Hearthside Grove Motorcoach Resort (Petoskey)

What Hearthside Grove Motorcoach Resort (Petoskey) does

Hearthside Grove Motorcoach Resort is a privately held, family-owned luxury Class A motorcoach resort located in Petoskey, Michigan, developed by brothers Craig and Kirk Rose of the Rose family (known for building a top-ranked KOA campground and developing the Kilwin's Chocolates franchise nationally). The resort serves owners of premium Class A motorcoaches (minimum 30 feet, no older than 10 years) who seek a 5-star alternative to traditional RV campgrounds, offering oversized deeded lots with full hookups (50 amp, sewer, water, WiFi), two clubhouses (Ciderpress and Main) with concierge, bar, café, and cooking kitchen, a resort-style pool and spa, a full-size movie theater, pickleball courts, fitness centers, and curated community events on Northern Michigan lakefront terrain.

The core technology stack consists of a consumer-facing website (hearthsidegrove.com), a self-serve online booking platform (booking.hearthsidegrove.com) for lot rentals, and dedicated iOS and Android mobile apps. There is no proprietary AI/ML or software platform; competitive advantage derives from physical assets, brand, and an exclusive design-build program in partnership with nationally renowned architect Wayne Visbeen of Visbeen Architects, supported by an on-site construction team.

Hearthside Grove operates a multi-stream revenue model: (1) one-time deeded lot sales ranging from approximately $299,000 for undeveloped design-build lots to over $4,300,000 for premium Woodlands lots exceeding two acres; (2) luxury garage (coach condo) sales — a limited offering of 60 Butler steel buildings starting at $389,900 and ranging up to ~$1.8M for flagship units; (3) seasonal lot rentals across six tiers (Standard, Standard Plus, Deluxe, Premium, Premium Plus, Luxury), with quote-based pricing and 50% deposit mechanics; and (4) ancillary services including golf cart rentals (May–October), Ciderpress Clubhouse event rentals, design-build fees, and Woodlands estate vacation rentals. Go-to-market is hybrid: lot rentals are largely self-serve via the booking engine, while lot and garage sales are handled by a small direct field sales team (Sales Manager Dave Kurchinski, GM Lance Bailey) through guided virtual and on-site property tours. The resort operates seasonally (spring through fall) aligned with Northern Michigan's peak travel window and is supported by an internal team of approximately seven employees including management, sales, operations, and guest services.

Name

Hearthside Grove Motorcoach Resort (Petoskey)

Legal name

Hearthside Grove

Website

https://hearthsidegrove.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hearthside Grove is a privately owned, 5-star luxury Class A motorcoach resort in Petoskey, Michigan, serving affluent motorcoach owners with deeded lot sales, seasonal lot rentals, climate-controlled luxury garages, on-site design-build services, and resort-style amenities in Northern Michigan.

Ownership category

akta.pro rank

Product category

Luxury RV Resort & Motorcoach Vacation Ownership

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

RV Parks & Motorhome Resorts (THAMAJAA)

akta.pro secondary industries

Cabin & Cottage Campgrounds (THAGAOAD), Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF)

Keywords

• Luxury RV resort
• Motorcoach lot rentals
• Deeded RV lots
• Luxury coach garages
• Resort design build

Headquarters

HQ city

Petoskey

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Lot Sales: Deeded luxury RV lots sold to individual owners. Properties range from undeveloped design-build lots to fully improved lots with bungalows, pergolas, outdoor kitchens, and water features. Prices range from approximately $299,000 to $4,300,000 depending on size, location, and improvements.
2. Lot Rentals: Short-term and seasonal rental of luxury RV lots to guests. Lots are tiered (Standard, Standard Plus, Deluxe, Premium, Premium Plus, Luxury) with varying amenity levels. Full hookups (50 amp, sewer, water, WiFi) on all lots. Deposit of 50% to hold, balance due 10 days before arrival.
3. Luxury Garage Sales: Sale of climate-controlled, customizable luxury garage (coach condo) units. Butler steel buildings at 1,800 sf standard; larger units available up to 6,300 sf. Pre-construction pricing starting at $389,900. Financing available with as little as 10% down. Limited offering of 60 units total.
4. Ancillary Services: Golf cart rentals, clubhouse rental for private events, and other guest services. Golf cart rental available May–October; clubhouse (Ciderpress) available for private gatherings with catering options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hearthside Grove operates a luxury Class A motorcoach resort in Petoskey, Michigan, selling deeded RV lots and renting oversized luxury RV lots across six tiers (Standard, Standard Plus, Deluxe, Premium, Premium Plus, Luxury) with full hookups. It also sells customizable 1,800+ sf climate-controlled luxury garage units, provides on-site design-build services for custom lot improvements, and offers ancillary hospitality including clubhouse venue rental, golf cart rentals, and estate rentals.

