Healing The Hero

What Healing The Hero does

Healing the Hero is a 501(c)(3) nonprofit organization, legally Healing the Hero USA, Inc. (Florida), headquartered in Winter Haven, FL. It delivers a peer-led trauma healing service built around two proprietary protocols: the Trauma Resiliency Protocol-Peer Rescue (TRP-PR) and its faith-based variant, the Jesus Protocol. Both are non-clinical modalities that use breathing and visualization to help the brain re-file traumatic memories without requiring the participant to retell or relive the events. Services are delivered one-on-one by trained peer coaches — themselves veterans, first responders, or individuals with lived trauma experience — either in person or virtually via Zoom. The organization serves military veterans, active duty service members, law enforcement officers, firefighters, paramedics, 9-1-1 dispatchers, crime scene analysts, Gold Star families, and mission spouses and children, with an average of 1.9 sessions per participant to achieve measurable outcomes.

The underlying "technology" is the protocol methodology itself rather than a software platform. Pre/post measurements on standardized instruments (PCL-5, GAD-7, PHQ-9) across 394 served heroes show PTSD scores falling from a pre-average of 46 to a post-average of 6.98 (on an 80-point scale), anxiety (GAD-7) dropping from 13.31 to 2.33, depression (PHQ-9) from 14.28 to 2.37, and active suicidal ideation dropping from 37% to 0% in a 222-person study group. The organization is pursuing scientific validation through a research partnership with Arizona State University (Dr. Stacey Clouse as principal investigator) using QEEG brain imaging.

The business model is donation-funded: as a registered 501(c)(3), all services are provided free of charge to eligible participants, with revenue derived from individual and organizational charitable contributions processed through ActBlue, Stripe, and PayPal, supplemented by direct mail. The organization is run entirely by volunteers — including coaches, ambassadors, and a board of directors — with no disclosed equity investors, funding rounds, or paid headcount. Distribution is direct peer delivery (in-person or virtual), and demand is generated primarily through word-of-mouth, community referrals, podcast appearances (notably Tactical Resiliency USA), the organization's blog and case studies, and emerging paid social via Facebook Pixel.

Name

Healing The Hero

Legal name

Healing the Hero USA, Inc.

Website

https://healingthehero.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Healing the Hero is a 501(c)(3) nonprofit that delivers the peer-led Trauma Resiliency Protocol-Peer Rescue (TRP-PR) and Jesus Protocol to veterans, first responders, Gold Star families, and related populations at no cost.

Ownership category

akta.pro rank

Product category

Mental Health and Trauma Recovery Services

NAICS

Other Individual and Family Services (624190), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industry

Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF)

Keywords

• Trauma healing services
• Peer support programs
• Veteran mental health
• First responder wellness
• PTSD treatment nonprofit

Headquarters

HQ city

Winter Haven

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Donations and Charitable Contributions: As a registered 501(c)(3) nonprofit charity, Healing the Hero is primarily funded through donations from individuals, organizations, and supporters. Services are provided free of charge to eligible heroes (veterans, first responders, and their families). No fees are charged to program participants. The organization also accepts donations via ActBlue and direct mail.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Healing The Hero is a 501(c)(3) nonprofit that delivers peer-led trauma healing to veterans, first responders, Gold Star families, and their support networks. Its core offering is the Trauma Resiliency Protocol-Peer Rescue (TRP-PR), a three-step Connect/Reset/Reclaim method that helps the brain release emotional weight tied to traumatic memories without requiring participants to retell or relive the trauma. A faith-based variant called the Jesus Protocol is offered to participants who want a spiritually integrated experience. Services are delivered free of charge by trained peer coaches in person or via virtual sessions.

Product overview

Healing The Hero is a 501(c)(3) nonprofit organization offering peer-led trauma healing programs rather than a technology product portfolio. The organization's primary offering is the Trauma Resiliency Protocol – Peer Rescue (TRP-PR), also referred to as the Jesus Protocol for participants who prefer a faith-based approach. The protocol is a three-step process: Connect (meeting a trained peer), Reset (helping the mind release emotional weight from past experiences), and Reclaim (regaining clarity, control, and connection to life and family). Services are delivered at no cost to eligible participants including veterans, active duty military, first responders, Gold Star families, and their support networks. No separate commercial products, modules, or SaaS offerings were identified.

