Health Navigator Charitable Trust

What Health Navigator Charitable Trust does

Health Navigator Charitable Trust is a New Zealand registered charity (CC36318) founded in 2008 and headquartered in Auckland that operates Healthify (healthify.nz, also branded Healthify He Puna Waiora), a free digital health information platform serving the New Zealand public. The platform is organized around six core content sections: Health A-Z (an encyclopedic directory of conditions and symptoms), Medicines A-Z (medicine factsheets and videos with safe-use and side-effect guidance), Hauora Wellbeing (mental health, lifestyle and holistic wellbeing content drawing on te reo Māori and Western perspectives), Care & Support (healthcare service navigation), App Library (curated, reviewed health apps across diabetes, mental health, asthma, PTSD and first aid), and Tools (quizzes and self-assessment utilities).

The technology stack is a standard multilingual web content platform with no proprietary AI components disclosed. A distinguishing technical and editorial feature is translation depth: clinical content is available in ten languages including te reo Māori, English, Samoan, Tongan, Chinese (simplified and traditional), Cook Islands Māori, Hindi, Korean and Japanese. Content is developed and reviewed by clinical and community reviewers, and is endorsed by the Royal New Zealand College of General Practitioners (RNZCGP) for use in CME activities. Distribution is augmented by a Zero Data partnership (portal.zero.govt.nz) that allows New Zealanders to browse the site without consuming mobile data, and by an orderable printed resources channel targeting healthcare providers.

The business model is charitable rather than commercial. Revenue is sourced from grants and funding relationships with Te Whatu Ora (Health New Zealand) and Pharmac (the NZ government medicine funding agency), supplemented by donations via donate.healthify.nz. There is no pricing model: all consumer access is free. Customer concentration is structurally low because the end user is the general population; concentration risk instead sits on the funding side, where continuity depends on a small number of government and institutional supporters.

Name

Health Navigator Charitable Trust

Legal name

Health Navigator Charitable Trust

Website

https://healthify.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Health Navigator Charitable Trust operates Healthify (healthify.nz), a free, RNZCGP-endorsed digital health information platform providing multilingual condition, medicine, and hauora content to all New Zealanders, funded by Te Whatu Ora, Pharmac, and donations.

Ownership category

akta.pro rank

Product category

Digital Health Information Services

NAICS

Individual and Family Services (6241)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Health, Wellness & Patient Communities (MPACAJAL)

akta.pro secondary industry

Health & Support Communities (BPAMABAL)

Keywords

• Health information services
• Digital health platform
• Patient education resources
• Medicines information portal
• Wellbeing content library

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Charitable Funding: Health Navigator Charitable Trust is a registered charity that receives funding from government organizations and supporters. Major funders include Te Whatu Ora (Health New Zealand) and Pharmac (the government medicine funding agency).
2. Donations: The organization accepts donations through donate.healthify.nz to support their charitable mission of providing free health information to New Zealanders.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Health Navigator Charitable Trust operates Healthify (healthify.nz), a free digital health information platform providing trusted, independent health, medicines, and hauora (wellbeing) content for New Zealanders. The platform organizes content across six main sections (Health A-Z, Medicines A-Z, Hauora Wellbeing, Care & Support, App Library, and Tools) and delivers multilingual resources in te reo Māori, English, Samoan, Tongan, Chinese, Hindi, Korean, Cook Islands Māori, and Japanese.

Product overview

Healthify (operated by Health Navigator Charitable Trust) is a New Zealand health information platform providing free, trusted, independent health, medicines, and hauora (wellbeing) content. The platform consists of a core content ecosystem organized across six main sections: Health A-Z (health conditions), Medicines A-Z (medicine factsheets), Hauora Wellbeing (mental health and lifestyle), Care & Support (healthcare services), App Library (reviewed health apps), and Tools (quizzes and self-assessment tools). Medicine factsheets and videos are provided in multiple languages including English, te reo Māori, Samoan, Tongan, Chinese, Hindi, Korean, and Cook Islands Māori. The platform also includes a YouTube channel with hundreds of health videos. The service is funded by Te Whatu Ora, Pharmac, and other healthcare partners as a registered charity.

