Kidshealth

What Kidshealth does

KidsHealth is a digital pediatric health education platform operated by The Nemours Foundation, founded in 1995 by Dr. Neil Izenberg as the first website completely devoted to children's health. The platform delivers physician-reviewed content across four audience segments — parents, kids, teens, and PreK-12 educators — through KidsHealth.org, TeensHealth.org, classroom.kidshealth.org, and dedicated Spanish-language portals, supported by 8,000+ articles, animations, and illustrations; 400+ condition-specific video programs in English and Spanish; 2,500+ patient care instructions in multiple languages; and 200+ teacher's guides aligned to National Health Education Standards. Technical components include ReadSpeaker-powered text-to-speech accessibility and a mobile site (m.kidshealth.org) that handles more than 75% of traffic, alongside the legacy 'Is It Contagious?' mobile app covering 85+ infections.

The business model is a hybrid free-to-consumer/paid-B2B-licensing structure. All consumer-facing content is free, with revenue generated primarily through licensing the content library, care instructions, and condition-specific videos to healthcare organizations — 70+ children's hospitals and 200+ community hospitals, health systems, and payers including Boston Children's, CHOP, Texas Children's, Epic Systems, Cerner (Oracle Health), Humana, and CVS Health/Aetna. Pediatric patient care instructions are embedded directly into Epic and Cerner EHR workflows for clinical discharge use, distributed in part through WebMD Ignite as a reseller to hundreds of community hospitals, and syndicated internationally through partners such as Sidra Health in the Middle East. Secondary revenue comes from corporate/consumer partnerships (General Mills/Cheerios, NBA Cares, Sesame Workshop, Michael Phelps Foundation) and website advertising/sponsorships, with pricing to B2B partners provided on a quote basis.

KidsHealth operates as a nonprofit brand within The Nemours Foundation / Nemours Children's Health system (Delaware-incorporated, headquartered in Jacksonville, FL), and is not independently funded or venture-backed. It monetizes a 30-year editorial and brand moat — recognized by Time, Webby Awards, Emmy nominations, and 14 Telly Awards — by licensing trusted, doctor-approved pediatric content across clinical, payer, educator, and consumer brand channels, with cumulative engagement of 6.4+ billion visits since launch.

Name

Kidshealth

Legal name

The Nemours Foundation

Website

https://kidshealth.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

KidsHealth is a nonprofit pediatric health education platform operated by The Nemours Foundation, providing physician-reviewed articles, videos, and care instructions to parents, kids, teens, and educators, and licensing its content library to 70+ children's hospitals, 200+ health systems, and major payers including Humana and CVS/Aetna.

Ownership category

akta.pro rank

Product category

Pediatric Health Education

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110)

SIC

Services-Health Services (8000)

akta.pro primary industry

Health Education & Parent Coaching (Sleep, Safety, Illness Management) (EDACAMAN)

akta.pro secondary industries

Children’s Hospitals & Pediatric Health Systems (HLAFAJAG), Obesity Prevention & Healthy Lifestyle Programs (Early Years) (EDACAMAF)

Keywords

• Pediatric health education
• Health content licensing
• Patient education content
• Medical information platform
• Children's health resources

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Licensed Content - Healthcare Organizations: Licensing pediatric health education content (articles, videos, care instructions) to children's hospitals, community hospitals, and health systems for use on their patient portals and websites
2. Licensed Content - Payers and Wellness Programs: Providing pediatric education content to health insurance companies (Humana, CVS Health/Aetna) and wellness programs for member education
3. Corporate and Consumer Partnerships: Brand partnerships with consumer companies (General Mills/Cheerios, NBA Cares) and pharmaceutical companies for health education content distribution
4. Advertising/Sponsorships: Website content supported by advertising and sponsorship relationships with health-related brands

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

KidsHealth operates the most visited website about children's health, providing free doctor-reviewed pediatric health information through 8,000+ articles, 400+ videos, and 2,500+ care instructions to parents, children, and teens. The platform licenses this content to children's hospitals, health systems, payers (Humana, CVS/Aetna), EHR vendors (Epic, Cerner), and consumer brand partners, while also offering dedicated resources for educators via KidsHealth in the Classroom.

Product overview

KidsHealth is a comprehensive pediatric health education platform consisting of a core content website (KidsHealth.org) with dedicated sections for parents, kids, and teens, supported by three major product modules: the Online Content Library (8,000+ articles and resources), the Condition-Specific Video Library (400+ educational videos), and Care Instructions (2,500+ clinical guidance documents). The company also offers KidsHealth in the Classroom for educators, a mobile app, and licensed content partnerships with healthcare systems and payers. The platform is available in English and Spanish with over 4,000 Spanish-language resources.

Differentiator

Problem solved

Functional benefit

Brands

• Well Beyond Medicine: Podcast addressing Whole Child Health featuring people, programs, and partnerships.

Products and services

• KidsHealth.org Online Content Library A comprehensive digital health education platform providing over 8,000 articles, animations, videos, and illustrations for parents, children, and teenagers, offering expert-reviewed information on pediatric health topics.
• Condition-Specific Video Library A collection of over 400 network-quality video programs produced in English and Spanish that tell compelling stories about children's health conditions and address concerns for parents, helping families understand and master complex health conditions.
• Care Instructions Pediatric patient care instructions developed for outpatient, inpatient, and emergency department use, providing practical guidance in clear language with simple illustrations. The collection includes more than 2,500 instructions in multiple languages.
• KidsHealth in the Classroom Free health education resources for preK-12 teachers, aligned to National Health Education Standards. Includes more than 200 teacher's guides with classroom activities, handouts, and quizzes.
• TeensHealth (Teens Section) Dedicated health information portal for teenagers providing honest, accurate information about health, emotions, puberty, sexual health, and managing their own medical care.
• Is It Contagious? Mobile App Free mobile application providing instant information and photo-realistic images for more than 85 common infections and other conditions in children and teenagers.
• KidsHealth para Padres (Spanish Content) Spanish-language version of the KidsHealth parent portal with more than 4,000 articles, animations, movies, and resources for Spanish-speaking families.

Quantifiable outcome

• 6.4+ billion visits since 1995
• +3 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• Epic Systems CorporationcoreTechnology or IntegrationPartnership launched in 2013 to integrate pediatric patient care instructions within the Epic EHR for clinicians to use upon discharge. KidsHealth was the first organization to offer care instructions created exclusively for pediatric patients.
• Cerner Corporation (Oracle)coreTechnology or IntegrationPartnership launched in 2013 to integrate KidsHealth pediatric patient care instructions into Cerner EHR systems for clinical use.
• American Medical Association (AMA)flagshipStrategic or Co-development PartnerLaunched in 1997, this was the first major KidsHealth collaboration with a leading medical organization. KidsHealth at the AMA partnership provided national health education resources.
• General Mills (Cheerios)coreGTM or Marketing PartnerPartnership began in 2005 bringing positive parenting messages to breakfast tables on 100 million boxes of Cheerios. KidsHealth provided practical tips for parents on nutrition and activity.
• NBA CarescoreGTM or Marketing PartnerPartnership began in 2010 to promote health and fitness to families through the NBA FIT program. Campaign reached tens of thousands of students and educators in 100 NYC public schools during NBA All-Star Week.
• Michael Phelps FoundationcoreStrategic or Co-development PartnerLong-standing partnership since 2010 for the IM Program providing lesson plans on nutrition, fitness, and mental health for Boys and Girls Clubs of America and Special Olympics. Enhanced in 2022 to create 'Raising Resilient Kids' video series.
• Sesame WorkshopcoreStrategic or Co-development PartnerPartnership in 2007 to develop the Healthy Habits for Life resource kit for early-education providers. Program reached 5,000 childcare providers and 4.5 million families through USDA WIC program.
• WebMD IgnitecoreChannel Partner/ Reseller/ DistributorPartnership since 2016 as reseller partner for KidsHealth's Condition-Specific Video and Care Instructions products, enabling distribution to hundreds of community hospitals.
• Sidra HealthminorChannel Partner/ Reseller/ DistributorFirst Middle East partnership (2019) through WebMD, syndication of KidsHealth Patient Instructions library for families in Qatar and the region.
• HumanacoreChannel Partner/ Reseller/ DistributorPartnership in 2020 to provide Humana members with trusted pediatric education through Online, Care Instructions, and Video Content libraries.
• CVS Health/AetnacoreChannel Partner/ Reseller/ DistributorExisting partnership to serve Medicaid families across multiple states with pediatric education content.
• Boys & Girls Clubs of AmericacoreStrategic or Co-development PartnerPartner for Michael Phelps Foundation IM Program, distributing nutrition, fitness, and mental health content to Boys and Girls Clubs.
• Special OlympicscoreStrategic or Co-development PartnerPartner for Michael Phelps Foundation IM Program providing health education resources to Special Olympics teams worldwide.
• National Library of MedicineminorGTM or Marketing PartnerGovernment health information partner for pediatric health education resources.
• Time for KidsminorGTM or Marketing PartnerEducational media partner for children's health surveys and content distribution.

