Hearse Ghost Tours

What Hearse Ghost Tours does

Hearse Ghost Tours is a privately held, single-market experience tourism company based in Savannah, Georgia, that operates nightly haunted ghost tours through the city's Historic District using a fleet of genuine restored vintage funeral coaches. Founded as the original hearse-based ghost tour in Savannah, the company positions itself as a category-defining operator rather than a commodity entrant, and has accumulated reputational capital through 5,000+ Google reviews (4.9 stars), 2,000+ TripAdvisor reviews (4.5 stars), the 2011 TripAdvisor Best Tour in America designation, and the 2024 Best Tour Company in Savannah award. Its customer base consists of tourists visiting Savannah's Historic District, segmented into general adult tourists, families with young children, premium/private-tour seekers, and group bookings for schools, corporate events, and weddings.

The product portfolio spans three tour tiers: a standard Hearse Ghost Tour, a premium 90-minute private 'Six Feet Above VIP Tour,' and a 40-minute family-friendly Kids Tour for children 13 and under. Each hearse seats up to 8 passengers, and group bookings beyond that capacity are fulfilled via multiple vehicles. The company has extended beyond tours into ancillary revenue streams, including branded merchandise sold through a Square storefront, the published book 'Tales From Hearse' available on Amazon, and a commission-based affiliate/referral program. All tours depart from a single pickup point at the Owens-Thomas House at 124 Abercorn Street in Savannah's Historic District.

The business model is direct-to-consumer with online self-serve booking via FareHarbor embeds on the company website, payment collected at time of purchase, and group/quote-based bookings handled through direct contact. Distribution is review-driven: the company relies heavily on organic discovery through Google and TripAdvisor ratings rather than paid acquisition, supplemented by the affiliate program and its e-commerce channels. Pricing is not publicly disclosed; tours are unit-priced at the booking level. The company operates exclusively in Savannah's Historic District with no disclosed geographic expansion, and there are no signals of institutional funding, M&A activity, or headcount scale beyond what is consistent with a small, independent tourism operator.

Name

Hearse Ghost Tours

Legal name

Hearse Ghost Tours

Website

https://hearseghosttours.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hearse Ghost Tours is a privately held Savannah, Georgia tour company that runs nightly haunted ghost tours through the Historic District using restored vintage funeral coaches, serving tourists, families, and private groups with three tour tiers plus merchandise and affiliate revenue.

Ownership category

akta.pro rank

Product category

Tourism Experiences

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Other (4879)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Night Tours (Illuminations, Ghost & Legends) (THAJAAAH)

akta.pro secondary industries

Cultural Heritage & Historic District Tours (THAJAAAB), Neighborhood & Local Life Tours (Communities & Hidden Gems) (THAJAAAJ)

Keywords

• Ghost tours
• Haunted tours
• Tourism experiences
• Hearse tours
• Savannah tours

Headquarters

HQ city

Savannah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Ghost Tours: The company generates revenue through ticket sales for various haunted hearse ghost tours in Savannah. Payment is collected at the time of booking. They offer standard tours, VIP private tours, and children's tours at different price points.
2. Merchandise Sales: The company sells branded merchandise including the 'Tales From Hearse' book and other products through their Square storefront and Amazon.
3. Affiliate/Referral Program: Commission-based program where partners earn commissions for recommending Hearse Ghost Tours to their audiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hearse Ghost Tours operates nightly guided ghost tours through Savannah's Historic District using a fleet of genuine restored vintage funeral coaches converted into open-air passenger hearses. The company sells standard tours, 90-minute private VIP tours, and 40-minute family-friendly children's tours, with revenue collected at the time of online booking through the FareHarbor platform. Branded merchandise and an affiliate referral program supplement the core tour revenue.

