Health and Wellness Coaching Academy

What Health and Wellness Coaching Academy does

Health and Wellness Coaching Academy (HWCA) is an NBHWC-approved health coaching certification training program operated under Nutrition Factors, Inc., a Utah-incorporated private company. The academy delivers a 9-week accelerated certification course combining live Saturday workshops via Zoom (delivered across four US time zones) with 35 asynchronous modules and three practical skills assessments. The program is positioned as a pathway to the National Board Certified Health & Wellness Coach (NBC-HWC) credential, with a claimed 90%+ pass rate on the March 2024 NBHWC national exam. HWCA is led by Janet Jackson (CEO, RDN, NBC-HWC) and Dr. Michael Derrick (Medical Director), supported by a faculty with collective decades of teaching experience and prior credentials from organizations including Noom, Florida Blue, and the U.S. Air Force.

The underlying technology is the Nutrition Factors platform, a cloud-based coaching ecosystem that integrates a HIPAA-compliant telehealth portal (video chat, billing, screenshare, file transfer), a proprietary GRID Diet meal planner with recipe database and nutrition labels, a virtual fitness application with 4,000+ exercises, and a client management system. The platform connects certified coaches with end clients via monthly memberships ($9.99 Core, $29.99 Full Access). The 5-person organization's product set is narrow — a single training program plus a coaching platform — with depth concentrated in the regulatory-credentialed curriculum and the integrated client-engagement stack.

HWCA operates a direct-to-consumer go-to-market with a discount-gated sales funnel: prospective students must schedule a one-on-one call to receive discount codes ($500 off full payment, $300 off payment plan). Revenue is generated across five streams: (1) course tuition ($1,999.99 discounted, $2,199.99 on 6-month plan), (2) Provider Partner portal subscriptions ($99.99/mo Business Builder, $49.99/mo Team Lead), (3) client memberships ($9.99-$29.99/mo), (4) commissions on coaching services transacted through the platform, and (5) product sales commissions. The primary customer segment is aspiring health coaches seeking certification, with secondary segments comprising healthcare professionals seeking to add credentialing and corporate wellness programs. The company is founder/management-owned with no disclosed institutional funding and no M&A history.

Name

Health and Wellness Coaching Academy

Legal name

Nutrition Factors, Inc.

Website

https://healthandwellnesscoachingacademy.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Health and Wellness Coaching Academy (HWCA) is an NBHWC-approved 9-week health coaching certification program operated under Nutrition Factors, Inc., serving aspiring health coaches, healthcare professionals, and corporate wellness buyers through live workshops and an integrated coaching platform.

Ownership category

akta.pro rank

Product category

Health and Wellness Coach Certification

NAICS

Sports and Recreation Instruction (611620), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Health Coaching & Lifestyle Coaching Education (EDAAAHAG)

akta.pro secondary industries

Coach Education, Certification & Clinics (HSADAEAO), General Health Coaching (HSADAGAA), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Health coach certification
• Wellness coaching training
• NBHWC approved program
• Telehealth coaching platform
• Nutrition coaching services

Headquarters

HQ city

Online/Virtual

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Health Coaching Training Courses: 9-week certification course with tuition of $1,999.99 (discounted from $2,499.99) or $2,199.99 via 6-month payment plan. Includes live workshops, asynchronous modules, practice skills assessments, and NBHWC exam prep.
2. Provider Partner Portal Subscriptions: Monthly subscription ($99.99/mo for Business Builder, $49.99/mo for Team Leads) giving independent coaches access to the platform, telehealth portal, and marketing tools. Yearly options available at $899.99.
3. Client Membership Fees: Core membership at $9.99/month and Full Access membership at $29.99/month or $299.99/year. These memberships connect clients with Provider Partners on the platform.
4. Coaching Services Commissions: Commission-based revenue from coaches providing nutrition assessments ($150), 6-month programs ($1,199.99), and session-based coaching (15-min $15, 30-min $30, 1-hour $50). Company takes percentage of coaching fees.
5. Product Sales: Commissions earned on sales of protein powder and other health products through the Nutrition Factors store.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Health and Wellness Coaching Academy delivers an NBHWC-approved 9-week accelerated Health Coach Training Program combining live Saturday Zoom workshops with asynchronous prerecorded modules, practical skills assessments, and a free NBHWC national exam prep course. The program is bundled with one year of access to the Nutrition Factors platform, which includes a HIPAA-compliant telehealth portal, a GRID Diet Meal Planner, a virtual personal trainer, and a Provider Partner Portal that lets graduates deliver and monetize coaching services to clients with ongoing revenue share.

Product overview

Health and Wellness Coaching Academy (HWCA) offers a single unified training product: the NBHWC-approved 9-week Health Coach Training Program, which combines live Saturday workshops with asynchronous prerecorded modules and practical skills assessments. This core training integrates with the Nutrition Factors Platform—a comprehensive coaching ecosystem that includes the Nutrition Factors Nutrition and Fitness App, HIPAA-compliant Telehealth Portal, GRID Meal Planner, and Provider Partner Portal. The ecosystem provides graduates with tools for meal planning, fitness tracking, telehealth coaching, and practice management, while the included NBHWC Exam Prep Course supports certification preparation. HWCA operates as part of the Nutrition Factors family of entities, with graduates eligible for employment within the Nutrition Factors ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Nutrition Factors Platform: Online coaching platform that connects coaches with clients, including GRID Meal Planner, virtual fitness app, educational libraries, HIPAA compliant telehealth portal, and coaching tools.

