Healthwise

What Healthwise does

Healthwise Physiotherapy is a privately-held, multi-disciplinary rehabilitation clinic operating two locations in Orangeville and Mono, Ontario, serving the surrounding communities of Shelburne, Grand Valley, Caledon, and Bolton. Founded in 2015 and expanded with a second clinic at the Athlete Institute in July 2017, the practice delivers an integrated service portfolio spanning physiotherapy, chiropractic care, registered massage therapy, athletic therapy, osteopathy, acupuncture, concussion management, vestibular rehabilitation, neurological rehabilitation, custom orthotics, custom bracing, fascial stretch therapy, InBody body composition analysis, and group fitness programming including the GLA:D osteoarthritis program. The clinic is led by Clinic Director Lori Barnes with Amanda Stevens as Co-owner.

The business operates on a fee-for-service professional services model with sessions offered in 30, 45, 60, 75, and 90-minute durations, supplemented by retail sales of rehabilitation hardware (TENS machines, ultrasound devices, foam rollers, BOSU, TRX) and group class fees. Patient access is enabled through direct self-referral, physician referral, or insurance/WSIB coordination, with the Jane App online booking platform providing self-service scheduling and shared electronic medical records connecting both locations. The Athlete Institute embedding serves as a deliberate channel into the high-performance sports community, while broader service breadth and recent graduate hiring indicate ongoing menu and capacity expansion within the existing Orangeville-Mono footprint.

Name

Healthwise

Legal name

Healthwise Physiotherapy

Website

https://healthwisephysio.ca

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Healthwise Physiotherapy is a privately-held, multi-disciplinary rehabilitation clinic operating two Ontario locations in Orangeville and Mono, offering physiotherapy, chiropractic, massage therapy, athletic therapy, and specialty rehabilitation services to individuals, athletes, and seniors across surrounding rural communities.

Ownership category

akta.pro rank

Product category

Physiotherapy & Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Chiropractors (62131), Offices of Other Health Practitioners (6213)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)

akta.pro secondary industries

Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Outpatient Rehabilitation Clinics (PT/OT/SLP) (HLAFAFAG)

Keywords

• Physiotherapy services
• Chiropractic care
• Massage therapy
• Rehabilitation clinic
• Sports injury therapy

Headquarters

HQ city

Orangeville

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Clinical Treatment Services: Fee-for-service healthcare services including physiotherapy, registered massage therapy, chiropractic care, athletic therapy, osteopathy, acupuncture, and concussion management. Revenue is generated per treatment session with varying duration options (30, 45, 60, 75, 90 minute sessions). Most extended health insurance plans cover these services.
2. Rehabilitation Products: Sale of rehabilitation products including custom orthotics, knee braces (ACL/ligament braces, osteoarthritis unloader braces), TENS machines, ultrasound devices, foam rollers, and exercise equipment directly at clinic locations
3. Educational Programs: Group fitness and educational classes including GLA:D program (8-week), Functional Fitness Program, Bones Butts and Guts, Chair Fitness, Stretch classes, and Menopause Movement classes

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Healthwise Physiotherapy operates two multi-disciplinary healthcare clinics in Orangeville and Mono, Ontario, delivering integrated rehabilitation and musculoskeletal care. Core services include physiotherapy, chiropractic care, registered massage therapy, athletic therapy, acupuncture, osteopathy, concussion management, vestibular and neurological rehabilitation, fascial stretch therapy, custom orthotics, and custom bracing. The clinic also sells rehabilitation products (foam rollers, TENS machines, knee braces) and runs group fitness and education programs such as GLA:D for osteoarthritis.

Product overview

Healthwise is a multi-disciplinary healthcare clinic operating two locations in Orangeville and Mono, Ontario. The clinic offers an integrated healthcare platform combining physiotherapy, chiropractic care, registered massage therapy, and specialized services including acupuncture, athletic therapy, concussion management, osteopathy, orthotics, custom bracing, neurological rehabilitation, shockwave therapy, fascial stretch therapy, vestibular rehabilitation, and fitness classes. The clinic also provides InBody body composition analysis and sells rehabilitation products. Services are coordinated through electronic medical records allowing practitioners at both locations to access patient notes, enabling seamless multi-disciplinary treatment under one roof.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy
• Chiropractic Care
• Registered Massage Therapy
• Athletic Therapy
• Acupuncture
• Osteopathy
• Concussion Management
• Custom Orthotics
• Custom Bracing
• Vestibular Rehabilitation
• Neurological Rehabilitation
• Shockwave Therapy
• Fascial Stretch Therapy
• InBody Body Composition Analysis
• Fitness Classes (GLA:D and Group Programs)
• Rehabilitation Products

Quantifiable outcome

• GLA:D program provides evidence-based osteoarthritis management
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• Athlete InstitutecoreOthers · 1 July 2017Healthwise opened a second clinic location at the Athlete Institute in Mono, Ontario in July 2017. The Athlete Institute is a hub for high-performance sport in the community. This partnership allows Healthwise to serve the Mono and surrounding area as well as the athletic community. The location initially operated on the 2nd floor (now relocated to main level).

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Others

• Jane App (software, not a clinic): Healthwise uses JaneApp for scheduling and is part of Jane's ecosystem of independent Canadian clinics; included only as an adjacent technology/ecosystem participant rather than a clinical competitor.

Direct peers

• Alpha Health Services: Toronto-based multi-disciplinary rehab clinic offering physiotherapy, chiropractic, massage, and osteopathy with a similar one-on-one personalized care value proposition.
• Athlete's Care Sports Medicine Centres: Ontario-based chain of sports-medicine and physiotherapy clinics with strong athletic-community focus and multi-disciplinary practitioner teams, comparable to Healthwise's Athlete Institute co-location strategy.
• Triangle Physiotherapy: GTA-based group of multi-location physiotherapy and rehabilitation clinics offering physiotherapy, massage therapy, pelvic health, and specialty programs. Comparable multi-clinic independent operator in Ontario.
• Cornerstone Physiotherapy & Rehabilitation Centre: Independent multi-disciplinary Ontario clinic offering physiotherapy, chiropractic, massage therapy, acupuncture, and custom orthotics. Closest like-for-like independent peer in services offered and clinic size.
• Foundation Physiotherapy & Performance: Independent Ontario physiotherapy clinic offering manual therapy, sports injury rehab, and performance services with a similar practitioner-led model and patient-centered brand positioning.

Broad incumbents

• Lifemark Health Group: Canada's largest outpatient physiotherapy and rehabilitation chain with hundreds of clinics across the country. Highly comparable multi-disciplinary rehab model but at vastly greater scale, and a frequent acquirer of independent clinics in Ontario.
• CBI Health: National Canadian network of physiotherapy, chiropractic, massage therapy, and rehabilitation clinics with multi-disciplinary offerings similar to Healthwise. Operates a broader footprint and serves similar payer mix (WSIB, MVA, extended health).
• pt Health: Canadian multi-disciplinary rehabilitation chain offering physiotherapy, chiropractic, massage therapy, and specialty services. Now part of the Lifemark network but historically a direct multi-discipline outpatient competitor.

Regional players

• MapleCare Physiotherapy Clinic: Independent Ontario physiotherapy clinic network offering multi-disciplinary rehab, WSIB/MVA treatment, and specialty programs comparable to Healthwise but operating primarily in different Ontario regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/healthwise-physiotherapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthwise