Health Pak

What Health Pak does

Health Pak (HealthPak Limited) is a New Zealand-based manufacturer and B2B supplier of guest amenities, toiletries, housekeeping consumables, and food-and-beverage products serving the hospitality and airline industries. Founded circa 2003-2004 and headquartered at 120 Hugo Johnston Drive, Penrose, Auckland, the company manufactures from its Auckland facility and distributes primarily throughout New Zealand, with select international shipments to US boutique hotels. Its customer base spans hotels, motels, lodges, B&Bs, airlines (including Air New Zealand), and cafés, with named accounts such as James Cook Hotel Wellington, Quality Hotel Auckland, Princes Gate Hotel, Rainforest Retreat, Club Med Lindeman Island, and The Inn of the Five Graces in New Mexico.

The company's core technology centers on environmentally engineered guest-amenity products: a world-first paper-based single-serve packaging system called Ecostick that degrades in under 10 years versus 450-1,000 years for plastic; biodegradable rinse-off liquid formulations maintained for over 21 years; the Back to Base soap-recycling program (the southern hemisphere's first, operational for 17+ years); retail-style dispensers (15+ years) that deliver 2ml per pump versus 13ml per tube; and the Goodie Bag concept for partially used amenities. Sub-brands include Forest & Bird (conservation co-branded), Huia Skin+Care, Oliver & Sage, Bathe Marine Skincare, Natural Earth+ AMH, South Pacific Soap Co (since 1956), ECOSLIP biodegradable slippers, and Premium Unbranded Extras in Rockstock packaging. Certifications include Enviro-Mark Gold and RSPO palm oil supply chain compliance.

Health Pak operates a sales-led, enquiry-based B2B go-to-market with custom quote pricing and multi-year contracts. Revenue streams comprise direct sales of branded guest amenities and toiletries, contract packaging services for third-party brands, and distribution of branded food products (notably Griffins biscuits). The company is privately held with no disclosed external funding rounds or investors; Toby Whyte serves as Managing Director. Strategic partnerships include co-development relationships with Forest & Bird and South Pacific Soap Co, distribution of Griffins products, and community-impact partnerships with KidsCan and Hope.

Name

Health Pak

Legal name

HealthPak Limited

Website

https://healthpak.co.nz

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hospitality Guest Amenities Manufacturing

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561), Sanitary Paper Product Manufacturing (322291)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro industry

PRIMARYCRADANAG

Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

SECONDARYIMAMAGAJ

Hygiene Packaging & Dispensing Systems (Dispenser Systems, Packs)

Industrials, Manufacturing & Construction/Paper & Forest Products/Tissue & Hygiene Paper Products

Keywords

• Guest amenities manufacturing
• Hospitality toiletries supply
• Eco-friendly amenity packaging
• Contract packaging services
• Hotel housekeeping supplies

Headquarters

HQ city

Penrose, Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Guest Amenities & Toiletries B2B Sales: Health Pak manufactures and sells a comprehensive range of guest amenities (shampoo, conditioner, body wash, soaps, moisturizers) and toiletry products to hotels, motels, airlines, B&Bs, and other accommodation providers throughout New Zealand and internationally.
2. Contract Packaging Services: Health Pak offers contract packaging services, designing and packaging products for other brands and businesses. This represents a significant portion of their business alongside amenity manufacturing.
3. Branded Food & Beverage Products: Distribution of branded food products such as Griffins biscuits (Chockie Chippie Twin Packs) to accommodation providers as part of their food and beverage offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Health Pak manufactures and supplies a comprehensive range of guest amenities (shampoo, conditioner, body wash, soaps, moisturizers, makeup removers), housekeeping supplies (slippers, towelettes, door hangers), in-room dispensers, food and beverage items, and airline provisions for hotels, motels, airlines, B&Bs, and cafés throughout New Zealand. The company also offers contract packaging services, designing and packaging products for third-party brands, and distributes branded products such as Griffins biscuits to accommodation providers. Its offering is differentiated by world-first environmental technologies including Ecostick paper-based packaging, biodegradable rinse-off formulations, and the Back to Base soap recycling program.

