Attack classes; McLaren Scottsdale APEX Challenge Series; Porsche Sprint Challenge USA West hosting), garage condominium sales priced up to $2 million, event-generated revenue (OctoberFast, karting, coaching), and premium bundled packages. The go-to-market is direct-to-consumer via the website, phone (855.404.7223), on-site tours, and a dedicated membership team, supplemented by community-led referral and reciprocal partnerships such as Turn 2 Drivers Club. Marketing channels include owned social (Instagram, Facebook), Constant Contact email, a resources blog, and earned media in automotive publications.

In 2025, RJT Capital acquired sole ownership of the club with a reported $30 million investment commitment, which is funding a new clubhouse, 48 additional private garage condominiums, and continued expansion. The leadership team includes co-founders Jason Plotke and Matt Williams (President, Co-founder, and Managing Partner). Customer segments are concentrated among affluent racing enthusiasts, with a Corporate membership tier and the McLaren-anchored Ultimate tier representing the highest-value cohorts.

Name

Apex Motor Club

Legal name

Apex Motor Club

Website

https://apexmotorclub.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Apex Motor Club is a privately held, membership-based motorsports club in Maricopa, Arizona, offering tiered memberships (initiation fees $25K-$240K plus $4.5K-$32K annual dues) granting exclusive access to two engineered racing circuits, 96 trackside garage condominiums, organized race series, and a year-round driving community for affluent racing enthusiasts and corporate clients.

Ownership category

akta.pro rank

Product category

Private Motorsports Club

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industry

Motorsport Event Promoters & Race Organizers (MPAKADAE)

Keywords

• Private motorsports club
• Member racing facility
• Performance driving experiences
• Trackside garage condominiums
• Luxury racing memberships

Headquarters

HQ city

Maricopa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Membership Initiation Fees: One-time initiation fees ranging from $25,000 (Under-35 tier) to $240,000 (Corporate tier), providing exclusive access to the motorsports club facilities.
2. Annual Membership Dues: Recurring annual fees ranging from $4,500 (Under-35) to $32,000 (Corporate), providing ongoing membership access and benefits.
3. Luxury Membership Packages: $2 million all-inclusive Ultimate Motorsports Package including a McLaren supercar, customizable trackside garage condo, professional coaching, race series entries, VIP F1 and Monterey Car Week experiences, and $75,000 Louis Vuitton shopping credit.
4. Garage Condo Sales: Private garage condominiums priced up to $2 million, offering trackside ownership for wealthy car collectors.
5. Race Series Entries: Revenue from member participation in the Apex Challenge Series and other race events hosted at the facility.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Apex Motor Club operates a private motorsports facility in Maricopa, Arizona, offering members exclusive access to two engineered racing circuits and a combined 4.5-mile course, 96 trackside garage condominiums, a clubhouse, and organized race series. The club sells tiered memberships with initiation fees ($25,000–$240,000) and recurring annual dues ($4,500–$32,000), plus separately ownable luxury garage condos and a $2 million Ultimate Motorsports Package that includes a McLaren supercar.

Product overview

Apex Motor Club is a premier motorsports club in Maricopa, Arizona, offering a unified platform of racing facilities, exclusive memberships, and competitive event series. The core experience centers on two distinct circuits (Track One at 2.27 miles and Track Two at 2.5 miles), which can be combined into a 4.5-mile full course. Members access these facilities through tiered memberships (Under-35, Gold, Platinum, One Year, and Corporate), with premium add-ons including 96 trackside garage condos and a clubhouse. The club hosts the Apex Challenge Series featuring racing classes (Miata, GT4, Radical Silver, Porsche Cup, Time Attack), the McLaren Scottsdale APEX Challenge Series, and events like OctoberFast. Recent additions include karting and an in-development Learn to Race program.

