Heartland Animal Hospital & Veterinary Services

What Heartland Animal Hospital & Veterinary Services does

Heartland Animal Hospital & Veterinary Services is a privately-owned, multi-species veterinary practice operating three clinic locations in Listowel, Mount Forest, and Drayton, Ontario, serving mid-western Ontario. The practice is organized into species-specific service lines covering small animal (companion pets), food animal (dairy, beef, and small ruminants), and equine (performance, breeding, and pleasure horses), supported by both in-clinic and on-farm ambulatory delivery. The team includes at least 13 large animal veterinarians and 4 experienced large animal technicians, with active recruitment across additional veterinarian, technician, HR, and customer service roles.

The core technical and service infrastructure includes an in-clinic mastitis laboratory with 24-48 hour turnaround for milk culture, equine diagnostics equipment (digital radiography, ultrasound, endoscopy, power dental), embryo transfer services for genetic improvement, and herd health programs covering reproductive monitoring, udder health, calf and heifer programs, and cow comfort assessment. Digital ecosystem integrations include the myVETstore online storefront for pet food and prescription fulfillment, PetDesk for client communications, and the LifeLearn Client Education platform for pet owner content. End-of-life services are extended through a long-standing partnership with Gateway Pet Memorial, offering cremation, aquamation, and memorial products.

Revenue is generated primarily through professional services fees for veterinary consultations, procedures, and on-farm care, supplemented by a secondary e-commerce revenue stream via myVETstore and aftercare revenue through Gateway Pet Memorial referral arrangements. After-hours emergency coverage is delivered through partnerships with SmartVet and Campus Estates Animal Hospital in Guelph. Pricing is not publicly disclosed. The company is privately held, with no identified parent, no institutional investors, and no funding rounds disclosed in available source materials. Practice management is led by Laura Omand (Practice Manager), who also oversees recruitment.

Name

Heartland Animal Hospital & Veterinary Services

Legal name

Heartland Veterinary Care

Website

https://heartlandvets.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Heartland Animal Hospital & Veterinary Services is a privately-owned multi-species veterinary practice operating three clinics in Listowel, Mount Forest, and Drayton, Ontario, providing species-specific care across small animal, food animal, and equine segments with on-farm ambulatory services.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (541940), Support Activities for Animal Production (1152)

SIC

Agricultural Services (700), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Livestock & Farm Animal Veterinary Services (AFAEANAB)

akta.pro secondary industries

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA), Diagnostics & Laboratory Services (Sampling, Necropsy, Disease Investigation) (AFACADAF), Nutrition & Production Medicine Advisory (Transition Cow, Performance Optimization) (AFACADAI), Routine On-Farm Veterinary Services (Exams, Treatment, Prescribing) (AFACADAB)

Keywords

• Veterinary services
• Small animal care
• Food animal services
• Equine veterinary care
• Herd health programs

Headquarters

HQ city

Listowel

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Veterinary Services: Core revenue from veterinary consultations, procedures, and medical care across small animal, food animal, and equine services at three clinic locations and on-farm services
2. Online Store (myVETstore): Sale of veterinarian-approved pet diets, treats, and prescriptions through online storefront with home delivery
3. Aftercare and Memorial Services: Euthanasia services and pet aftercare including cremation services (communal and private) through partnership with Gateway Pet Memorial, aquamation arrangements, and memorial products

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Heartland Animal Hospital & Veterinary Services operates a multi-species veterinary practice providing species-specific medical care across small companion animals, food animals (dairy, beef, small ruminants), and equines. Services are delivered through three clinic locations in mid-western Ontario and through on-farm ambulatory services, supplemented by an online store for pet supplies and end-of-life aftercare services.

Product overview

Heartland Animal Hospital & Veterinary Services is a multi-species veterinary practice operating three clinic locations (Listowel, Mount Forest, and Drayton) in mid-western Ontario. The practice offers species-specific veterinary services organized into four core service lines: Small Animal Services (companion pets), Food Animal Services (dairy, beef, small ruminants), Equine Services, and Reproductive Services including Embryo Transfer. Additional offerings include Euthanasia and Pet Loss Support with associated aftercare services (cremation, aquamation, memorial products), and an integrated myVETstore e-commerce platform for pet supplies. The practice serves clients through both on-farm and in-clinic care, supported by after-hours emergency partnerships with SmartVet and Campus Estates Animal Hospital.

Differentiator

Problem solved

Functional benefit

Products and services

• Small Animal Veterinary Services Veterinary medical care for dogs, cats, and other companion animals at three clinic locations in mid-western Ontario, including examinations, vaccinations, surgery, dental care, preventive medicine, and end-of-life support.
• Food Animal Veterinary Services Veterinary services for dairy, beef, and small ruminant livestock operations including herd health programs, milk quality management, reproductive monitoring, mastitis treatment, nutritional services, and on-farm ambulatory visits across mid-western Ontario.
• Equine Veterinary Services On-farm equine veterinary services for performance, breeding, and pleasure horses, with diagnostics and treatment using digital radiography, ultrasound, power dental equipment, and endoscopy.
• Reproductive and Embryo Transfer Services Reproductive technology services including embryo transfer for genetic improvement of animals, available as part of large animal practice from the Listowel location.
• Euthanasia and Pet Loss Support Compassionate end-of-life care including quality-of-life consultations, in-clinic and in-home euthanasia options, and grief support resources for pet owners.
• Pet Aftercare and Memorialization Services Pet aftercare services including communal cremation with burial at Sandy Ridge Pet Cemetery, private cremation with returned ashes, aquamation (alkaline hydrolysis), home burial support, and complimentary ink paw prints, delivered through partnership with Gateway Pet Memorial.
• In-Clinic Mastitis Laboratory Diagnostic laboratory service culturing individual cow milk samples to support diagnosis and treatment of clinical mastitis cases, with 24-48 hour turnaround time.
• myVETstore Online Retail E-commerce storefront for veterinarian-approved pet foods, treats, and prescriptions, available for home delivery or clinic pickup across all three Heartland locations.

Quantifiable outcome

• 24-48 hour turnaround time for mastitis culture results
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Four partnerships are on record, tiered minor and core.

• SmartVetminorStrategic or Co-development PartnerPartnership for covering after-hours emergencies. SmartVet and Campus Estates Animal Hospital in Guelph handle after-hours emergency cases when Heartland's regular hours are closed.
• Campus Estates Animal HospitalminorStrategic or Co-development PartnerLocated in Guelph, Ontario. Partner for covering after-hours emergencies when Heartland is closed. Contact via (519) 837-1214.
• Gateway Pet MemorialcoreStrategic or Co-development PartnerIndustry leader in quality and trusted pet aftercare and memorialization. Offers several types of cremation services (communal and private) and memorialization keepsakes. Heartland has worked closely with Gateway Pet Memorial for many years.
• myVETstorecoreChannel Partner/ Reseller/ DistributorOnline storefront allowing customers to purchase veterinarian-approved diets, treats, and prescriptions safely and conveniently from home with direct shipping or clinic pickup.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• VetStrategy: Canadian multi-clinic veterinary group now part of NVA. Directly comparable as a Canadian consolidator aggregating independent practices across provinces, including Ontario.
• PetVet Care Centers: U.S.-based veterinary consolidator with growing Canadian presence. Competes for acquisition of independent Ontario practices and for veterinary talent.
• Mars Veterinary Health (VCA / Banfield / BluePearl): Global veterinary services platform operating VCA Animal Hospitals, Banfield, and BluePearl. A scaled incumbent whose acquisition appetite and brand pull compete with independents like Heartland for clients and veterinarians.
• National Veterinary Associates (NVA): Large North American veterinary consolidator with Canadian clinic footprint (including VetStrategy). Competes for the same Ontario talent pool and acquisition targets as Heartland and represents the primary roll-up threat to independents.
• BluePearl Pet Hospital: Specialty and emergency veterinary hospital network with North American footprint. Comparable to Heartland's advanced equine diagnostics and emergency-adjacent offerings at a broader, specialty-focused scale.

Others

• Antech Diagnostics (Mars Petcare): Veterinary reference laboratory and diagnostics provider. Comparable to Heartland's in-clinic mastitis lab as an adjacent diagnostics capability, and a partner/competitor on lab send-outs.

Direct peers

• Campus Estates Animal Hospital: Guelph, Ontario veterinary hospital that covers Heartland's after-hours emergencies. Comparable small-animal clinical practice operating in adjacent Ontario geography with similar service depth.
• SmartVet: Regional Ontario veterinary group that already partners with Heartland for after-hours emergencies. Overlaps directly in multi-species clinical services and serves a comparable Ontario rural/semi-urban catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/heartlandvets
• Instagraminstagram.com/heartland_vets
• LinkedInlinkedin.com/company/heartland-veterinary-animal-hospital---listowel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland Animal Hospital & Veterinary Services