Product overview

Hearthside Grove is a luxury Class A motorcoach resort in Petoskey, Michigan, offering a portfolio of vacation and ownership products. The core offering is Luxury RV Lot Rentals across six tiers (Standard, Standard Plus, Deluxe, Premium, Premium Plus, and Luxury), providing oversized lots with full hookups and amenities. For ownership, the company sells deeded lots through Lot Sales with move-in ready or design-build options. The Luxury Garages product offers customizable 1,800+ sf climate-controlled storage units. The Design Build Guide provides on-site construction services for custom improvements. Additional services include Ciderpress Clubhouse event venue rental, Estate Rentals in the Woodlands development, and Golf Cart Rentals. The resort operates seasonally with two clubhouses, swimming pool, spa, pickleball courts, and extensive landscaping.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury RV Lot Rentals Oversized luxury motorcoach lots for rent with full hookups (50 amp service, sewer, water, WiFi), featuring tiers from Standard to Luxury with amenities such as water views, fire pits, pergolas, outdoor kitchens, and smart televisions, marketed to Class A motorcoach owners seeking premium vacation stays.
• Lot Sales / Ownership Deeded property ownership opportunities within the luxury motorcoach resort, offering move-in ready lots or custom build opportunities with landscaped lots featuring bungalows, water views, fire pits, and various amenities for individual owners.
• Luxury Garages Customizable, climate-controlled garages (minimum 1,800 sf) tailored for discerning owners to store coaches, cars, boats, and motorcycles, built with Butler steel buildings and featuring 200 amp electric, natural gas, water, sewer, with options for mezzanine and custom interiors.
• Estate Rentals Vacation rental properties in the Woodlands development at Hearthside Grove, offering premium accommodations as a launching pad for getaways in Northern Michigan.
• Golf Cart Rentals Electric golf cart rentals available between early May and early October for resort transportation, offered as an add-on with limited availability.
• Ciderpress Clubhouse Venue Rental Event venue rental at the Ciderpress Clubhouse featuring Great Room, Bar, Cafe, Game Room, Kitchen, North Outdoor area/Pavilion, Movie Theater, and South Outdoor area, suitable for private gatherings and events with catering available.

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Visbeen Architecture (Wayne Visbeen)coreStrategic or Co-development PartnerWayne Visbeen, AIA, IIDA, founder of Visbeen Architects Inc., serves as the exclusive architecture partner for Hearthside Grove's design-build program. Visbeen is nationally renowned and uses a live-design sketching approach to work with lot owners in real-time, creating custom indoor and outdoor designs. Under his leadership, Visbeen Architects has received hundreds of national awards. He is a member of AIA, IIDA, and AIBD.
• GoodNewellminorGTM or Marketing PartnerGoodNewell is listed as a partner alongside Liberty Coach and Featherlite on the Hearthside Grove events page, suggesting involvement in resort events or activities.
• Liberty CoachminorGTM or Marketing PartnerLiberty Coach is listed as a partner alongside GoodNewell and Featherlite on the Hearthside Grove events page, suggesting involvement in resort events or activities.
• FeatherliteminorGTM or Marketing PartnerFeatherlite is listed as a partner alongside GoodNewell and Liberty Coach on the Hearthside Grove events page, suggesting involvement in resort events or activities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Motorcoach Country Club: Luxury Class A motorcoach resort in Indio, California—one of the highest-end deeded-lot motorcoach resorts in the U.S. with similar premium amenities, ownership model, and target customer.
• Bay Palms Motorcoach Resort: Florida luxury motorcoach resort with deeded lots, full hookups, and resort amenities comparable to Hearthside Grove's premium positioning.
• Pelican Bay Motorcoach Resort: Luxury deeded-lot Class A motorcoach resort in Babcock Ranch, Florida with country club amenities, lots for sale, and a comparable high-end owner demographic.
• Travel Resorts of America: Operates a portfolio of upscale motorcoach resorts across the U.S. with deeded-lot ownership models parallel to Hearthside Grove's selling proposition.
• Outdoor Resorts of Orlando: Luxury RV resort in Kissimmee, Florida offering deeded Class A motorcoach lots and resort amenities—direct competitor in the luxury deeded-lot motorcoach resort category.
• Colony Cove Resort: Class C-only resort in Hardeeville, South Carolina with an emphasis on amenitized RV living—a comparable dealership-sale / amenity model in the Southeast.

Others

• Liberty Coach: Manufacturer of high-end Prevost-converted luxury motorcoaches—the buyer base for Liberty Coach owners is a primary feeder audience for Hearthside Grove's luxury resort positioning.

Broad incumbents

• Encore RV Resorts: Operates more than 200 RV resorts and campgrounds across the U.S., including upscale properties; competes at the mass-premium tier but at much larger scale than Hearthside Grove.
• Kampgrounds of America (KOA): The largest franchised campground network in North America—offers a broad tiered system (including KOA Holiday) that competes for general RV travelers but does not specialize in luxury Class A deeded-lot resorts.

Regional players

• Petoskey KOA Resort: The Rose family's original Petoskey-area KOA; now operated separately but the most direct local geographic competitor in the Northern Michigan RV resort market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hearthside-grove-motorcoach-resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hearthside Grove Motorcoach Resort (Petoskey)