Products and services

• HWCA Health Coach Training Program NBHWC-approved 9-week accelerated health and wellness coach certification course combining live Saturday Zoom workshops, 35+ asynchronous prerecorded modules, three live Practical Skills Assessments, a free NBHWC exam prep course with two live exam classes, and one year of access to the Nutrition Factors Nutrition and Fitness app; qualifies graduates to sit the NBHWC national exam for NBC-HWC credentials. Priced at $1,999.99 with discount code ($2,499.99 regular) or $2,199.99 via 6-month payment plan.
• Provider Partner Portal Subscription-based coaching business portal for HWCA graduates and other independent health coaches to run their own branded coaching business on the Nutrition Factors ecosystem. Includes HIPAA-compliant telehealth (video chat, billing, screenshare, three-way calling, file transfer), GRID Meal Planner and recipe database, 4,000-exercise virtual personal trainer, client management and marketing tools. Priced at $99.99/month (Business Builder) or $49.99/month (Team Lead, after $2,500 sign-up fee), with yearly option at $899.99; HWCA earns commissions on coaching services delivered through the portal.
• Nutrition Factors Client Memberships Recurring client memberships that connect end consumers with Provider Partner coaches on the Nutrition Factors platform. Core membership at $9.99/month provides limited access; Full Access membership at $29.99/month or $299.99/year unlocks the complete platform including meal planning, fitness tracking, and full coaching tools.
• Nutrition Factors Coaching Services (Marketplace) Marketplace of coaching services delivered by independent Provider Partner coaches via the Nutrition Factors platform, including nutrition assessments ($150), 6-month coaching programs ($1,199.99), and session-based coaching (15-min $15, 30-min $30, 1-hour $50); HWCA takes a percentage commission on these services.

Quantifiable outcome

• 90%+ pass rate on NBHWC national exam
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

One partnership is on record.

• National Board for Health and Wellness Coaches (NBHWC)flagshipStrategic or Co-development PartnerHWCA is an officially approved NBHWC training program. Graduates receive certificates and qualifying documents to take the NBHWC national exam to earn NBC-HWC credentials. HWCA curriculum follows NBHWC core competencies. Students are prepared for exam windows offered three times per year.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dr. Sears Wellness Institute: Dr. Sears Wellness Institute offers an online, NBHWC-approved health coach certification built around pediatric and family wellness. It is directly comparable as another NBHWC-approved, online-first certification competitor to HWCA.
• Functional Medicine Coaching Academy: FMCA offers an NBHWC-approved health coach certification program focused on functional and integrative nutrition, delivered online. It competes with HWCA for healthcare professionals and dietitians seeking credentialed coaching training.
• Institute for Integrative Nutrition: IIN is one of the largest health coaching training schools globally, offering an online curriculum plus a proprietary Health Coach Certification. It overlaps directly with HWCA on the aspirational-coach persona and DTC online delivery model.
• Wellcoaches: Wellcoaches is an early, NBHWC-affiliated health and wellness coach training program founded in partnership with the American College of Sports Medicine. It competes head-to-head with HWCA for career-changers pursuing the NBC-HWC credential.
• Real Balance Global Wellness Services: Real Balance offers an online, NBHWC-approved health and wellness coach training program with an emphasis on integrative wellness. It is a comparable niche training provider competing for the same DTC aspiring-coach segment as HWCA.

Broad incumbents

• American Council on Exercise (ACE) Health Coach Certification: ACE, a major fitness and wellness credentialing body, offers an NBHWC-approved Health Coach Certification alongside its broader personal trainer portfolio. It overlaps with HWCA in target customer (fitness pros adding coaching) and certification framework.
• National Academy of Sports Medicine (NASM) Wellness Coach: NASM offers a Wellness Coach certification that overlaps with HWCA's audience of trainers and allied health professionals seeking health coaching credentials. As a large incumbent with broad portfolio, NASM brings brand reach and distribution HWCA lacks.
• Precision Nutrition (Pn1 Certification): Precision Nutrition offers a Level 1 and Level 2 nutrition coaching certification aimed at fitness and wellness professionals. While not NBHWC-approved, it competes for the same career-changer and trainer-upskilling persona HWCA targets.

Emerging players

• Noom: Noom is a digital health platform that employs large numbers of health coaches alongside behavior-change content. While not a certification program, it competes indirectly by employing coaches and shaping the consumer perception of health coaching as a profession.

Others

• National Board for Health and Wellness Coaches (NBHWC): NBHWC is the certifying body and standards-setter rather than a competitor. It is included because it is the platform on which HWCA's value proposition depends and lists competing approved programs that prospective students comparison-shop.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/health-and-wellness-coaching-academy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health and Wellness Coaching Academy