Product overview

Hearse Ghost Tours operates as a single-brand tour experience company offering haunted ghost tours exclusively in Savannah, Georgia. The core product is the Haunted Hearse Ghost Tour — a guided ride in a restored, open-air converted funeral hearse through the city's Historic District. The portfolio includes a premium VIP variant (Six Feet Above VIP Tour, 90 minutes private), a family-oriented children's tour (40-minute ride for ages 13 and under), an affiliate referral program, and a merchandise shop selling branded goods and a published book. All tours operate from the same fleet of restored hearses seating up to 8 passengers each, with group bookings accommodated via multiple vehicles. The company does not offer a platform-plus-modules architecture; the offerings are standalone tour products supplemented by adjacent revenue streams (affiliate, merchandise).

Differentiator

Problem solved

Functional benefit

Brands

• Haunted Hearse Ghost Tour: The standard ghost tour offering in an open-air, converted hearse through Savannah's Historic District with ghost stories, haunted legends, and real paranormal encounters.
• Six Feet Above VIP Tour
• Family-Friendly Ghost Tour

Products and services

• Hearse Ghost Tour (Standard) Guided haunted ghost tour through Savannah's Historic District aboard a restored, open-air converted vintage hearse, featuring ghost stories, haunted legends, and real paranormal encounters tied to Savannah's most haunted homes, squares, and cemeteries. Designed for general tourists seeking a unique, family-friendly spooky experience.
• Six Feet Above VIP Tour A 90-minute private hearse ghost tour for guests seeking a more immersive, uncrowded experience with additional time, additional stories, and deeper exploration of Savannah's most haunted corners.
• Kids' Hearse Tour (Family-Friendly) A playful, age-appropriate 40-minute ghost tour aboard a real hearse through Savannah's historic streets, tailored to children 13 and under and featuring mystery-solving, fun questions, and spooky surprises.
• Group & Private Tour Bookings Multi-vehicle and private tour arrangements for groups exceeding 8 passengers, with coordinated pickup times and fully exclusive hearse reservations available in multiples of 8. Designed for schools, corporate groups, weddings, and other special occasions.
• Merchandise Shop Online store selling branded merchandise including apparel and the published book 'Tales from the Hearse', featuring photographs, stories, and personal paranormal encounters from the tour experience.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FareHarborcoreTechnology or IntegrationFareHarbor provides the booking and reservation management platform embedded on Hearse Ghost Tours' website. Handles tour calendar, availability, and payment processing for online bookings.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• FareHarbor: Booking and reservation platform provider powering Hearse Ghost Tours' online ticketing; an enabling technology partner rather than a competitor, but a critical dependency for the company's distribution.
• Tripadvisor: Review and discovery platform on which Hearse Ghost Tours has built much of its top-of-funnel demand (2,000+ reviews, 2011 Best Tour in America); an ecosystem dependency rather than a competitor.

Direct peers

• Charleston Ghost Tours: Direct-format ghost-tour operator in another major haunted-Southern city; demonstrates how the same concept replicates across adjacent tourist markets that could become expansion targets.
• Ghosts & Gravestones: National ghost-tour brand running haunted trolley and walking tours across multiple US cities including Savannah; competes for the same tourist customer with a similar history-and-paranormal narrative format.
• Ghost City Tours: Multi-city operator of hearse-based and walking ghost tours in Savannah and other haunted US cities; most direct head-to-head competitor to Hearse Ghost Tours in the Savannah market and in the broader hearse-tour format.
• Sixth Sense Savannah Ghost Tours: Local Savannah ghost-tour operator running nightly tours through the Historic District; a close same-market competitor with similar product structure and target customer.
• Blue Orb Ghost Tours: Savannah-based walking ghost-tour operator serving the same Historic District tourist segment; competes for the same visitor dollars with overlapping narrative and route content.
• New Orleans Ghost Tours (various operators): Ghost-tour operators in New Orleans offer a comparable paranormal-walking-tour experience targeting the same tourist persona in another top haunted destination.

Broad incumbents

• Savannah Ghost Tours (by USA Haunts): USA Haunts / US Ghost Adventures operates ghost tours across many US cities; an established multi-market incumbent that competes in Savannah and offers broader geographic scale than Hearse Ghost Tours.
• Old Savannah Tours: Long-running Savannah tour operator offering trolley and ghost tours; an established local incumbent competing for the same Historic District tourist traffic with broader tour-category reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hearse-ghost-tours

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hearse Ghost Tours