HEARING HELP ASSOCIATES

What HEARING HELP ASSOCIATES does

Hearing Help Associates is a 12-employee audiology practice headquartered in Rockville Centre, New York, that operates an affiliated retail storefront at hearinghelpny.com serving the Long Island / Nassau County market. The practice sells, fits, and services hearing aids, delivers hearing testing and ongoing audiology care, and provides consumer financing and insurance coordination for adult patients with hearing loss. Its product portfolio is sourced from the Oticon hearing aid family, covering the full technology spectrum from the budget-tier Oticon Jet PX through mid-range Zircon and Real to premium offerings Oticon Own SI (AI-trained on millions of complex sounds), Oticon Intent, and Oticon Zeal, complemented by a free in-clinic hearing test, an online screening test, lifetime AfterCare maintenance, and senior living facility onsite hearing services.

The company operates a sales-led go-to-market model in which free hearing tests and a 30-day risk-free trial serve as lead generation for hardware conversion. Revenue mechanics combine hardware sales of tiered Oticon devices, professional service fees for testing/fitting/adjustments, and managed services through financing and insurance carrier coordination. Distribution is omnichannel: physical clinic visits for tests and fittings, phone and online booking, online chat and email support, and targeted promotions (such as the $1,500 OFF offer on ultimate-tier devices running through 7/31/26 and a 10% first-responder discount). The practice is part of the broader HearingLife network, a US hearing care retailer affiliated with Denmark-based Demant, which provides brand affiliation, Oticon product access, and acquisition/consolidation infrastructure across 600+ US locations.

Name

HEARING HELP ASSOCIATES

Legal name

HearingLife

Website

https://hearinghelpny.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hearing Help Associates is a 12-employee audiology practice in Rockville Centre, New York, affiliated with the HearingLife network, that sells and fits Oticon hearing aids and provides hearing testing, fitting, financing, and ongoing audiology care to adults with hearing loss on Long Island.

Ownership category

akta.pro rank

Product category

Hearing Care Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Health Services (8000)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industries

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL), Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

Keywords

• Hearing care services
• Hearing aids retail
• Audiology services
• Hearing tests
• Hearing aid fitting

Headquarters

HQ city

Somerset

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hearing Aid Sales: Primary revenue from selling hearing aids across multiple technology tiers (4 tiers to fit various lifestyle and budget considerations). Products include Oticon branded hearing aids at various price points from budget to premium. 30-day risk-free trial with full refund option.
2. Hearing Care Services: Revenue from hearing tests, fittings, adjustments, and ongoing maintenance services. Free hearing tests offered as lead generation. Professional care services at 600+ locations.
3. Financing and Insurance: Company offers financing options for hearing aid purchases and works with all insurance providers to maximize customer benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Hearing Help Associates operates the HearingLife-branded hearing care business, providing Oticon-manufactured hearing aids and associated audiology services across 600+ clinic locations in the United States. The company's core deliverables include professional hearing assessments, hearing aid selection and fitting across four technology tiers (Essential, Advanced, Premium, Most Premium), ongoing AfterCare maintenance, repairs, financing, and dedicated onsite hearing care for senior living communities.

Product overview

HearingLife (a brand of Hearing Help Associates) is a hearing care retailer offering a comprehensive portfolio of hearing health services and products. The core offering centers on Oticon-branded hearing aids across multiple technology tiers, including premium products (Oticon Own SI with AI, Oticon Intent, Oticon Real), mid-range options (Oticon Zircon, Oticon Zeal), and budget-friendly alternatives (Oticon Jet PX). These hearing aids are supported by complementary services including free and online hearing tests, a lifetime AfterCare program covering maintenance and repairs, and financing/insurance coordination. The company operates 600+ physical clinic locations and provides digital access through online booking and hearing assessments.

Differentiator

Problem solved

Functional benefit

Brands

• Oticon Zeal: Hearing aid product line featuring discreet design, intelligent sound processing, up to 20 hours battery life, and same-day testing and fitting.
• Oticon Own SI
• Oticon Intent
• Oticon Real
• Oticon Zircon
• Oticon Jet PX
• Campaign for Better Hearing

Products and services

• Oticon Zeal Newest Oticon-brand hearing aid model offered at HearingLife for individuals with hearing loss.
• Oticon Own SI

Quantifiable outcome

• 4.8/5 customer satisfaction rating
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Starkey: US-based hearing aid manufacturer and retailer with branded clinics (Audibel), competing on premium AI devices and direct-to-consumer alternatives.
• Demant: Danish-listed parent group of Oticon and HearingLife; HHA operates as the US retail arm of Demant, making the parent the closest strategic incumbent.
• Sonova: Swiss-listed hearing healthcare group (Phonak, Unitron) operating device manufacturing plus retail; competes with Demant and HHA across the full hearing care stack.
• Amplifon: Global hearing healthcare leader (parent of Miracle-Ear) with thousands of retail clinics across multiple geographies; HHA is essentially a US-market analog within the same industry vertical.

Direct peers

• Audibel: US hearing aid retail network affiliated with Starkey, offering fittings and Starkey-branded devices through local clinics; comparable store network and patient-care workflow to HHA.
• Miracle-Ear: US retail hearing aid chain owned by Amplifon offering hearing tests, fittings, and branded hearing aids (e.g., GENIUS) across a comparable multi-site clinic footprint with insurance and financing support.
• Beltone: National retail hearing care network in the US selling Beltone and ReSound devices, fitting, and aftercare services through franchised and company-owned clinics; directly comparable multi-clinic audiology retail model to HHA.

Emerging players

• Lexie Hearing: DTC online hearing aid retailer partnered with Bose, offering self-fit devices delivered by mail; competing with HHA on price and convenience for mild-to-moderate hearing loss.
• Eargo: Direct-to-consumer online hearing aid brand selling small rechargeable devices without in-clinic fitting; represents the disruptive DTC model threatening traditional retail audiology networks like HHA.

Regional players

• Costco Hearing Aid Centers: Warehouse-club hearing aid retail offering Kirkland and Philips devices at aggressive price points; competing with HHA for value-oriented customers across overlapping US geographies.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HearingLife
• YouTubeyoutube.com/HearingLifeUSA
• Facebookfacebook.com/HearingLifeUSA
• LinkedInlinkedin.com/company/hearing-help-associates
• Instagraminstagram.com/hearinglife_usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HEARING HELP ASSOCIATES