Heart Beat Inc.

What Heart Beat Inc. does

Heart Beat Inc. is a Winnipeg, Manitoba-based private company, founded in 1984, that operates a hybrid business combining a physical training centre with a Shopify e-commerce storefront. The company delivers instructor-led certification courses covering First Aid, CPR, BLS, ACLS, PALS, HSFC Standard First Aid, ITLS, ECG/Pharmacology, and ECSI programs at Provider, Renewal, and Instructor levels, with group-rate options for organizational buyers. It also sells and rents AEDs and related emergency medical equipment through heart-beat-inc.myshopify.com, distributing Philips HeartStart AEDs (FRx, OnSite, FR2, FR3 models) along with accessories, cabinets, AED trainers, Prestan CPR manikins, airway management trainers, compliance-specific first aid kits (Manitoba and Federal workplace), and a broad catalog of first aid consumables.

The business operates with approximately 8 employees and generates revenue from three streams: professional services (training courses), hardware sales (AEDs and supplies via e-commerce), and usage-based rentals (short-term AED rentals). Pricing for equipment is unit-based and publicly disclosed on the storefront (for example, the Philips FRx AED Ready-Pack at $2,374.00 and the OnSite Ready-Pack at $2,175.00), with a 5% restocking fee on returns. Course pricing is handled through course registration pages rather than the storefront.

The customer base is segmented across Workplace Safety and Regulatory Compliance buyers (primary), Healthcare Professionals, Educational Institutions, and First Responders, with no named enterprise customers or disclosed logos. The company is privately held with no disclosed funding rounds, parent company, or institutional investors, and serves primarily the Canadian market with a Manitoba-centric physical footprint. There are no proprietary software or AI/ML capabilities; the offering rests on third-party Philips and Prestan hardware combined with certified in-person instruction.

Name

Heart Beat Inc.

Legal name

Heart Beat Inc.

Website

https://heartbeatinc.ca

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Heart Beat Inc. is a Winnipeg-based training centre and Shopify retailer founded in 1984, offering First Aid, CPR, BLS, ACLS, PALS, and ITLS certification courses alongside sales and rentals of Philips AEDs, CPR manikins, and first aid supplies across Canada.

Ownership category

akta.pro rank

Product category

First Aid and CPR Training Services

NAICS

Professional and Management Development Training (611430), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Services-Educational Services (8200), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Emergency Medical Response & On-Campus EMS/AED Programs (EDAEACAO)

akta.pro secondary industries

Cardiac Rhythm Management (Pacemakers, ICDs, CRT) (HLAHAFAC), EKG/ECG Technician & Cardiac Monitoring (EDAOAJAD)

Keywords

• First aid training
• CPR certification
• AED equipment sales
• Workplace first aid kits
• Emergency medical supplies

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Training Courses: Revenue from offering in-person certification courses including First Aid, CPR, BLS, ACLS, PALS, and ITLS training. Courses are offered at various levels (Provider, Renewal, Instructor) with group rates available.
2. Product Sales: Revenue from selling AEDs (Philips HeartStart series), AED accessories, AED trainers, CPR manikins, first aid kits, and first aid supplies through e-commerce storefront.
3. Rental Services: Revenue from AED rental services for temporary or short-term needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Heart Beat Inc. delivers two intertwined offerings: (1) instructor-led First Aid, CPR, BLS, ACLS, PALS, ITLS, and ECSI certification courses at its Winnipeg training centre, and (2) direct-to-consumer e-commerce sales of Philips HeartStart AEDs, AED accessories, Prestan CPR manikins, airway management trainers, workplace first aid kits, and first aid supplies. The company also rents AEDs on a short-term basis for events and temporary workplace needs.

