Heart Centered Coaching

What Heart Centered Coaching does

Heart Centered Coaching, doing business as "Build with Derick" and operating under the legal entity Vitality, Inc., is a services-based coaching and organizational support practice headquartered in West Deptford, New Jersey. The firm employs approximately 13 people and delivers transformational coaching, groupwork, learning circles, training, and organizational support to purpose-driven individuals, leaders, change agents, companies, startups, nonprofits, cooperatives, networks, and self-governing communities. Its methodology is described as "heart-centered," centered on helping clients access inner wisdom, co-build new personal pathways, and develop innovative, collaborative organizational structures. The practice operates as a private company with no public listing, no disclosed funding, no subsidiaries, and no patents or trademarks on record.

The business model is straightforward professional services revenue across three streams: one-on-one coaching, group-based programs (groupwork and learning circles), and organizational/team support engagements. Pricing is not publicly disclosed; all engagements appear to be quote-based following an initial relationship-driven connection call scheduled via Calendly. Go-to-market is community-led and sales-led, relying on content marketing (website blog), email newsletter acquisition, and a built-in community ecosystem where learning circles serve both as service delivery and as a retention/acquisition mechanism. There is no proprietary technology platform, no API, no app, and no digital product distribution; distribution is direct, domestic, and relationship-based. The website (hosted on Squarespace) functions as the central marketing and discovery hub, with newsletter signup as the primary demand-capture mechanism.

Name

Heart Centered Coaching

Legal name

Vitality, Inc.

Website

https://heartcenteredcoaching.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Heart Centered Coaching (DBA Build with Derick / Vitality, Inc.) is a New Jersey-based professional coaching practice delivering individual coaching, groupwork, learning circles, training, and organizational support to purpose-driven leaders, companies, startups, and mission-driven communities.

Ownership category

akta.pro rank

Product category

Executive Coaching Services

NAICS

Professional and Management Development Training (61143), Administrative Management and General Management Consulting Services (541611), Educational Support Services (61171)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro industry

PRIMARYEDABANAI

Career, Purpose & Executive Wellbeing Coaching

Education/Corporate Training & Professional Development/Executive Coaching Services

SECONDARYHSADAGAL

Corporate/Workplace Wellness Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYBPACANAI

Coaching, Mentoring & Facilitation Services

Business & Public Services/HR, Staffing & Recruitment Services/Training, Learning & Development Services

SECONDARYHSADAGAF

Behavior Change & Motivational Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

Keywords

• Executive coaching services
• Leadership development training
• Organizational development consulting
• Group coaching programs
• Community building facilitation

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Coaching Services: One-on-one transformational coaching for leaders, change agents, and individuals seeking personal and professional development.
2. Group Programs: Group-based learning circles and collaborative groupwork sessions for community building and shared learning experiences.
3. Organizational Support: Training and organizational support services for companies, startups, nonprofits, and cooperatives seeking to develop effective structures and collaborative ways of working.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Heart Centered Coaching (operating as Build with Derick) provides transformational coaching, training, and organizational support for highly motivated, purpose-driven leaders, change agents, companies, startups, nonprofits, cooperatives, networks, and self-governing communities. The practice helps clients co-build new personal pathways, effective organizational structures, and dynamic, collaborative, heart-centered communities that flow, by combining one-on-one coaching, groupwork, learning circles, training programs, and consulting engagements.

Product overview

Build with Derick (Heart Centered Coaching) is a services-based coaching practice offering a unified portfolio of transformational coaching, training, and organizational support. The core offerings include individual coaching sessions, groupwork programs (Build Community), learning circles (Collaborate in Groups), and training services—all designed for purpose-driven leaders, change agents, companies, startups, nonprofits, cooperatives, networks and self-governing communities. The approach centers on heart-centered methodologies that help individuals and groups access their inner wisdom while creating meaningful outer change and sustainable organizational structures.

Differentiator

Problem solved

Functional benefit

Products and services

• Transformational Coaching (Lead Change) One-on-one transformational coaching for highly motivated, purpose-driven leaders, change agents, companies, startups, nonprofits, cooperatives, networks, and self-governing communities, focused on co-building new personal pathways and accessing inner wisdom for meaningful outer change.
• Groupwork (Build Community) Group-based support and community building services designed to help individuals and groups form synergistic relationships and innovative organizational structures for sustainable collaboration.
• Learning Circles (Collaborate in Groups) Collaborative group learning sessions that enable participants to learn new ways of relating, working, and organizing, while accessing natural flow states for effective group dynamics.
• Training Services Training programs for current and emerging leaders, change agents, and communities focused on building visions, developing effective organizational structures, and creating sustainable ways of collaborating, leading, managing, and growing.
• Organizational Support Consulting and support services for companies, startups, nonprofits, cooperatives, networks, and self-governing communities to develop dynamic, collaborative, heart-centered organizational structures.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Conscious Leadership Group: Coaching and leadership development firm focused on conscious, transformational leadership for executives and teams. Highly comparable to Heart Centered Coaching's heart-centered, purpose-driven leadership methodology and its individual + group program delivery model.
• Training for Change: Training and facilitation organization offering group-based learning, dynamic facilitation, and cooperative organizing workshops. Directly comparable to Heart Centered Coaching's Learning Circles, Groupwork, and Training Services offerings.
• Brené Brown: Research-grounded leadership and organizational development brand offering training, coaching, and group programs for leaders and teams. Comparable to Heart Centered Coaching's emphasis on inner work, transformational leadership, and the Leadership/Training Services offerings.
• Tony Robbins: Transformational coaching and personal development brand offering coaching, training, and group-based programs for leaders and high-growth individuals. Comparable to Heart Centered Coaching's heart-centered, transformational methodology and groupwork offerings, but at much larger scale and broader consumer reach.
• Marshall Goldsmith: Renowned executive coach working with senior leaders and organizations on leadership development and behavioral change. Highly comparable to Heart Centered Coaching's individual-coaching and corporate client base, though operating at significantly larger scale globally.

Broad incumbents

• CoachHub: Global digital coaching platform serving enterprises with leadership, performance, and team coaching programs. Comparable to Heart Centered Coaching's enterprise training and organizational support offerings, but with a tech platform and broad international footprint.
• Center for Creative Leadership (CCL): Established global leadership development organization offering coaching, training, and research to organizations and executives. Comparable to Heart Centered Coaching's training and organizational support offerings, with significant overlap in leadership development methodology.
• BetterUp: Large, venture-backed coaching and leadership development platform combining a network of coaches with technology and analytics for enterprise clients. Comparable to Heart Centered Coaching's enterprise offering and leadership development focus, but at vastly greater scale and with a technology-enabled model.

Emerging players

• Sociocracy for All (SoFA): Niche consulting and training organization focused on sociocratic governance and self-organizing structures for cooperatives and communities. Comparable to Heart Centered Coaching's specialized support for cooperatives, networks, and self-governing communities.
• HolacracyOne: Provider of a self-governance operating system (Holacracy) and consulting for organizations adopting self-managing structures. Comparable to Heart Centered Coaching's work on innovative organizational structures and self-governing communities, though focused on a specific methodology.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/heart-centered-coaching

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart Centered Coaching