Healthy Solutions

What Healthy Solutions does

Healthy Solutions (legally HMR Program, Inc., operating under the brand names HMR, HMR Program, and Healthy Solutions) is a US-based weight management company founded in 1983 that markets pre-packaged, portion-controlled meal replacement products — including shakes, entrees (28 SKU options), cereals, soups, and protein bars — to individual consumers seeking structured weight loss. Its core program architecture is built around two tiers: Phase 1, a structured full-replacement diet providing all daily calories through HMR foods plus fruits and vegetables, and Phase 2, a flexible partial-replacement plan that combines HMR foods with the member's own food choices. A more recent Medication Plan targets individuals on GLP-1 obesity drugs and provides nutritional support tailored to medication protocols. Underlying the program is a proprietary pre-cooked, sealed-fresh, shelf-stable meal system designed for one-minute microwave or blender preparation, eliminating the need for calorie, carbohydrate, or point counting.

The company's go-to-market is direct-to-consumer e-commerce at hmrprogram.com, supported by an HMR mobile app for tracking and resource access. Revenue mechanics combine monthly subscription food plans (with 20% off the first two orders and 5% off subsequent orders for subscribers, free shipping on orders over $100, no cancellation fees), one-time food purchases without a subscription, and free online group coaching bundled into subscription plans, with one-on-one coaching available as an add-on. A clinic-based channel delivers the program through healthcare provider partnerships, and a private Facebook community with thousands of members and HMR coaches provides peer support and retention. Customer outcomes disclosed by the company include average weight loss of 23 lbs (at-home with coaching), 13 lbs (at-home self-directed), 28 lbs (clinic-based Healthy Solutions), and 38 lbs (clinic-based Decision-Free) over 12 weeks.

The business is privately held and self-funded with no disclosed institutional investors, no parent company, and no disclosed funding rounds, operating with a stated headcount of 16 employees. The company has served over one million customers since 1983 and operates exclusively in the USA. Its strategic posture combines a long-tenured consumer brand in a mature category with targeted new product extensions (GLP-1 Medication Plan, HMR 70 Plus Shakes) and a community-led retention model, while running on a small, lean operating footprint.

Name

Healthy Solutions

Legal name

HMR Program, Inc.

Website

https://healthysolutionsprogram.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Healthy Solutions (HMR Program, Inc.) is a US-based, privately held weight management company founded in 1983 that sells pre-packaged portion-controlled meal replacements through Phase 1, Phase 2, and a GLP-1 Medication Plan to individual consumers via subscriptions, one-time purchases, and clinic-based programs.

Ownership category

akta.pro rank

Product category

Weight Management Meal Replacements

NAICS

Food (Health) Supplement Retailers (456191), Diet and Weight Reducing Centers (812191)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN)

akta.pro secondary industries

Weight Management & Meal Replacement Foods Manufacturing (Shakes, Bars, Portion-Controlled Meals) (AFAKAJAF), Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

Keywords

• Weight loss program
• Meal replacement foods
• Structured diet plan
• Nutrition coaching service
• Portion-controlled meals

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Food Plans: Recurring subscription plans (Phase 1 and Phase 2) that deliver HMR food products on a regular basis. Subscribers receive discounts (20% off first two orders, 5% off subsequent orders) and free coaching included.
2. One-time Food Purchases: Customers can purchase HMR foods without a subscription on a one-time basis. Free shipping applies on orders over $100.
3. Coaching Services: Free online coaching groups and weekly group sessions included with subscription plans. One-on-one coaching available as an add-on service.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Healthy Solutions (operating as HMR Program) sells pre-packaged, portion-controlled meal replacement products — shakes, entrees, cereals, soups, and protein bars — bundled into structured diet plans (Phase 1 full-replacement, Phase 2 partial/flex, and a Medication Plan for GLP-1 users). Plans are sold direct-to-consumer via the HMR e-commerce site as subscriptions or one-time purchases and are supplemented with free online coaching and a private support community.

Product overview

HMR (Health Management Research) Program is a weight loss and lifestyle change program founded in 1983, offering a comprehensive suite of meal replacement products and structured diet plans. The core offering consists of Phase 1 (Structured Diet Plan) providing all meals through HMR foods plus fruits and vegetables, and Phase 2 (Flex Plan) offering flexibility to combine HMR foods with other food choices. The product portfolio includes HMR Shakes, Entrees (with 28 options to choose from), Cereal & Soup, Protein Bars, and specialized HMR 70 Plus Shakes. Additional support includes free online coaching, group sessions, an HMR App, and specialized GLP-1 Support for medication-assisted weight loss. The program is available through subscription plans with free coaching included, or one-time purchases.

Differentiator

Problem solved

Functional benefit

Brands

• Phase 1: The Structured Diet Plan designed for fast, healthy weight loss by providing all food to eat each day (HMR foods plus fruits and vegetables)
• Phase 2
• HMR at Home
• Decision-Free
• Medication Plan

Products and services

• Phase 1: The Structured Diet Plan
• Phase 2: The Flex Plan

Quantifiable outcome

• 23 lbs average weight loss in 12 weeks for at-home plan with coaching
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Optavia: Optavia is Medifast's coach-driven consumer brand and a direct peer to HMR. Both sell meal replacement fuels and a structured diet plan, with coaching built in; Optavia leans more on independent coach distribution while HMR uses online group coaching.
• Medifast: Medifast is a direct peer that manufactures and sells portion-controlled meal replacements (shakes, bars, soups) through its own brand and the Optavia coach-led network. HMR and Medifast compete head-to-head on the same ThINk/Medifast-style 'food plus coach' model.
• Nutrisystem: Nutrisystem is one of the closest direct peers, offering portion-controlled, pre-packaged meal delivery weight loss programs sold direct-to-consumer on a subscription basis. Both companies sell branded shelf-stable food plus coaching and target adults seeking structured weight loss.
• SlimFast: SlimFast is a direct peer in the meal-replacement category, selling RTD shakes, powders, and bars positioned for weight loss through grocery and DTC channels. Overlap with HMR is strongest on the shake/bar product line and target dieter persona.
• Noom: Noom is a direct peer as a digital subscription weight loss program pairing behavior-change coaching with a paid dietitian/coach layer. Both HMR and Noom monetize recurring subscriptions and rely on coaching and community to drive outcomes.
• WeightWatchers (WW): WW is a direct peer offering a subscription-based weight loss program that combines a points-based system, coaching, community, and food products. Both brands compete for the same adult weight loss customer with a coaching-plus-food or coaching-plus-tracking value proposition.
• Jenny Craig: Jenny Craig is a historical direct peer that sold pre-packaged meals plus one-on-one coaching, including GLP-1 support after its 2023 relaunch. Business model and customer overlap with HMR are nearly identical.

Broad incumbents

• Mayo Clinic Diet: Mayo Clinic Diet is a broader incumbent offering a clinically-backed, subscription weight loss program with meal planning and optional coaching. It is comparable to HMR on the clinical-research and behavior-change axis rather than on pre-packaged food delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/healthy-solutions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthy Solutions