Product overview

Heart Beat Inc. is a Winnipeg-based training center and e-commerce retailer offering a comprehensive portfolio of emergency medical products and certification courses. The product line centers on Philips HeartStart AED devices (FRx, OnSite, FR2, FR3 models) sold as Ready-Packs with associated accessories (batteries, SMART pads cartridges, fast response kits, wall signs). The company also provides a full range of AED trainers, Prestan CPR manikins, airway management trainers, and extensive first aid supplies and kits. Complementing product sales, Heart Beat Inc. delivers instructor-led certification courses including ACLS, BLS, PALS, HSFC Standard First Aid, ITLS, and ECSI programs. This integrated approach combines equipment retail, training manikins, and professional certification to serve workplaces, healthcare providers, and training centers across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Philips HeartStart FRx AED Ready-Pack Compact, lightweight automated external defibrillator designed for everyday environments, sold as a Ready-Pack including carry case and accessories; intended for workplaces, public spaces, and healthcare facilities that need a deployable AED.
• Philips HeartStart OnSite Ready-Pack Public-access AED designed for first responders and lay rescuers, featuring intuitive voice prompts and SMART Analysis technology; sold with carry case as a Ready-Pack for offices and public spaces.
• AED Packages Bundled packages combining an AED with essential accessories, training, and cabinet options for comprehensive workplace readiness.
• AED Trainers Training devices that simulate AED operation for instructional purposes without delivering actual shocks; available in various models for different AED brands for use by instructors and trainees.
• CPR Manikins Training manikins for CPR practice including adult, child, and infant sizes from brands like Prestan and Basic Buddy, sold to CPR instructors and training centres.
• Airway Management Trainers Training manikins and simulators for teaching airway management techniques, including intubation, for instructor-led courses.
• First Aid Kits (Manitoba Workplace and Federal Office compliance) Pre-assembled first aid kits compliant with Manitoba workplace regulations and federal office/workplace first aid regulations, for Canadian workplaces meeting occupational health and safety requirements.
• First Aid Supplies Extensive range of first aid consumables including bandages, dressings, antiseptics, gloves, eye care products, hot/cold packs, burn products, tourniquets, spinal backboards, oxygen therapy/ventilation equipment, and other specialized medical supplies.
• AED Rentals Short-term AED rental services for events or temporary workplace needs, supplementing equipment sales.
• ACLS Provider Courses (and ACLS Provider Renewal) Advanced Cardiovascular Life Support certification courses at Provider and Renewal levels for healthcare professionals treating adult patients in cardiac and respiratory emergencies.
• BLS (Basic Life Support with CPR C) Courses (and Renewal) Basic Life Support certification courses covering CPR techniques at Provider, Renewal, and Instructor levels for healthcare providers and the broader public.
• PALS Provider Courses (and Renewal) Pediatric Advanced Life Support certification courses at Provider and Renewal levels for healthcare professionals treating pediatric patients.
• HSFC Standard First Aid (and HSFC First Aid Instructor) Heart and Stroke Foundation of Canada Standard First Aid certification course, with a First Aid Instructor course also available for those who will teach certification.
• ITLS Advanced Provider Course International Trauma Life Support advanced provider certification course for emergency services personnel and other advanced trauma responders.
• ECG/Pharmacology Course ECG and pharmacology training course typically taken alongside ACLS to prepare healthcare professionals for advanced cardiovascular interventions.
• ECSI Emergency First Aid (and ECSI First Aid, CPR and AED Instructor) Emergency Care and Safety Institute emergency first aid certification course, alongside an instructor-level First Aid, CPR and AED certification course for those who will teach ECSI programs.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• BlueWater AED: Smaller specialty AED retailer offering Philips and HeartSine devices plus site assessment and program management. A niche emerging player competing for the same SMB and community AED buyer that Heart Beat serves in Manitoba.

Broad incumbents

• Canadian Red Cross: National first aid and CPR training provider with ECSI-style and standalone certification courses. A broad incumbent competing with Heart Beat for employer-driven first aid and AED training contracts across Canada.
• Acklands-Grainger: Canada's largest industrial and safety supply distributor, carrying first aid kits, AEDs, and training supplies. Competes with Heart Beat on the workplace first aid consumables and equipment side of the business.
• Philips (HeartStart AED line): Manufacturer of the HeartStart AEDs that anchor Heart Beat's product catalog. A broad incumbent whose direct-to-buyer strategy, pricing changes, or channel conflict could compress Heart Beat's distribution margin and product availability.
• Heart & Stroke Foundation of Canada: Authoritative issuer of HSFC Standard First Aid and BLS courses taught through affiliate training centres — including Heart Beat. Sets the curriculum and certification standards that Heart Beat's HSFC-aligned courses must follow, and operates its own training network.
• St. John Ambulance (Canada): Canada's largest nonprofit first aid and CPR training provider, with provincial branches offering the same certification courses Heart Beat delivers (Standard First Aid, BLS, CPR). A broad incumbent that competes on training course delivery and institutional employer contracts.
• Life Saving Society (Canada): National nonprofit issuing first aid and CPR certifications used in aquatic and recreation workplaces. Competes with Heart Beat for lifeguard, instructor, and workplace first aid training mandates.

Direct peers

• Rescue 7: Canadian first aid, CPR, AED, and emergency preparedness training and equipment provider. Closely matches Heart Beat's bundled model of compliance-focused training plus AED/first aid equipment distribution to workplaces.
• AED Brands: One of the largest North American online AED distributors, offering the same Philips HeartStart product line plus accessories, training equipment, and CPR/AED course coordination. Closely comparable business model to Heart Beat's equipment-and-training integration.
• AED Superstore: Specialty e-commerce retailer of AEDs, accessories, and AED program management tools. Directly overlaps with Heart Beat on Philips AED distribution and CPR training manikin sales to workplaces and healthcare buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HeartBeatInc
• LinkedInlinkedin.com/company/heart-beat-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart Beat Inc.