Product overview

Health Pak is a New Zealand manufacturer and supplier of guest amenities and hospitality products operating since 1956. The company offers a comprehensive portfolio organized around core categories: Hotel and Motel Supplies (including Guest Amenities, Customised Amenities, Food and Beverage, Housekeeping, Mini Bar products, and Eco Amenities), Airline Products (snacks, condiments, cutlery, hair and body care), Cafe Consumables (portion control products), Promotional Products, and Contract Packaging services. Their product portfolio includes multiple sub-brands such as Ecostick (world's first paper-based packaging for single-use toiletries), Forest & Bird Retail Dispensers (conservation-supported botanical products), Oliver & Sage (olive oil-based formulations), Bathe Marine Skincare (kelp and phytoplankton), Natural Earth+ AMH (Active Manuka Honey), South Pacific Soap Co (coconut oil formulations), Huia Skin+Care, and various eco-friendly lines like One Less Bottle and Premium Unbranded Extras. The company differentiates through environmental innovation including biodegradable formulations (over 21 years), world-first soap recycling programs, paper-based Ecostick packaging, and plastic-reducing initiatives. Products serve hotels, motels, airlines, cafes, and B&Bs throughout New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• Forest & Bird: NZ-made hair and body care products with a percentage of sales supporting Forest & Bird conservation efforts, featuring native extracts like Kawakawa and Kowhai
• Ecostick
• Oliver & Sage
• Bathe Marine Skincare
• Natural Earth+ AMH
• Huia Skin+Care
• ECOSLIP

Products and services

• Hotel and Motel Supplies (Guest Amenities) Comprehensive range of guest amenities including shampoo, conditioner, body wash, soaps, moisturizers, makeup removers, plus food and beverage, housekeeping, mini bar and customised amenity products supplied to hotels, motels, lodges, B&Bs and serviced apartments throughout New Zealand.
• Airline Products Specialized airline provisioning including airline snacks, condiments, cutlery packs and airline hair and body care products supplied to airline carriers (including Air New Zealand premium economy amenity kits).
• Cafe Consumables Portion control products and consumables for café and hospitality settings in New Zealand, supporting cost efficiency and consistent quality.
• Promotional Products (NZ Made) NZ-made promotional items for marketing and branding purposes supplied to hospitality and business customers.
• Contract Packaging Services Design and contract packaging services for third-party brands and businesses, leveraging in-house formulation and Ecostick/biodegradable packaging capabilities.
• Ecostick Products World's first paper-based alternative to single-use plastic bottles and tubes for guest hair and body care products. Range includes Ecostick Shampoo, Conditioner, Conditioning Shampoo, Body Wash and Moisturiser, plus ceramic displays and bamboo display trays; packaging degrades in under 10 years vs 450-1000 years for plastic bottles.
• Forest & Bird Retail Dispensers 300ml retail-style dispensers with New Zealand native botanical ingredients (Kawakawa & Kowhai extracts) including HUIA Skin+Care Shampoo, Conditioner, Body Wash, Moisturiser and Hand Wash, plus lockable dispenser brackets; percentage of every sale supports Forest & Bird conservation.
• Oliver & Sage Hair and Body Care NZ-made hair and body care range based on Hawkes Bay extra virgin olive oil and olive leaf extract. Products include Protective Hand Wash, Restorative Shampoo, Replenishing Conditioner, Hydrating Body Wash and Enriching Hand & Body Balm (400ml), plus lockable brackets, compostable shower caps and bamboo dental kits; free from parabens, GMOs, silicones and mineral oil.
• Bathe Marine Skincare Hair and body care enriched with Kelp Extract and Phytoplankton. Range includes Clarifying Shampoo, Nourishing Conditioner, Conditioning Shampoo, Rejuvenating Body Wash, Hydrating Body Balm, Cleansing Body Soaps (15g-40g), Conditioning Shampoo Sachets, Restorative Bathe Soak, Shower Cap, Sanitary Bag, Vanity Pack, Dental Kit, Razor Pack and Tent Cards; made in New Zealand with biodegradable base.
• Natural Earth+ AMH (Active Manuka Honey) Environmentally conscious range featuring Active Manuka Honey from New Zealand's native forests. Includes Soothing Shampoo, Gentle Conditioner, Conditioning Shampoo, Body Wash, Hand & Body Lotion and Liquid Hand Wash in 400ml and 35ml sizes, plus 5 litre bulk refills, soaps, bath salts and accessories; both recycled and recyclable packaging.
• South Pacific Soap Co Amenity Range Salon-grade hair and body care amenity range combined with organic coconut oil and botanical ingredients, operating under the South Pacific Soap Co brand since 1956.
• Huia Skin+Care Premium hair and body care range with native New Zealand botanical ingredients including Kawakawa and Kowhai extracts.
• One Less Bottle Eco Amenities Eco amenity range focused on reducing single-use plastic bottle waste through alternative packaging formats.
• Pohutukawa Guest Amenities New Zealand botanical guest amenities featuring Pohutukawa tree inspired formulations.
• ECOSLIP Biodegradable Plant-Based Slippers Plant-based biodegradable slippers banded in paper instead of plastic wrap; supplied 100 per carton.
• Housekeeping Products Range Wide range of housekeeping supplies including slippers, pens, toilet strips, display trays, door knob hangers, towelettes and detergent sachets for accommodation providers.
• Premium Unbranded Extras (Rockstock Packaging) Single-use plastic reducing range of premium extras packaged in Rockstock (80% Calcium Carbonate from quarry waste). Includes Rockstock Display Box, compostable shower caps, multi-bags, vanity packs, compostable sewing kits, bamboo toothbrush dental kits, shaving kits with compostable razor handles, shoe mitts, wooden combs, nail care sets, ear plugs, eye masks and Goodie Bags.
• Griffins Chockie Chippie Twin Pack Iconic New Zealand Griffins biscuits in twin-pack format for accommodation providers; familiar Kiwi brand with consistent portion control and reduced waste.

Quantifiable outcome

• 76 million bottles of shampoo, conditioner and bath gel used by NZ accommodation per year - Ecostick provides a paper-based alternative to reduce this waste
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Forest & BirdcoreStrategic or Co-development PartnerForest & Bird is a key strategic partner where a percentage of every sale of Forest & Bird-branded products goes directly to Forest & Bird to support their work protecting New Zealand's native flora and fauna. Health Pak produces the Forest & Bird retail range of hair and body care products, including Huia Skin+Care, available in 300ml retail dispensers and Ecostick paper-based formats.
• GriffinsminorChannel Partner/ Reseller/ DistributorHealth Pak distributes Griffins branded products including the Chockie Chippie Twin Pack biscuits to accommodation providers throughout New Zealand. Griffins is a household name in New Zealand known for quality biscuits.
• South Pacific Soap CocoreStrategic or Co-development PartnerHealth Pak has partnered with South Pacific Soap Co (established 1956), combining their world-famous salon-grade hair and body care bases with organic coconut oil to create an amenity range for accommodation providers.
• KidsCanminorStrategic or Co-development PartnerHealth Pak partners with KidsCan through its community impact program. The company participates in charitable initiatives that support children in need in New Zealand.
• HopeminorStrategic or Co-development PartnerHealth Pak partners with Hope as part of its community giving program, contributing to charitable causes alongside KidsCan and Forest & Bird.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Dr. Bronner's: US-based natural soap and personal care manufacturer with strong sustainability and biodegradable formulation positioning. Comparable in eco-credentials and biodegradable liquid base heritage; adjacent in channel (consumer-led) but increasingly relevant to hospitality procurement.
• EO Products: US-based maker of natural and organic personal care products (soaps, body wash, lotion) with growing hospitality and amenity channel presence. Comparable in sustainability credentials and clean-ingredient formulation, though primarily consumer retail rather than dedicated hotel amenity manufacturing.
• Apotheke (DBM Group / Apotheke Hospitality): US-based hospitality amenity maker of soaps, shampoos, and lotions for boutique hotels. Comparable in premium guest-amenity positioning, contract manufacturing capability, and eco-friendly fragrance-forward formulations.

Direct peers

• THANN: Thai-origin natural aromatherapy personal care brand with an established hotel amenity program. Direct peer in natural/botanical hotel amenities, with comparable positioning around native botanical ingredients and eco-friendly formulations.
• Van der Linde Hospitality: Netherlands-based manufacturer of personal care and amenity products for the hotel industry. Direct competitor in guest soaps, shampoos, and body care with comparable premium positioning and European/global distribution to hospitality accounts.
• ADA Cosmetics International: Germany-headquartered manufacturer of hotel cosmetics and amenities serving global hospitality chains. Comparable in product range (shampoo, conditioner, body wash, soaps), B2B hospitality channel, and premium/eco sub-brand portfolio.
• Gilchrist & Soames: UK/US-based luxury hotel amenity manufacturer offering soaps, shampoos, conditioners, and body care to boutique and luxury hotels globally. Direct peer in guest amenity manufacturing and channel, with broader geographic reach and a similar premium-narrative positioning.
• Groupe GM: France-based hospitality amenity supplier offering soaps, hair and body care products to luxury hotels worldwide. Direct peer with parallel product categories, B2B hotel distribution model, and a portfolio of branded sub-ranges.
• Urang: Korea-based natural personal care brand supplying hotel amenities with botanical formulations. Direct peer in eco/natural hospitality toiletries serving hotels across Asia, with a comparable focus on gentle, plant-based formulations.
• Aroma Amenities: New Zealand-based supplier of guest amenities, soaps, and toiletry products to the hospitality industry. Direct domestic competitor serving the same NZ hotel/motel customer base with comparable shampoo, conditioner, body wash, and eco amenity offerings.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/health-pak

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Pak