Scale indicators11 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• HealthyChildren.org (American Academy of Pediatrics): Operated by the American Academy of Pediatrics, HealthyChildren.org is the closest direct competitor to KidsHealth — both provide free, physician-reviewed pediatric health information to parents, kids, and teens, and compete for the same organic search traffic and credibility with US families.
• Wolters Kluwer (Emmi): Wolters Kluwer's Emmi is a patient engagement and education platform that competes head-to-head with KidsHealth Care Instructions in the EHR-integrated patient education market and is also a KidsHealth distribution partner — direct overlap in product, customer (hospitals/health systems), and EHR delivery model.
• StayWell (Krames): StayWell/Krames is one of the largest US patient education content providers, integrated into major EHRs and licensed to thousands of hospitals and health systems — competing directly with KidsHealth Care Instructions for EHR-embedded pediatric discharge and patient education contracts.
• Get Well: Get Well is a patient engagement and education platform with deep EHR integration across health systems — both a KidsHealth distribution partner and a competitor for the same hospital and payer patient education budgets, particularly in inpatient and discharge workflows.

Broad incumbents

• WebMD: WebMD is both a KidsHealth partner (via WebMD Ignite, which resells KidsHealth content) and a broad incumbent competitor — its consumer health information platform covers pediatric topics alongside adult conditions, and it competes for the same patient education budgets at hospitals and payers.
• Mayo Clinic: Mayo Clinic publishes free, physician-reviewed consumer health information with strong SEO brand presence and operates its own patient education business; competes with KidsHealth for both organic parent traffic and hospital licensing revenue, though from a system-level rather than pediatric-only position.
• Cleveland Clinic: Cleveland Clinic Health Essentials is a large consumer health content platform from a top US health system; similar physician-reviewed editorial model and SEO-driven reach into parent audiences, and Cleveland Clinic licenses content/patient education to other systems — overlapping with KidsHealth's B2B motion.
• MedlinePlus (U.S. National Library of Medicine): MedlinePlus is the NIH/NLM consumer health information portal — free, authoritative, and government-backed. It competes directly for parent organic search traffic on pediatric topics and is often a default reference recommended by clinicians and KidsHealth's hospital customers.

Emerging players

• b.well Connected Health: b.well is a consumer health engagement platform that aggregates health records, benefits, and education — overlaps with KidsHealth on integrated patient education for payers and providers and is also a KidsHealth distribution partner for consumer-facing health content.

Regional players

• Children's Healthcare of Atlanta (Strong4Life): Strong4Life is Children's Healthcare of Atlanta's pediatric health education and wellness platform — comparable pediatric-only content scope and consumer/payer outreach model, but regional in focus rather than nationally licensed like KidsHealth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nemours
• YouTubeyoutube.com/@NemoursKidsHealth
• Facebookfacebook.com/nemourskidshealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kidshealth