Differentiator

Problem solved

Functional benefit

Products and services

• Apex Motor Club Membership Tiered membership granting exclusive access to Apex Motor Club's two racing circuits, combined course, clubhouse, and organized race series. Available tiers include Under-35 ($25,000 initiation + $4,500 annual), Gold ($70,000 initiation + $8,000 annual), Platinum ($90,000 initiation + $15,000 annual), One Year ($0 initiation + $35,000 annual), and Corporate ($240,000 initiation + $32,000 annual). Benefits vary by tier and include track access days, family and guest privileges, priority booking, instruction discounts, and hosted event days.
• Trackside Garage Condominiums 96 private, individually ownable garage condominiums overlooking the track with direct pit lane access, priced up to $2 million. Designed for collectors and enthusiasts seeking secure, trackside vehicle storage, display, and event hosting. An additional 48 private garage condominiums are funded by the 2025 RJT Capital investment for expansion.
• Ultimate Motorsports Package Premium $2 million all-inclusive luxury package that includes a new McLaren supercar provided by McLaren Scottsdale, a customizable trackside garage condominium, professional driver coaching, race series entries, VIP experiences for Formula 1 and Monterey Car Week, and a $75,000 Louis Vuitton shopping credit. Targeted at the highest-spend enthusiast collector.
• Apex Challenge Series Exclusive member racing series featuring multiple classes including Miata, GT4, Radical Silver, Porsche Cup, and Time Attack, run over eight race weekends. Emphasizes gentlemanly racing with skill development, shared community experience, and structured competition. The Miata class has grown to more than 20 drivers, making it one of the most competitive classes in the series.
• McLaren Scottsdale APEX Challenge Series Eight-weekend high-profile racing series combining McLaren brand partnership with Apex's facilities, marketed as a premium precision performance series. Positions Apex as a luxury motorsports destination aligned with an exotic supercar brand.
• OctoberFast Event Annual signature kickoff event to the club's calendar year featuring car displays, hot laps, garage walks, BBQ, and karting. Designed as a low-pressure, high-fun social gathering for members, families, and guests, with 200+ members, families, and guests in attendance.
• Karting Karting facility launched at Apex Motor Club, offering family-friendly accessible racing for young drivers and adults. Marketed as a family-friendly addition to the club's motor sports offerings.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Turn 2 Drivers ClubcoreStrategic or Co-development Partner · 8 December 2025Apex Motor Club and Turn 2 Drivers Club of Sonoma, California announced a reciprocal membership agreement effective immediately. The partnership grants full members in good standing of each club privileged access to the other's premier motorsports facilities. Apex members gain access to three Northern California tracks: Sonoma Raceway, Thunderhill Raceway Park, and WeatherTech Raceway Laguna Seca, while Turn 2 members gain access to Apex's Arizona facility.
• McLaren ScottsdaleflagshipStrategic or Co-development Partner · 30 September 2025McLaren Scottsdale provides supercars for Apex Motor Club's $2 million Ultimate Motorsports Package. The partnership delivers a new McLaren supercar as part of the all-inclusive luxury membership offering, along with professional driver coaching and race series entries.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Motorsport Ranch: Private motorsports facility in Cresson, Texas offering track access, garages, and membership programs for enthusiast drivers. Comparable as a private, membership-only track operator serving affluent enthusiasts, though smaller and less amenitized than Apex.
• Turn 2 Drivers Club: Private motorsports club in Sonoma, California and Apex's reciprocal membership partner. Operates private access to Sonoma Raceway with comparable membership-driven, HNW-targeted business model and similar facility-based motorsports experience.
• Spring Mountain Motor Resort & Country Club: Private motorsports resort in Pahrump, Nevada featuring multiple road courses, residential units, and tiered memberships including corporate tiers. Comparable facility footprint, HNW customer base, and membership/pricing structure to Apex.
• Driveway Austin: Private motorsports club in Austin, Texas with a members-only track, garages, and tiered access. Direct competitor in the private track / membership format serving HNW car enthusiasts in a warm-weather climate.
• The Thermal Club: Private motorsports and social club in Thermal, California offering multi-configurations of a racetrack, member garages/villas, and luxury amenities with tiered memberships and annual dues. Directly comparable to Apex in business model, target customer (HNW enthusiasts), and facility concept.
• Monticello Motor Club: Private motorsports club in Monticello, New York with a 4.0-mile road course, trackside villas/garages, and tiered memberships. Closest geographic and structural competitor to Apex on the East Coast, matching Apex's combination of racing circuit plus owned residential/garage units.
• NCM Motorsports Park: Private motorsports park in Bowling Green, Kentucky affiliated with the National Corvette Museum, offering track rentals, garages, and member programs. Comparable private track operator with enthusiast membership model, though more museum/event-anchored than Apex's pure club model.

Broad incumbents

• Sonoma Raceway: Major multi-use motorsports complex in Sonoma, California hosting NASCAR, NHRA, and club/track-day events. Comparable as a racetrack venue accessible to Apex members via the Turn 2 reciprocal agreement, though it operates as a public-facing commercial facility rather than a private club.
• WeatherTech Raceway Laguna Seca: Iconic Northern California road course hosting car and motorcycle racing plus club/track-day access. Comparable racetrack venue also accessible to Apex members through the Turn 2 reciprocal arrangement; broader incumbent versus Apex's private, member-exclusive format.

Emerging players

• Exotics Racing: Driving experience operator at Las Vegas Motor Speedway offering exotic car drive experiences and racing school. Adjacent rather than direct: serves a broader, less exclusive customer base but competes for enthusiast driving time in the Southwest.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/apexmotorclub
• Instagraminstagram.com/apexmotorclubaz
• Xx.com/motorapex
• LinkedInlinkedin.com/company/apexmotorclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apex Motor Club