Differentiator

Problem solved

Functional benefit

Products and services

• Health A-Z A comprehensive alphabetical directory of health conditions, symptoms, and medical topics providing trusted health information for New Zealanders (Kiwis).
• Medicines A-Z An alphabetical directory of medicines with factsheets and videos explaining how to take medications safely and their possible side effects, available in multiple languages.
• Hauora Wellbeing Wellbeing information covering mental health, lifestyle, and holistic health topics using te reo Māori and Western perspectives.
• Care & Support Resources and information for finding healthcare services and support options in New Zealand.
• App Library A curated library of health apps reviewed by Healthify for various conditions including diabetes, mental health, asthma, and general wellness.
• Tools Digital health tools and resources including quizzes, calculators, and self-assessment tools to help users manage their health.
• Medicine Factsheets and Videos Easy-to-understand PDF factsheets and video content about commonly prescribed medicines, available in English, te reo Māori, Samoan, Tongan, Chinese (simplified and traditional), Hindi, Korean, and Cook Islands Māori.
• Goutbusters Mini-Course Free online mini-course about gout available in te reo Māori, Gagana Sāmoa, and lea faka-Tonga.
• Te Kete Haerenga (Wellness Toolkit) A wellness toolkit resource for Māori health and wellbeing.
• Healthify Quizzes Interactive health quizzes to help users learn about various health topics.
• Translations Health information resources translated into multiple languages including te reo Māori and Pacific languages.
• Healthify Resources (Printable Materials) Orderable physical health resources and printed materials covering various health topics, available for healthcare providers to distribute to patients.

Quantifiable outcome

• Trusted health information accessible to all New Zealanders

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Zero Data (portal.zero.govt.nz)coreGTM or Marketing PartnerPartnership enabling New Zealanders to browse Healthify for FREE with Zero Data. Users can access health information without using their data allowance.
• KidshealthminorStrategic or Co-development PartnerChildren's health information provider listed as a supporter. May collaborate on pediatric health content.
• Collaborative AotearoaminorStrategic or Co-development PartnerOrganization supporting collaborative healthcare initiatives in New Zealand. Listed as a supporter.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Healthline: Major consumer digital health-information publisher delivering condition pages, medicines information, and wellness content. Same category of offering as Healthify, though at much larger US/global scale and with commercial rather than charitable funding.
• healthdirect Australia: Australia's national government-funded health information and advice service, providing trusted consumer-facing health content across multiple topics in a web/portal format — directly comparable in mission, funding model (government-backed), and multilingual/multi-audience scope.
• MedlinePlus: U.S. National Library of Medicine consumer health information portal. Comparable as a curated, government-aligned health-information destination with a broad A-Z content model and links to vetted resources.
• Better Health Channel: State-government-funded consumer health information platform from Victoria, Australia, covering conditions, medicines, and wellbeing. Highly analogous in mission and funding structure to Healthify, though state rather than national in scope.
• Patient.info: UK-based consumer health information platform offering condition leaflets, medicines information, and wellbeing content in a similar content-portal format to Healthify, though with a UK/EU audience focus.
• NHS inform: Scotland's national health information service (NHS Scotland). Operates as a government-backed, publicly trusted source of patient-facing health content — a structurally similar national health information portal anchored in public-health funding.

Emerging players

• KidsHealth (NZ): New Zealand-based children's health information resource listed as a strategic partner of Health Navigator Charitable Trust. Smaller, more narrowly focused on pediatric content, but operates in the same national health-information niche and overlaps on pediatric factsheets.

Broad incumbents

• WebMD: Large-scale US consumer health information and decision-support platform with overlapping content categories (conditions, medicines, wellness). Not government-funded and far broader in geography, but functionally comparable as a consumer health-information destination.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@HealthifyNZ
• Facebookfacebook.com/healthifyhepunawaiora
• Instagraminstagram.com/healthify.nz
• LinkedInlinkedin.com/company/health-navigator-charitable-trust

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Navigator Charitable Trust