Differentiator

Problem solved

Functional benefit

Brands

• Trauma Resiliency Protocol-Peer Rescue (TRP-PR): A peer-led trauma healing protocol that helps the brain release emotional weight without retraumatization.
• Jesus Protocol

Products and services

• Trauma Resiliency Protocol-Peer Rescue (TRP-PR)
• Jesus Protocol
• Peer Coaching Sessions

Quantifiable outcome

• Suicidal ideation resolution: 37% pre-intervention to 0% post-intervention across 222 study participants (Combat Veterans, Law Enforcement, Firefighters, 911 Dispatchers, Crime Scene Analysts, Gold Star Families)
• +5 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor, core and moderate.

• Task Force PineappleminorStrategic or Co-development Partner · 1 March 2025Healing the Hero partnered with Task Force Pineapple, a veteran-focused initiative, for outreach and support. This partnership involves joint visibility and support activities, likely extending Healing the Hero's reach into veteran networks served by Task Force Pineapple. A blog post titled 'Healing the Hero & Task Force Pineapple' was published in November 2025 documenting the collaboration.
• Arizona State University (UNLV)coreStrategic or Co-development PartnerA formal research partnership with Arizona State University (ASU), with Dr. Stacey Clouse (UNLV adjunct professor) serving as principal investigator. The partnership conducts a Human Performance Study with a target of 100+ participants (50 first responders, 25 law enforcement, 25 firefighters/paramedics, 50 veterans/military). The study uses QEEG brain imaging pre and post TRP-PR sessions to validate protocol outcomes scientifically.
• Tactical Resiliency USAmoderateGTM or Marketing PartnerHealing the Hero is featured on the Tactical Resiliency USA podcast, which serves as a marketing and outreach channel. The podcast reaches veteran and first responder audiences, and the organization was introduced to at least one participant through this platform. The podcast is listed as a media resource on the Healing the Hero website.

Scale indicators8 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Boulder Crest Foundation: Boulder Crest Foundation provides post-traumatic growth retreats and programs specifically for combat veterans and first responders using a peer-led, non-clinical model — the closest direct peer to Healing The Hero in mission and methodology.
• Give an Hour: Give an Hour is a nonprofit providing free mental health services to veterans, active duty, and their families via a volunteer provider network. Closely comparable in free-to-hero mental health delivery and nonprofit funding model.
• The Soldiers Project: The Soldiers Project provides free, confidential psychological services to military service members, veterans, and their families. Comparable free-to-veteran trauma support delivery via a volunteer professional network.
• Merging Vets & Players (MVP): Merging Vets & Players pairs combat veterans with former professional athletes in peer-led community chapters for mental health support. Directly comparable peer-led, community-driven model targeting veteran mental health.
• Headstrong Project: Headstrong Project provides free, confidential mental health treatment to post-9/11 veterans through a network of clinicians. Directly comparable in free-to-veteran mission and trauma focus, though uses licensed clinicians rather than peer coaches.
• Stop Soldier Suicide: Stop Soldier Suicide is a veteran-founded nonprofit focused exclusively on reducing military and veteran suicide through peer support, clinical care, and community programs. Strongly comparable peer-led suicide prevention model.
• Project Sanctuary: Project Sanctuary provides therapeutic retreats and family-based healing programs for veterans and their families. Comparable in serving the veteran family unit and trauma resolution focus.
• Veterans Exploring Treatment Solutions (VETS): VETS facilitates psychedelic-assisted and alternative PTSD treatment journeys for combat veterans. Comparable in free-to-veteran trauma program delivery and outcome-driven, nonprofit model targeting the same population.
• Save A Warrior: Save A Warrior runs peer-led, multi-day transformational programs for active-duty service members and veterans at high risk of suicide. Directly comparable target population, peer-led delivery, and trauma/suicide focus.

Broad incumbents

• Wounded Warrior Project: Wounded Warrior Project is the largest, broad-incumbent nonprofit serving post-9/11 veterans with mental health, physical health, and economic programs. Comparable in serving trauma-impacted veterans at scale, though vastly broader in scope and well-resourced.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/healing-the-hero

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healing The Hero